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EXHIBIT 10.12 Area Development Agreement

Development Agreement

EXHIBIT 10.12 Area Development Agreement | Document Parties: BUFFALO WILD WINGS INC You are currently viewing:
This Development Agreement involves

BUFFALO WILD WINGS INC

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Title: EXHIBIT 10.12 Area Development Agreement
Date: 3/2/2006
Industry: Restaurants     Sector: Services

EXHIBIT 10.12 Area Development Agreement, Parties: buffalo wild wings inc
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                                                                   EXHIBIT 10.12



                              Buffalo Wild Wings(R)


                           Area Development Agreement


                                     Between


                      Buffalo Wild Wings International, Inc.
                          1600 Utica Avenue, Suite 700
                              Minneapolis, MN 55416


                                       And



                                 Effective Date:



                              -----------------------
                             (To be completed by Us)


<PAGE>


                                TABLE OF CONTENTS
                                -----------------

SECTION                                                                    PAGE
-------                                                                   ----

RECITALS 2

1.    DEFINITIONS..........................................................2

2.    GRANT OF DEVELOPMENT RIGHTS..........................................2

3.    DEVELOPMENT FEE......................................................2

4.    DEVELOPMENT SCHEDULE.................................................2

5.    TERM2

6.    YOUR DUTIES..........................................................2

7.    DEFAULT AND TERMINATION..............................................2

8.    RIGHTS AND DUTIES OF PARTIES UPON TERMINATION OR EXPIRATION..........2

9.    TRANSFER.............................................................2

10.   MISCELLANEOUS........................................................2


APPENDICES
----------

A.        DEVELOPMENT TERRITORY
B.        DEVELOPMENT SCHEDULE


<PAGE>


                              BUFFALO WILD WINGS(R)
                           AREA DEVELOPMENT AGREEMENT

     This Area   Development   Agreement   is made this ____ day of , 2005   between
BUFFALO WILD WINGS   INTERNATIONAL,   INC., an Ohio corporation with its principal
business located at 1600 Utica Avenue South, Suite 700,   Minneapolis,   Minnesota
55426 ("we" or "us") and , a(n) .........   whose principal   business   address is
("developer"   or "you").   If the   developer   is a   corporation,   partnership   or
limited   liability   company,   certain   provisions of the Agreement also apply to
your owners and will be noted.

                                    RECITALS

     A.    Our parent   company has developed a unique system for operating   video
entertainment   oriented,   fast casual   restaurants   that feature   chicken wings,
sandwiches, unique food service and other products, beverages and services using
certain standards and specifications;

     B.    Many of the food and   beverage   products   are   prepared   according   to
specified recipes and procedures,   some of which include   proprietary sauces and
mixes;

     C.    Our parent company owns the BUFFALO WILD WINGS(R)   Trademark and other
trademarks   used in   connection   with the   Operation   of a   BUFFALO   WILD   WINGS
restaurant;

     D.    Our parent company has granted to us the right to sublicense the right
to develop and operate BUFFALO WILD WINGS restaurants;

     E.    You   desire   to   develop   and   operate    several   BUFFALO   WILD   WINGS
restaurants   and we, in reliance on your   representations,   have   approved   your
franchise application to do so in accordance with this Agreement.

     In    consideration    of   the   foregoing    and   the   mutual    covenants   and
consideration below, you and we agree as follows:

                                   DEFINITIONS

     1.    For   purposes of this   Agreement,   the terms below have the   following
definitions:

          A.    "Menu   Items"   means   the   chicken   wings,   sandwiches   and other
     products and   beverages   prepared   according to our   specified   recipes and
     procedures, as we may modify and change them from time to time.

          B.    "Principal   Owner"   means any person who   directly or   indirectly
     owns a 10% or greater   interest in the   developer   when the   developer is a
     corporation, limited liability company, a partnership, or a similar entity.
     However,   if we are entering into this Agreement totally or partially based
     on   the   financial    qualifications,    experience,    skills   or   managerial
     qualifications of any person or entity who directly or indirectly owns less
     than a 10% interest in the   developer,   we have the right to designate that
     person   or   entity   as a   Principal   Owner   for   all   purposes   under   this
     Agreement,   including,   but not limited to, the   execution   of the personal
     guaranty referenced in Section 10.J below. In addition, if the developer is
     a   partnership   entity,   then each   general   partner is a Principal   Owner,
     regardless of the percentage ownership interest. If the developer is one or


                                        1

<PAGE>


     more   individuals,   each   individual is a Principal Owner of the developer.
     You must have at least one Principal Owner.

          C.    "Restaurants"   means   the   BUFFALO   WILD   WINGS   Restaurants   you
     develop and operate pursuant to this Agreement.

          D.    "System"   means the BUFFALO WILD WINGS System,   which consists of
     distinctive food and beverage   products   prepared   according to special and
     confidential recipes and formulas with unique storage, preparation, service
     and delivery procedures and techniques, offered in a setting of distinctive
     exterior and interior layout, design and color scheme, signage, furnishings
     and materials and using certain distinctive types of facilities, equipment,
     supplies, ingredients, business techniques, methods and procedures together
     with sales promotion   programs,   all of which we may modify and change from
     time to time.

