EXHIBIT 10.2
[*] = CERTAIN CONFIDENTIAL
INFORMATION CONTAINED IN THIS DOCUMENT,
MARKED BY BRACKETS, HAS BEEN
OMITTED AND FILED WITH THE
SECURITIES AND EXCHANGE
COMMISSION (“SEC”) PURSUANT TO SEC RULE
24b-2
OF THE SECURITIES EXCHANGE ACT OF
1934, AS AMENDED
MANUFACTURING AND LIMITED
DISTRIBUTION LICENSE AGREEMENT
THIS MANUFACTURING AND LIMITED
DISTRIBUTION LICENSE AGREEMENT , (this “ Agreement ”) by and
between CINNABON, INC ., a Washington corporation, with
principal offices at Six Concourse Parkway, Suite 1700, Atlanta,
Georgia, 30328-5352 (“ CBI ”), and POORE
BROTHERS, INC. , a Delaware corporation, with principal offices
located at 3500 S. La Cometa Drive, Goodyear, Arizona 85338
(“ PBI ”), is made effective as of the 10
th day of September, 2004 (“ Effective Date
”).
RECITALS
CBI is engaged in the marketing of
cinnamon rolls and other fresh baked products in the United States
and worldwide, under the trademarks described in Exhibit A
(“ Trademarks ”);
PBI supplies retailers throughout
the United States with a wide range of snack products;
CBI is willing to grant to PBI a
limited, exclusive and non-transferable license to use CBI
proprietary information in the manufacture and sale of certain
consumer snack products (“Approved Products”) for the
purposes described in and pursuant to the terms and conditions
contained in this Agreement.
CBI is willing to grant a limited,
exclusive and non-transferable license to PBI to use the Trademarks
for purposes of packaging, advertising and selling the Approved
Products pursuant to the terms and conditions contained in this
Agreement; and
PBI desires to obtain the licenses
described above under the conditions contained in this
Agreement.
NOW, THEREFORE
, in consideration of the mutual
covenants and agreements set forth herein, and other valuable
consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties, intending to be legally bound, agree as
follows:
1.
Definitions
. Exhibit B contains a
list of defined terms that are used in this Agreement and the
definitions for those terms. Any specific dates referenced in
this Agreement that fall on a weekend or holiday shall be construed
to mean the first business day following such weekend or
holiday.
2.
Engagement
.
(a)
License; Grant
. Subject to the terms
and conditions of this Agreement, CBI hereby grants to PBI and its
Affiliates the exclusive right, license and privilege to use the
Trademarks
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during the Term in connection with, and only in
connection with, the manufacture, distribution or sale by PBI of
the Approved Products.
(b)
Term . During the Test Market Term, PBI shall
engage in commercially reasonable actions to determine the
likelihood of success of the Approved Products. Upon a
“successful” Test Market Term, PBI may, at its option,
choose to continue the Agreement for the Initial Term. A
“successful” Test Market Term shall mean either: (1)
that PBI has billed Customers for a total of at least [*] Dollars
($[*]) in Net Sales, and PBI has paid to CBI at least [*] Dollars
($[*]) in Royalty Fees, and PBI Customers have experienced an
acceptable sell-through rate for the Approved Products or (2) that
PBI Customers have experienced a sell-through rate for the Approved
Products that warrants, in PBI’s sole discretion, continuing
distribution of the Approved Products. At the conclusion of
the Initial Term, PBI may renew this Agreement for the Renewal Term
by notifying CBI in writing of such intent within thirty (30) days
before the expiration of the Initial Term. PBI
shall, at its sole expense, use diligent, good faith efforts to
sell, market and promote the Approved Products in the Territory
during the Test Market Term, Initial Term and the Renewal
Term. Unless specifically stated otherwise in this Agreement,
all costs and expenses relating to such marketing activities and
strategy shall be borne by PBI.
(c)
Minimum Net
Sales .
Should PBI fail to make the
Minimum Net Sales required in any year or to meet its obligations
under Section 2(b) , PBI, at its option may, within thirty
(30) days following such year, or its failure to meet its
obligations under Section 2(b), pay to CBI as a Royalty Fee the
difference between Earned Royalties based on the actual Net Sales
and the Earned Royalties that would have been due based on the
Minimum Net Sales required for such year. Should PBI fail to
pay such amount to CBI, CBI’s sole and exclusive remedy will
be to terminate this Agreement, except that such termination shall
not be considered “with cause” under Section
17(b).
