STANDARD FORM APPLEBEE'S NEIGHBORHOOD GRILL & BAR DEVELOPMENT AGREEMENTDevelopment Agreement |
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EXHIBIT 10.1
STANDARD FORM
APPLEBEE'S
NEIGHBORHOOD GRILL & BAR
DEVELOPMENT
AGREEMENT
------------------------
(Name of
Developer)
------------------------
(Date)
-------------------------
(General
Description of Territory)
E-1
<PAGE>
TABLE OF
CONTENTS
<TABLE>
<S> <C>
<C>
RECITALS............................................................................................. E-3
1.
GRANT OF DEVELOPMENT
RIGHTS................................................................. E-4
2.
INITIAL DEVELOPMENT
SCHEDULE................................................................ E-4
3.
SUBSEQUENT DEVELOPMENT SCHEDULE;
DEVELOPMENT OBLIGATIONS
GENERALLY........................................................... E-5
4.
FRANCHISE FEE AND ROYALTY
RATE.............................................................. E-13
5.
SITE APPROVALS: PLANS AND
SPECIFICATIONS................................................... E-14
6.
FEES AND FRANCHISE
AGREEMENTS............................................................... E-15
7.
DEVELOPER ORGANIZATION, AUTHORITY,
FINANCIAL CONDITION AND
SHAREHOLDERS........................................................ E-16
8.
TRANSFER.................................................................................... E-18
9.
TERMINATION................................................................................. E-22
10.
PREREQUISITES TO OBTAINING FRANCHISES
FOR INDIVIDUAL RESTAURANT
UNITS............................................................. E-24
11.
RESTRICTIONS................................................................................ E-25
12.
DEVELOPMENT PROCEDURES...................................................................... E-27
13.
NO WAIVER OF
DEFAULT........................................................................ E-28
14.
FORCE MAJEURE............................................................................... E-28
15.
CONSTRUCTION, SEVERABILITY, GOVERNING
LAW AND
JURISDICTION........................................................................ E-29
16.
MISCELLANEOUS............................................................................... E-30
APPENDIX A:
TERRITORY.................................................................... E-32
APPENDIX B: FORM OF FRANCHISE
AGREEMENT.................................................. E-33
APPENDIX C: STATEMENT OF
OWNERSHIP INTERESTS............................................. E-34
APPENDIX D: REVIEW AND
CONSENT WITH RESPECT
TO
TRANSFERS................................................................. E-35
APPENDIX E: CONFIDENTIALITY
AGREEMENT AND
COVENANT NOT TO
COMPETE...................................................... E-36
APPENDIX F: CONFIDENTIALITY
AGREEMENT.................................................... E-39
</TABLE>
E-2
<PAGE>
APPLEBEE'S
NEIGHBORHOOD GRILL & BAR
DEVELOPMENT
AGREEMENT
This Agreement is made this ________ day of ___________________, 20_____, by
and
between APPLEBEE'S INTERNATIONAL, INC.,
a Delaware corporation
("FRANCHISOR"),
________________________________________,
a (_______________ corporation,
sole
proprietorship,
______________________
partnership, _________________
limited
partnership [strike inappropriate
language]) ("DEVELOPER") and ----------------
________________________________
(collectively, the "PRINCIPAL SHAREHOLDERS"
and, individually, a "PRINCIPAL SHAREHOLDER" of Developer if a
corporation or
general partner of Developer
is a limited partnership having as its general
partner a corporation) and
______________________________________________
("GENERAL PARTNER") of Developer if Developer is a limited partnership).* * (If
Developer is not a corporation or a
sole proprietorship, or if Developer is a
limited liability company,
the parties hereto hereby agree that an Addendum
shall be attached
to this Agreement
so as properly
to reflect the
responsibilities of the partners of any general partnership, the general
partner
of any limited partnership and the shareholders of any corporate general
partner
of any partnership, or the members of any limited liability company.)
WITNESSETH:
RECITALS
A.
