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MEDIA DISTRIBUTION AGREEMENT

Distribution Agreement

MEDIA DISTRIBUTION AGREEMENT | Document Parties: EXABYTE CORPORATION | IMATION CORP You are currently viewing:
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EXABYTE CORPORATION | IMATION CORP

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Title: MEDIA DISTRIBUTION AGREEMENT
Governing Law: Delaware     Date: 3/31/2004
Industry: Computer Storage Devices     Sector: Technology

MEDIA DISTRIBUTION AGREEMENT, Parties: exabyte corporation , imation corp
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***Text Omitted and Filed Separately with the Commission
Confidential Treatment Requested
Under 17 C.F.R. Sec. 200.80(b)(4),
200.83 and 240.24b-2

MEDIA DISTRIBUTION AGREEMENT

 

This Media Distribution Agreement ("Agreement") is entered into as of November 7, 2003 ("Effective Date"), between EXABYTE CORPORATION , a Delaware corporation with principal offices at 2108 55 th Street, Boulder, Colorado 80301 and IMATION CORP. , a Delaware corporation with principal offices at 1 Imation Place, Oakdale, Minnesota 55128.

            Whereas Imation and Exabyte are worldwide leaders in the business of manufacturing, procuring, marketing and distributing removable data storage media; and

           

            Whereas Imation desires to be the exclusive marketer and distributor of removable data storage media for Exabyte, and Exabyte desires to give Imation such exclusivity in exchange for a payment and other consideration;

            Now, in consideration of the foregoing and the promises contained in this Agreement, the parties agree as follows:

1.          DEFINITIONS

            When used in this Agreement, the following words and phrases shall have the meaning set forth below:

            "Affiliate" means a corporation, company or other entity controlling, controlled by or under common control with a party.

            "Agreement" means this agreement, including any exhibits or other attachments.

            "Competing Product Agreement" means any agreement (whether in writing, verbal, or established by course of dealing) between Exabyte and a data storage media manufacturer which permits such media manufacturer to sell Products or products substantially comparable to the Products.

            "Exabyte" means Exabyte Corporation and its current and future Affiliates.

            "Exabyte Drive " means a data storage tape drive manufactured, procured, marketed or distributed by Exabyte.

            "Gross Margin" means Net Sales less invoice price for purchased Products.

            "Imation" means Imation Corp. and its current and future Affiliates.

            "Distribution Fee" means the fee described in Section 3.A.

            "Patents" has the definition set forth in Exhibit G.

            "Trademarks" means all current and future trademarks, service marks, logos and trade dress used by Exabyte to identify Exabyte Drives and/or Exabyte removable data storage product media, including but not limited to those trademarks, service marks, logos and trade dress listed or described in Exhibit A, including all registrations, applications, renewals, and common law rights pertaining thereto.

            "Products" means all current and future removable data storage media products manufactured, procured, marketed, or distributed by Exabyte, regardless of whether such media products are (1) intended for use with an Exabyte Drive, or (2) bear Trademarks. Products include, but are not limited to, those data storage media products identified in Exhibit B.

            "Net Sales" means net sales as defined by GAAP (including subtracting for programs, discounts, and rebates, as agreed to by both parties, such programs, discounts and rebates not to exceed [...***...]%; except that where Imation sells Imation branded media at a price premium Imation may have larger programs, discounts, and rebates up to the amount of such price premium).

            "Product Specifications" means the standards of quality in materials, design, manufacturing processes and workmanship for a Product as determined solely by Exabyte.

            "Reseller" means an OEM, wholesaler, dealer, retailer, distributor, or other reseller that purchases Products for further resale.

