Amended and Restated Continental
Distribution and Licensing Agreement
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Craft Brewers Alliance, Inc., a Washington
corporation (as successor in
interest by merger to Widmer Brothers Brewing Company,
“CBAI”)
929 N. Russell
Portland, Oregon 97227
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Kona Brewery LLC, a Hawaii limited liability
company (“Kona”)
75-5629 Kuakini Highway
Kailua Kona, Hawaii 96740
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March 27,
2009 (“Effective Date”)
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This Amended and
Restated Continental Distribution and Licensing Agreement
(“Agreement”) amends and restates the Continental
Distribution and Licensing Agreement, dated November 15, 2003,
between Widmer Brothers Brewing Company and Kona Brewery
LLC.
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A.
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The
Products are manufactured: (i) by Kona directly; (ii) by
Kona indirectly through contract brewing arrangements; or
(iii) by brewers other than Kona through license brewing
arrangements.
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B.
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CBAI is a TTB-licensed wholesaler of
malt beverages.
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C.
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Kona and CBAI desire for CBAI to
market and distribute, directly or indirectly through any
affiliate, the Products in the Territory pursuant to the ABI
Distributor Agreement.
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Kona and CBAI
agree as follows:
1.1
“ABI” means Anheuser-Busch, Incorporated.
1.2
“ABI Distributor Agreement” means one or more
distributor agreements between CBAI and ABI.”
1.3
“Kona Merchandise” means, to the extent related to the
Products, all point of sale and similar marketing materials and all
non-beverage products that are now or hereafter manufactured or
sold by Kona or CBAI.
1.4
“Kona Intellectual Property” means the trademarks
(including, without limitation, those trademarks set forth on
Exhibit A ), logos, trade dress, copyrights,
distinctive promotional slogans, distinctive color combinations,
product shapes, and distinctive features in
the Products,
or other intellectual property related to the Products, including,
without limitation, any derivative works related to any existing
Kona Intellectual Property and any intellectual property related to
any New Products.
1.5
“PCEs” or “Product Case Equivalents” means
the number of barrels of Product multiplied by 13.78.
1.6
“Products” means all Kona malt beverage products
manufactured for sale in the Territory as of the Effective Date and
all New Products manufactured for sale in the Territory that are
added in accordance with the “Expansion of Products”
section, below, but does not include any malt beverage products the
manufacturing and marketing of which Kona discontinues or the
distribution of which is terminated pursuant to this Agreement. As
of the Effective Date, the Products include, without limitation,
the products identified in Schedule 1.6.
1.7
“Territory” means the United States of America, the
District of Columbia and all states, territories and possessions of
the United States of America; provided , however ,
that the Territory does not include the state of Hawaii.
2. Kona
Intellectual Property .
2.1
Grant of Licenses. Kona grants to CBAI: (a) an
exclusive license, with the right to sublicense, to use Kona
Intellectual Property on and in connection with the marketing and
distribution of Products in the Territory; and (b) a
non-exclusive license, with the right to sublicense, to use Kona
Intellectual Property on and in connection with the manufacturing,
marketing, and sale of Kona Merchandise in the
Territory.
2.2
Representative Samples. CBAI will, and CBAI will cause all
sublicensees of CBAI to, submit to Kona for approval representative
samples of any use of Kona Intellectual Property or Kona
Merchandise not previously approved by Kona. Kona’s approval
is required before any Kona Merchandise is used or distributed.
Kona will use good faith efforts to respond to any request for
approval within 14 days of receipt of the samples.
2.3
Notice of Infringements. CBAI will promptly notify Kona of
any and all infringements of Kona Intellectual Property pertaining
to the Products or Kona Merchandise that may come to CBAI’s
attention and shall exercise its commercially reasonable efforts to
assist Kona in taking such action against said infringements as
Kona, in its reasonable discretion, may decide.
2.4
Use of Kona Intellectual Property. CBAI acknowledges that
its use of Kona Intellectual Property will not create any right,
title, or interest in or to Kona Intellectual Property in CBAI.
CBAI may, however, sublicense to others the right to use Kona
Intellectual Property for the purpose of fulfilling CBAI’s
obligations under this Agreement. CBAI will not apply at any time
anywhere in the world for any trademark or other intellectual
property protection in its name for any products or merchandise
utilizing the Kona Intellectual Property, now existing or hereafter
obtained.
2.5
Usage and Quality Control. CBAI will use Kona Intellectual
Property only in connection with Products and Kona Merchandise and
only in a manner consistent with accepted commercial practices in
the channels of trade for the permitted uses. CBAI will not use
Kona Intellectual Property in a manner that is misleading, that
disparages Kona or its products, that
may be harmful
to Kona’s reputation, or that may materially reduce the value
of any Kona Intellectual Property. CBAI will permit representatives
of Kona to inspect CBAI’s operations and products that are
connected to the permitted uses upon reasonable advance notice to
confirm compliance with this section.
2.6
Ownership of Developments. Improvements and modifications to
Kona Intellectual Property created by either party during the term
of this Agreement shall, from the time of conception or
development, be the property of Kona. CBAI hereby assigns, and
agrees to take all actions necessary, as reasonably requested by
Kona, to assign all such improvements and modifications.
Improvements and modifications to Kona Intellectual Property do not
include those portions of advertising or promotional materials that
relate to other malt beverage products manufactured or distributed
by CBAI.