(d)
Limitations
. The Trademarks shall be used
by PBI only in connection with the manufacture, distribution or
sale of the Approved Products during the Term and may not be used
for any other merchandise.
(e)
Third Party
Manufacturers .
Subject to all terms of this Agreement, PBI has the right to
authorize Third Party manufacturers to use the Trademarks in the
manufacture or creation of the Approved Products and related
marketing, distribution, packaging and shipping materials on behalf
of PBI or its Affiliates. PBI shall be responsible for
requiring its Third Party manufacturers to use the Trademarks and
produce the Approved Products such that they satisfy all the
requirements of this Agreement.
(f)
No Other Right to Licensed
Marks . This
Agreement conveys to PBI no other rights in the Trademarks or to
other intellectual property owned by CBI; nor does this Agreement
grant to any other Third Party rights to the Trademarks or to other
Intellectual Property owned by CBI.
(g)
No Rights Outside
Territory . PBI
agrees that it possesses no right to sell the Approved Products to
exporters or others for resale or reshipment outside the
Territory. In the event that PBI becomes aware that any party
to whom it sells the Approved Products intends to sell or ship, or
is selling or shipping, the Approved Products outside the
Territory, PBI shall take actions which are both commercially
reasonable and legally permissible to prevent such sales or
shipment. In such case, PBI shall indemnify and hold CBI
harmless from any damages, subject to paragraph 20 and 14(c)
herein, that may result from such action.
(h)
CBI Modification of
Trademarks . PBI
acknowledges that from time to time and without PBI’s
approval, CBI may modify certain elements of the Trademarks, add
new marks, or discontinue the use of certain Trademarks.
Accordingly, CBI does not represent or warrant that the
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Trademarks or any of its elements will be
maintained or used in any particular fashion. In the event
that CBI modifies the Trademarks or creates new Trademarks, this
Agreement applies to any such modifications or creations effective
upon written notification from CBI; provided, however, that PBI may
continue to sell, manufacture and distribute, and shall not be
required to destroy or cease using, any Approved Products
inventories, raw materials or supplies (including packaging and
labeling components thereof that have not yet been consumed) that
exist or are part of work in progress as of PBI’s receipt of
the notification unless directed otherwise by CBI and CBI agrees to
pay all reasonable costs related to destroying or ceasing use of
all Approved Products inventories, raw materials or supplies
(including packaging and labeling components thereof that have not
yet been consumed) that exist or are part of work in progress, and
the creation of any and all necessary new artwork. Upon
written notification to PBI, which shall be timely and not
unreasonably withheld, this Agreement shall automatically include a
license to PBI to any such modified or new Trademarks, consistent
with the terms stated herein. PBI will have a period of not
less than ninety (90) days before CBI shall require PBI to begin
use of any modified or new Trademarks.
(i)
Trademarks
. PBI shall not use any of the
Trademarks as part of its corporate or other company
names.
3.
Transferability
. Neither Party shall sell,
assign, mortgage, transfer or otherwise encumber this Agreement, to
any Third Party, except as expressly approved, in writing, by the
other Party, which approval shall not be unreasonably
withheld. Notwithstanding the foregoing, however, upon prior
sixty (60) days written notice to the other Party, a Party may
assign or transfer this Agreement to any corporation which is or
becomes an Affiliate of such Party, or which survives a merger in
which such Party participates, or to any corporation or other
person or business entity which acquires all or substantially all
of the assets of such Party, provided, however, that the Third
Party to whom such assignment is made agrees to comply in full with
the obligations hereunder.
4.
Payment and Reporting
Obligations .
(a)
Sales and Forecast
Reports . Within
ten (10) days of the end of each month and thirty (30) days of the
end of each PBI fiscal quarter, PBI shall provide CBI a sales
report for the prior month and fiscal quarter by Approved Product,
together with a non-binding forecast of sales for the upcoming
month or fiscal quarter, as applicable.