 

2.         INTELLECTUAL PROPERTY RIGHTS

     A.      Imation is not authorized to use Trademarks except in connection with the procurement, marketing, advertising, sale and distribution of Products in accordance with the terms and conditions of this Agreement. This permitted use shall be exclusive to Imation as set forth in Section 4. Imation shall not use Trademarks after the termination or cancellation of this Agreement. Imation agrees to not modify Trademarks, challenge, obtain, or attempt to obtain during the continuance of this Agreement or at any time thereafter, by registration or any other method, any right, title, or interest to any of the Trademarks or trade names or those which may be similar. All right, title, and interest in such modified Trademarks and trade names shall accrue to the benefit of Exabyte. Imation shall report to Exabyte any potential, suspected, or actual infringement of Trademarks of which Imation becomes aware. Imation does not acquire any proprietary right to Trademarks by Imation's use thereof. Imation may allow Resellers to use the Trademarks in connection with the promotion, advertisement, and sale of Products purchased from Imation.

     B.      If Exabyte modifies any Trademark, or if Exabyte adopts any new trademark, service mark, logo or trade dress, Imation shall be authorized to use such new or modified mark immediately under the terms and conditions of this Agreement.

     C.      Exabyte grants Imation the rights set forth in Exhibit G.

* Confidential Treatment Requested

3.          DISTRIBUTION FEE.

      A.       Imation shall pay Eighteen Million, Five Hundred Thousand Dollars ($18,500,000.00) to Exabyte as a pre-paid fee for the rights granted to Imation under this Agreement (the "Distribution Fee"). The Distribution Fee shall be paid as follows:

               1.      Ten Million Dollars ($10,000,000.00) shall be paid by Imation within five (5) working days of the Effective Date; and

               2.      Eight Million, Five Hundred Thousand Dollars ($8,500,000.00) shall become due once Imation has been able to sell Products purchased from Exabyte with monthly Net Sales of at least $3.0 million ($3,000,000.00) over a 30-day rolling period commencing on or after the Effective Date. Imation shall pay such fee within five (5) working days of the attainment of the monthly Net Sales as set forth herein.

There shall be no other fees owed by Imation to Exabyte for the rights granted to Imation under this Agreement. Imation shall pay the Distribution Fee to Exabyte by wire transfer.

      B.       Prior to January 1, 2007, Exabyte will not use the Distribution Fee to accelerate payments to suppliers, repurchase shares of Exabyte stock, or pay dividends on shares of Exabyte stock, unless agreed to in advance by Imation. Exabyte will use the Distribution Fee only for the following purposes:

                (i)       to fund operations;

                (ii)      to fund development of VXA and related technology and related automation products, including LTO;

                (iii)      to repay bank debt;

                (iv)      to fund cost reduction efforts for Exabyte's drive manufacturing operations; and

                (v)       as may be agreed by Imation and Exabyte.

Provided Exabyte uses the Distribution Fee for the foregoing purposes, Exabyte may otherwise exercise its sole discretion in applying such proceeds.

4.          EXCLUSIVITY.

      A.       Subject to Exhibit C, Exabyte represents and warrants to Imation that no agreement (whether in writing, verbal or established by course of conduct) exists on the Effective Date which permits any third party to use any of the Trademarks on and in connection with the procurement, marketing, advertising, sale or distribution of Products, except for distribution agreements described in Section 4.C. Exabyte shall not grant to any third party a license to use any of the Trademarks on or in connection with the procurement, marketing, advertising, sale, or distribution of Products, except as may be approved by Imation in writing.

        B.       Exabyte shall not sell Products, nor shall Exabyte permit any third party to sell Products (other than (i) Resellers that have purchased Product from Imation for resale and (ii) subject to Exhibit C), regardless of whether such products bear any of the Trademarks, to any third party, except for pack-in of Products with Exabyte Drives where Exabyte has purchased such Products from Imation as provided in Section 8.E. Subject to Section 8.E, Exabyte shall sell Products exclusively to Imation.

      C.       Exabyte is responsible for notifying all Resellers to which Exabyte has been selling Products prior to the Effective Date of this Agreement that Exabyte will no longer sell Products to them. Within five (5) days of the Effective Date, Exabyte shall notify all such Resellers that if they would like to continue to purchase Products in the future that they should contact Imation about purchasing such Products from Imation. All such Resellers will be transitioned to Imation within sixty (60) days of the Effective Date, and Exabyte shall not supply Products to such Resellers after such date. Imation will cooperate with Exabyte in collecting media-related accounts receivable balances due to Exabyte before and after the Effective Date from such Resellers. [...***...] Exabyte represents and warrants that it has not entered into any agreement (whether written, verbal or established by course of conduct) to sell Products directly to any end-user or that if Exabyte has that at Imation's request Exabyte shall assign and hereby assigns its rights under all such agreements to Imation for fulfillment by Imation.