          E.    "Trademarks"   means the BUFFALO WILD WINGS   Trademark and Service
     Mark that have been   registered   in the United States and elsewhere and the
     trademarks,   service   marks   and trade   names   set forth in each   Franchise
     Agreement,   as we may modify and   change   from time to time,   and the trade
     dress and other   commercial   symbols used in the   Restaurants.   Trade dress
     includes the designs,   color   schemes and image we authorize   you to use in
     the operation of the Restaurants from time to time.

                           GRANT OF DEVELOPMENT RIGHTS
                           ---------------------------

     2.    The following   provisions   control with respect to the rights   granted
hereunder:

          A.    We   grant   to   you,   under   the   terms   and   conditions   of   this
      Agreement,   the right to develop and operate   _________   (___) BUFFALO WILD
     WINGS   Restaurants (the   "Restaurants")   within the territory   described on
     Appendix A ("Development Territory").

          B.    You   are   bound   by   the    development    schedule    ("Development
     Schedule")   set   forth   in   Appendix   B.   Time   is of the   essence   for the
     development of each Restaurant in accordance with the Development Schedule.
     Each   Restaurant   must be   developed   and   operated   pursuant to a separate
     Franchise   Agreement   that you enter into with us   pursuant   to Section 4.B
     below.

          C.    If you are in compliance with the Development   Schedule set forth
     on   Appendix   B, we will not   develop   or operate   or grant   anyone   else a
     franchise to develop and operate a BUFFALO WILD WINGS   Restaurant   business
     (except for the Special   Sites and Limited   Seating   Facilities   defined in
     Section 2.D or as otherwise set forth in this Agreement) in the Development
     Territory prior to the earlier of (i) the expiration or termination of this
     Agreement;   (ii) the date on which you must execute the Franchise Agreement
     for your last restaurant pursuant to the terms of the Development   Schedule
     or (iii) the date on which the   Designated   Area for your final   Restaurant
     under   this   Agreement   is   determined.   However,   in the   event   that   the
     Development   Territory   covers   more   than one city,   county or   designated
     market area, the protection for each particular city,   county or designated
     market   area shall   expire upon the   earliest   of (1) any of the   foregoing
     events or (2) the date when the Designated   Area for your final   Restaurant
     to be developed in such city,   county or designated   market area under this
     Agreement is determined.   Notwithstanding anything in this Agreement,   upon
     the earliest   occurrence of any of the foregoing events (i) the Development
     Territory shall expire and (ii) we will be entitled to develop and operate,
     or   to   franchise   others   to   develop   and   operate,   BUFFALO   WILD   WINGS
     restaurants   in the   Development   Territory,   except   as   may be   otherwise
     provided under any Franchise   Agreement   that has been executed   between us
     and you and that   has not been   terminated.   At the time you   execute   your


                                       2

<PAGE>


     final Franchise Agreement under the Development Schedule,   you must have an
     Authorized Location for your final Restaurant.

          D.    The rights   granted under this Agreement are limited to the right
     to develop and operate   Restaurants   located in the Development   Territory,
     and do not include (i) any right to sell products and Menu Items identified
     by the   Trademarks at any location or through any other channels or methods
     of   distribution,   including the internet (or any other   existing or future
     form   of   electronic   commerce),   other   than   at   Restaurants   within   the
     Development   Territory,   (ii) any   right to sell   products   and Menu   Items
     identified by the   Trademarks to any person or entity for resale or further
     distribution,   or (iii) any right to exclude,   control or impose conditions
     on our   development or operation of franchised,   company or affiliate owned
     restaurants   at any   time or at any   location   outside   of the   Development
     Territory.   You may not use any the words BUFFALO,   WILD or WINGS or any of
     the other Trademarks as part of the name of your corporation,   partnership,
     limited liability company or other similar entity.

          You acknowledge and agree that we and our affiliates have the right to
     operate and franchise others the right to operate   restaurants or any other
     business   within and outside the   Development   Territory   under   trademarks
     other than the BUFFALO WILD WINGS Trademarks,   without   compensation to any
     franchisee,   except that our operation of, or   association   or   affiliation
     with,   restaurants   (through   franchising or otherwise) in the   Development
     Territory   that compete with   BUFFALO WILD WINGS   restaurants   in the video
     entertainment   oriented,   fast casual   restaurant   segment   will only occur
      through   some form of merger or   acquisition   with an   existing   restaurant
     chain. Outside of the Development Territory, we and our affiliates have the
     right to grant other franchises or develop and operate company or affiliate
     owned BUFFALO WILD WINGS   restaurants   and offer,   sell or   distribute   any
     products   or   services   associated   with the System   (now or in the future)
     under the Trademarks or any other trademarks,   service marks or trade names
     or through any distribution   channel or method, all without compensation to
     any franchisee.

