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DISTRIBUTION AGREEMENT

Distribution Agreement

DISTRIBUTION AGREEMENT | Document Parties: MICROPLAY, INC | PLAYERS NETWORK, INC You are currently viewing:
This Distribution Agreement involves

MICROPLAY, INC | PLAYERS NETWORK, INC

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Title: DISTRIBUTION AGREEMENT
Governing Law: New York     Date: 6/12/2008
Industry: Broadcasting and Cable TV     Sector: Services

DISTRIBUTION AGREEMENT, Parties: microplay  inc , players network  inc
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Text marked by “*” has been omitted pursuant to a request for confidential treatment and was filed separately with the Securities and Exchange Commission.



DISTRIBUTION AGREEMENT
 

This DISTRIBUTION AGREEMENT (the “Agreement”) is entered into with an effective date of the 5th day of June, 2008 by and between PLAYERS NETWORK, INC., a Nevada corporation (“PNTV”) and MICROPLAY, INC., a Nevada corporation in formation, (the Distributor”). PNTV and Distributor are collectively the “Parties”.
 
WHEREAS , PNTV owns the proprietary content, services and brand names more particularly described and set forth on Exhibit “A” hereto and referred to hereafter as the “PNTV Content”; and
 
WHEREAS, Distributor desires to acquire from PNTV, and PNTV desires to grant to Distributor, the distribution rights for the PNTV Content on the specific terms set forth herein;
 
NOW, THEREFORE , in consideration of the mutual agreements set forth herein, the Parties agree as follows:
 
1.   TERM. The initial term (the “Initial Term”) of this Agreement shall be for three years. Commencing in year two the Parties agree to enter into good faith negotiations to renew the Agreement under substantially the same terms and conditions described herein for one additional term (the “Renewal Term”).
 
2.   CLOSING; COUNTERPARTS; FAXES . The consummation of this Agreement will take place by the execution of documents by the appropriate and designated signatories in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument, and upon consummation of the $2,000,000 equity financing contemplated by Distributor herein (the “Financing”)(the “Closing ). This Agreement may also be executed via facsimile, which shall be deemed an original.
 
3.   GRANT OF DISTRIBUTORSHIP . PNTV hereby grants the Distributor the following distribution rights (the “Distribution Rights”) as follows:
 
3.1   Exclusive, worldwide distribution rights to PNTV’s proprietary content and brand name (the “Content”) via all mobile devices including but not limited to all devices connected to any wireless network(s). The grant of right of right as described above via “any wireless network(s)” shall under no circumstances supersede the non-mobile exclusions defined in 3.2 below.
 
3.2   Exclusive, worldwide distribution rights to the Content on all non-English-speaking IP platforms, excluding only Content to be received on TV sets (“TV Delivery”), PNTV’s owned and operated websites, affiliates or subscribers carrying PNTV’s content and/or channel on platforms other than mobile, such mobile right shall remain exclusive to Distributor, and North American partners on websites such as Google Video and Blinkx now or in the future except as agreed herein. The Parties acknowledge that websites such as Google Video and Blinkx can be viewed worldwide and PNTV has no control over who views it in which countries around the world. Such viewing will not be considered a breach of this Agreement. It is expressly agreed and understood between the Parties hereto that PNTV is prohibited from entering into any agreement or arrangement with any other parties (besides the Distributor) regarding the distribution of the Content in the exclusive fields of use granted herein to Distributor, without the express, written permission of Distributor, or except as otherwise provided and agreed to by the Parties herein.
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3.3   Exclusive worldwide distribution rights to the Content on all MicroPlay’s English-speaking IP platforms.
 
It is understood that PNTV retains all rights not specifically granted herein to all other Fields of Use. Nothing herein shall be construed to limit PNTV’s advertising or promotion of its own products and services. It is further understood that Distributor acquires no ownership rights in the PNTV Content or any portion thereof, whether now existing or later created, except as provided herein, but rather only the right to use and distribute the PNTV Content as specified herein.
 
The costs of repurposing and delivery of the Content shall be financed by Distributor and recouped by Distributor pursuant to the Revenue Share. All such costs to be approved in advance in writing by Distributor. Such costs shall be billed by PNTV to Distributor, 50% due upon approval of the specific project by Distributor and 50% in arrears within 30 days of billing.
 
