EMPLOYMENT AGREEMENT

EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT (this "Agreement") is made as of January ___, 2009, by and between My Screen Mobile, Inc., a Delaware corporation ("Company"), and Maurizio Angelone, an individual ("Employee" ).

RECITALS

A.          Company is engaged in the business of developing and commercializing, on a global basis, technology that provides direct incentive-based advertising to mobile telephone users (the "Business" ), and is seeking a Chief Executive Officer with experience in the global telecommunications industry.

B.          Employee has experience in the telecommunications business on a global basis.

C.           The parties are willing to enter into this Agreement with respect to Employee's employment and services upon the terms and conditions hereinafter set forth.

AGREEMENT

In consideration of the foregoing recitals and the premises herein contained, the parties agree as follows:

I.

TERM

Subject to the provisions of Article V hereof, Company hereby employs Employee and Employee hereby accepts employment with Company for a period of three (3) years (the "Initial Term"). The Initial Term shall commence on the date on which Employee's employment with his current employer terminates, which date shall be confirmed in writing by written letter from Employee to the Company (the "Commencement Date"); provided, however, if the Initial Term has not commenced within 100 days from the "Approval Date" (as hereinafter defined), then this Agreement shall automatically terminate and neither party shall have any liability to the other party hereunder, except Employee shall immediately return any portion of the Signing Bonus paid by Company and reimburse Company for all expenses paid to, or on behalf of Employee, under Article III, Section 8 of this Agreement Employee shall use his good faith efforts to relocate to Miami as soon as possible after the Commencement Date, however, shall complete such relocation no later than 90 days after the Commencement Date. For purposes of this Agreement, the term "Approval Date" shall mean the date the Company confirms in writing to Employee (and provides reasonable documentation evidencing such approval) that this Agreement, including, without limitation, the grant and issuance of all of the equity incentive compensation set forth below, has been authorized and approved in accordance with all requisite corporate action, including the requisite approval from a majority of the stockholders of the Company, all in accordance with applicable law and the articles of incorporation, bylaws and all other documents governing the Company, except for the formal establishment of the Plans and required filings with the SEC of Information Statements, Proxy Statements or other such filings required in connection with the Plans or the equity grants.

II.

DUTIES

1.            General Duties. Unless otherwise directed by the Board of Directors of Company (the "Board of Directors"), and subject to its policies and directives, Employee shall serve as the Chief Executive Officer of Company, manage the day to day global operations of Company and perform all duties customarily performed by the chief executive officer of a US publicly traded company of similar size, market capitalization and in a similar industry as the Company. Employee shall serve at the direction of the Board of Directors of Company (the "Board of Directors"), subject to its policies and directives (provided that the Company hereby represents and warrants that no written policies or directives exist as of the date hereof, it being the intention of the parties that Employee, as a member of the Board of Directors and together with the other members of the Board of Directors, will help shape and set forth the strategies, policies and directives for the Company on a going-forward basis). Employee shall work from the Company's world headquarters, which Company shall establish in Miami, Florida, to where Employee shall relocate.

2.            Devotion of Time to Company's Business. Employee agrees during the Term, to devote his best efforts, and all of his business time exclusively, to his employment with Company, and to perform such duties as shall be reasonably requested by the Board of Directors of Company. Employee shall riot, during Employee's employment, unless otherwise agreed to in advance and in writing by Company, seek or accept other employment, become self-employed in any other capacity, or engage in any activities that are detrimental to the business of Company.

III.

COMPENSATION AND BENEFITS

As compensation for Employee's services hereunder, the covenant-not-to-compete contained in Article VI of this Agreement (the "Covenant-Not-to-Compete"), and the other covenants and promises made by Employee hereunder, Company agrees to the following:

1.            Base Salary. During the Term, Employee shall receive an annual base salary of

$350,000.00. The base salary shall be payable in U.S. Dollars at the times and in the installments consistent with Company's customary payroll practices. Company shall withhold federal and state taxes in accordance with applicable law.

2.            Signing Bonus. Company shall pay Employee a signing bonus of $300,000 (the "Signing Bonus" ), which Signing Bonus shall be payable in three equal installments of $100,000 each. The first installment of the Signing Bonus shall be paid within three (3) calendar days after both parties have executed this Agreement (the "Effective Date" ); the second installment shall be paid within three (3) calendar days after the Commencement Date; and the third installment shall be paid within ninety (90) calendar days after the Commencement Date. If Employee terminates this Agreement, without cause, or if Company terminates this Agreement for "Cause" (as hereinafter defined), prior to the date any installment of the Signing Bonus is due under this Section, Company shall not be obligated to pay the remaining installments to Employee. In addition, if within one (1) year after the Commencement Date, Employee terminates this Agreement, without cause, or Company terminates this Agreement for Cause, Employee agrees to, within thirty (30) days after such termination, repay Company a pro rata portion of the Signing Bonus calculated by multiplying: (A) the portion of the Signing Bonus actually paid to Employee; times (B) a fraction, the numerator of which is (i) 365 minus the number of days between the Commencement Date and the date of Employee's termination, and the denominator of which is (ii) 365. (By way of example, if Employee has received the entire Signing Bonus and Employee is terminated by the Company for Cause after having been employed by the Company for 250 days from the Commencement Date, then the portion of the Signing Bonus to be paid back by Employee would be $96,000, calculated by reference to the foregoing formula as: $300,000 x ((365-250) / 365) = $96,000).

