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Exhibit 99.1
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Press Release
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Source:
Skinny Nutritional Corp.
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FOR IMMEDIATE RELEASE:
SKINNY NUTRITIONAL CORP. ANNOUNCES NATIONAL DISTRIBUTION AGREEMENT
WITH GELTECH SALES LLC
AGREEMENT
CALLS FOR A MINIMUM OF 20,000 STORES TO CARRY SKINNY
WATER
® AND
SKINNY SNACKS Ô
March
1, 2007, Bala Cynwyd, Pa.
Skinny Nutritional Corp. (OTC: SKNY.OB ),
announced
today that it has entered into a definitive distribution agreement
with Geltech Sales, LLC to distribute Skinny Water, Skinny Snacks,
and other Skinny branded diet and weight loss beverages, foods, and
nutraceuticals. Geltech’s channels of distribution include
mass merchandisers, supermarkets, convenience stores, mass drug
stores, as well as establishing distribution agreements with local,
regional, and national direct store delivery (DSD)
companies.
Geltech Sales, LLC is led
by James Airaghi
, who
has
over 20 years of experience at Rexall Sundown Inc., as the
Vice-President of Sales, where he had the responsibility for the
marketing and distribution of various Rexall Sundown, Inc.
products. Rexall Sundown, Inc., headquartered in Bohemia, New York,
develops, manufactures, markets and sells vitamins, herbals,
nutritional supplements and consumer health products.
Don McDonald, Chief Executive Officer of Skinny Nutritional
Corp stated,
“Our agreement with Geltech Sales will accelerate the
distribution of Skinny Water and Skinny Snacks on a national scale.
We believe that with a minimum of 20,000 stores expected to carry
Skinny Water and Skinny Snacks, Skinny will begin to be recognized
by the consumer as a brand to turn to for the latest in healthy
beverages, snacks, and other diet products that we
develop.”
James Airaghi, President of Geltech Sales LLC
stated,
“We believe that Skinny Water and Skinny Snacks fits
perfectly the criteria we look for when distributing a product
through our national and international network of retailers and
distributors. Our team of seasoned retailers and distributors are
confident that the marketplace will receive the Skinny Waters and
Snacks with great excitement and we think we are at the early
stages of what can be one of the most significant new
brands
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