          We and our   affiliates   have the right to offer,   sell or   distribute,
     within and   outside the   Development   Territory,   any frozen,   pre-packaged
     items or other products or services   associated   with the System (now or in
     the   future) or   identified   by the   Trademarks,   or any other   trademarks,
     service   marks or trade   names,   except for   Prohibited   Items (as   defined
     below), through any distribution channels or methods,   without compensation
     to any franchisee.   The distribution   channels or methods include,   without
     limitation,   grocery stores, club stores,   convenience   stores,   wholesale,
     hospitals, clinics, health care facilities,   business or industry locations
     (e.g.    manufacturing   site,   office   building),    military   installations,
     military commissaries or the internet (or any other existing or future form
     of electronic commerce).   The Prohibited Items are the following items that
     we will not sell in the Development   Territory   through other   distribution
     channels or methods:   any retail food service Menu Items that are cooked or
     prepared to be served to the end user or customer   for   consumption   at the
     retail location (unless sold at the limited seating   facilities   referenced
     in subparagraph   (i) of the paragraph   above).   For example,   chicken wings
     cooked and served to   customers   at a grocery   store or   convenience   store
      would be a Prohibited Item, but the sale of frozen or pre-packaged   chicken
     wings at a grocery store or convenience   store would be a permitted form of
     distribution in the Development Territory.

          You    acknowledge   and   agree   that   certain    locations    within   the
     Development   Territory are by their nature unique and separate in character
     from sites   generally   developed   as BUFFALO WILD WINGS   restaurants.   As a
     result,   you agree   that the   following   locations   ("Special   Sites")   are
     excluded from the Development   Territory and we have the right,   subject to
     our then-current   Special Sites Impact Policy, to develop or franchise such
     locations:   (1) military bases; (2) public transportation   facilities;   (3)
     sports   facilities,   including   race   tracks;   (4) student   unions or other


                                       3

<PAGE>


     similar   buildings on college or   university   campuses;   (5)   amusement and
     theme parks; and (6) community and special events.

          In addition,   you acknowledge and agree that, subject to your right of
     first refusal as set forth below,   we and our affiliates   have the right to
     operate   or   franchise   within   the   Development    Territory   one   or   more
     facilities selling, for dine in or take out, all or some of the Menu Items,
     using the Trademarks or any other trademarks, service marks or trade names,
     without   compensation   to any   franchisee,   provided,   however,   that   such
      facilities   shall not have an interior   area larger than 2,400   square feet
     and   shall not have   seating   capacity   for more   than 48 people   ("Limited
     Seating Facilities").   If we develop a model for a Limited Seating Facility
     and determine that your Development   Territory is an appropriate market for
     such   a   facility,   we   will   provide   to   you a   written   offer   ("Offer")
     specifying   the terms and   conditions   for your   development of the Limited
     Seating Facility. You will have 90 days following your receipt of the Offer
     to accept the Offer by delivering   written notice to us of your acceptance,
     provided   that you are not in   default   under this   Agreement   or any other
     Agreement with us or our   affiliates.   If you do not provide written notice
     to us within the time period or if you are in default under this   Agreement
     or any other agreement with us or our   affiliates,   you will lose the right
     to develop the Limited   Seating   Facility   and we may develop or   franchise
     others to develop   the Limited   Seating   Facility   within your   Development
     Territory.   You   acknowledge and agree that if you accept the Offer, we may
     require you to submit a full application, pay an initial fee and sign a new
     form of franchise agreement.

          E.    This Agreement is not a Franchise Agreement and you have no right
     to use in any manner the Trademarks by virtue of this   Agreement.   You have
     no right under this   Agreement   to   sublicense   or   subfranchise   others to
     operate a business or restaurant or use the System or the Trademarks.

                                 DEVELOPMENT FEE
                                 ---------------

     3.    You must pay a Development Fee as described below:

          A.    As   consideration   for the rights granted in this Agreement,   you
     must pay us a "Development Fee" of $_________, representing one-half of the
     Initial   Franchise   Fee for each   Restaurant   to be   developed   under   this
     Agreement.    The   Initial    Franchise   Fee   for   the   first   Restaurant   is
     $___________.   The   Initial   Franchise   Fee for the   second   Restaurant   is
     $__________.   The Initial   Franchise Fee for each subsequent   Restaurant is
     $__________.

          The   Development   Fee is   consideration   for   this   Agreement   and not
     consideration   for any   Franchise   Agreement,   is fully   earned   by us upon
     execution of this Agreement and is non-refundable.   The part of the Initial
      Franchise Fee that is included in the Development   Fee is credited   against
     the   Initial   Franchise   Fee payable   upon the   signing of each   individual
     Franchise Agreement. The balance of the Initial Franchise Fee for the first
     Restaurant   must be   paid   at the   time   of   execution   of this   Agreement,
     together with the execution by you of the Franchise Agreement for the first
     Restaurant.   The total amount to be paid by you at the time of execution of
     this Agreement pursuant to this Section, including both the Development Fee
     and the balance of the Initial   Franchise Fee for your first   Restaurant is
     $_______.   The balance of the   Initial   Franchise   Fee for each   subsequent
     Restaurant is due as specified in Section 3.B.