3.            Cash Incentive Bonus. During each twelve (12) month period of the Term, Employee shall be eligible to receive a cash bonus of up to $350,000 based on the achievement of milestones to be mutually agreed upon by the Board of Directors and Employee, in good faith, within thirty (30) days after the commencement of each such twelve month period. Such milestones shall generally be based on some objective performance standards such as revenues or profitability of the Company that are reasonably achievable given the Company's position in the market at the time the milestones are discussed and agreed upon.

4.            Equity Incentive Compensation. Company shall provide Employee with the equity incentives set forth below, subject to one or more employee equity compensation plans ("Plans") to be established by the Company within thirty (30) days from the Commencement Date, which Plans shall contain customary terms and provisions as contained in Plans for similarly situated US publicly traded companies. Within thirty (30) days after the Commencement Date, (a) such Plans shall be established, (b) the equity incentives required hereunder shall be granted to Employee, and (c) the Company shall make any filing with the Securities & Exchange Commission or other governmental authority, including, but not limited to, a proxy statement or information statement, required in connection with any such Plans. In the event such Plans are not established, such equity incentives are not granted to Employee, or said filings are not made, within said thirty (30) day period, then Employee may provide written notice to Company of its failure, in which case, Company shall have 30 days from its receipt of such written notice, to cure such failure. If such failure is not cured within such 30 day period, Employee may resign from his position with the Company and, notwithstanding anything contained in this Agreement to the contrary, the Company shall be responsible to immediately pay to Employee, as agreed upon liquidated damages, the Employee's annual base salary for the entire Initial Term, plus the entire Signing Bonus (such a resignation shall not be deemed a termination by Employee without cause and the provisions for Employee to return a pro rata portion of the Signing Bonus under Section 2 of this Article shall not be applicable.

(a)            Stock Grant. Company shall issue Employee 3,000,000 shares of Company's common stock, par value $0.001 per share (the "Common Stock")(the grant of all such shares of Common Stock hereinafter collectively referred to as the "Stock Grant") upon the Commencement Date, (i) 500,000 of which shall vest six (6) months after the Commencement Date if Employee is still employed by Company as of such date; (ii) 500,000 of which shall vest on the last day of the twelfth month following the Commencement Date, if Employee is still employed by Company as of such date; (iii) 500,000 of which shall vest on the last day of the eighteenth month following the Commencement Date if Employee is still employed by Company as of such date; (iv) 500,000 of which shall vest on the last day of the twenty-fourth month following the Commencement Date, if Employee is still employed by Company as of such date; (v) 500,000 of which shall vest on the last day of the thirtieth month following the Commencement Date, if Employee is still employed by Company as of such date; and (vi) 500,000 of which shall vest on the last day of the thirty-sixth month following the Commencement Date, if Employee is still employed by Company as of such date. Notwithstanding the foregoing, if Company terminates Employee without Cause during any part of the Term, the entire Stock Grant shall automatically vest. For purposes of clarity, all unvested shares shall be cancelled and/or returned to Company, if Employee's employment is terminated for Cause before the date such shares vest. Upon the Commencement Date, Company shall issue six (6) share certificates in the name of Employee, each certificate representing 500,000 shares of the Company's Common Stock. The Company shall deliver such certificates to Company's legal counsel, who, subject to the terms and conditions set forth herein, shall deliver one (1) certificate to Employee on each of the vesting dates set forth above. If the Company terminates Employee at any time during the Term without Cause, then legal counsel shall, and is hereby directed to, immediately deliver to Employee any of such stock certificates not previously delivered to Employee. Upon the termination of this Agreement for any other reason, Company's legal counsel shall cancel any such stock certificates representing shares that have not vested as of such termination date (provided that a termination as a result of death or Disability shall be governed by the terms of Article V, Section 4(c) below).

(b)            Stock Option Grant. Upon the Commencement Date, Company shall grant Employee options to purchase an aggregate of 7,000,000 shares of Company's Common Stock, having an exercise price of $1.00 per share (the "Option Sharer"). The Option Shares shall vest as set forth below, and be granted pursuant to the terms of an option agreement which shall comply and conform with the applicable Plans, which shall have customary terms and provisions as contained in Plans for similarly situated US publicly traded companies. Upon a termination of Employee's employment hereunder, for any reason, (provided that a termination as a result of death or Disability shall be governed by the teams of Article V, Section 4(c) below), all Option Shares vested as of the date of termination shall remain vested and exercisable by Employee for the time periods and in accordance with the terms of the Plans, and all unvested Option Shares as of such date of termination shall terminate. The Option Shares shall vest as follows:

(c)           Adjustments. The following adjustments shall apply to any portion of the Stock Grant that is unvested at the time of the event described below and shall apply to the Option Shares:

5.            Change of Control.

(a)            Subject to Article V below, upon a "Change of Control" (as defined below):

(b)            For purposes of this Agreement, "Change of Control" means: