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EMPLOYMENT AGREEMENT

Employment Agreement

EMPLOYMENT AGREEMENT | Document Parties: COACTIVE MARKETING GROUP INC | BRIAN MURPHY, You are currently viewing:
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COACTIVE MARKETING GROUP INC | BRIAN MURPHY,

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Title: EMPLOYMENT AGREEMENT
Governing Law: New York     Date: 4/6/2007
Industry: Business Services     Sector: Services

EMPLOYMENT AGREEMENT, Parties: coactive marketing group inc , brian murphy
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                                                                    EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT
                              --------------------


         This EMPLOYMENT AGREEMENT, dated as of April 2, 2007 by and between
COACTIVE MARKETING GROUP, INC., a Delaware corporation with its principal place
of business at 75 Ninth Avenue, New York, New York 10011 ("Employer") and BRIAN
MURPHY, an individual residing at 225 Central Park West, Apt. 1420, New York,
New York 10024 ("Employee").

                              W I T N E S S E T H :
                              - - - - - - - - - -

         WHEREAS, Employer operates a sales promotion and marketing services
business;

         WHEREAS, Employee and Employer's wholly-owned subsidiary, U.S. Concepts
LLC, a Delaware limited liability company ("USC"), are parties to an Employment
Agreement, dated as of December 29, 1998 (as amended from time to time, the
"Original Employment Agreement") pursuant to which USC currently employs
Employee; and

         WHEREAS, Employer desires to employ Employee, and Employee desires to
be employed by Employer, on the terms and conditions set forth below;

         NOW, THEREFORE, in consideration of the foregoing and the mutual
agreements and covenants hereinafter set forth, the parties hereto agree as
follows:

         1.        Employment. Employer hereby employs Employee and Employee
hereby accepts employment by Employer for the period and on the terms and
conditions set forth in this Agreement.

         2.        Position, Employment Duties and Responsibilities. Employee
shall be employed as Vice Chairman of Employer, subject to such reasonable
duties and responsibilities granted, and restrictions imposed, by Employer's
Chief Executive Officer, and subject to Employer's company policies and
procedures. Throughout the term of this Agreement, Employee shall devote his
entire working time, energy and skill and best efforts to the performance of his
duties hereunder in a manner which will faithfully and diligently seek to
further the business and interests of Employer and its subsidiaries. Employee's
direct reporting responsibility is to Employer's President and Chief Executive
Officer.

         3.        Working Facilities. Employee will work out of Employer's
office located in New York, New York. Employee shall not be required to relocate
his office from New York, New York.

         4.        Compensation and Benefits.
                  -------------------------

                  4.1       Salary. For all of the services rendered by Employee
to Employer, Employer shall pay to Employee an annual base salary of three
hundred sixty two thousand dollars ($362,000), payable in reasonable periodic
installments in accordance with Employer's regular payroll practices in effect
from time to time. Employee's salary may be increased (but not decreased) from
time to time as the Board of Directors of Employer (the "Board") may determine
in its sole discretion.

<PAGE>

                  4.2       Bonus. Employer from time to time may pay Employee
such bonuses or other additional compensation as the Board may determine in its
sole discretion, but Employee acknowledges that there is no agreement regarding
any such additional payments. Employee may also be eligible to receive bonuses
in accordance with the terms and provisions of a management bonus plan that may
be established for senior executives of Employer.

                  4.3       Employee Benefits. Employee shall be entitled to
participate in and be provided with health insurance, life insurance and other
benefit plans and programs offered to and or made available to Employer's
employees. In addition, Employee shall be entitled to paid holidays in
accordance with Employer's regular policy and twenty days of vacation in each
calendar year and reasonable absences for illness. Any vacation time not taken
during any calendar year of employment shall not be carried into any subsequent
calendar year, and Employer shall not be obligated to pay Employee for any
vacation time available to but not used by Employee within the prescribed
period.

                  4.4       Travel, Entertainment and Other Business Expenses.
During the period of employment pursuant to this Agreement, Employee will be
reimbursed promptly for reasonable expenses incurred for the benefit of Employer
in accordance with the general policy of Employer. Those reimbursable expenses
shall include properly documented, authorized or otherwise reasonably required,
travel, entertainment and other business expenses incurred by Employee, other
than those expenses related to or in connection with routine commutation to and
from Employee's home, in accordance with Employer's general policy.

                  4.5       Deductions. All references herein to compensation to
be paid to Employee are to the gross amounts thereof which are due hereunder.
Employer shall have the right to deduct therefrom all taxes which may be
required to be deducted or withheld under any provision of the law (including,
without limitation, social security payments, income tax withholding and any
other deduction required by law) now in effect or which may become effective at
any time during the term of this Agreement.