          B.    You must submit a separate   application for each Restaurant to be
     established by you within the Development Territory as further described in
     Section   4. Upon our   consent   to the site of your   Restaurant,   a separate
      Franchise   Agreement   must be executed for each such   Restaurant,   at which


                                       4

<PAGE>


     time the balance of the Initial   Franchise   Fee for that   Restaurant is due
     and owing. Such payment   represents the balance of the appropriate   Initial
     Franchise   Fee, as described   above in Section 3.A.   Upon the   execution of
     each   Franchise   Agreement,   the   terms   and   conditions   of the   Franchise
     Agreement control the establishment and operation of such Restaurant.

                              DEVELOPMENT SCHEDULE
                              --------------------

     4.    The   following   provisions   control with   respect to your   development
rights and obligations:

          A.    You   are   bound   by and   strictly   must   follow   the   Development
     Schedule. By the dates set forth under the Development   Schedule,   you must
     enter into Franchise   Agreements with us pursuant to this Agreement for the
     number of Restaurants   described under the Development   Schedule.   You also
     must comply with the Development   Schedule   requirements   regarding (i) the
     restaurant   type to be developed   and the opening date for each   Restaurant
     and (ii) the cumulative   number of Restaurants to be open and   continuously
     operating for business in the Development Territory.   If you fail to either
     execute a Franchise   Agreement   or to open a   Restaurant   according   to the
     dates   set   forth in the   Franchise   Agreement,   we have   the   right to (i)
     require   that you   hire a   franchise   development   expert   with   recognized
     experience in   developing   franchises in a similar line of business to ours
     or (ii)   immediately   terminate this Agreement   pursuant to Section 7.B. If
     you are developing 3 or more   restaurants   under this   Agreement,   you will
     have a "late opening   extension   right" of two weeks for each restaurant in
     which   we will   not   have   the   right   under   (i) or   (ii) in the   previous
     sentence. To take advantage of this late opening extension, you must make a
     request for the   extension   45 days prior to the opening   date set forth in
     the Franchise Agreement and have been in continuous   compliance   throughout
     the term of this Agreement.

          B.    You may not develop a Restaurant unless (i) at least 45 days, but
     no more   than 60   days,   prior to the   date   set   forth in the   Development
     Schedule   for the   execution   of each   Franchise   Agreement,   you send us a
      notice   (a)   requiring   that   we   send   you   our   then   current   disclosure
     documents,    (b)   confirming   your   intention   to   develop   the   particular
     Restaurant   and (c) sending us all   information   necessary   to complete the
     Franchise   Agreement   for the   particular   Restaurant   and   (ii) all of the
     following   conditions   have   been   met   (these   conditions   apply   to   each
     Restaurant to be developed in the Development Territory):

               1.    Your   Submission of Proposed   Site. You must find a proposed
          site for the Restaurant which you reasonably believe to conform to our
          site   selection   criteria,   as modified   by us from time to time,   and
          submit to us a complete   site   report   (containing   such   demographic,
          commercial, and other information and photographs as we may reasonably
          require) for such site.

               2.    Our Consent to Proposed   Site.   You must receive our written
          consent to your proposed site. We agree not to   unreasonably   withhold
          consent to a proposed   site.   Prior to granting our consent to a site,
          you must have the site   evaluated by the   proprietary   site   evaluator
          software that has been developed by GeoVue,   Inc. You will pay GeoVue,
          Inc. an evaluation fee of $400 per site evaluated,   provided, that you
          must   purchase the rights to have at least 3 sites   evaluated,   unless
          you receive our prior approval to purchase less than 3 sites, based on
          the trade area.   In approving or   disapproving   any proposed   site, we
          will consider such matters as we deem material,   including demographic
          characteristics of the proposed site,   traffic patterns,   competition,
          the proximity to other   businesses,   the nature of other businesses in
          proximity to the site, and other commercial characteristics (including
          the purchase or lease   obligations for the proposed site) and the size


                                        5

<PAGE>


          of   premises,   appearance   and   other   physical   characteristics.   Our
          consent to a proposed site, however,   does not in any way constitute a
          guaranty by us as to the success of the Restaurant.

               3.    Your Submission of   Information.   You must furnish to us, at
          least 30 days prior to the   earliest   of (i) the date set forth in the
          Development   Schedule by which you must execute a Franchise   Agreement
          or (ii) the   actual   date in which the   Franchise   Agreement   would be
          executed,   a   franchise    application   for   the   proposed   Restaurant,
          financial    statements   and   other   information    regarding   you,   the
          operation   of any of your other   Restaurants   within   the   Development
          Territory and the development and operation of the proposed Restaurant
          (including, without limitation, investment and financing plans for the
          proposed Restaurant) as we may reasonably require.

