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EXECUTIVE EMPLOYMENT AGREEMENT

Employee Retention Agreement

EXECUTIVE EMPLOYMENT AGREEMENT | Document Parties: AMERICAN GREETINGS CORPORATION You are currently viewing:
This Employee Retention Agreement involves

AMERICAN GREETINGS CORPORATION

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Title: EXECUTIVE EMPLOYMENT AGREEMENT
Date: 7/9/2008
Industry: Printing and Publishing     Sector: Services

EXECUTIVE EMPLOYMENT AGREEMENT, Parties: american greetings corporation
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Exhibit 10.2

EXECUTIVE EMPLOYMENT AGREEMENT

THIS EXECUTIVE EMPLOYMENT AGREEMENT (“Agreement”) is made at Cleveland, Ohio, this 12th day of June 2008, by and between AMERICAN GREETINGS CORPORATION , an Ohio corporation (the “Company”), and JOHN BEEDER (the “Executive”).

In consideration of the covenants set forth in this Agreement, the parties mutually agree as follows:

1.         Job Title . Subject to the provisions of this Agreement, the Company shall employ Executive as the Company’s Senior Vice President, Sales and Marketing/Executive Sales and Marketing Officer, with such duties and responsibilities as may be assigned from time-to-time by the Board of Directors or the President of the Company. Executive shall devote Executive’s full business time and attention and give Executive’s best efforts to the business affairs of the Company and/or of its subsidiaries as the Board of Directors or the President of the Company may from time-to-time determine. Executive recognizes that in serving as an officer of the Company or as an officer of a subsidiary, Executive serves in such capacity solely at the pleasure of the Board of Directors or the President of the Company and that employment in such capacity or in any other capacity may be terminated at any time by the Board of Directors or the President of the Company, subject to the provisions of Section 4 of below.

2.         Fiduciary Obligations . Executive shall carry out his duties in a manner consistent with and in compliance with all present and future requirements and limitations of all applicable federal and state laws, all applicable regulations, Company policies (to the extent the policies do not conflict with the terms of this Agreement), and subject to the direction and approval of the Board of

 


Directors or the President of the Company. Executive acknowledges and fully understands that by entering into this Agreement, he undertakes a fiduciary relationship with the Company and is under a fiduciary obligation to use due care and act in the best interest of the Company at all times. Failure of Executive to fulfill all fiduciary obligations ordinarily imposed by law on similar Executives in a fiduciary relationship will be deemed a material breach of this Agreement by Executive.

3.         Compensation & Benefits .

3.1       Base Salary . The Company or a subsidiary shall, during the term of this Employment Agreement, pay to Executive as minimum compensation for services a base salary at a rate to be fixed by the Board of Directors, the Compensation Committee appointed by the Board of Directors, or the President of the Company, which rate shall not be less than $36,667.00 per month ($440,000 on an annualized basis) (“base salary”), less appropriate withholdings and deductions.

3.2       Annual Incentive Plan . Executive shall be eligible to participate in the Company’s Key Management Annual Incentive Plan, in accordance with the terms and conditions of the Plan, as it may be amended from time-to-time.

3.3       Stock Options . Executive shall be eligible to participate in the Company’s Stock Option Plan in accordance with the terms and conditions of the Plan, as it may be amended from time-to-time, which Plan currently provides for employees at Executive’s level to receive a grant of 35,000 stock options each year, subject to adjustment as provided in the Plan. As additional consideration for accepting employment with the Company and signing this Agreement, Executive shall receive an additional grant of 35,000 stock options on American Greetings Class A Common Stock at the next regularly scheduled stock option grant date. All

 

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options granted to Executive are subject to the terms, conditions, vesting and exercise schedules set forth in the Plan, as it may be amended from time-to-time.

3.4       Flexible Benefits Program . Executive shall be eligible to participate in the Company’s flexible benefits program, which includes such benefits as health care, disability insurance, life insurance and a flexible spending account to the same extent other Executives at the Senior Vice President level participate, in accordance with the terms of the Program, as it may be amended from time-to-time.

