Exhibit 10.1
CONFIDENTIAL
AMENDED AND RESTATED STUDIO
DISTRIBUTON AGREEMENT
MVL PRODUCTIONS LLC AND PARAMOUNT
PICTURES CORPORATION
This agreement (the “
Agreement ”) dated as of August 31, 2005 is entered by
and between MVL Productions LLC (“ Marvel ”) and
Paramount Pictures Corporation (“ Paramount ”)
amends, restates and supersedes that certain term sheet (the
“ Term Sheet ”) dated as of March 25, 2005
between Marvel Studios, Inc. (“ MSI ”) and
Paramount with respect to the marketing and distribution of
theatrical motion pictures based on Marvel Characters (as defined
below). Capitalized terms not defined in the body of this Agreement
shall have the meaning set forth in the glossary attached hereto as
Exhibit DEF and incorporated herein by reference.
1.
Financing : MVL Film Finance LLC (“ MVL
”) is in the process of securing production financing that
will allow MVL to finance the cost of production of a slate of
theatrical motion pictures based on Marvel Characters and Marvel
Titles pursuant to the terms of a Credit and Security Agreement
(the “ Financing ”). This Agreement is
conditioned on MVL closing the Financing on or before September 5,
2005 (the “ Outside Financing Date
”).
A. Paramount
shall distribute the first two (2) theatrical motion pictures
produced by Marvel using the Financing (each a “ Committed
Picture ”). In addition, in the event the Committed
Pictures are based on Marvel Characters or Marvel Titles other than
“Captain America” or “Nick Fury” then,
subject to the terms of Sections 19 and 20, and provided Marvel has
availability under its Financing to finance such pictures and
provided further that Marvel has not notified Paramount of a
termination or cessation of its Financing, Paramount shall also
have the right to distribute the first theatrical motion picture
produced by Marvel based on each of “Captain America”
and “Nick Fury” (the “ Additional Committed
Pictures ”). In addition, Marvel, at its election shall
have the right to require Paramount to distribute, on the terms set
forth herein, up to an additional eight (8) pictures (some of which
may be sequels) (e.g., assuming Captain America and Nick Fury are
the Committed Pictures, then eight (8) additional pictures, or
assuming Captain America and Nick Fury are not the Committed
Pictures, then six (6) additional pictures) each based on a Marvel
Character(s) or Marvel Title(s) produced using the Financing (the
“ Optional Pictures ” and together with the
Committed Pictures and the Additional Committed Pictures, the
“ Pictures ”). Provided Paramount is not in
breach hereunder, Paramount shall have the right to distribute any
sequels to Committed Pictures and Additional Committed Pictures if
the applicable Committed Picture or Additional Committed Picture
has generated worldwide box office gross (as reported by the Daily
Variety) of at least two (2) times its Final Audited Budget for
such Picture (each, a “ Qualifying Sequel ”). As
used herein, the term “Picture” shall include
Qualifying Sequels, if and as applicable.
B. In
the event Marvel elects to have Paramount distribute an Optional
Picture, which election shall be made in Marvel’s sole
discretion, Marvel shall provide written notice
thereof no later than the date on
which Marvel receives its initial production advance under the
Financing with respect to such Optional Picture, which date shall
be no later than the commencement of principal photography (the
“Distribution Notice”).
C. Other
than with respect to Qualifying Sequels, Marvel’s right to
require Paramount to distribute Optional Pictures shall commence on
the date Marvel notifies Paramount that it has closed the Financing
which date shall be no later than the Outside Financing Date and
conclude on the eighth anniversary thereof.
A. Paramount
shall have the obligation on the terms set forth in this Agreement,
to distribute each Picture throughout the world other than in the
Reserved Territories (the “ Territory ”). For
purpose hereof, the “ Reserved Territories ” are
the countries of Australia and New Zealand, Japan, Germany, German
speaking Switzerland and Austria, France and French speaking
Belgium, and Spain.
B. Marvel
agrees that Paramount shall have a right of first negotiation to
purchase all of the Reserved Territories on a Picture by Picture
basis or in a group as part of an output deal as elected by Marvel.
