Agreement

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                                                               EXHIBIT 10(xxxiv)

                                                       (AMERICAN GREETINGS LOGO)

ONE AMERICAN ROAD

CLEVELAND, OHIO 44144-2398

216/252-7300 o FAX 216/252-6778

                                                         June 24, 2004

James C. Spira

American Greetings Corp.

One American Road

Cleveland, OH 44144

Dear Jim,

I would like to confirm with you our agreement concerning your ongoing work for

American Greetings. We agreed that all the terms of the June 26, 2003 employment

agreement will continue, with these changes:

     o    you will continue part-time until June 25, 2005, working 3 days every

          two months.

     o    your focus will be on four major initiatives:

               1.   supply chain transformation

               2.   growth initiatives

               3.   redesign of the information technology infra-structure

               4.   Wal-Mart business model

     o    your pay will be $4,500 every month

If there are any other projects that require more than the three days every two

months, we will discuss and agree on the additional amount of time and pay.

All the other benefits and provisions in that June 26 letter will continue.

Jim, thanks very much for your continued support, your expertise and your

wisdom. I truly appreciate your efforts.

If you agree with these changes, please sign a copy of this letter and return it

to me.

                                             Sincerely,

                                             /s/ Zev Weiss

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