Franchisor owns the rights to
develop and operate a unique system of
restaurants which specialize in the sale of high quality, moderately priced
food
and alcoholic beverages
in an attractive,
casual setting, which
include
proprietary rights in
certain valuable trade
names, service marks
and
trademarks, including the service mark
Applebee's Neighborhood Grill & Bar
and
variations of such mark,
designs, decor and color
schemes for restaurant
premises, signs, equipment,
procedures and formulae for preparing
food and
beverage products, specifications for
certain food and beverage
products,
inventory methods, operating
methods, financial control concepts,
training
facilities and teaching techniques (the "System").
B. Franchisor has established,
through its own development and operation,
and through the granting of franchises, a chain of Applebee's Neighborhood
Grill
& Bar restaurants which are distinctive; which are similar in appearance,
design
and decor; and which are uniform in operation and product consistency.
C. The value of Franchisor's trade names,
service marks and trademarks is
based upon: (1) the maintenance of uniform high quality standards in connection
with the preparation and sale of Franchisor-approved food and beverage
products,
(2) the uniform high standards of appearance of the individual restaurant units
in the System, (3) the use of distinctive
trademarks, service marks, building
designs and advertising signs representing a uniformly high quality of
product
and services, and (4) the assumption by
Franchisor and its franchisees of the
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<PAGE>
obligation to maintain and enhance the
goodwill and public acceptance
of the
System (and of Franchisor's trade names, service marks and trademarks) by
strict
adherence to the high standards required by Franchisor.
D. Developer desires to obtain the exclusive right to develop restaurant
units franchised by Franchisor within
the geographic area specified in Appendix
A hereto ("Territory"), for
the period specified in Subsection 1.1, pursuant to
the terms, conditions and provisions which are set forth in this Agreement.
NOW, THEREFORE, in
consideration of Franchisor
granting to Developer the
exclusive right to develop restaurant
units franchised by Franchisor
which
employ the System
("Restaurants") in
the Territory for such
period, and in
consideration of the mutual obligations
which are provided for herein, it
is
hereby agreed as follows:
1. GRANT OF DEVELOPMENT RIGHTS
1.1 Franchisor grants Developer the
exclusive right to develop Restaurants
only in the Territory for a period commencing on the date hereof and expiring
on
___________, 20__, unless sooner
terminated as hereinafter provided.
Developer
has no rights under this
Agreement to develop
Restaurants outside of the
Territory or to develop restaurants which do not employ the System, including
the Applebee's Neighborhood Grill & Bar service mark.
1.2
During the term of this Agreement,
Franchisor shall not operate a
restaurant utilizing the
System or license
any other person to operate a
restaurant utilizing the
System in the Territory. However,
nothing in this
Agreement shall prohibit
or infringe upon
Franchisor's right to operate a
restaurant or license any other person
to operate a restaurant in the Territory
which does not utilize the System or use the Applebee's Neighborhood Grill
& Bar
service mark. In addition, Franchisor specifically reserves the right to
operate
or license any other person to operate
restaurants in any location
within an
airport (serviced by one or more public
or charter carrier), arena,
stadium,
state or national park, or military
fort, post or base which may be
within the
boundaries of the Territory otherwise granted to Developer. Further,
Developer
acknowledges and agrees that Franchisor or any one (1) or more of its
subsidiary
or affiliated companies or divisions
shall have the right to operate or license
any other person to operate such other
restaurants which may or will
compete
with the Restaurants, under a system and service
mark other than Applebee's
Neighborhood Grill & Bar.
1.3 After this Agreement expires or is terminated, Franchisor
shall have
the complete and
unrestricted right to operate or
license other persons to
operate a restaurant utilizing the System in the Territory.
2. INITIAL DEVELOPMENT SCHEDULE
2.1
Developer shall develop
a total of _________
(____) Restaurants
franchised by Franchisor in the
Territory during the period commencing on the
date hereof and expiring on _____________, 20_____,
in accordance with the
following development schedule:
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(a)(1) During
the first Initial
Development Period under
this
Agreement, Developer shall develop at least _________
(___) Restaurants
within the Territory,
each of which shall be open for operation and doing
business on
_________________, ________ (the end of the first
Initial
Development Period under this
Agreement).