2.7
Representations and Warranties. Kona represents and warrants
that: (a) it has the right to license Kona Intellectual
Property to CBAI as provided under this Agreement; (b) the
license of Kona Intellectual Property and distribution rights under
this Agreement do not conflict with any agreement, judgment, or
other obligation of Kona; and (c) CBAI’s use of Kona
Intellectual Property in accordance with this Agreement will not
violate the rights of any third person.
3.
Distribution and Marketing .
3.1
Kona grants to CBAI: (a) the exclusive right to market and
distribute the Products in the Territory; and (b) the
non-exclusive right to manufacture, package, and sell or distribute
Kona Merchandise in the Territory. CBAI may delegate any of its
obligations under this Agreement to ABI.
3.2
CBAI will exercise its commercially reasonable efforts to market
and distribute (either directly or indirectly through any
affiliate) the Products in the Territory through ABI distributors
pursuant to the ABI Distributor Agreement.
3.3
CBAI agrees that it will not distribute, either directly or
indirectly through any affiliate: (i) any malt beverage
products manufactured by any brewer, other than Kona, that is
headquartered in the state of Hawaii; or (ii) any brand of
malt beverage products, other than the Products, for which more
than 50% of the brand’s aggregate annual sales volume, by
volume, is in the state of Hawaii.
4.
Exclusivity . Except as expressly set forth to the contrary
in this Agreement, during the term of this Agreement, CBAI is the
exclusive distributor of Product in the Territory, with the
exception of: (i) sale of Product brewed at a brewpub owned by
Kona or an affiliate of Kona (but not at a brewpub owned or
operated by a franchisee of any Kona affiliate) by such brewpub for
on-site consumption; (ii) sale of Product at a restaurant
owned or operated by Kona or an affiliate of Kona (but not at a
restaurant owned or operated by a franchisee of any Kona affiliate)
for on-site consumption; (iii) retail sales of kegs or
growlers at a brewery, brewpub, or restaurant owned or operated by
Kona or an affiliate of Kona (but not at a brewery, brewpub, or
restaurant owned or operated by a franchisee of any Kona
affiliate); and (iv) sale or distribution of Product by Kona
or an affiliate of Kona for use in beer competitions or festivals,
excluding sale or distribution of Product that is sold or re-sold
to consumers at any such competition or festival.
5.
Expansion of Products . Upon notice by Kona to CBAI, the
“Products” shall include any other existing or new
beverages developed by Kona (“New Products”). All New
Products must comply with each of the following:
5.1
The New Product must be a beer or ale beverage product;
and
5.2
The New Product must be of a quality that is satisfactory to CBAI
together with ABI in its reasonable discretion; provided ,
however , that the quality will be deemed satisfactory
unless such quality is substantially inferior to the Products then
existing under this Agreement.
6. Sale
of Kona Merchandise . CBAI may only sell Kona Merchandise in
connection with the advertising and sale of Products, including,
without limitation, sale of Kona Merchandise to pubs, taverns,
restaurants, and other establishments where the Product is consumed
on the premises; provided , however , that if Kona
notifies CBAI in writing that a particular retail outlet sells more
than $1,000 in Kona Merchandise in a calendar year, then within
30 days of CBAI’s receipt of such notice, CBAI must use
commercially reasonable efforts to permit Kona to sell Kona
Merchandise to such retailer or to the distributor that resells
Kona Merchandise to such retailer.
7.
Minimum Purchase Obligations .
7.1
Each calendar year (each, a “Measurement Year”), CBAI
will purchase from Kona at least an amount of Product equal to:
(i) 70 percent of the number of PCEs of Product
distributed by CBAI in the Territory during the calendar year prior
to the Measurement Year; minus (ii) the number of PCEs
of Product manufactured and distributed by CBAI during the
Measurement Year for distribution in the Territory pursuant to one
or more license brewing arrangements with Kona (the “Minimum
Purchase Obligation”).
7.2
If CBAI does not purchase the Minimum Purchase Obligation, then
CBAI must pay Kona $1.00 per PCE for the number of PCEs by which
actual purchases during the Measurement Year fell short of the
Minimum Purchase Obligation. The first test of the Minimum Purchase
Obligation will be conducted in January of 2010, for the 2009
Measurement Year.
7.3
If a period for which the Minimum Purchase Obligation is calculated
is less than a full calendar year, then the Minimum Purchase
Obligation for such period shall be prorated based on the number of
days in such period relative to the number of days in such calendar
year.
8.1
The initial purchase prices for Products manufactured by Kona
(directly, or indirectly through contract brewing arrangements) are
set forth on Exhibit B . On or before November 1, 2009,
and each November 1 st thereafter, Kona will provide CBAI with any
proposed changes to the Product prices for the following year. If
Kona and CBAI cannot agree on the following year’s purchase
price of any Product prior to December 31
st of a given year, or within 30 days of any
other proposed price change, then, effective 6 months after
the deadline for agreement, Kona may elect not to manufacture such
Product or CBAI may elect not to distribute such Product;
provided , however , that during the six-month
wind-down period for such Product
the purchase
price for such Product will be the purchase price for such Product
on the deadline for agreement. CBAI must pay the purchase price
within 30 days following delivery of Products. Intra-year
price changes may be effected by amendment to this Agreement or a
supplemental price schedule executed by CBAI and Kona. No purchase
price is payable by CBAI to Kona for Products manufactured by CBAI
pursuant to any license brewing arrangement with Kona.
8.2
The parties agree to reopen price negotiations upon
30 days’ written notice from Kona to CBAI that the
current price does not cover Kona’s actual cost of the
Products (for example, due to increases in raw material costs,
packaging costs, component costs, facility use fees, other
operating expenses, and general administrativ
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