Paramount and Marvel shall exclusively negotiate with one another
upon notice to Paramount from Marvel for a period of fifteen (15)
business days (the “ Exclusive Negotiation Period
”). Marvel shall deliver notice of the commencement of the
Exclusive Negotiation Period no later than eight (8) weeks prior to
the commencement of pre-production with respect to each Picture,
except to the extent that (i) Marvel has already entered into an
output deal with respect to such Picture, and (ii) Paramount did
not acquire such rights during its Exclusive Negotiation Period
with respect to such Picture as part of the negotiation of the
output deal covering the Picture. If at the end of the Exclusive
Negotiation Period Paramount and Marvel have not entered into a
written agreement with respect to Paramount’s purchase of the
Reserved Territories for the applicable Picture(s), Marvel shall be
free to negotiate and enter into an agreement with any other
party.
4.
Distribution Rights : Paramount shall have the following
rights with respect to each Committed Picture, each Additional
Committed Picture, if applicable, each Qualifying Sequel and each
Optional Picture for which Marvel has delivered notice to Paramount
pursuant to Section 2.B, in the Territory (collectively the “
Paramount Distribution Rights ”) during the
Distribution Term:
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A.
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The exclusive Theatrical
Distribution Rights;
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B.
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The exclusive Non-Theatrical
Distribution Rights;
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C. The
exclusive Home Video Distribution Rights which for purposes hereof
shall also include the electronic delivery of Pictures at a time(s)
determined by the end-user which is intended by the distributor to
entitle the end-user to permanently retain the Picture (e.g.,
download to own); provided Paramount has been delivering its own
films of similar budget, genre and stature as the Picture in the
same manner, and provided further that if Paramount has
been doing so for less than a
substantial portion of its own pictures for less than one (1) year
then it must first obtain Marvel’s prior written
approval;
D. Subject
to the Television Distribution Rights reserved by Marvel as set
forth in Section 5 , the exclusive Television Distribution
Rights, including by means of Pay Television Distribution (the
“ Paramount Television Distribution Rights
”);
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E.
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Alternate Linear Exhibition Rights;
and
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F. Internet
Rights; provided, however , that each party agrees
not to exercise or license its respective right to distribute the
Picture over the Internet unless and until there exist safeguards
that (i) restrict the territorial access and/or downloading by
viewers to only those persons located in each parties’
respective territory, (ii) reasonably prevent unauthorized copying
of the Picture, and (iii) prevent such exhibition from infringing
on the respective parties’ distribution rights. In addition
to the foregoing, Paramount shall not distribute a Picture over the
Internet unless it is doing so for its own films of similar budget,
genre and stature as the Picture.
Paramount acknowledges that it is
not acquiring any rights in or to the Marvel Characters or Marvel
Titles. Paramount is only acquiring the Paramount Distribution
Rights for Committed Pictures, Qualifying Sequels (if applicable,
if produced, and if Marvel has not lost pursuant to a foreclosure
event under the Financing the underlying motion picture rights to
the character(s) on which such Qualifying Sequel is based) and
Additional Committed Pictures, if applicable, as and when produced
by Marvel through the Financing, and Optional Pictures, if
presented to Paramount for distribution.
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5.
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Reserved Rights
: The following rights with respect
to each Picture:
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i.
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All rights of any kind and nature
now known or hereafter created or conceived in the Reserved
Territories;
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ii.
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Free Television Distribution Rights
in the United States and Canada, its territories and possessions.
Marvel agrees that its exercise of its Free Television Distribution
rights shall be subject to customary holdbacks in favor of
Paramount’s granted television rights and Paramount’s
exercise of its licensed rights is subject to customary holdbacks
in favor of the Reserved Rights.
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B. All
rights not expressly granted to Paramount, including without
limitation, the following rights: merchandising, soundtrack,
videogame, publishing (other than free excerpts for marketing
purposes), music publishing, production of derivative works and
other audio-visual works based on the Marvel Characters and/or
Marvel Titles, including without limitation, television and
direct-to-video motion pictures, and all rights in and to the
Marvel Characters, Marvel Titles and the Marvel Universe. The
foregoing shall not restrict Paramount from using the soundtrack to
the Picture in timed synchronization to the visual images of the
Picture in connection with the exercise by Paramount of its
Paramount Distribution Rights provided such use is not separately
charged to an end-user.
6.