(b) During the second Initial
Development Period under this Agreement,
Developer shall
develop the number of
Restaurants within the Territory
necessary to result in the existence of _________ (___) such
Restaurants
developed by Developer which are open for operation and doing business on
_________________, ________
(the end of the second Initial
Development
Period under this Agreement).
(c) During the third
Initial Development Period under this
Agreement,
Developer
shall develop the number of Restaurants
within the Territory
necessary to result in the existence
of _________ (____) such Restaurants
developed by Developer which are open for operation and doing business on
______________, ________ (the end of the third Initial Development Period
under this Agreement).
Each of the periods specified in
Subparagraphs (a) through (___)
hereof is
sometimes referred to hereinafter as an "Initial Development Period."
2.2 During any Initial Development
Period, subject to the provisions of
this Agreement, Developer is free to
develop more than the total minimum number
of Restaurants which
Developer is required to develop during that
Initial
Development Period. Any such Restaurants developed, open for operation and
doing
business during an Initial Development
Period in excess of the minimum number
required to be developed during that Initial Development Period shall be
applied
to satisfy Developer's development obligation during the next succeeding
Initial
Development Period or next succeeding Subsequent Development Period (as defined
in Section 3 hereof), if any, as the case may be. Notwithstanding the above,
Developer shall not develop more than the total number Restaurants
approved by
Franchisor for development under this Agreement.
2.3 Strict compliance with the
development schedule specified in Subsection
2.1 hereof is of the essence of this
Agreement. If Developer fails to fulfill
its specified development
obligation with respect
to any of the
Initial
Development Periods specified in Subsection 2.1 hereof, this Agreement shall
terminate sixty (60) days after the end
of the Initial Development
Period in
question, unless by the
end of such sixty (60)
day period Developer
has
fulfilled the development
obligation relating to such
Initial Development
Period.
3. SUBSEQUENT DEVELOPMENT SCHEDULE; DEVELOPMENT OBLIGATIONS GENERALLY
3.1 During the period commencing on
______________, 20_____, and expiring
on _________________, 20____, Developer shall develop and open for business
in
the Territory, in accordance with the
parameters established under Subsection
3.2, that number of additional
Restaurants as is required to achieve at the end
(1) The periods specified in Subsection 2.1(a)-(c) may be revised, deleted or
added to in order to reflect the number of Restaurants Developer is obligated
to
develop and the time in which the Developer is obligated to open such
Restaurants.
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of such period, a total number of
Restaurants open for business
within the
Territory which, after including the Restaurants developed during the Initial
Development Periods, will
equal the Minimum
Development Potential of the
Territory (as defined herein below).
3.2 (a) Each consecutive
two (2) year period, commencing
with the period
beginning on _______________, 20____, is
hereafter referred to as a "Subsequent
Development Period."
(b) On or before
the commencement of each
Subsequent Development
Period, Franchisor
shall provide to Developer
in writing the number of
Restaurants to be developed by
Developer during such Subsequent Development
Period ("Subsequent Development
Schedule"), together with
a detailed
summary of the Minimum Development
Potential calculations used to determine
the Subsequent Development
Schedule. The minimum development
potential
("Minimum Development Potential")
shall be determined as follows:
(i) Each Area of Dominant
Influence ("A.D.I."), as
determined by
the 1988
Arbitron Ratings, comprising
all or a portion
of the
Territory shall be placed into
one of four market categories
("Market
Categories"), identified as either a "Small
Market", defined as those
A.D.I.'s containing
less than 135,000 households
in metropolitan
counties within the
Territory with incomes
greater than $25,000
("Income Qualified Metro Household"); a "Medium Market", defined as
those A.D.I.'s containing
135,000 to 399,999 Income
Qualified Metro
Households; a "Large
Market", defined as those
A.D.I.'s containing
400,000 to 1,399,999 Income
Qualified Metro Households; or a "Mega
Market", defined as those
A.D.I.'s containing 1,400,000 or more Income
Qualified Metro Households
(Small Market, Medium Market, Large
Market
or Mega Market
may also be referred to herein
individually as an
"A.D.I. Market" or
collectively as "A.D.I.