(b)
Royalty Fee
. Within thirty (30) days
following the end of each PBI fiscal quarter during the Term, PBI
shall pay to CBI the Earned Royalties due from sales of the
Approved Products during the preceding quarter.
(c)
Accounting
. In addition to PBI’s
payment obligations set forth in Section 4(b) above, within
thirty (30) days following the last day of each PBI fiscal quarter,
PBI shall provide CBI with a written accounting report that
includes: (i) the sales of Approved Products for the reporting
period, (ii) the number and a description of any returned or
rejected shipments, including order size and the date of the
shipment that was rejected or returned, (iii) such other
information as CBI may reasonably request. Such accounting
report shall be signed by the chief financial officer of PBI or
such other senior officer of PBI as may be reasonably acceptable to
CBI, shall be certified as being true and accurate, shall be a
complete accounting of the subject accounting period, and shall
correspond to and support the payments required in Section
4(b) for the same period.
(d)
Annual Reports
. PBI shall provide CBI with
an annual aggregate statement for the preceding PBI fiscal
year. Such annual reports, which shall be certified as
accurate by PBI’s chief
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financial officer, shall be delivered as soon as
possible after the last day of the immediately preceding PBI fiscal
year of the Agreement, but in no event later than sixty (60) days
after the end of such year.
(e)
Audit Rights
. During the term of this
Agreement and for a period of twenty-four (24) months after the
termination or expiration hereof, PBI shall maintain, and CBI shall
have the right, at CBI’s sole cost, to inspect and audit
PBI’s books and records required to verify the amounts due
hereunder, any invoices submitted hereunder, and compliance by PBI
with the terms and conditions of this Agreement. PBI shall
maintain adequate books and records to document all sales and all
items reflected in the computation of the Royalty Fees. Such
books and records shall be made available to CBI at any time during
regular business hours, upon ten (10) days advance written
request.
5.
Trademarks
(a)
Ownership and
Registration . CBI
represents that it owns all right, title, and interest to the
Trademarks, and that trademark registrations have been received
from the government of the United States for the Trademarks or that
CBI has filed the necessary applications for registration ,
as set forth in Exhibit A . CBI represents that as of
the date of this Agreement, no Third Party has made any meritorious
claim (as determined by a court of competent jurisdiction) of
right, misappropriation or infringement relative to the Trademarks
and CBI warrants that, to the best of CBI’s knowledge,
CBI’s licensing of the Trademarks to PBI does not infringe
upon or otherwise violate any legal rights of any Third Party in
the Territory known to CBI.
(b)
Restrictions
. PBI agrees that all of the
Trademarks are the sole property of CBI and that any use of the
Trademarks outside the scope of this Agreement without CBI’s
express written consent is an infringement of CBI’s exclusive
right to use and ownership of the Trademarks. Nothing herein
shall give PBI any right, title, interest in or right to use the
Trademarks during the course of, or after the termination of, this
Agreement, except the right to use the Trademarks in accordance
with the terms of this Agreement. PBI agrees that the use of
the Trademarks pursuant to this Agreement does not constitute a
grant of any ownership interest or other interest in or to the
Trademarks, and any and all goodwill arising from the use of the
Trademarks shall inure solely and exclusively to CBI.
Further, any right and license of the Trademarks granted hereunder
is non-exclusive except as provided for herein and CBI has and
retains the rights, among others, to use the Trademarks itself in
connection with selling any products and services and retains the
right to grant others the right to use the Trademarks, except as
otherwise expressly set forth herein.
(c)
Use . PBI shall not act, directly or
indirectly, in a manner which might lead a Third Party to believe
that the Trademarks are owned by PBI
(d)
Warranties
. PBI acknowledges the
importance of maintaining the validity of all of the Trademarks and
the valuable goodwill associated with the Trademarks.