Distribution Term : Paramount shall have the right to
exercise its Paramount Distribution Rights with respect to each
Picture for an initial period of 15 years commencing on the initial
Theatrical Exhibition of such Picture (the “Initial
Distribution Term”); subject to extension for United States
pay television only, until the expiration of the third window under
Paramount’s U.S. Pay Television output deal, if such third
window has not been completed as of the expiration of the Initial
Distribution Term provided that each U.S. Pay Television Exhibition
window shall be no longer than five (5) years; subject to extension
with respect to all rights other than U.S. Pay Television for an
additional two (2) years from the end of the Initial Distribution
Term if at the end of the Initial Distribution Term Paramount has
not recouped its Distribution Costs and Expenses with respect to
such Picture (the “Distribution Term”).
7.
Commercial Tie-Ins/Promotions: During the
Co-Promotion/Commercial Tie-In Period, Paramount shall have the
right to conduct and control all Co-Promotion/Commercial Tie-Ins
with Marvel having a right of meaningful consultation with respect
thereto, subject to the early termination of such period as
provided below in this Section. Notwithstanding the foregoing,
Marvel shall have the right to control all Co-Promotion/Commercial
Tie-Ins in the Reserved Territories. Paramount’s
Co-Promotion/Commercial Tie-Ins for a Picture shall be no less than
those for a major studio theatrical release of similar genre,
budget and stature. Notwithstanding Paramount’s rights set
forth in the first sentence of this Section, Marvel shall have the
right to approve each product for each Co-Promotion/Commercial
Tie-In (e.g., Paramount can enter a Co-Promotion/Commercial Tie-In
agreement with Burger King but Marvel shall approve any product or
premium give away or program) in the United States, Canada, United
Kingdom, Italy, China, Mexico, and Korea. The
Co-Promotion/Commercial Tie-In Rights granted to Paramount shall be
subject to the following: Paramount shall have three (3) months
following the later of (a) the date on which Marvel notifies
Paramount of its obligation to distribute a Picture, or (b) the
date a previously designated Picture commences official
pre-production and the lead character has been cast (e.g., the
actor playing Captain America has been cast) to secure a
Co-Promotion/Commercial Tie-In agreement in the following
categories in each country in the Territory: Quick Service
Restaurants, Beverage, Packaged Foods (e.g., Salty
Snacks/Cereals/Cookies), Electronics (e.g., Samsung, Sony,
Panasonic, Batteries), Automobile (e.g., Ford, Chrysler, GM,
Toyota), Hotels, Candy, and Financial (e.g., Visa, American
Express, Master-Card), and five (5) months for all other
categories. The immediately preceding sentence and the immediately
succeeding sentence shall apply to the United States, Canada, the
United Kingdom, Italy, Mexico, China, and Korea. If by the end of
the applicable period Paramount has not secured a
Co-Promotion/Commercial Tie-In agreement for a specific category
then Marvel shall thereafter have the exclusive right to secure a
Co-Promotion/Commercial Tie-In for such category in the applicable
country of the Territory; provided however if Paramount is
in active negotiations for a category at the end of the applicable
period, then Paramount shall have the right to continue such active
negotiation for an additional three (3) weeks keeping Marvel fully
informed of the progress and status of such negotiation.
Notwithstanding the foregoing, Marvel shall have the right to
conduct Marvel Family Co-Promotion/Commercial Tie-Ins at any time.
Marvel shall have the right, at all times, to conduct
Co-Promotions/Commercial Tie-Ins which do not relate to the
Picture. For the avoidance of doubt, Paramount’s
Co-Promotions/Commercial Tie-In Rights shall not include
Sponsorship Rights in any manner or respect. Paramount agrees that
no Co-Promotion/Commercial Tie-In agreement shall
contain
any term restricting Marvel’s
exercise of any of its Reserved Rights, including without
limitation, its merchandising rights.
A. Paramount
shall be entitled to receive [redacted pursuant to a request for
confidential treatment filed with the Securities and Exchange
Commission] distribution fee (the “ Distribution
Fee” ) throughout the Territory on Paramount’s
Distribution Rights (other than its Co-Promotion/Commercial Tie-In
Rights which shall not be reduced by any distribution fee). No
sub-distributor fees shall be charged except as provided in Section
8.C below (for example, from Marvel’s perspective UIP’s
theatrical distribution fee shall be [redacted pursuant to a
request for confidential treatment filed with the Securities and
Exchange Commission] without any additional Paramount Distribution
Fee charged on top). Paramount’s distribution through UIP (or
through a joint venture of which Paramount is a party or by
Paramount itself either directly or through a new entity) is
considered “direct distribution” by Paramount (rather
than sub-distribution).
