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APPENDIX I: ADA-ES, INC. INSIDER TRADING POLICY

Employee Benefits Plan Agreement

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ADA-ES INC

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Title: APPENDIX I: ADA-ES, INC. INSIDER TRADING POLICY
Date: 6/3/2009
Industry: Chemical Manufacturing     Sector: Basic Materials

APPENDIX I: ADA-ES, INC. INSIDER TRADING POLICY, Parties: ada-es inc
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Exhibit 4.3

APPENDIX I: ADA-ES, INC. INSIDER TRADING POLICY

Why We Have a Policy

The federal securities laws prohibit the purchase or sale of securities by anyone who is aware of material nonpublic information regarding the issuer of such securities. These include shares of ADA-ES, Inc. common stock held in your Retirement Plan held in you. They also prohibit the disclosure of such information to others who then trade in the issuer’s securities (“tippees”). The Securities and Exchange Commission and U.S. attorneys pursue insider trading violations vigorously, and violators are punished severely. A company and its “controlling persons” are subject to liability under the federal securities laws if they fail to take reasonable steps to prevent insider trading by company personnel.

The Board of Directors has adopted this Policy both to satisfy the Company’s obligation to prevent insider trading and to help employees avoid the severe consequences associated with violations of the insider trading laws. The Board also wishes to prevent even the appearance of improper conduct on the part of anyone employed by or associated with the Company. We have all worked hard over the years to establish a reputation for integrity and ethical conduct, and we cannot afford to have that reputation damaged.

Consequences of Insider Trading Violations

The consequences of an insider trading violation can be severe:

Traders and Tippers. Employees who trade on inside information and tippees are subject to the following penalties:

 

 

 

A civil penalty of up to three times the profit gained or loss avoided;

 

 

 

A criminal fine of up to $1,000,000 (no matter how small the profit); and

 

 

 

A jail term of up to ten years.

An employee who tips information to a person who then trades is subject to the same penalties as the tippee, even if the employee did not trade and did not profit from the tippee’s trading.

Control Persons.  If the Company or its supervisory personnel fail to take appropriate steps to prevent illegal insider trading, then they are subject to the following penalties:

 

 

 

A civil penalty of up to $1,000,000 or, if greater, three times the profit gained or loss avoided as a result of the employee’s violation; and

 

 

 

A criminal penalty of up to $2,500,000.

Company-Imposed Sanctions.  If you fail to comply with this Policy, you are subject to Company-imposed sanctions, including dismissal for cause, whether or not your failure to comply results in a violation of law. If you violate the federal securities laws or become subject to an SEC investigation, even if the investigation does not result in prosecution, your reputation could be tarnished and your career could be irreparably damaged.


The Policy

No employee who is aware of material nonpublic information relating to the Company may, directly or through family members or other persons or entities, (a) buy or sell securities of the Company (other than pursuant to a pre-approved trading plan that complies with SEC Rule 10b5-1(c) as described below), or engage in any other action to take personal advantage of that information, or (b) pass that information on to others outside the Company, including family and friends. In addition, no employee of the Company who, in the course of working for the Company, learns of material nonpublic information about a company with which the Company does business, including a customer or supplier, may trade in that company’s securities until the information becomes public or is no longer material.

Please note that this Policy prohibits even those transactions that you may feel are necessary or justifiable for independent reasons (such as the need to raise money for an emergency expenditure). The securities laws do not recognize such mitigating circumstances, and, in any event, even the appearance of an improper transaction must be avoided to preserve the Company’s reputation for adhering to the highest standards of conduct.

Disclosure of Information to Others. The Company is required under Regulation FD of the federal securities laws to avoid the selective disclosure of material nonpublic information. The Company has established procedures for releasing material information in a manner that is designed to achieve broad public dissemination of the information immediately upon its release. You may not, therefore, disclose information to anyone outside the Company, including family members and friends, other than in accordance with those procedures. You also may not discuss the Company or its business in an internet “chat room” or similar internet-based forum.

If a shareholder or potential shareholder calls to inquire about the status of projects, financials, or other Company-sensitive information, these calls must be directed to the President/Chief Executive Officer or Chief Financial Officer of the Company or to the Company’s investor relation’s consultant, which is currently The Equity Group.