     D.      Exabyte shall not enter into any new Competing Product Agreement. Subject to Exhibit C, Exabyte represents and warrants that there are no Competing Product Agreements in effect as of the Effective Date. Exabyte also represents and warrants that, subject to Exhibit C, no third party has the right to sell VXA cartridged media to any entity other than Exabyte. The terms of Exhibit H also apply.

     E.      In order to effectuate the Agreement and to ensure that Imation receives full value under this Agreement, Exabyte agrees to not take any unusual actions prior to or after the Effective Date which would have the effect of delaying the installation of Imation as Exabyte's exclusive distributor (subject to the other terms of this Agreement).

      F.       Imation represents that it will only purchase VXA technology compatible finished cartridges and Mammoth I and II technology compatible finished cartridges from Exabyte during the term of this Agreement and will not purchase any such products from any third party or otherwise sell such products obtained from third parties, all subject to (1) Exabyte performing its obligations under this Agreement, (2) the terms of Exhibit H, and (3) the other terms of this Agreement.

      G.       Subject to paragraph F above, nothing in this Agreement shall be deemed to prohibit or restrict Imation in the manufacture, marketing, distribution or sale of removable data storage media products bearing brands other than the Trademarks.

 

*Confidential Treatment Requested

5.          PRODUCT PROCUREMENT, LABELING AND PACKAGING

      A.       Exabyte shall procure Products from suppliers and resell the Products to Imation. Exabyte will be responsible for managing all suppliers of Products including entering into and managing supply agreements, qualification of vendors and products, forecasting, negotiation of purchase prices, and obtaining buffer inventory. Exabyte will be solely responsible for paying the purchase price and any applicable royalties for all Products to Exabyte's suppliers.

      B.       Imation and Exabyte will use their best efforts to work with suppliers of Products to establish consignment inventories of Products at Imation locations. If the suppliers are unwilling or unable to establish such consignment inventories, then Exabyte and Imation will work to limit inventories at up to 5 Imation-specified locations to no more than fifteen (15) days based on the past 30 days of Imation sales or agreed upon forecasts.

      C.       Exabyte shall determine the Product Specifications for the Products, but shall consider input from Imation. Exabyte shall determine the suppliers that it uses for the Products, but shall consider input from Imation.

      D.       Exabyte and Imation shall cooperatively and jointly manage labeling, packaging configurations and packaging specifications for the Products, provided that Exabyte is solely responsible for the compliance of Product labeling with all applicable international, national, state and local laws, rules, regulations, ordinances and standards.

 

6.          SALE OF PRODUCTS TO IMATION

      A.       Each month Imation shall supply to Exabyte with a written six (6) month rolling forecast of Imation's demand for Products.

      B.       Imation shall order Products using purchase orders and/or blanket orders and releases. Each purchase order or release shall include Product names and descriptions, part numbers, quantities purchased, routing instructions, shipping schedule, destination and confirmation of price. Exabyte shall drop ship all Products to be delivered to Imation, whether subject to consignment arrangements or otherwise, to any of the up to 5 locations specified by Imation. To the extent the terms and conditions of any purchase order and/or blanket order and release conflict with the terms of this Agreement, the terms of this Agreement shall prevail.

     C.      Shipping terms are FOB shipping point, freight prepaid by Exabyte. Payment terms are net [...***...] days from date of invoice.

      D.       Exabyte shall be responsible for shipping all ordered Products to arrive at Imation locations within agreed lead times. If there is any reason to believe that Exabyte will be unable to fully supply the forecasted purchase amount, then Exabyte shall provide Imation with immediate written notice. If a purchase order for Products is placed by Imation within agreed upon lead times and within forecasted quantities, and if Exabyte is unable to deliver such Products in a

*Confidential Treatment Requested

timely manner by normal delivery methods, then Exabyte shall have such Products shipped by air freight at its expense unless the parties agree otherwise.