B. No
territory pre-sales, flat deals or similar deals shall be allowed
in territories where Paramount directly distributes its own films
of similar budget and stature without the prior written approval of
Marvel.
C. Paramount/UIP
may sub-distribute the Pictures only in territories where it does
not distribute its own films directly and sub-distributes its own
films through a non-affiliated sub-distributor. Such
sub-distribution shall be on the same terms as Paramount/UIP
receives for its own films of similar budget and stature. Amounts
received from such sub-distribution shall be included in gross
receipts. Paramount/UIP currently sub-distributes in those
countries and on those platforms (e.g., Theatrical, Television,
DVD) next to each country set forth on Schedule 8.C
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D. Notwithstanding
the foregoing, and Section 3.A, the Pictures shall not be
distributed through UIP in the event Paramount does not distribute
its own films of similar budget and stature through UIP without
Marvel’s prior written approval.
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9.
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Print and Advertising Costs and
Expenses :
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A. Paramount
will pay for all Distribution Costs and Expenses for each Picture.
For purposes hereof, “ Distribution Costs and Expenses
” shall be defined as set forth in Exhibit DEF
attached hereto; provided however such Distribution Costs
and Expenses shall not include or accrue interest, shall be net of
discounts, credits, refunds, allowances and rebates, shall not
include internal charges or overhead. Paramount’s use of
third parties in connection with the creative advertising and
marketing shall be generally consistent with its own films of
similar genre and budget to the applicable Picture.
B. Paramount
shall spend an amount on Distribution Costs and Expenses for each
Picture equal [redacted pursuant to a request for confidential
treatment filed with the Securities and Exchange Commission] to
that for its own major theatrical releases of similar budget, genre
and stature (the “ P&A Requirement ”);
provided that with respect to the Pictures, Paramount
shall
spend no less than the following
actual and direct out of pocket amounts: (which sums shall be
increased or decreased based on the MPAA domestic average
percentage increase or decrease for each year from 2004 to the year
in which such Picture is domestically Theatrically
Exhibited):
[chart redacted pursuant to a
request for confidential treatment filed with the Securities and
Exchange Commission]
C. Paramount’s
agreements with exhibitors for the exhibition of the Pictures shall
be on the same terms as Paramount receives for its own films of
similar budget, genre and stature; provided however following the
wide release of such Picture in each territory, Paramount’s
agreements with exhibitors shall take into consideration the
performance of the Picture. Paramount’s agreements with UIP
and with Viacom, Paramount’s sister companies, subsidiaries
and/or affiliates of any of the foregoing with respect to
Distribution Costs and Expenses shall be negotiated at arms
length.
10.
Release Commitment : The initial theatrical release in the
United States, Canada and the rest of the Territory for each
Picture shall be a “wide release” (as such term is
customarily understood in the entertainment industry with respect
to major studio releases for pictures of similar budget, genre and
stature as such term is applied on a territory by territory basis)
unless Marvel approves otherwise. In the context of the foregoing,
Marvel shall be meaningfully consulted on the release pattern and
distribution pattern. Notwithstanding the foregoing, if UIP uses
its commercial best efforts to secure a “wide release”
in the Territory (other than the United States and Canada) and it
is unsuccessful in securing the number of theatres for the Picture
equal to the number of theatres UIP would secure for a Paramount
film of similar budget, genre and stature, then Paramount shall not
be in breach of this Agreement. If UIP ceases to directly
distribute in a Major UIP Territory (as defined below) in which it
currently self-distributes and Paramount does not thereafter
directly distribute in such territory itself (or through a joint
venture in which Paramount is a party), then, unless Paramount is
otherwise able to secure a third party distribution arrangement for
the applicable Territory that enables Paramount to account to
Marvel on the same “source accounting” basis as it did
previously, Marvel shall have the right to secure distribution for
its Pictures in such territory (it being understood that this
provision shall only apply to films which have not yet had an
initial theatrical release as of the occurrence of the applicable
“cessation” event).
11.
Release Dates : For each Picture delivered by Marvel with a
Final Bonded Budget of at least $60 Million, the release windows
for the initial domestic theatrical wide release shall
be:
A. annually
on or between the first weekend of May and July 4th weekend (for
purpose of this term sheet “weekend” shall be defined
as Wednesday-Friday) (the “ Summer Release
Window ”), and
B. annually
on or between the third weekend of October and the last weekend of
November (“ Fall Release Window ” and together
with the Summer Release Window the “ Release
Windows”) .