               4.    Your    Compliance   with   Our    Then-Current    Standards   for
          Franchisees.   You must receive written   confirmation   from us that you
          meet our then-current   standards for franchisees,   including financial
          capability   criteria   for the   development   of a new   Restaurant.   You
          acknowledge and agree that this requirement is necessary to ensure the
          proper development and operation of your Restaurants, and preserve and
          enhance   the   reputation   and   goodwill   of   all   BUFFALO   WILD   WINGS
          restaurants and the goodwill of the Trademarks.   Our confirmation that
          you meet   our   then-current   standards   for the   development   of a new
           Restaurant,   however,   does not in any way constitute a guaranty by us
          as to your success.

               5.    Good Standing. You must not be in default of this Agreement,
          any Franchise Agreement entered into pursuant to this Agreement or any
          other agreement between you or any of your affiliates and us or any of
          our   affiliates.   You also must have   satisfied   on a timely basis all
          monetary and material   obligations under the Franchise   Agreements for
          all existing Restaurants.

               6.    Execution of Franchise Agreement. You and we must enter into
          our   then-current   form   of   Franchise    Agreement   for   the   proposed
          Restaurant. You understand that we may modify the then-current form of
          Franchise   Agreement   from   time to time and that it may be   different
          than the current form of Franchise Agreement, including different fees
          and   obligations.   You understand and agree that any and all Franchise
          Agreements   will   be   construed   and   exist    independently    of   this
          Agreement. The continued existence of each Franchise Agreement will be
          determined by the terms and   conditions of such   Franchise   Agreement.
          Except as specifically set forth in this Agreement,   the establishment
          and operation of each   Restaurant must be in accordance with the terms
          of the applicable Franchise Agreement.

          C.    You   must   begin    substantial    construction    of   each   of   the
     Restaurants   at least   150 days   before   the   deadline   to open each of the
     Restaurants   if the   Restaurant   will be in a free standing   location or at
     least 120 days before the deadline to open the Restaurant if the Restaurant
     will be in a non-free   standing   location.   In   addition,   on or before the
     deadlines to start   construction   you must submit to us executed   copies of
     any loan   documents   and/or any other   document   that   proves that you have
     secured   adequate   financing to complete the construction of the Restaurant
     by the   date   you   are   obligated   to   have   that   Restaurant   open   and in
     operation.   In the   event   that   you   fail   to   comply   with   any of   these
      obligations,   we will have the right to terminate   this   Agreement   without
     opportunity to cure pursuant to subparagraph 7.B.

          D.    You    acknowledge    that   you   have    conducted   an    independent
     investigation of the prospects for the establishment of Restaurants   within
     the   Development   Territory,    and   recognize   that   the   business   venture
     contemplated   by this   Agreement   involves   business and economic risks and


                                       6

<PAGE>


     that your financial and business   success will be primarily   dependent upon
     the personal efforts of you and your management and employees. We expressly
     disclaim the making of, and you acknowledge that you have not received, any
     estimates,   projections,   warranties   or   guaranties,   express or   implied,
     regarding potential gross sales, profits, earnings or the financial success
     of the Restaurants you develop within the Development Territory.

          E.    You recognize and acknowledge that this Agreement requires you to
     open   Restaurants in the future pursuant to the Development   Schedule.   You
     further acknowledge that the estimated expenses and investment requirements
     set forth in Items 6 and 7 of our Uniform   Franchise   Offering Circular are
     subject to   increase   over time,   and that future   Restaurants   likely will
     involve greater initial investment and operating capital   requirements than
     those stated in the Uniform   Franchise   Offering   Circular   provided to you
     prior to the execution of this Agreement.   You are obligated to execute all
     the   Franchise   Agreements   and open all the   Restaurants   on the dates set
     forth on the Development   Schedule,   regardless of (i) the requirement of a
     greater   investment,   (ii) the financial   condition or   performance of your
     prior   Restaurants,    or   (iii)   any   other   circumstances,    financial   or
     otherwise.    The   foregoing   shall   not   be   interpreted   as   imposing   any
     obligation upon us to execute the Franchise Agreements under this Agreement
     if you have not complied with each and every condition necessary to develop
     the Restaurants.

                                      TERM
                                       ----

     5.    Unless   sooner   terminated   in   accordance   with   Section   7   of   this
Agreement   and subject to the terms   detailed in Section   2.C,   the term of this
Agreement   and all rights   granted to you will expire on the date that your last
BUFFALO WILD WINGS   Restaurant   is scheduled to be opened under the   Development
Schedule.

                                   YOUR DUTIES
                                   -----------

     6.    You must perform the following obligations:

          A.    You must   comply   with all of the   terms and   conditions   of each
     Franchise Agreement, including the operating requirements specified in each
     Franchise Agreement.