With regard to the future production or acquisition of PNTV Content, Distributor shall have the right to distribute any such new PNTV Content pursuant to the terms of this Agreement, provided Distributor pays 30% of the final, verifiable production budget(s) (the “Budget”) or acquisition costs for all such content. In the event that Players Network functions as a production company as a work for hire, of if a third party, such as a sponsor or distributor, (the “Third Party”) elects to finance the production or acquisition of specific content (“Individual Content”), then PNTV shall offer Distributor the right of first refusal to finance 30% of the Budget of the Individual Content subject to the following: (i) If Distributor elects to exercise its right of first refusal to finance 30% of the Budget, Distributor acknowledges that it may be above and beyond the Budget if the Third Party finances more that 70% and/or up to 100% of the Budget. In that case PNTV shall retain any overages, and Distributor will retain its 30% ownership in perpetuity of PNTV’s share of the applicable Individual Content, and Distributor shall have the exclusive right to distribute such Individual Content as provided herein. PNTV shall use reasonable efforts to get the Third Party to grant Distributor distribution rights to the Individual Content. (ii) in this scenario, if  Distributor declines its right of first refusal and elects not to finance the Individual Content, Distributor will nevertheless retain its exclusive distribution rights as provided herein. PNTV shall use reasonable efforts to get the Third Party to grant Distributor distribution rights. If Distributor declines its right of first refusal and elects not to finance 30% of the Budget, Distributor shall have no ownership interests in that Individual Content.
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Text marked by “*” has been omitted pursuant to a request for confidential treatment and was filed separately with the Securities and Exchange Commission.
 
Only in the event a Third Party finances a project 100% in a work for hire project and is not subject to the rights granted to Distributor herein, then the distribution of that content may be subject to Third Party approval.
 
Commencing from the date of Closing of this Agreement, all rights of first refusal granted herein by PNTV to Distributor shall have a seventeen (17) business day time limit (the “Time Limit”). If Distributor does not exercise its right of first refusal in writing within the Time Limit, then the opportunity shall be deemed refused. If the project being presented by PNTV to Distributor has a shorter time limit than 17 business days based on the verifiable requirements of a third party (i.e. a show is opening in 10 days and the producer wants PNTV to cover the opening) then the Time Limit shall be reduced to the actual time between offering Distributor the right of first refusal and the locked-in first day of if necessary execution.
 
Distributor shall provide a Production Fund (the “Fund”) (initial amount to be determined at the sole discretion of Distributor) that PNTV can draw down on to cover Distributor’s 30% share of the costs of such future PNTV Content. Distributor may elect to replenish the Fund at its sole determination.
 
If Distributor elects not to finance 30% of certain new content (“Nonfinanced Content”), then it will not have the right to distribute that new content as provided herein, unless otherwise agreed in writing between the Parties hereto or as previously provided for in this Section 3 regarding Third Party and Individual Content.
 
4.   MARKETING.     PNTV and Distributor shall act in good faith to enter into a co-operative agreement to cross-market and cross-promote their respective brand(s) and business interest(s) on each company’s platforms, including any international television and mobile platforms each company controls now or in the future.
 
5.     CONSIDERATION . As consideration for   PNTV being the exclusive content provider and/or aggregator of Las Vegas and Gaming Lifestyle programming to Distributor, and as partial consideration for the grant of the Distributorship herein, Distributor shall issue to PNTV * Shares of Common Stock of Distributor (the “PNTV Shares”) which, upon issuance, shall represent *% of the issued and outstanding Common Stock of Distributor on a fully diluted basis. Distributor agrees that it may, at its * * and at its * *, * any * of the PNTV Shares for * * with the * * * * * on a * *. Notwithstanding the foregoing, in the event that Distributor elects to * any of the * of Distributor owned by its founding shareholders, Distributor shall * that number of the * * equal on a *-* * as those * being * by the founding  shareholders. In the event that MicroPlay is * *, up to a maximum of *% of the * * may be * by PNTV to PNTV’s shareholders as a * at Distributor’s * * and at Distributor’s * *.
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Text marked by “*” has been omitted pursuant to a request for confidential treatment and was filed separately with the Securities and Exchange Commission.
 
PNTV shall receive 40% of the adjusted gross revenues received by Distributor in connection with the Distribution Rights granted in Section 3 herein, (the “Revenue Share”). The Revenue Share is defined as gross revenues derived directly from the distribution of the Content, less third party fees including applicable taxes and revenue participations. Revenue participants shall be subject to mutual approvals of the Parties in advance, such approvals not to be unreasonably withheld.
 
Any deal involving packaging or bundling of the Content as part of a Premium Package including but not limited to Membership Clubs, Site Subscription fees, or other revenue generating packages of content and/or games and/or discounted services, etc. (a “Package”) on any of Distributor’s platforms, or subdistributed or sublicensed to third parties including YuuZoo, shall be subject, on a case by case basis, to PNTV’s pre-approval, if it is not within the terms of the Distribution Rights granted herein, such approval not to be unreasonably withheld. PNTV and Distributor shall also use reasonable efforts to negotiate an equitable Revenue Share on each Package consistent with the intent of this Agreement.
 