Accordingly, PBI agrees that it:
(i)
Shall not have any right to use any
portion of the Trademarks without CBI’s prior written consent
in each case first obtained;
(ii)
Shall not use the Trademarks as part
of PBI’s corporate or other legal or fictitious name or
combine PBI’s name or trademarks with those of CBI in any
manner that is likely to cause confusion or be mistaken for the
Trademarks;
(iii)
Shall comply with any requirements
established by CBI concerning the style, design, display and use of
the Trademarks, to correctly use the trademark symbol ™ or
registration
4
symbol ®, as the case may be, with every
use of the Trademarks as may be authorized or approved by
CBI;
(iv)
Shall not sell any item other than
the Approved Products bearing the Trademarks without CBI’s
prior written consent in each case first obtained and shall not use
the Trademarks for any purpose other than provided in this
Agreement; however, PBI may use any textual and/or pictorial
matter, previously approved by CBI in writing, for Promotional
Materials or display and advertising material as may, in
PBI’s reasonable judgment, promote the sale of the Approved
Products, so long as such CBI approval was granted within the
twelve (12) months prior to the date of PBI’s anticipated use
of such matter and except as where otherwise required by Court
order, judgment or decree.
(v)
Shall not attempt any sublicense,
assignment or other transfer of any interest in any portion of any
of the Trademarks or this Agreement, except as described in
Section 3 ; and
(vi)
Shall not challenge or contest in
any way the validity of the Trademarks, or the registration, or the
ownership thereof by CBI or assist any Third Party in challenging
CBI’s rights in the Trademarks. At CBI’s expense,
PBI shall execute any documents reasonably requested by CBI
necessary to obtain or retain any protection for the Trademarks or
to maintain their continued validity and enforceability.
(e)
Modification of
Trademarks . CBI
reserves the right to change or substitute a new or revised
trademark for any Trademark. In the event CBI decides to change
some or all of the Trademarks, PBI shall cease using the
discontinued Trademarks and shall begin distribution of the
Approved Products under the new Trademark(s) within ninety (90)
days of such written notice from CBI (or such shorter period as may
be required by a court of competent jurisdiction). CBI shall
reimburse PBI for all reasonable expenses it incurs in making the
appropriate Trademark change or changes, including without
limitation, reasonable packaging expenses, marketing materials
expenses and sales materials expenses.
(f)
Notification
. PBI agrees to notify CBI of
any infringement of, or challenge to the validity of CBI’s
ownership of the Trademarks, including the existence of any non-CBI
trademark or trade name of which it may become aware that is
similar in sight, sound, appearance or meaning to the
Trademarks. PBI expressly agrees that it shall take no action
with regard to such trademark or trade name other than notification
of CBI.
6.
Intellectual Property
.
(a)
Ownership . PBI shall own all Intellectual Property
rights relating to the Approved Products, including without
limitation, all rights in and to all Licensee Know How, Licensee
Marks, copyrights, trade names, trade dress, product names,
slogans, packaging, labeling, recipes, Promotional Materials,
manuals, as well as derivative works, duplicates, replicas,
reproductions, and summaries of the foregoing (“ PBI
Intellectual Property ”). CBI shall own the
Trademarks and all Intellectual Property of CBI and warrants that
it has the right to grant PBI the licenses in this
Agreement.
(b)
Reproductions
. Except as described in this
Section 6 , all reproductions, notes, summaries,
specifications, and similar documents relating to the PBI
Intellectual Property shall become and remain the property of PBI
immediately upon creation.
(c)
Notification
. Each Party agrees to notify
the other Party of any infringement of such other Party’s
Intellectual Property rights. Each Party expressly agrees
that it shall take no action with regard to such violations other
than the notification required by this Section.
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(d)
Ownership and Use of Artwork and
Designs .
(i)
Upon first obtaining the consent of
CBI, PBI may use any Licensee Mark in conjunction with the
Trademarks; provided, however, that the Trademarks must be
displayed in a more prominent manner than the Licensee
Marks.
(ii)
PBI shall own all copyrights and
other proprietary rights in any and all artwork or designs created
by or for PBI for use in connection with the Approved Products,
except to the extent such artwork or designs utilizes the
Trademarks. Any portions of any and all artwork or designs
created by CBI in connection with the Approved Products shall be
owned exclusively by CBI, except to the extent such artwork or
designs utilizes Licensee Know How or the Licensee
Marks.