3.5       Retirement Profit Sharing . Executive shall be eligible to participate in the Company’s Retirement Profit Sharing Plan to the same extent other executives at the Senior Vice President level participate, in accordance with the terms of the Plan, as it may be amended from time-to-time.

3.6       Other Benefits . Executive shall be eligible to receive other Company benefits to the same extent normally provided to other Senior Vice Presidents. Executive shall be entitled to reimbursement of the reasonable attorneys’ fees for the review and negotiation of this Agreement.

3.7       Relocation . Executive shall be eligible to receive certain relocation benefits as set forth in the Company’s Associate-on-the-Move Policy, as it may be amended from time-to-time. Additionally, recognizing Executive’s unique family circumstances, the Company will reimburse Executive for: (a) the reasonable cost of commuting between their current home and Cleveland for Executive and his spouse; and (b) the reasonable cost of temporary housing (including rent and utilities) in the Cleveland area, in each case for up to 24 months as Executive and his spouse transition from their current home to Cleveland.

4.         Termination .

 

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4.1       Death . This Agreement shall immediately terminate upon the death of Executive. Following the Executive’s death, the Company agrees to pay only the following amounts to Executive’s estate, as required by law: (i) the base salary at the last rate paid to Executive through the end of the month in which the Executive’s death occurs; (ii) any amounts earned, accrued or owing but not yet paid under this Agreement; and (iii) other benefits in accordance with applicable plans and programs of the Company.

4.2       Disability . If Executive is disabled, which means that he is unable to perform the essential functions of his position, with reasonable accommodations, for a period of 16 weeks or more, Executive’s employment shall terminate. Determination of disability shall be made initially by a physician appointed by Executive, but the Company reserves the right to appoint a physician to determine disability, and Executive agrees to cooperate with the Company’s physician if the Company has a good faith doubt about the determination of disability or need for accommodation made by the physician selected by Executive. If the determinations by the physician for Executive and the Company cannot be reconciled, the two physicians shall select a third physician, whose determination of disability will be final. In the event Executive’s employment terminates because of his disability, he shall be entitled to payment by the Company only of: (i) the base salary at the last rate paid to Executive through the end of the month in which the termination occurs; (ii) any amounts earned, accrued or owing but not yet paid under this Agreement; and (iii) other benefits in accordance with applicable plans and programs of the Company.

4.3       Termination “For Cause” . The Company shall have the right to immediately terminate Executive for “cause”.

a.      Cause shall mean:

 

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(i)    A material breach by Executive of any term of this Agreement, the Company’s policies, Executive’s fiduciary duties to the Company, or of any law, statute, or regulation;

(ii)    The material failure to achieve the Company’s reasonable profit, revenue or other written objectives or written goals as determined by the Company because of Executive’s performance;

(iii)    Misconduct which is injurious to the Company or any of its affiliates, either monetarily or otherwise, or which impairs Executive’s ability to effectively perform his duties or responsibilities;

(iv)    Personal conduct which reflects poorly on the Company or Executive or which impairs Executive’s ability to perform his duties or manage subordinate employees, including but not limited to the abuse of alcohol or controlled substances;

(v)    Habitual or repeated neglect of his duties or responsibilities by Executive;

(vi)    The appropriation of (or attempted appropriation of) a business opportunity of the Company or its affiliates, including attempting to secure or securing any personal profit in connection with any transaction by the Company or its affiliates;

(vii)    The commission of or conviction for (or the procedural equivalent or conviction for), or the entering of a guilty plea or plea of no contest with respect to a crime, which in the Company’s reasonable judgment, involves moral turpitude;

 

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(viii)    Intentional injury of another employee or any person in the course of performing services for the Company;

(ix)    Any conflict of interest, including, but not limited to solicitation of business on behalf of a competitor or potential competitor;

(x)    Violation of the Company’s policies prohibiting discrimination or harassment of employees, clients, guests, or vendors of the Company;

(xi)    Failure to comply with the Company’s written Human Resources policies; or

(xii)    Failure to follow any material and lawful instruction given to Executive by a superior at the Company.

b.      In the event the Company terminates Executive’s employment for cause, he shall be entitled to payment by the Company only the following: (i) the base salary at the last rate paid to Executive through the date of the termination of his employment for cause, payable to the Executive immediately upon Executive’s termination; (ii) any amounts earned, accrued or owing but not yet paid under this Agreement; and (iii) other benefits in accordance with applicable plans or programs of the Company.