          B.    You and your owners, officers, directors, shareholders, partners,
      members and managers (if any) acknowledge that your entire knowledge of the
     operation of a BUFFALO WILD WINGS Restaurant and the System,   including the
     knowledge or know-how regarding the specifications, standards and operating
     procedures of the services and activities,   is derived from   information we
     disclose to you and that certain   information is proprietary,   confidential
     and constitutes   our trade secrets.   The term "trade secrets" refers to the
     whole or any   portion   of   know-how,   knowledge,   methods,   specifications,
     processes,   procedures and/or   improvements   regarding the business that is
     valuable   and   secret in the sense   that it is not   generally   known to our
     competitors   and any   proprietary   information   contained in the manuals or
     otherwise communicated to you in writing,   verbally or through the internet
     or other   online or computer   communications,   and any other   knowledge   or
     know-how   concerning the methods of operation of the   Restaurants.   You and
     your   owners,   officers,   directors,   shareholders,   partners,   members and
     managers (if any),   jointly and   severally,   agree that at all times during
     and   after   the term of this   Agreement,   you will   maintain   the   absolute
     confidentiality of all such proprietary   information and will not disclose,
     copy, reproduce,   sell or use any such information in any other business or
     in any manner not specifically authorized or approved in advance in writing
      by us. We may require   that you obtain   nondisclosure   and   confidentiality
     agreements in a form satisfactory to us from the individuals   identified in
     the first sentence of this paragraph and other key employees.


                                        7

<PAGE>


          C.    You must comply with all requirements of federal, state and local
     laws, rules and regulations.

          D.    If you at some time in the future   desire to make either a public
     or a private offering of your securities,   prior to such offering and sale,
     and   prior   to   the   public   release   of any   statements,   data,   or   other
     information   of   any   kind   relating   to   the   proposed   offering   of   your
     securities,   you must secure our written approval,   which approval will not
     be unreasonably   withheld. You must secure our prior written consent to any
     and all press releases, news releases and any and all other publicity,   the
     primary   purpose of which is to generate   interest in your   offering.   Only
     after we have given our written approval may you proceed to file,   publish,
     issue, and release and make public any said data,   material and information
     regarding the securities offering.   It is specifically   understood that any
     review by us is solely for our own   information,   and our approval does not
     constitute any kind of authorization,   acceptance,   agreement, endorsement,
     approval, or ratification of the same, either expressly or implied. You may
     make no   oral or   written   notice   of any   kind   whatsoever   indicating   or
     implying   that   we   and/or   our    affiliates    have   any   interest   in   the
     relationship   whatsoever   to the   proposed   offering   other than   acting as
     Franchisor. You agree to indemnify,   defend, and hold us and our affiliates
     harmless, and our affiliates' directors,   officers,   successors and assigns
     harmless   from all claims,   demands,   costs,   fees,   charges,   liability or
     expense   (including   attorneys'   fees) of any kind whatsoever   arising from
     your offering of information   published or communicated in actions taken in
     that regard.

          E.    If neither you,   your   Principal   Owner,   nor any other person in
     your   organization   possesses,   in our judgment,   adequate   experience   and
     skills to allow you to locate,   obtain and develop   prime   locations in the
     Development   Territory   to allow you to meet your   development   obligations
     under this Agreement,   we can require that you hire or engage a person with
     those necessary skills.

                             DEFAULT AND TERMINATION
                             -----------------------

     7.    The    following    provisions    apply   with    respect   to   default   and
termination:

          A.    The   rights   and   territorial   protection   granted to you in this
     Agreement   have   been   granted   in   reliance   on your   representations   and
     warranties, and strictly on the conditions set forth in Sections 2, 4 and 6
     of this   Agreement,   including the condition that you comply   strictly with
     the Development Schedule.

          B.    You will be deemed in default under this   Agreement if you breach
     any of the   terms of this   Agreement,   including   the   failure   to meet the
     Development   Schedule, or the terms of any Franchise Agreement or any other
     agreements   between you or your   affiliates and us or our   affiliates.   All
     rights granted in this Agreement   immediately terminate upon written notice
     without   opportunity   to cure if:   (i) you   become   insolvent,   commit   any
     affirmative   action   of   insolvency   or file   any   action   or   petition   of
     insolvency,   (ii) a receiver   (permanent   or temporary) of your property is
      appointed   by a court of   competent   authority,   (iii)   you make a   general
     assignment or other similar   arrangement for the benefit of your creditors,
     (iv) a final judgment   remains   unsatisfied of record for 30 days or longer
     (unless   supersedeas   bond is filed),   (v) execution is levied against your
     business or property,   (vi) suit to foreclose any lien or mortgage   against
     the   premises or   equipment   is   instituted   against you and not   dismissed
     within 30 days, or is not in the process of being dismissed, (vii) you fail
     to meet the development   obligations set forth in the Development   Schedule
     attached as Appendix B, (viii) failure to start substantial construction of
     any of the Restaurants by the date   established in Section 4.C (ix) failure
     to secure   financing for the   construction of any of the Restaurants by the
     date set forth in Section   4.C (x) you violate   the   provisions   of Section


                                       8

<PAGE>


     10.N;   (xi) you fail to comply with any other   provision of this   Agreement
     and do not correct the failure   within 30 days after written notice of that
     failure is delivered to you, or (xii) we have   delivered to you a notice of
     termination   of a   Franchise   Agreement   in   accordance   with its terms and
     conditions.