Markets". The income level
set forth above may, but need not, be adjusted upward or downward by
Franchisor once every
five (5) years in order to reflect
changes in
household income,
such adjustments to be determined
by reference to
the United States Census
Bureau's Median Household Income Index
or if
such
index no longer exists at the time it is to be used, then the
index employed shall be such
other generally known index used by NPD
Crest or other such similar
company then used by Franchisor.
(ii) Each county within an
A.D.I. Market shall be classified as a
"Metropolitan County", those counties with a total
population greater
than 50,000;
a "Small Town County",
those counties with a total
population of 20,000 to
50,000; or an "Other
County", those counties
with a total population less
than 20,000 (Metropolitan County, Small
Town County and Other County may be for description
purposes also
referred to herein as a
"County Type").
(iii) Each A.D.I. Market shall at
that time be assigned to one of
four development
groups according to
the level of
development
penetration which
Developer has achieved
in the A.D.I. Market as
compared to the
level of development penetration
achieved by all
domestic development in the System. The four development groups will
be determined by ranking each
A.D.I. in the System within each of the
Market Categories from most
developed to least developed. The A.D.I.'s
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<PAGE>
in ranking order from most
developed to least developed shall then
be
divided into
four substantially equal
development groups:
"Opportunistic Group", "Second Group",
"Third Group" and "Lower Limit
Group". The average number of Restaurants per
Income Qualified Metro
Household developed by the top three territories in the
System of the
Second Group in each A.D.I. Market
category shall be the development
target for each such A.D.I.
Market category ("Penetration Target").
(iv) The total number of
Restaurants to be developed by Developer
in each Metropolitan County of an A.D.I. Market shall be equal to
the
number of Income Qualified
Metro Households in such A.D.I. Market
divided by
the Penetration Target
("Metropolitan Development
Potential"). The Metropolitan Development Potential minus the number
of Restaurants in each
Metropolitan County then open and
operating in
said A.D.I.
Market shall be the
number of Restaurants
in each
Metropolitan County
then available for
development in the A.D.I.
Market ("Metropolitan
Development Balance").
(v) The Minimum
Development Potential shall be the maximum number
of Restaurants Franchisor
may include on the Subsequent
Development
Schedule
and thus require Developer to
develop in the A.D.I. Market
during the next Subsequent Development Period; subject,
however, to
the minimum and maximum
development criteria outlined in paragraph (c)
and (d) of this Subsection 3.2. In the event, however,
a particular
A.D.I. Market is in the
Opportunistic Group, Developer and
Franchisor
shall negotiate
in good faith
a mutually agreeable
Subsequent
Development Schedule; provided,
however, said Subsequent Development
Schedule shall
not reflect a number of
Restaurants less than the
remaining undeveloped
portion of the
Metropolitan Development
Potential, nor shall the Developer be required (without its consent)
to develop
more than the
remaining undeveloped portion
of the
Metropolitan Development
Potential.
(c) During each Subsequent Development Period that Developer has less
than ten (10) Restaurants
open and operating in the Territory,
Developer
shall be required to develop no more
than one (1) Restaurant each calendar
year that the number of Restaurants
in Developer's Territory does not meet
or exceed the Minimum
Development Potential of the
Territory. During each
Subsequent Development
Period that Developer
has ten (10)
or more
Restaurants in the
Territory, Developer shall be required to develop no
more
than two (2) Restaurants each
calendar year that the
number of
Restaurants in
the Territory does
not meet or
exceed the Minimum
Development Potential for the
Territory.