C. For
Pictures with a Final Bonded Budget of less than $60 Million only
the Fall Release Window shall be guaranteed but Marvel and
Paramount may agree on a mutually acceptable alternate release date
outside of the Fall Release Window.
D. Paramount,
with respect to the United States and Canada, and UIP, with respect
to the rest of the Territory in which UIP directly distributes
other than the Reserved Territories (the UIP Territory
”), shall not schedule a release of a Picture within two (2)
weeks before or after the scheduled release of MSI picture to be
released by a different studio. If another MSI film is scheduled
within such two (2) week period after Paramount/UIP, respectively,
schedules its release date then Paramount/UIP and Marvel shall
together in good faith determine whether to move the scheduled
release date; provided however in the event of a deadlock,
Paramount’s decision shall prevail. At the request of
Paramount, Marvel will in good faith consider agreeing to release
one Picture each year on or between the last weekend of July and
the second weekend of August. Alternate releases dates shall be
subject to mutual approval. Provided Marvel notifies Paramount of
the scheduled delivery date (the “ Scheduled Delivery
Date ”) for a Picture no later than the commencement of
principal photography of such Picture, Paramount shall, provided
that the mandatory delivery items for such Picture are delivered in
accordance with Paramount’s customary delivery schedule
(which schedule shall on a Picture by Picture basis be subject to
modifications that are mutually agreed to by the parties through
good faith negotiation) no later than the Scheduled Delivery Date,
release the applicable delivered Picture in the Release Window
immediately following the Scheduled Delivery Date or in that
Release Window if the Scheduled Delivery Date occurs during a
Release Window unless Marvel approves otherwise.
E. With
respect to pictures (other than the Pictures) that Paramount (or
any of its subsidiaries) theatrically releases in the U.S. and
Canada, the initial theatrical release date (Wednesday - Friday) of
any such picture that opens on more than 1250 screens in the U.S.
shall not coincide with the initial U.S. theatrical release date of
any Picture. With respect to pictures (other than the Pictures)
that UIP theatrically releases on behalf of Paramount in any
particular foreign territory in the Territory, the initial
theatrical release date of any such picture in such foreign
territory shall not coincide with the initial theatrical release
date of any Picture in such foreign territory.
F. Paramount
shall not release a Picture outside of the United States and Canada
(excluding the Reserved Territories, the “ Paramount
Foreign Territory ”) until such Picture has been
theatrically released in the United States unless otherwise agreed
by Marvel. Marvel shall not release a Picture in its Reserved
Distribution Territories prior to the domestic theatrical release
of such Picture unless Paramount approves otherwise. A simultaneous
United States release and the release in the Reserved Distribution
Territories is acceptable to Paramount and a simultaneous United
States release and a release in the Paramount Foreign Territory is
acceptable to Marvel The initial theatrical release in each country
in the Paramount Foreign Territory relative to the initial domestic
release shall be consistent with Paramount’s practice for
releasing its own films of similar budget, genre and
stature.
G. Paramount
shall not be obligated to release more than 2 Pictures during each
calendar year and no more than 1 Picture during each Release
Window.
H. With
respect to animated Pictures with a budget of $70 Million (adjusted
in good faith as animation costs decrease over time) or less, the
only release date window commitment shall be the Fall Release
Window.
12.
Paymaster/Priority of Payments : Paramount shall provide all
paymaster services (as such term is commonly understood in the
motion picture industry) in connection with each Picture
distributed by Paramount in a manner consistent with such services
for Paramount’s own films except as otherwise expressly set
forth in this Agreement. On a Picture by Picture basis any and all
revenues (e.g., 100% of home video revenues) generated either
directly or indirectly from the exploitation of the Paramount
Distribution Rights in the Territory during the Distribution Term
(for purposes hereof, “Gross Receipts”) shall be
distributed in the following order of priority;
B. Participations,
capped at [redacted pursuant to a request for confidential
treatment filed with the Securities and Exchange Commission] of
Gross Receipts;
C. The
Distribution Fee calculated on and paid out of 100% of the Gross
Receipts generated from the exploitation by Paramount of the
Paramount Distribution Rights in the Territory; then
D. Paramount’s
actual out of pocket and verifiable Distribution Costs and Expenses
paid out of Gross Receipts generated from the exploitation by
Paramount of the Paramount Distribution Rights in the Territory;
then
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E.