           RIGHTS AND DUTIES OF PARTIES UPON TERMINATION OR EXPIRATION
           -----------------------------------------------------------

     8.    Upon   termination or expiration of this Agreement,   all rights granted
to you will automatically terminate, and:

          A.    All remaining rights granted to you to develop   Restaurants under
     this Agreement will automatically be revoked and will be null and void. You
     will not be entitled   to any refund of any fees.   You will have no right to
     develop or operate any   business   for which a Franchise   Agreement   has not
     been   executed by us. We will be entitled   to develop   and   operate,   or to
     franchise others to develop and operate,   BUFFALO WILD WINGS restaurants in
     the Development   Territory,   except as may be otherwise   provided under any
     Franchise   Agreement that has been executed between us and you and that has
     not been terminated.

          B.    You must   immediately   cease to operate your business   under this
     Agreement and must not thereafter, directly or indirectly, represent to the
     public or hold yourself out as a present or former developer of ours.

          C.     You must take such action as may be necessary to cancel or assign
     to us or our   designee,   at our   option,   any   assumed   name or   equivalent
     registration   that contains the name or any of the words   BUFFALO,   WILD or
     WINGS or any other Trademark of ours, and you must furnish us with evidence
     satisfactory to us of compliance with this obligation   within 30 days after
     termination or expiration of this Agreement.

          D.    You must assign to us or our designee all your right,   title, and
     interest in and to your   telephone   numbers   and must notify the   telephone
     company and all listing   agencies of the   termination or expiration of your
     right to use any   telephone   number   in any   regular,   classified   or other
      telephone directory listing associated with the Trademarks and to authorize
     transfer of same at our direction.

          E.    You must within 30 days of the   termination or expiration pay all
     sums owing to us and our   affiliates,   including the balance of the Initial
     Franchise   Fees that we would have   received had you   developed   all of the
     Restaurants   set forth in the   Development   Schedule.   In   addition   to the
     Initial   Franchise Fees for   undeveloped   Restaurants,   you agree to pay as
     fair and   reasonable   liquidated   damages   (but not as a penalty) an amount
     equal to   $50,000   for each   undeveloped   Restaurant.   You agree   that this
     amount is for lost revenues from Royalty Fees and other amounts   payable to
     us,   including   the fact that you were holding the   development   rights for
     those Restaurants and precluding the development of certain   Restaurants in
     the Development Territory, and that it would be difficult to calculate with
     certainty   the   amount   of   damage   we   will   incur.   Notwithstanding   your
     agreement,   if a court   determines that this liquidated   damages payment is
     unenforceable,   then we may pursue all other available remedies,   including
     consequential damages.

          All unpaid   amounts will bear interest at the rate of 18% per annum or
     the maximum contract rate of interest permitted by governing law, whichever
     is less,   from and after the date of accrual.   In the event of   termination
     for any default by you, the sums due will include all damages,   costs,   and
     expenses, including reasonable attorneys' fees and expenses, incurred by us


                                       9

<PAGE>


     as a result of the default. You also must pay to us all damages,   costs and
     expenses,   including reasonable attorneys' fees and expenses, that we incur
     subsequent to the   termination or expiration of this Agreement in obtaining
     injunctive or other relief for the   enforcement   of any   provisions of this
     Agreement.

          F.    If this   Agreement is terminated   solely for your failure to meet
     the Development   Schedule and for no other reason whatsoever,   and you have
     opened at least 50% of the total number of Restaurants   provided for in the
     Development    Schedule,    you   may   continue   to   operate   those    existing
     Restaurants   under the terms of the separate   Franchise   Agreement for each
     Restaurant.   On the other hand, if this   Agreement is terminated   under any
     other circumstance,   we have the option to purchase from you all the assets
     used in the   Restaurants   that have been developed prior to the termination
     of   this   Agreement.   Assets   include   leasehold   improvements,   equipment,
     furniture,    fixtures,    signs,    inventory,    liquor   licenses   and   other
     transferable licenses and permits for the Restaurants.