(d) Notwithstanding the
Minimum Development Potential
for which
Developer might otherwise be
obligated in order to satisfy the Penetration
Target for the Territory, Developer
shall not be required to develop more
than ten (10) Restaurants in any one
calendar year in the Territory. In the
event Developer holds other development
agreements with the System or the
Principal Shareholders of
Developer are the
identical Principal
Shareholders of other
entities who hold other development
agreement(s)
within the
System (such other
entities being defined
hereunder as
"Affiliates"), Developer,
together with such Affiliates,
may limit its
combined development under all such
development agreements to no more than
ten (10) Restaurants
in the aggregate in any calendar year.
Provided,
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<PAGE>
however, Developer and Principal Shareholder(s) hereby
acknowledge that if
Developer exercises its option under this provision to limit its combined
development
with its Affiliates and after so
limited its development,
Developer (together
with its Affiliate) does not achieve such aggregate
development, Developer shall be in
default under that development agreement
(or all such development
agreements as the case
may be) but only such
development agreement(s)
which did not meet the
individual Subsequent
Development Schedule
calculated and agreed
to for that
individual
development agreement.
(e) If the Developer has timely
developed and opened for operation the
Restaurant called for by the Initial Development
Schedule and thereafter
during a Subsequent Development
Period objects to the development
of the
last Restaurant required during that Subsequent Development
Period under
Article 3 hereof, then Franchisor
hereby grants Developer the right to make
a written demand for a study as to whether
said last Restaurant may be
located in the Territory
or whether said
Restaurant will at that time
cannibalize the sales
and traffic with
respect to its other existing
Restaurants in the
Territory. In the event a
written request for such a
study is
received by Franchisor
prior to the end of
the Subsequent
Development Period
in question and
prior to any
default under the
Development Agreement,
then in such an event,
Franchisor and Developer
shall in good faith attempt to
resolve the issue regarding whether the last
Restaurant should or should not be developed and opened.
If an agreement
cannot be reached (which
process may include the Franchisor and Developer
ordering a PIN study at
Developer's cost), Franchisor and Developer shall
submit the disagreement to the
National Franchise Mediation Board ("NFMB"),
as herein defined below, for handling and disposition.
The submission of
said disagreement will be in
accordance with subsection 3.2 (f)(i) hereof.
(f) The following shall apply to the submission to the NFMB pursuant
to the preceding paragraph:
(i) The disagreement
shall be submitted by the Developer by way of a
written demand for mediation
tendered to Franchisor within thirty (30)
days after Franchisor
has indicated to Developer than an agreement
cannot be reached. Developer will deposit $35,000 with Franchisor at
the time of the filing of
its written demand for
mediation. If the
demand or the
deposit or either
or both of them are not so timely
made, then in such an event, the
Developer shall be deemed to have
waived its right to request
mediation and further, shall be deemed
to
have elected to accept the full number of Restaurants
Franchisor had
determined for the Subsequent
Development Period then in question. The
NFMB will determine in its sole
discretion the procedure, time limits
and additional
filing and responses required
with respect to the
mediation. However,
it is understood and agreed by
all parties that
the mediation is intended to
provide a more expeditious resolution of
the matter
submitted to the NFMB.
The mediation decision
to be
rendered by
the NFMB will
be binding upon
all parties to the
mediation. The party for whom a favorable decision is rendered shall
receive from the other party reimbursement
for all out-of-pocket costs
and expenses,
including attorneys' fees incurred and any PIN study
conducted with respect to the mediation,
which are determined to be
reasonable by the NFMB.
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<PAGE>
(ii) At the conclusion
of the mediation, the NFMB shall issue its
decision either
supporting Developer and indicating
that the last
Restaurant need
not be developed
as a part of the
Subsequent
Development Period in
question, or conversely, supporting Franchisor
and indicating
that the last
Restaurant should be a part of the
development for that Subsequent
Development Period. If the decision of
the NFMB supports the
Developer, then in such an event, the
Developer
shall maintain
its exclusive rights
to the Territory, and shall
continue to
maintain its right to
develop therein in the
future.