Material Information. Material information is any information that a reasonable investor would consider important in making a decision to buy, hold, or sell securities. You should consider any information that could be expected to affect the Company’s stock price, whether it is positive or negative, as material. Some examples of information that ordinarily would be regarded as material are:

 

 

 

Projections of future earnings or losses or other earnings guidance;

 

 

 

Earnings that are inconsistent with the consensus expectations of the investment community;

 

 

 

A pending or proposed merger, acquisition or tender offer;

 

 

 

A pending or proposed acquisition or disposition of a significant asset;

 

 

 

A pending or proposed financing;

 

 

 

A change in dividend policy, the declaration of a stock split, or an offering of additional securities;

 

 

 

A change in management;

 

 

 

Development of a significant new product, service or process;

 

 

 

Impending bankruptcy or the existence of severe liquidity problems;

 

 

 

News about a major contract award or cancellation of an existing contract;

 

 

 

The gain or loss of a significant business partner;

 

 

 

Significant legal exposure due to actual, pending or threatened litigation; and

 

 

 

Changes in the Company’s auditors or a notification from the Company’s auditors that the Company may no longer rely on the auditors’ audit report.


Remember, anyone scrutinizing your transactions will be doing so after the fact, with the benefit of hindsight. As a practical matter, before engaging in any transaction, you should carefully consider how enforcement authorities and others might view the transaction in hindsight.

When Information is “Public”. If you are aware of material nonpublic information, you may not trade until the information has been disclosed broadly to the marketplace (such as by press release or an SEC filing) and the investing public has had time to absorb the information fully. To avoid the appearance of impropriety, as a general rule, information should not be considered fully absorbed by the marketplace until after the second business day after the information is released. If, for example, the Company makes an announcement on a Monday, you should not trade in the Company’s securities until Thursday.

Transactions by Family Members. This Policy also applies to your family members who reside with you, anyone else who lives in your household, and any family members who do not live in your household but whose transactions in company securities are directed by you or are subject to your influence or control (such as parents or children who consult with you before they trade in company securities). You are responsible for the transactions of these other persons and therefore should make them aware of this Policy.

When and How You Can Trade Company Securities

Trading Windows

Because the Company disseminates material nonpublic information to employees on a regular basis, the Board has determined to prohibit purchases and sales of Company securities at any time other than during the “window” period following release of the Company’s year-end or quarterly earnings announcements (i.e. during the three-week period beginning on the third business day following the date of the earnings release). You may not engage in trading of the Company’s securities in a window period, however, if you are aware of material nonpublic information involving the Company. If you are subject to the Company’s preclearance policy set forth below, you must preclear your transactions even if they are initiated during a window period. To reduce the burden of these restrictions when you expect a need to sell the Company’s securities at a specific time in the future, you may wish to consider entering into a prearranged trading plan for that sale, as discussed below.

From time to time the Company, through the Chief Financial Officer, may close a trading window due to material developments that are not public. In such events, known as event-specific blackouts, the Chief Financial Officer may notify particular individuals that they should not engage in any transactions involving the purchase or sale of the Company’s securities and should not disclose to others the fact that a trading window has been closed. The failure of the Chief Financial Officer to designate you as being subject to an event-specific blackout will not relieve you of the obligation not to trade while aware of material nonpublic information.

If you have an unexpected and urgent need to sell Company securities in order to generate cash at a time other than during a trading window, you may, in appropriate circumstances, be granted a hardship exception. Hardship exceptions may be granted only by the Chief Financial Officer and must be requested at least two days in advance of the proposed trade. A hardship exception may be granted only if the Chief Financial Officer concludes that you do not possess any material nonpublic information and that the Company does not know of any such information that could be attributed to you. Under no circumstance will a hardship exception be granted during an event-specific blackout period.


Prearranged Trading Plans

An SEC rule, Rule 10b5-1(c), provides a defense from insider trading liability if trades occur pursuant to a pre-arranged “trading plan” that meets specified conditions. Under this rule, if you enter into a binding contract, an instruction or a written plan that specifies the amount, price and date on which securities are to be purchased or sold, and these arrangements are established at a time when you do not possess material nonpublic information, then you may claim a defense to insider trading liability if the transactions under the trading plan occur at a time when you have subsequently learned material nonpublic information. Arrangements under the rule may specify amount, price and date through a formula or may specify trading parameters that another person has discretion to administer, but you must not exercise any subsequent discretion affecting the transactions. In addition, if your broker or any other person exercises discretion in implementing the trades, you must not influence his or her actions, and he or she must not possess any material nonpublic information at the time of the trades. Trading plans can be established for a single trade or a series of trades.

It is important that you properly document the details of a trading plan. Please note that, in addition to the requirements of a trading plan described above, there are a number of additional procedural conditions to Rule I0b5-1(c) that must be satisfied. Please check with your broker or legal advisor on these conditions.

Pre-clearance Procedures for Directors, Executive Officers and Other Designated Employees

To help prevent


 
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