AMENDED AND RESTATED WORLDWIDE DISTRIBUTION AGREEMENTDistribution Agreement |
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Exhibit 10.10
NOTE: PORTIONS OF THIS EXHIBIT ARE THE SUBJECT OF A CONFIDENTIAL TREATMENT
REQUEST BY THE REGISTRANT TO THE SECURITIES AND EXCHANGE COMMISSION. SUCH
PORTIONS HAVE BEEN REDACTED AND ARE MARKED WITH A "[*]" IN PLACE OF
THE REDACTED
LANGUAGE.
AMENDED AND
RESTATED
WORLDWIDE
DISTRIBUTION AGREEMENT
AGREEMENT made as of the 16th
day of April, 2001 (the "Agreement"), by
and between Great Spirits Company LLC (hereinafter referred to as "Great
Spirits"), a Delaware limited liability company having its principal place
of
business at 1331 Lamar, Suite 1125, Houston, Texas 77010, USA, and Gaelic
Heritage Corporation Limited (hereinafter referred to as the
"Supplier"), an
Irish corporation having its principal place of business at Institute Road,
Bailieboro, Co. Cavan, Republic of Ireland.
1. Definitions: when used in this
Agreement:
(a) "Products" shall mean
all items sold under the name "Celtic Crossing"
including the current liqueur and
any items subsequently added pursuant to
Paragraph 10(b) below.
(b) "Old Territory" shall
mean the United States of America, Canada,
Mexico, Puerto Rico, the Caribbean,
including all islands situated between
North and South America, and all
United States territories and possessions,
including duty free shops located
therein, U.S. military bases (wherever
located), and flights and cruises
originating in any of the above-mentioned
places.
(c) "New Territory" shall
mean the remainder of the world such that the Old
Territory and the New Territory
(collectively, the "Territory") shall mean
the world and all commercial
disposition of Products.
(d) "Case" shall mean the
various case sizes set forth in Exhibit A, which
is attached and made part of this
agreement, and any other configurations
which Supplier and Great Spirits may
subsequently agree to add.
(e) "Royalty" for the
purposes of this Agreement shall mean a payment on a
per Case basis as set out in Exhibit
B, which is attached to and made part
of this agreement, and shall be
payable in accordance with Paragraph 5(f).
(f) "Brand" shall mean the
Celtic Crossing brand and label, including
tradename, trademark and tradedress.
2. Sales of Ownership Rights and
Product
(a) Supplier has heretofore sold to
Great Spirits 65% of the ownership of
the Brand in the Old territory.
(b) In consideration for services rendered,
Great Spirits and the Supplier
each assigned 5% of the Brand in the
Old Territory to MHW, Ltd., with the
result that the
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Brand in the Old Territory is owned
60% by Great Spirits, 30% by the
Supplier and 10% by MHW Ltd.
(c) For a period of three years from
the execution of this Agreement, Great
Spirits will have the right, but not
the obligation, to purchase 70% of the
ownership of the Brand in the New
Territory for Irish L140,000 (the
"Purchase Option"). After
the third anniversary of the execution of this
Agreement, Great Spirits shall
continue to have the right, but not the
obligation, to purchase 70% of the
ownership of the Brand in the New
Territory, but the option price
shall be adjusted from Irish L140,000 by
the change from year to year of the
Irish Consumer Price Index. In the
event of such purchase, Supplier
will execute and deliver such instruments
as Great Spirits shall reasonably
request to give full effect to such
purchase and prior purchases.
(d) In the event of the sale of the
Brand rights by either Great Spirits or
the Supplier, the non-selling party
shall have (i) a pre-emptive right of
first refusal to purchase the
interest to be sold at the same price as the
proposed sale and (ii) the right to
sell alongside the other and share pro
rata in the sales proceeds. MHW,
Ltd. will not have the right to dispose of
its interest in the Brand except in
conjunction with a sale by Great
Spirits and the Supplier. In the
event of such sale, MHW, Ltd. will be
required to sell and will be
entitled to receive its pro rata share of the
sales proceeds. In addition, upon a
disposition of the Brand by the
Supplier where Great Spirits retains
its interest, Supplier shall either
(i) continue to be fully obligated
to supply Products hereunder without
amendment to this Agreement or (ii)
terminate the Agreement upon six-month
notice and release the formula and
right to produce the Products to Great
Spirits as described in Paragraph
18.
(e) Supplier shall not sell or
encumber any interest in the Brand or make
any assignment or take any other
action which would limit Great Spirits'
rights under this Section.