Provided,
however, Franchisor may request
further development during
future Subsequent Development Periods. In addition, Franchisor shall
reimburse Developer
the $35,000 previously
deposited at the
commencement of the mediation
process.
(iii) If the decision of the NFMB supports the
Franchisor, then in
such an event, the Developer
shall be required to construct and open
the last Restaurant, pursuant to the development schedule originally
listed as a part of the
Subsequent Development Period so in
question.
In addition,
the funds previously
deposited by Developer
with
Franchisor shall
be applied to the
Franchise Fee due
for such
Restaurant. However,
in the event Developer fails to
develop the
Restaurant, the
$35,000 shall be forfeited
and shall become the
exclusive property
of Franchisor and
further, the exclusive
development
rights granted by the Development
Agreement shall
terminate and be of no further
force and effect.
(iv) If, after a new
developer has been appointed to open the last
Restaurant, and said Restaurant has opened for
operation, and within
the first
twelve (12) months
of operation of
said Restaurant,
Developer believes
that said new developer's Restaurant
has had a
significant cannibalization effect
upon one or more of Developer's
Restaurants, then in such an event, the Developer may
avail itself of
the following post impact
process ("Post Impact Process"). The Post
Impact Process will consist of the submission of the
positions of the
Developer, new
developer and Franchisor
to the NFMB for study and
mediation. The Post Impact Process is and shall be from time to time
more fully outlined in the Manuals. The NFMB shall have the right to
issue a non-binding determination as to whether or not the Developer's
Restaurant or
Restaurants (as the case
may be) were,
in fact,
significantly cannibalized
as contended by
Developer and if so
determined, a recommendation on whether any and what type of royalty
relief or other
relief, if any, shall be
granted Developer. The
parties agree to exhaust the
foregoing remedies and seek the mediation
provided by the NFMB prior
to submitting the matter to any judicial
tribunal.
3.3
Strict compliance with
the development schedule
established in
accordance with Subsection 3.2 hereof is
of the essence of this Agreement. If
Developer shall fail to fulfill
its specified development
obligation with
respect to any Subsequent Development Period, this Agreement shall
automatically
terminate sixty (60) days after the end of the Subsequent Development Period in
question, unless by the
end of such sixty (60)
day period Developer
has
fulfilled the development
obligation relating to such Subsequent
Development
Period.
3.4 If, during the term of this Agreement,
(a) Developer transfers
or
disposes of any Restaurant developed hereunder in accordance with the
provisions
hereof, or for any other reason
ceases to operate any Restaurant
developed
hereunder, and (b) after such transfer or other cessation
of operation the
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<PAGE>
premises no longer are utilized for the operation of a Restaurant,
Developer's
development obligation in the Initial or
Subsequent Development Period in which
such transfer or other cessation of operations occurred shall increase, subject
to the general limitations on Developer's
development obligations set forth
in
Section 2 and Section
3, by the number of Restaurants
which Developer so
transferred, disposed of or which otherwise ceased to operate.
3.5
Franchisor represents that it is the sole owner of the service mark
Applebee's Neighborhood Grill & Bar. If
Franchisor determines that a third
person has rights under the law of any state with
respect to such mark which
precludes Developer from fulfilling any
portion of its development obligations
pursuant to this Agreement, Franchisor and Developer shall
negotiate in good
faith for a revision of those
development obligations, a redefinition of the
Territory, or such other modifications of this Agreement as may be reasonable
in
the circumstances.
3.6 Notwithstanding the foregoing
Subsection 3.2 and in addition thereto,
Franchisor shall further divide those counties identified as Small Town
Counties
and Other Counties ("STC") and provide for the development of such
counties.
(a) Franchisor shall request
Developer to commit to develop and open
for operation pursuant to a
pre-determined development schedule the
number
of
Restaurants utilizing a
Small Town Restaurant
prototype ("STC
Restaurant") and in the
specified counties set forth on the written request
tendered to Developer by
Franchisor (the "STC Notice"). The STC Notice
provided Developer will further
reflect the proposed development schedule
for all such STC Restaurants. Within 30 days of Developer's receipt of
such
STC
Notice, Developer shall
indicate in writing whether it desires to
develop an STC
Restaurant in all or a
portion of the counties
listed.