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To the following Marvel designated
account:
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Account Number 10-879177
ABA 021001088
Attn: Collateral Agent, HSBC Bank
USA, National Association
HSBC Bank USA, National Association,
452 Fifth Avenue,
New York, New York 10018.
Recoupment by Paramount of its
Distribution Costs and Expenses and Distribution Fee shall not be
crossed among Pictures. Paramount agrees to serve as paymaster for
the payment of Residuals and Participations arising out of Gross
Receipts from the Reserved Territories and United States and
Canadian Free Television; provided Marvel advises Paramount in
advance of the terms of all Participations and Marvel agrees to pay
to Paramount an amount equal to such Residuals and Participations
as and when such payment obligations come due arising out of such
Reserved Rights. Paramount’s obligation to make payments to
third parties in its capacity as paymaster pursuant to the
immediately preceding sentence is subject to: (a) Paramount’s
timely receipt from Marvel of all cost and revenue information
relating to Marvel’s exploitation of its Reserved Rights that
is reasonably necessary for Paramount to make the applicable
computations; and (b) Paramount’s prior receipt from Marvel
of all amounts required to be paid by Paramount to the applicable
third parties (in Paramount’s aforesaid paymaster
role).
A. The
total of Cassette manufacturing costs and Home Video Distribution
costs and expenses shall be consistent with amounts spent by
Paramount for its own films of similar budget, genre and stature
calculated on a sold-through basis; provided, however,
Paramount shall be required to obtain Marvel’s prior written
approval if such costs and expenses are in excess of [redacted
pursuant to a request for confidential treatment filed with the
Securities and Exchange Commission] (exclusive of Residuals) of
Home Video Gross Receipts (e.g., amount sold-through).
Paramount’s Distribution Fee on Home Video’s shall be
calculated on amounts sold through and not sold-in. No distribution
fee shall be charged on returns. Paramount agrees that the number
of Cassette units of the Picture sold-in shall be consistent with
sell-in numbers for Paramount’s own films of similar budget,
genre and stature.
B. The
Home Video of each Picture shall be simultaneously released on a
sell-through and rental basis unless otherwise approved in advance
in writing by Marvel.
C. Marvel
shall approve all bonus content placed on each DVD. The cost of
such bonus content shall be included in the production budget and
marketing budget for each Picture in a manner consistent with
entertainment industry practice based on the type of content in
question. Paramount shall place bonus content on each DVD of a
Picture similar to the type of bonus content that Paramount places
on DVDs of its own pictures of similar budget, genre and stature.
Any bonus content that is placed on a DVD and that is paid for by
Marvel outside of the production budget shall be recoupable by
Marvel after Paramount has recouped its Distribution Costs and
Expenses.
D. Marvel
shall have approval over all trailers placed on each Home Video;
provided, however, Marvel agrees to approve a reasonable
number of trailers to appear before the feature presentation on the
Home Video; provided, further, that Marvel shall not be
required to approve trailers for films featuring characters from
Marvel’s comic book competitors or a comic book character or
inappropriate for the target audience. On each Home Video, Marvel
shall have the right to require the inclusion of trailers for its
own Pictures that are distributed through Paramount.
14.
Windows : The exercise by Paramount of its Paramount
Distribution Rights in the United States and Canada shall occur as
follows (the “ Subsequent Windows ”):
A. Home
Video/DVD release must occur no later than 7 months following the
initial theatrical release of the applicable Picture in the United
States and Canada.
B. Marvel
agrees that its exercise of its free television rights shall be
subject to Paramount’s customary holdbacks in effect at the
time so as to allow for Paramount’s exercise of its Paramount
Television Distribution Rights and Paramount agrees that its
exercise of its Paramount Television Distribution Rights shall be
subject to customary holdbacks and restrictions so as to allow for
Marvel’s exercise of its Free Television Distribution Rights
in the United States and Canada and in the Reserved Territories.
The parties agree to advise each other of any holdbacks or
restrictions no later than five (5) days following
Paramount’s receipt of the Distribution Notice with respect
to Optional Pictures and Qualifying Sequels and the start of
principal photography for Committed Pictures.