          We have the unrestricted   right to assign this option to purchase.   We
     or   our   assignee   will   be   entitled   to   all   customary    warranties   and
     representations   given   by the   seller   of a   business   including,   without
     limitation,   representations and warranties as to (i) ownership,   condition
     and title to assets;   (ii) liens and   encumbrances   relating to the assets;
     and (iii) validity of contracts and liabilities, inuring to us or affecting
     the assets,   contingent or otherwise.   The purchase price for the assets of
     the Restaurants will be determined in accordance with the   post-termination
     purchase option   provision in the individual   Franchise   Agreement for each
     Restaurant (with the purchase price to include the value of any goodwill of
     the business attributable to your operation of the Restaurant if you are in
     compliance   with the terms and   conditions of the   Franchise   Agreement for
     that Restaurant). The purchase price must be paid in cash at the closing of
     the   purchase,   which   must take   place no later   than 90 days   after   your
     receipt of notice of exercise of this option to purchase, at which time you
     must deliver instruments   transferring to us or our assignee:   (i) good and
     merchantable title to the assets purchased, free and clear of all liens and
     encumbrances   (other than liens and security interests   acceptable to us or
     our   assignee),   with all sales and other   transfer   taxes paid by you; and
     (ii) all   licenses and permits of the   Restaurants   that may be assigned or
     transferred.   If you cannot   deliver   clear   title to all of the   purchased
     assets, or in the event there are other unresolved   issues,   the closing of
     the sale will be accomplished   through an escrow.   We have the right to set
     off against and reduce the   purchase   price by any and all amounts   owed by
     you to us, and the amount of any   encumbrances   or liens against the assets
     or any obligations assumed by us. You and each holder of an interest in you
     must   indemnify   us and   our   affiliates   against   all   liabilities   not so
     assumed.   You   must   maintain   in force   all   insurance   policies   required
     pursuant to the   applicable   Franchise   Agreement   until the closing on the
     sale.

          G.    All of our and your obligations that expressly or by their nature
     survive the   expiration or   termination   of this Agreement will continue in
     full force and effect subsequent to and   notwithstanding   its expiration or
     termination and until they are satisfied or by their nature expire.

                                     TRANSFER
                                    --------

     9.    The following provisions govern any transfer:

          A.    We have the right to   transfer   all or any part of our   rights or
     obligations under this Agreement to any person or legal entity.


                                       10

<PAGE>


          B.    This Agreement is entered into by us with specific   reliance upon
     your    personal    experience,    skills    and    managerial    and    financial
     qualifications.    Consequently,    this   Agreement,    and   your   rights   and
     obligations   under it, are and will remain   personal   to you.   You may only
     Transfer your rights and interests   under this   Agreement if you obtain our
     prior   written   consent and you transfer   all of your rights and   interests
     under   all   Franchise    Agreements   for    Restaurants   in   the   Development
     Territory.    Accordingly,   the   assignment   terms   and   conditions   of   the
     Franchise   Agreements   shall   apply   to any   Transfer   of your   rights   and
     interests   under   this   Agreement.   As   used in this   Agreement,   the   term
     "Transfer" means any sale, assignment,   gift, pledge, mortgage or any other
     encumbrance,   transfer by bankruptcy,   transfer by judicial order,   merger,
     consolidation,   share exchange,   transfer by operation of law or otherwise,
     whether direct or indirect,   voluntary or involuntary, of this Agreement or
     any interest in it, or any rights or   obligations   arising   under it, or of
     any material portion of your assets, or of any interest in you.

                                  MISCELLANEOUS

     10.   The parties agree to the following provisions:

          A.    You agree to indemnify,   defend,   and hold us, our affiliates and
     our   officers,   directors,   shareholders   and   employees   harmless from and
     against   any and all   claims,   losses,   damages   and   liabilities,   however
     caused,   arising   directly   or   indirectly   from,   as a   result   of,   or in
     connection with, the development, use and operation of your Restaurants, as
     well as the costs,   including   attorneys'   fees, of defending   against them
     ("Franchise   Claims").   Franchise   Claims include,   but are not limited to,
     those arising from any death,   personal   injury or property damage (whether
     caused   wholly or in part through our or our   affiliates   active or passive
     negligence),   latent or other defects in any Restaurant, or your employment
     practices.   In the   event   a   Franchise   Claim   is made   against   us or our
     affiliates,   we reserve   the right in our sole   judgment   to select our own
     legal counsel to represent our interests, at your cost.

          B.    Should   one or more   clauses   of this   Agreement   be held void or
     unenforceable for any reason by any court of competent   jurisdiction,   such
     clause or clauses will be deemed to be separable in such   jurisdiction   and
     the   remainder of this   Agreement is valid and in full force and effect and
     the terms of this Agreement must be equitably   adjusted so as to compensate
     the appropriate party for any consideration lost because of the elimination
     of such clause or clauses.

          C.    No waiver by us of any breach by you, nor any delay or failure by
     us to enforce any provision of this Agreement, may be deemed to be a waiver
     of any other or   subsequent   breach or be deemed an estoppel to enforce our
     rights   with   respect   to that or any   other   or   subsequent   breach.   This
     Agreement   may not be waived,   altered or   rescinded,   in whole or in part,
     except by a writing signed by you and us. This Agreement   together with the
     application form executed by you requesting us to enter into this Agreement
     constitute   the sole   agreement   between   the parties   with   respect to the
     entire subject matter of this Agreement and embody all prior agreements and
     negotiations   with respect to the business.   You acknowledge and agree that
     you have not received any warranty or guarantee,   express or implied, as to
     the potential   volume,   profits or success of your   business.   There are no
     representations   or warranties of any kind,   express or implied,   except as
      contained in this Agreement.

          D.    Except as   otherwise   provided   in this   Agreement,   any   notice,
     demand or   communication   provided for must be in writing and signed by the
     party   serving the same and either   delivered   personally or by a reputable
     overnig


 
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