 

7.          PRICE OF PRODUCTS SOLD TO IMATION

      A.       Exabyte's pricing to Imation will be such that: (1) Exabyte is able to sell Products to Imation while obtaining at least a [...***...]% Gross Margin on such sales, and (2) Imation is able to re-sell Products while obtaining at least a [...***...]% Gross Margin on sales to third parties (in other words, excluding sales to Exabyte, and as further described in Exhibit H). Imation and Exabyte negotiated the initial pricing of Products provided in Exhibit B to accomplish these goals. Additionally, Exabyte agrees to respond within 24 hours to Imation requests for special bid pricing and to provide information and consultation to Imation regarding OEM pricing. Specific pricing terms are provided in Exhibit H.

     B.      On a quarterly basis Exabyte and Imation shall negotiate changes to the price of Products sold by Exabyte to Imation, however Exabyte may reduce prices to Imation at any time without prior discussion. Exabyte and Imation will agree on a pricing mechanism for determining pricing from Exabyte to Imation.

      C.       Prices charged by Exabyte to Imation shall not increase without Imation's prior written consent, which shall not be unreasonably withheld. Exabyte will use commercially reasonable efforts and will cooperate with its suppliers so that the price that Imation pays Exabyte for Products is competitive. This effort and cooperation by Exabyte and its suppliers will include periodic review, enhancement, and improvement of manufacturing costs, production technology and/or know-how. Exabyte is expected to conduct programs with its suppliers that reduce its suppliers' cost of manufacture each calendar quarter. Notwithstanding anything to the contrary herein, the parties agree to use best efforts so that each party is able to maintain Gross Margins of at least [...***...]%.

 

8.          RESALE OF PRODUCTS BY IMATION

      A.       Imation shall determine and manage Imation's distribution of Products in Imation's sole discretion, including whether and to what extent Imation will sell Products through Resellers or directly to end-users, but shall consider input from Exabyte.

      B.       Imation shall unilaterally determine the prices, private labeling, and other terms and conditions of Imation's resale of Products to Resellers, end-users, and other third parties in Imation's sole discretion.

      C.       Imation shall be responsible for market development of Products bearing the Trademarks, although the parties agree that it is expected that there will be limited need for media market development as most if not all marketing will be done by Exabyte through the marketing of Exabyte Drives.

*Confidential Treatment Requested

     D.      Imation will sell Products to Exabyte at Imation's cost plus [...***...]% for Exabyte's internal use, including manufacturing consumption, engineering, and quality control. Such Product sales are "as is".

     E.      Imation will sell Products to Exabyte at Imation's cost plus [...***...]% for re-sale packed-in with Exabyte Drives, provided that the total number of units packed-in by Exabyte in any calendar quarter shall not exceed 5% of the total number of units sold to Imation for such format of Products in such calendar quarter. Such Product sales are "as is". Exabyte may sell Products to third parties only as provided in this Section 8.E.

 

9.          CUSTOMER SUPPORT REQUIREMENTS.

      A.       The parties acknowledge and agree that Exabyte is relying upon Imation as the exclusive marketer and distributor of removable data storage media for Exabyte.

     B.       Transition of Resellers. So as to maintain the continuity of supply of Product to Resellers, Imation will immediately commence accepting Reseller purchase order(s) as soon as Exabyte has provided notification under Section 4.c of this Agreement.

     C.       Performance. Imation acknowledges its obligation to competently perform as a distributor and to meet customers' reasonable expectations regarding supply of Products to such customers, including the following:

               1.      To maintain a well-trained and well-managed sales force capable of and committed to maximizing sales of Products through proper means and maintaining Exabyte's good will in the marketplace;

               2.      To promptly fill and manage orders for Products;

               3.      To maintain adequate warehousing of Products; and

               4.      To extend credit to customers on commercially reasonable terms.

If Exabyte is concerned that Imation is not meeting Imation's obligations hereunder, Exabyte shall so inform Imation and the parties will discuss what steps Imation and/or Exabyte can take to imp


 
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