C. Distribution
window specifics beyond those set forth above shall be negotiated
in good faith by the parties on a case by case basis. Marvel and
Paramount shall cooperate in the exercise of Marvel’s
distribution rights in the Reserved Territories and
Paramount’s exercise of its distribution rights in the
Territory.
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15.
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Credit : In the Territory in connection with each
Picture, the credits shall be as follows:
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A.
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On Screen : On all positive prints of the
Picture:
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i.
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Logo Credit
: Paramount’s animated logo
credit shall appear in first position followed immediately by
Marvel’s animated logo credit.
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ii.
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Presentation Credit
: Paramount and Marvel shall receive
a joint presentation credit to read as follows: “Paramount
Pictures and Marvel Productions Present” (or a similar form
thereto) with all aspects of such shared presentation credit as
between Paramount and Marvel being equal.
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i.
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Logo Credit
: Marvel’s “bug”
logo (and/or animated logo if television and if Paramount’s
animated logo appears) shall appear in all paid advertisements
(Paramount lower in the lower right corner, Marvel in the lower
left) whenever Paramount’s logo appears. The size, boldness
and physical appearance shall be equal to that of
Paramount’s. Marvel’s name shall be mentioned in radio
and television ads whenever Paramount’s name is mentioned
with Marvel’s name mentioned immediately before or after
Paramount’s name.
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ii.
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Presentation Credit
: Marvel’s presentation credit
shall appear in the billing block portion of all paid
advertisements in the form set forth in 15.A.ii. The size and
prominence of such credit shall be the greater of 75% of the
billing block title of the Picture or the size and prominence of
any other credit in the billing block.
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C.
Third Party Credits : Paramount agrees to honor the credit
terms contained in agreements entered into between Marvel and any
third party with respect to each Picture; provided such terms are
not inconsistent with Sections 15.A and 15B and are consistent with
applicable guild requirements.
A.
Production : Marvel shall have approval over all production
(i.e., budget, location, etc.) and creative matters (director,
writer, cast, screenplay, etc). Marvel shall consult with Paramount
on material creative matters (i.e., principal cast, writer,
director).
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i.
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Marketing Plan : The marketing plan for each Picture shall be
approximately consistent in terms of the percentage allocation of
dollars (1) across forms of media, and (2) between pre-opening
weekend, opening weekend, and the first week following opening
weekend with the marketing plans for Paramount’s own films of
similar budget, genre and stature.
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ii.
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Marvel and Paramount shall have
mutual approval over the marketing plan with respect to the United
States and Canada. Marvel and UIP shall have mutual approval over
the marketing plan with respect to the following UIP Territories
(to the extent such territories remain directly distributed by
Paramount): the United Kingdom, Italy, China (which is not
currently directly distributed by UIP and, therefore,
Marvel’s mutual approval right pursuant to this subparagraph
16.(B)(ii) will not apply to China unless and until UIP/Paramount
begins to directly distribute in China), Mexico, Korea and if
applicable the Reserved Territories (the “ Major UIP
Territories ”). In the event of a deadlock, the parties
shall use their commercial best efforts to reach a mutually
acceptable alternative. At such time as Paramount (or UIP as
applicable) makes its Initial Marketing Commitment,
Paramount’s (or UIP as applicable) decision in the event of a
deadlock over the marketing plan shall prevail. For purpose hereof,
“ Initial Marketing Commitment ” means the point
in time when Paramount (or UIP as applicable) commits to spend or
spends at least 10% of the total marketing plan budget
amount.
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iii.
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Changes to the Approved Marketing
Plan : Any material
change to the approved marketing plan at any time (whether before
or after the Initial Marketing Commitment) shall require the prior
approval of Marvel provided however in the event of a deadlock
Paramount’s decision shall prevail.
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i.
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All marketing materials shall
contain appropriate trademark and copyright notices of Marvel in a
form supplied by Marvel.
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ii.
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Marvel and Paramount shall have
mutual approval over all material creative marketing aspects for
each Picture including without limitation all images, one sheets,
billboards, trailers, newspaper ads, and television ads for the
United States and Canada (the “ Creative Marketing
Elements ”). The same approvals shall apply for the Major
UIP Territories. In the event of a deadlock, the parties shall use
their commercial best efforts to reach a mutually acceptable
alternative; provided however if no mutually acceptable alternative
is reached then Marvel’s decision shall prevail.
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iii.
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DVD Box : Marvel shall have the right to approve the
Home Video/DVD box.
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