(iii)
CBI reserves for itself and its
Affiliates all rights to use any and all artwork or designs that
created by or for CBI hereunder, without limitation, except that,
without PBI’s prior written consent, CBI may not use such
artwork or designs except to fulfill its obligations under this
Agreement if such artwork or designs include Licensee Know How or
Licensee Marks. CBI agrees that, during the Term, it will not
authorize the use of any artwork or designs created by or for PBI
pursuant to this Agreement on any product similar to the product
for which the artwork or design was created by PBI, without the
prior written consent of PBI
(iv)
PBI shall have no obligation to
license CBI to use any Licensee Marks, nor to disclose to CBI any
Licensee Know How. Any Licensee Know How disclosed to CBI in
PBI’s sole discretion shall be considered PBI Confidential
Information subject to the provisions of Section 13
.
(v)
For any PBI Intellectual Property
that utilizes the Trademarks or any artwork or designs owned by CBI
as described in this Section in whole or in part, PBI and its
Affiliates shall destroy such PBI Intellectual Property upon
expiration or termination of this Agreement for any reason and
shall confirm to CBI in writing that PBI has done so.
Similarly, for any artwork or designs owned by CBI as described in
this Section in whole or in part, which utilizes the PBI
Intellectual Property in whole or in part, CBI and its Affiliates
shall destroy such artwork or designs upon expiration or
termination of this Agreement for any reason and shall confirm to
PBI in writing that CBI has done so.
7.
Quality Control and Quality
Assurance PBI
acknowledges, and desires to help maintain, CBI’s goodwill
and the validity of the Trademarks.
(a)
Pre-Production Approval of
Product Samples .
PBI shall furnish to CBI, free of charge, for its written approval
as to quality and style, at least the number of samples specified
below of each of the Approved Products to be manufactured,
distributed, sold or otherwise used under this Agreement, together
with their packaging, hangtags, and wrapping material in each of
the following successive stages: (i) at least one (1) sample of
rough sketches/layout concepts or description of flavor or food
(including, without limitation, details of the materials to be
used, application of artwork and rough product dimensions); (ii) at
least one (1) sample of all finished artwork or final proofs; (iii)
at least one (1) sample of all prototypes or strike-offs; and (iv)
at least twenty-four (24) samples of finished products, including
all packaging materials from the initial production run. No
Approved Products or other material utilizing the Trademarks shall
be manufactured (except to the extent required to produce
production samples), sold, distributed, promoted or otherwise used
in any manner whatsoever by PBI without the prior written approval
of CBI of such Approved Products and materials at each successive
stage; however, PBI may use any textual and/or pictorial matter,
previously approved by CBI in writing, for Promotional Materials or
display and advertising material as may, in PBI’s reasonable
judgment, promote the sale of the Approved Products, so long as
such CBI approval was granted within the twelve (12) months prior
to the date of PBI’s anticipated use of such matter and
except as where otherwise required by Court order, judgment or
decree.. If CBI fails to approve in writing any product
submission
6
within five (5) business days after receipt of
PBI’s submission, such failure shall be deemed to constitute
approval of the submission.
(b)
PBI shall also provide CBI with
three (3) days advance notice of the anticipated date of the first
production run for any new or significantly modified Approved
Product, which notice shall include (i) the Approved Products that
will be manufactured during the production run; and (ii) the
quantity of Approved Products that will be manufactured during the
production run. No more than once per PBI fiscal quarter, PBI
will provide from any production run such number of samples as CBI
may reasonably request. In the event that a sample does not
meet the Quality Specifications for the Approved Products, then CBI
shall notify PBI thereof within forty-eight (48) hours of
CBI’s receipt of the sample of any reasonable objection or
inconsistency in the Approved Products in which event PBI shall at
its sole cost and expense, unless such objection or inconsistency
results from the Approved Ingredients, (a) discontinue the Approved
Products and (b) recall and destroy any of the Approved Products
produced during the subject production run. PBI shall
thereafter provide a substitute lot to CBI.
(c)
Right of Entry
. PBI agrees to provide and
allow CBI or its representatives throughout the Term of this
Agreement the right of entry at PBI’s manufacturing facility
at a mutually agreed upon time during normal operating hours to
inspect PBI’s manufacturing standards, including without
limitation the cleanliness and standards employed prior to or
during any production run of the Approved Products.
Additionally, PBI shall allow CBI to inspect, within PBI’s
facility and on a confidential basis, a copy of all PBI’s
quality control manuals that relate to the safety and