         5.        Term; Severance.
                  ---------------

                  5.1       Term. This Agreement shall be for a term of three (3)
years, commencing on the date hereof and ending on April 2, 2010, unless sooner
terminated as hereinafter provided. The term of this Agreement shall
automatically continue after the initial three-year term unless and until either
party terminates this Agreement by providing the other party with no less than
ninety (90) days prior written notice of termination effective on or after the
third anniversary of the date hereof.

                  5.2       Severance. In the event (i) Employer terminates
Employee's employment under this Agreement for any reason other than for "Cause"
under Section 7, or (ii) Employee terminates his employment under this Agreement
for Good Reason (as defined below), Employee shall be entitled to receive
aggregate severance payments ("Severance Payments"), equal to Employee's then
monthly base salary under Section 4.1, multiplied by the "Service Factor." The

                                       2
<PAGE>

Service Factor shall be a whole number equal to the number of years (not
including fractional years) that have elapsed from the date that Employee
initially became an employee of Employer or one of its subsidiaries (i.e.,
December 29, 1998), and the date Employee's employment is terminated hereunder,
provided, however, that the Service Factor shall not be less than six (6) or
greater than twelve (12). The Severance Payments shall be paid to Employee in
equal monthly installments, each such installment equal to Employee's then
monthly base salary under Section 4.1, provided Employee is then in compliance
with his obligations under Section 6 of this Agreement. Notwithstanding the
foregoing, any amount payable under this Section 5.2 shall be reduced on a
dollar-for-dollar basis by the amount Employee earns for providing personal
services during the period for which Severance Payments would otherwise be due,
and Employee hereby agrees to mitigate the Severance Payments payable hereunder
by using reasonable efforts to obtain other employment during such period.

                  5.3       Good Reason. For the purposes hereof, "Good Reason"
shall mean the occurrence of any of the following events without Employee's
consent: (i) a reduction in Employee's base salary to an amount below $362,000,
(ii) the termination or material reduction of any material employee benefit or
perquisite enjoyed by the Employee (other than in connection with the
termination or reduction of such benefit or perquisite to all executives of
Employer or as may be required by law), (iii) Employer relocates its offices
outside of the greater New York metropolitan area requiring Employee to relocate
his primary residence in order to perform his duties and responsibilities
described herein; or (iv) the failure of Employer to obtain the assumption in
writing of its obligation to perform this Agreement by any successor to all or
substantially all of the assets of Employer within thirty (30) calendar days
after the closing of a merger, consolidation, sale or similar transaction.
Notwithstanding the foregoing, following written notice from the Employee of any
of the events described in (i) through (iii) above, Employer shall have thirty
(30) calendar days in which to cure the alleged conduct. If Employer fails to
cure, the Employee's termination shall become effective on the 31st calendar day
following such written notice.

         6.        Nondisclosure and Non-Compete.
                  -----------------------------

                  6.1       Definitions. The following words and expressions used
in this Agreement shall have the respective meanings hereby assigned to them as
follows:

                           (a)       "Affiliate" shall mean any partnership,
firm, corporation, association, trust, unincorporated organization or other
entity, that directly, or indirectly through one or more intermediaries,
controls, is controlled by, or is under common control with, Employer.

                           (b)       "Business Associate" shall mean and refer to
any individual, partnership, corporation, associations or other business
enterprise in any form which has had in the past, have currently, shall have or
be attempting to develop during the Restriction Period a business relationship
with Employer or any of its Affiliates as a customer or supplier.

                           (c)       "Customer" shall mean and refer to any past
or current customer of Employer or any of its Affiliates and shall also include
those prospective customers who are actively being marketed by Employer or any
of its Affiliates during the Term.

                                       3
<PAGE>

                           (d)       "Competitor" shall mean and refer to any
individual, partnership, corporation, association or other business enterprise
in any form, other than Employer and its Affiliates, which at any time during
the Restriction Period, either directly or indirectly, (i) engages in the
business of promotion marketing and sells to Customers in the Restriction Area
or (ii) engages in any other business directly competitive with Employer or any
of its Affiliates and sells to Customers in the Restriction Area.

                           (e)       "Confidential Information" shall mean and
refer to all information of Employer and its Affiliates which is not generally
known or available to the public or a Competitor (whether or not in written or
tangible form), the knowledge of which could benefit a Competitor, including
without limitation, all of the following types of information:

                           (i)       identities of, and information pertaining
                                    to, Customers, Personnel and Business
                                    Associates;

                           (ii)      research, projections, financial
                                    information, cost and pricing information,
                                    invoices and internal accounting statistics;

                           (iii)     product or service development plans and
                                    marketing strategies;

                           (iv)      purchasing methods; and

                           (v)       trade secrets, or other knowledge or
                                    processes of or developed by Employer or any
                                    of its Affiliates.

                           (f)       "Confidential Materials" shall mean and
refer to any and all documents, materials, programs, recordings or any other
tangible media (including, without limitation, copies or reproductions of any of
the foregoing) in which Confidential Information may be contained.

                           (g)       "Personnel" shall mean and refer to any and
all employees, contractors, ag


 
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