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Exhibit
10.19
[*****] = Certain confidential information
contained in this document, marked with brackets, has been omitted
and filed separately with the Securities and Exchange Commission
pursuant to a request for confidential treatment made pursuant to
Rule 406 under the Securities Act of 1933, as
amended.
CONFIDENTIAL
DISTRIBUTION AGREEMENT
This agreement
("Agreement"), which shall go into effect on April 1, 2005
("Effective Date"), through July 1, 2015 unless extended or
terminated as herein provided is between Crocs, Inc.
(hereafter "Crocs"), a Colorado Company, with its principal place
of business at 6273 Monarch Park Place, Niwot, CO 80503 U.S.A. and
Crocodile Distribution, a Colorado LLC, with its principal place of
business at 1919 14 th Street, Suite 600, Boulder,
Colorado 80302, ("Distributor").
- 1.
- DEFINITIONS
- 1.1
- "Products" shall mean all of the products and
related accessories manufactured or sold by Crocs, Inc. If
Manufacturer or any Affiliate now or hereafter manufactures or
proposes to manufacture any new product, Manufacturer shall
immediately notify, or cause such Affiliate to notify, Distributor
of that fact and of all details concerning that product. Upon
release for general distribution in the United States, such new
product shall become subject to the terms of this Agreement and
shall qualify as a "Product" hereunder.
- 1.2
- "Territory" shall mean the geographical
region(s) stated in Exhibit B to this
Agreement.
- 1.3
- "Distribution Channels" shall mean all
channels.
- 1.4
- "Trademark" or "Trademarks" shall mean any
trademarks, tradenames, logos, designs, slogans or other names or
marks used by Crocs, whether registered or otherwise.
- 2.
- GRANT OF EXCLUSIVE DISTRIBUTOR RIGHTS
- 2.1
- License. Subject to the terms and conditions in
this Agreement, Crocs hereby grants to Distributor an exclusive
right to distribute and sell (subject to Section 2.2 and 4.1)
the Products through the Distribution Channels and within the
Territory. Distributor shall also have the right to use the
Trademarks and their associated goodwill, within the Territory, on
Products and on marketing materials relating to Products provided
Crocs approves such use.
- 2.2
- House Accounts. In some instances the Territory
and/or Distribution Channels may include retailers who have been
engaged by Crocs as international "in house accounts ("House
Accounts"). As of the Effective Date Crocs is not shipping to any
House Accounts within the Territory. Accounts that originate in the
Territory shall not qualify as House Accounts. In the event a House
Account requests shipments be sent into the Territory, Crocs agrees
to notify Distributor within thirty (30) days of its first
such shipment. For such accounts, Crocs agrees to pay Distributor a
seven percent (7%) commission of gross sales on all orders shipped
into the territory by Crocs. Crocs shall supply Distributor with a
quarterly accounting of any shipments made into the Territory by
Crocs pursuant to a House Account. Such commission shall also apply
to orders shipped into the Territory by the House Account customer,
provided such orders can be quantified by Crocs using commercially
reasonable efforts and inquiries. Commissions on House Accounts
shall be paid to Distributor on a quarterly basis.
- 2.3
- Referrals. If Manufacturer or any Affiliate is
contacted by any party inquiring about the purchase of Products in
the Territory, Manufacturer shall, or shall cause that Affiliate,
to refer such party to Distributor.
1
- 2.4
- Internet Sales. Crocs and Distributor will work
in good faith to establish linked websites that facilitate the
sales of the Product over the internet in the approved Territories.
Crocs shall license its name and trademark to Distributor at no
charge for use on such websites subject to content approval by
Crocs. Crocs shall forward all orders with "Ship To" addresses in
the Territory to Distributor for fulfillment and shipping.
Distributor shall forward all orders with "Ship To" addresses
outside the Territory to Crocs for fulfillment and shipping. Any
and all benefits occurring as a consequence of such forwarding
shall follow the respective party.
- 3.
- OWNERSHIP AND USE OF TRADEMARKS
- 3.1
- Ownership of Trademarks. Distributor
acknowledges that Crocs is the sole and exclusive owner of, and
shall retain all right, title and interest in and to, the
Trademarks and their associated goodwill, and all use of the
Trademarks shall inure to the benefit of Crocs. Requested use of
the Trademarks must be submitted to Crocs for approval prior to
use. Distributor is expressly prohibited from using the name
"Crocs" or any word or phrase containing the name "Crocs" in any
business name, registration, dba, fka, domain name or for any other
non-advertising purpose without the prior written consent of Crocs,
and such consent shall not be unreasonably withheld.
- 3.2
- Crocs shall grant to Distributor at no cost the
license to use the Crocs brand name solely for use in the marketing
and sale of the Products within the Territory.
- 3.3
- Trademark Identification. In addition to any
Trademark, which may be supplied by Distributor, all Products sold
by Distributor will be identified with the Trademarks.
Distributor's use of the Trademarks shall conform to Crocs'
Trademark Standards, which may be modified from time-to-time by
Crocs as deemed necessary.
- 4.
- SALES TARGETS
- 4.1
- Order Targets. The first two years of this
Agreement shall be the "First Term." If the sales in the Territory
meet or exceed [*****] for the final year of the First Term,
Distributor shall be entitled to a three-year "Second Term" at its
option. If sales for the Territory average at least [*****] for
every year during the Second Term and meet or exceed [*****] in the
final year of the Second Term, Distributor shall be entitled to a
two-year "Third Term" at its option. All sales made as House
accounts shall count toward these quotas. If the annual
requirements stated above are reached, the exclusivity portion of
this Agreement shall terminate automatically at the conclusion of
the Third Term. In the event the annual requirements stated herein
are not reached, the exclusivity portion of this Distribution
Agreement may be terminated at Crocs' option. Crocs agrees not to
solicit orders from previously established accounts at any time
during the term of this Agreement. Upon termination of exclusivity
for any reason stated herein, Distributor shall maintain the right
to distribute Product on a non-exclusive basis subject to the terms
of conditions of this Agreement, which shall remain in full force
and effect for all other purposes. For the purpose of this
Section 4.1, a "sale" shall mean the transfer of title from
Crocs to Distributor and delivery of the corresponding payment.
- 4.2
- Time Frame. Each
one-year period shall begin on July 1 and end on June 30
of the applicable year.
- 5.
- TERM AND RENEWAL.
- 5.1
- Unless terminated in accordance herewith, this
Agreement shall remain in force until July 1, 2015.
Distributor shall have the right to renew this Agreement for one
additional five-year period on a non-exclusive basis, but such
renewal must be exercised 60 days prior to the expiration of
this Agreement.
2
- 5.2
- Termination for Breach. Either party may
terminate this Agreement for Breach in the event any term of this
Agreement is materially breached by the other party and such breach
is not remedied within thirty (30) days of written notice to
the breaching party.
- 5.3
- Termination for Bankruptcy. Crocs may terminate
this Agreement immediately, without notice, in the event that
proceedings for reorganization, liquidation, bankruptcy or
receivership are filed or instituted against or by Distributor.
- 5.4
- Effect of Termination. Upon termination of this
Agreement for any reason, the rights referenced in Section 2.1
above shall automatically terminate and D
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