Thereafter, the development schedule
suggested in the STC Notice will be
adjusted by the Franchisor, using
the same pace of development as set forth
in Subsection 3.2(c) and
Subsection 3.2(d). With respect to this process,
the
Franchisor and Developer will
review the development feasibility of
each county listed in the STC
Notice, giving appropriate consideration to
such
factors as liquor
license availability, proximity
to existing
Restaurants, the presence or absence
of competitive concepts and other such
matters as Franchisor
deems appropriate. Any counties
removed from the
purview of the STC Notice by such
negotiations will be returned to the pool
of unused counties
for possible future
development. At or before the
conclusion of the 30-day
notice period, unless
otherwise extended in
writing, Developer shall:
(i) Signify its agreement to
develop in accordance with the STC Notice
in all of the listed counties
and in accordance with the
proposed
development schedule
included with the revised STC Notice and as a
result, Developer's
exclusive right to develop Restaurants
in the
Territory as previously granted
remains unaffected;
(ii) Signify its agreement to develop an STC Restaurant in a portion
of the STC Notice listed
counties, and in such an
event, Developer
shall no longer have the
exclusive right to develop Restaurants in the
counties in which it chose not
to develop the STC Restaurant and will
be subject to the terms set
forth in subparagraph (c) below; or
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<PAGE>
(iii) Reject the development
of an STC Restaurant in all of
the STC
Notice listed
counties, and in such an event,
Developer shall no
longer have the exclusive right
to develop Restaurants in the counties
listed in the final STC Notice
and will be subject to the terms of
subparagraph (c) below; or
(iv) Seek mediation of the
inclusion of one or more of the counties in
the STC
Notice with the
National Franchise Mediation
Board in
accordance with Subsection
3.6(b); or
(v) Fail to respond in writing
to the STC Notice, in which event the
Developer will
no longer have
the exclusive right
to develop
Restaurants in the
counties set forth in the STC
Notice and will be
subject to the terms of
subparagraph (c) below.
(b) In the event the Developer
contests the STC Notice as
referenced in
subsection 3.6(a)(iv) above, such
disagreement shall be submitted for mediation
to the National Franchise Mediation Board, which shall be comprised of
two (2)
individuals appointed by
Franchisor, two (2) individuals
appointed by the
Franchise Business Council and one (1)
individual chosen by the foregoing four
(4) individuals, in accordance with the following:
(i) Developer will deposit with Franchisor at the time of the filing
of its written demand for
mediation an amount equal to $35,000 times
the number
of counties about
which Developer is
contesting
development. Notwithstanding the
foregoing, in no event shall less
than $35,000 be so
deposited. If the deposit is not
so timely made,
then in such an event, the
Developer shall be deemed to have
waived
its right to request mediation
and further, deemed to have elected
alternative (v) as set forth in
subparagraph 3.6(a).
(ii) The NFMB will determine in its sole discretion
the procedure,
time limits and additional
filing and responses required with
respect
to the mediation. However, it is understood and agreed by all
parties
that the
mediation is intended
to provide a
more expeditious
resolution of the matter
submitted to the NFMB.
(iii)
The mediation decision
to be rendered by the NFMB
will be
binding upon all parties to the
mediation.
(iv) The party for whom a
favorable decision is rendered shall receive
from the other party reimbursement
for all out-of-pocket costs and
expenses, including
attorneys' fees, incurred
with respect to the
mediation which are determined
to be reasonable by the NFMB.
(v) At the conclusion
of the mediation, the NFMB
shall issue its
decision either
supporting Developer and
indicating that the
county(ies) to which the
Developer objected shall be removed from
the
STC Notice
and returned to the
pool of unused
county(ies), or
conversely, supporting Franchisor and indicating that the
county(ies)
E-11
<PAGE>
about which an objection was raised