3. Appointment
(a) Supplier hereby appoints Great
Spirits (itself or acting through Great
Spirits' agents) as the sole and
exclusive importer and distributor of the
Products in the Territory. Supplier
irrevocably grants Great Spirits (on
the terms of this Agreement) sole
and exclusive rights to use the Brand in
the Territory.
(b) Great Spirits and Supplier shall
devise mutually acceptable methods of
operation in order to expedite the
production, shipment and handling of the
Products so as to provide Great
Spirits with timely supply of Products. The
parties shall cooperate on other
joint activities intended by this
Agreement.
4. Duration
This Agreement shall continue until
terminated in accordance with Paragraph
11.
2
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5. Terms of Sale and Payment
(a) Great Spirits shall provide
Supplier with annual forecasts of
requirements reflecting anticipated
needs of Products by Case and type of
bottle, such forecasts to be
delivered to Supplier on or before the last
day of February commencing with
2002. Great Spirits shall be obligated to
order the aggregate amounts set
forth in each such forecast within the year
of such forecast. Payment shall be
made as provided in (b) below.
(b) Except as provided, all sales of
the Products by the Supplier to Great
Spirits shall be FOB Irish Port at
the prices set in accordance with
subsections 5(c),(d) and (e) and
payment by Great Spirits for the Products
shall be due 60 days from date of
shipment by carrier designated by Great
Spirits.
(c) The prices at which Cases of
Products will be sold by Supplier to Great
Spirits during 2001 are set forth on
Exhibit C which is attached to and
made a part of this agreement.
(d) For each year after 2001,
Supplier, based upon the annual forecasts,
shall seek to achieve reductions and
savings in costs related to production
and bottling of the Products. All
such costs, reductions and savings shall
be reflected in the price per Case
of the Products. Supplier and Great
Spirits shall cooperate to achieve
the least expensive cost for the
Products and shall mutually agree
the prices at which Cases of Products
will be sold by Supplier to Great
Spirits.
(e) At any time during the term of
this Agreement, Supplier may decrease
the prices of the Products. Such
decrease in prices shall become effective
upon Great Spirits receipt of
written notice thereof.
(f) Royalty payments in respect of
Products purchased by Great Spirits
pursuant to Paragraph 5 shall be
paid at the same time as each purchase
invoice is payable in respect of
such Products.
6. Marketing and Advertising;
Additional Supplier Services
(a) Great Spirits will work with the
Supplier to develop mutually
satisfactory marketing and
advertising plans for the Products in the
Territory. However, final authority
on all matters relating to this plan
will rest with Great Spirits.
Marketing and advertising shall include all
selling, marketing, promotion,
commissions and administrative expenses,
payments to MHW, Ltd. and travel and
entertainment expenses related to the
Products ("Marketing and
Advertising Expenses"). (Marketing and Advertising
Expenses related to other products
which Great Spirits may sell will not
qualify as Marketing and Advertising
Expenses under this Agreement.) In
2001 and 2002, Great Spirits will
commit to expend at least 50% of gross
profits (gross profits is defined as
gross margin per Case multiplied by
the number of Cases sold) from the
sale of the Products in the Territory on
Marketing and Advertising Expenses
except to the
3
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extent necessary to pay members' tax
obligations arising out of their
interests in Great Spirits and to
pay financing obligations of Great
Spirits. Aside from the foregoing, Great
Spirits shall have no other
obligation with regard to marketing
and advertising.
(b) At the election of Great
Spirits, Supplier will provide shipping and
invoicing services from bond to
bond. Great Spirits shall provide Supplier
with customers' duty and excise
number and all other relevant information
and documents as deemed necessary in
order to execute shipment. Supplier
shall receive mutually agreed upon
fees for such services. Great Spirits
shall indemnify Supplier from all
duty and VAT liability for Products
shipped pursuant to this Section
6(b).
7. Representation and Warranties of
Great Spirits
Great Spirits represents, warrants
and covenants, during the term of this
Agreement, to Supplier as follows:
(a) Great Spirits or its agents
shall be a duly licensed importer of
alcoholic beverages and shall have
at the time of signing this Agreement,
in full force and effect, such
federal, state and local licenses as may be
necessary to conduct its business as
an importer and marketer of alcoholic
beverages.
(b) Great Spirits shall submit to
the Supplier:
(i) Annual sales reports
showing the performance of each Product in
the Territory.
(ii) Annual reports showing the
amount and allocation of expenditures
on Marketing and Advertising
Expenses. Upon written request, the
Supplier shall have the right
to verify these expenditures.