All promotions, sweepstakes, merchandising or other revenue-generated ancillary business opportunities (the “Ancillary Opportunities”) promoted by, marketed in, or attached to the Content, shall be subject, on a case by case basis, to PNTV’s pre-approval if it is not within the terms of the Distribution Rights granted herein, such approval not to be unreasonably withheld. PNTV and Distributor shall also use reasonable efforts to negotiate an equitable Revenue Share for such Ancillary Opportunities consistent with the intent of this Agreement.
 
All distribution, subdistribution, licensing or sublicensing of the Content, Package or Ancillary Opportunity to any third parties including YuuZoo, shall be subject, on a case by case basis, to PNTV’s pre-approval if it is not within the terms of Distribution Rights granted herein, such approval not to be unreasonable withheld. PNTV and Distributor shall also use reasonable efforts to negotiate an equitable Revenue Share for such distribution, subdistribution, licensing or sublicensing consistent with the intent of this Agreement.
 
All approval rights granted herein by Distributor to PNTV shall have a twenty-one (21) day time limit (the “Time Limit”). If PNTV does not exercise its approval right in writing within the Time Limit, then the opportunity shall be deemed approved. Notwithstanding the aforesaid, if the project being presented to PNTV by Distributor for approval has a shorter time limit than 21 days based on the verifiable requirements of a third party, then the Time Limit shall be reduced to the actual time between offering PNTV its right of approval and the locked-in first day of necessary execution less two days. PNTV agrees and acknowledges that it is not entitled to share in any of Distributor’s revenues generated on any platform from the PlaySpace including Real Play.
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Text marked by “*” has been omitted pursuant to a request for confidential treatment and was filed separately with the Securities and Exchange Commission.
 
Upon Request, Distributor shall supply games in the Play For Fun space only to PNTV for its owned and operated website only. In exchange, PNTV shall promote to its website visitors that if they want to play these games as Real Play, they should go to Distributor’s IP or mobile site, and when possible, provide a link to Distributor’s site, subject to legal restrictions.
 
I t is the intention between the Parties hereto that all calculations be calculated in accordance with General Accepted Accounting Principals (GAAP)
 
In order to maintain its distribution rights, Distributor agrees that Distributor shall pay PNTV an Annual Minimum Guarantee as an advance against Players Network’s Revenue Share as set forth herein:
 
 
5.1
During the first year of the Agreement, the aggregate amount due pursuant to the Annual Minimum Guarantee shall be $425,000, payable as follows:
 
a.
* within * days of:
 
 
i)
Completion of investment into Distributor in the aggregate of *
 
 
ii)
90 days after the date of Closing.
 
 
b.
* equal payments of * on the last day of each calendar quarter or 3-month period commencing 90 days from the date of Closing.
 
 
5.2
Thereafter, the Annual Minimum Guarantee shall be paid for the duration of the Initial Term. The Parties agree to negotiate in good faith the Annual Minimum Guarantee for the Renewal Term(s), if any, with *% of the annual amount to be payable upon the last day of each calendar quarter.
 
 
5.3
Within 90 days after the end of each *-* (yearly) period, PNTV will receive an audited accounting of Distributor’s revenues and shall receive whatever amount, if any, of its Revenue Share that exceeds the Annual Minimum Guarantee.
 
5.4
PNTV or its designated auditor shall have the right, upon reasonable written notice, during normal business hours, to inspect the Distributor’s books and records and other documents and material in Distributor’s possession or control to determine the amount of the revenue payable under this Agreement. PNTV shall bear the expense of an audit with the exception of instances where the Distributor is found, through such an audit, to be in violation of this Agreement. In such instances, Distributor will be invoiced, and shall pay the invoiced amount to PNTV within 30 days, for all time, travel and material costs associated with the audit. Audits shall be conducted during regular business hours at Distributor’s f acilities and shall not unreasonably interfere with Distributor 's business. Audits shall be conducted no more than one time per one year period. Distributor shall within 30 days immediately pay any overdue adjustments to the Revenue Proceeds revealed by such audit. In the event that PNTV engages a third party to perform the audit, such auditor shall be from a nationally recognized certified public accounting firm and such third party auditor shall be subject to reasonable restrictions regarding confidential information.
 
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Text marked by “*” has been omitted pursuant to a request for confidential treatment and was filed separately with the Securities and Exchange Commission.
 
 
5.5
PNTV shall use its reasonable efforts to assist in developing and producing a VOD or otherwise Television Channel for YuuPlay or Distributor (the “Non PNTV Content”), and to receive compensation for such development and producing services as negotiated in good faith between the Parties, or as agreed to in other signed documents, such as consulting agreements, between the Parties. Upon agreement to compensation for the above referenced services, PNTV shall facilitate introductions to its distribution partners.
 
 
5.6
The Parties anticipate that they will cooperate on additional business development matters and Content development matters which may not be covered by this Agreement

 
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