4.4       Termination “Without Cause” . The Company shall have the right to terminate this Agreement and Executive’s employment without cause upon written notice of 30 days to Executive. At the Company’s option, the Company may pay Executive for 30 days in lieu of notice and require no services of Executive. In the event the Company terminates the Executive’s employment without cause, Executive shall be entitled to payment by the Company

 

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the following: (i) Executive’s base salary at the rate in effect immediately prior to the date of his termination of employment, payable to Executive for 3 months, provided that such base salary payment shall be reduced by the amount of salary Executive may receive from subsequent employment during the same period; (ii) any amounts earned, accrued or owing but not yet paid under this Agreement; and (iii) other benefits in accordance with applicable plans and programs of the Company. Alternatively, in the event the Company terminates the Executive’s employment without cause and Executive signs a waiver and release of claims in a form acceptable to the Company – and Executive does not revoke his signature – Executive shall be entitled to payment by the Company the following: (i) Executive’s base salary at the rate in effect immediately prior to the date of his termination of employment, payable to Executive for 12 months, provided that such base salary payment shall be reduced by the amount of salary Executive may receive from subsequent employment during the same period; (ii) any amounts earned, accrued or owing but not yet paid under this Agreement; (iii) continued health care coverage, concurrently with COBRA, for a period of 12 months immediately following Executive’s termination date at the Senior Vice President active Executive payroll deduction rate, as it may be changed from time-to-time by the Corporation in its sole discretion; (iv) executive career outplacement services for a period of up to 6 months; and (v) other benefits in accordance with applicable plans and programs of the Company. The payments and rights to Executive described in this Section 4.4 shall be in lieu of any severance Executive might otherwise be eligible to receive under a Company severance plan, and Executive agrees that he shall not be entitled to receive severance under any Company severance plan in the event of a termination without cause. The requirement that Executive sign a waiver and release of claims under this

 

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Section 4.4. shall not result in the lengthening of the 12-month restrictive covenants set forth in Section 5 of this Agreement.

4.5       Termination Upon “Change in Control” . The Company may, at its option, terminate this Agreement as a result of a Change of control of the Company. If the Company exercises this option, it reserves the right to offer Executive another position in the Company or one of its affiliates or subsidiaries, which if offered, Executive agrees to consider in good faith and respond accordingly. If the Company materially reduces Executive’s title, authority, duties and responsibilities at any time because of a change of control, Executive may terminate his employment within not more than 30 days of first notice of the decrease in his authority, duties or responsibilities. If either party elects to terminate this Agreement as a result of change of control of the Company, it will provide the other party with 30 day’s prior written notice. The Company may, at its option, relieve Executive of his duties and responsibilities under this Agreement during this 30-day notice period.

a.      A “change of control” means only:

(i)    The acquisition by any entity or person (which theretofore beneficially owned less than 50% of the Company’s common stock then outstanding) of shares of the Company’s common stock in a transaction or series of transactions which result in such entity or person beneficially owning more than 50% of the Company’s outstanding common stock, where beneficial ownership and the percentages of shares outstanding are determined pursuant to Sections 13(d) and (g) of the Securities Exchange Act of 1934 and the rules and regulations promulgated there under; or

 

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(ii)    The merger or consolidation of the Company with one or more companies in a transaction or series of transactions where the common stock of the Company is exchanged for less than 50% of the voting stock of the resulting or surviving company, including, without limitation, an exchange of the common stock of the for cash; or

(iii)    The sale, assignment, transfer, pledge, hypothecation or other dispositio


 
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