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SENIOR CONVERTIBLE PROMISSORY NOTE

Convertible Promissory Note

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SUN NEW MEDIA, INC

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Title: SENIOR CONVERTIBLE PROMISSORY NOTE
Governing Law: New York     Date: 3/23/2007
Industry: Software and Programming     Sector: Technology

SENIOR CONVERTIBLE PROMISSORY NOTE, Parties: sun new media  inc
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Exhibit 10.2

THIS NOTE AND THE COMMON SHARES ISSUABLE UPON CONVERSION OF THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED.  THIS NOTE AND THE COMMON SHARES ISSUABLE UPON CONVERSION OF THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT OR AN OPINION OF COUNSEL REASONABLY SATISFACTORY TO SUN NEW MEDIA, INC. THAT SUCH REGISTRATION IS NOT REQUIRED.

Principal Amount:

 

Issue Date: March         , 2007

 

SENIOR CONVERTIBLE PROMISSORY NOTE

FOR VALUE RECEIVED, SUN NEW MEDIA, INC., a Minnesota corporation (hereinafter called “Borrower” ), hereby promises to pay the “Holder” or its registered assigns or successors in interest or order, without demand, the sum of             (“ Principal Amount ”), on March         , 2010 (the “ Maturity Date ”), if not sooner paid.

This Note has been entered into pursuant to the terms of a subscription agreement between the Borrower, the Holder and certain other holders (the “ Other Holders ”) of convertible promissory notes (the “Other Notes”), dated of even date herewith (the “ Subscription Agreement ”), and shall be governed by the terms of such Subscription Agreement.  Unless otherwise separately defined herein, all capitalized terms used in this Note shall have the same meaning as is set forth in the Subscription Agreement.  The following terms shall apply to this Note:

ARTICLE I

INTEREST; AMORTIZATION; SENIORITY

1.1.           Interest Rate .   Subject to Section 5.7 hereof, interest payable on this Note shall accrue at a rate per annum (the “Interest Rate”). All Interest due on this Note shall be prepaid on the Closing Date (as defined in the Subscription Agreement) and Holder shall receive, in full consideration of all Interest owed on this Note,       shares of Holder’s Common Stock (“ Interest Shares ”).  The Interest Shares shall contain a restrictive legend as set forth under Section 4(h) of the Subscription Agreement.

1.2.           Minimum Monthly Principal Payments .   Amortizing payments of the outstanding Principal Amount of this Note shall commence on the fifteen month anniversary date of this Note and on the same day of each month thereafter (each a “ Repayment Date ”) until the Principal Amount has been repaid in full, whether by the payment of cash or by the conversion of such Principal Amount and interest into Common Stock pursuant to the terms hereof. Subject to Section 2.1 and Article 3 below, on each Repayment Date the Borrower shall make payments to the Holder in an amount equal to one-twenty first of the initial Principal Amount, and any other amounts which are then owing under this Note that have not been paid (collectively, the “ Monthly Amount ”).  Amounts of conversions of Principal Amount and interest made by the Holder or Borrower pursuant to Section 2.1 or Article III, and amounts converted pursuant to Section 2.3 of this Note shall be applied first against outstanding fees and damages, then to Monthly Amounts commencing with the Monthly Amount first payable and then Monthly Amounts thereafter in chronological order.  Any Principal Amount and any other sum arising under this Note and

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the Subscription Agreement that remains outstanding on the Maturity Date shall be due and payable on the Maturity Date.

1.3            Seniority .  The indebtedness under this note shall rank senior to all current and future indebtedness of the Borrower and shall not be subordinated to any obligations of the Borrower.  For so long as this Note is outstanding, Borrower shall take all steps reasonably necessary to protect, preserve and maintain the senior status of the Notes, including the procurement of subordination agreements from any future debtholders of the Borrower.

ARTICLE II

CONVERSION REPAYMENT

2.1.           Payment of Monthly Amount in Cash or Common Stock .  Subject to Section 3.2 hereof, if either (A) the Market Price (as defined below) is less than the Fixed Conversion Price (as defined in Section 2.3) or (B) the Registration Statement is not effective, the Borrower shall pay the Monthly Amount in cash in an amount equal to 135% of the Principal Amount component of the Monthly Amount and 100% of all other components of the Monthly Amount, within three (3) business days after the applicable Repayment Date.  Amounts paid with shares of Common Stock must be delivered to the Holder not later than three (3) business days after the applicable Repayment Date.  The Borrower must send notice to the Holder by confirmed telecopier not later than 6:00 PM, New York City time on the last trading day preceding a Repayment Date notifying Holder of Borrower’s election to pay the Monthly Redemption Amount in cash or Common Stock.  Elections by the Borrower must be made to all Other Holders in proportion to the relative Note principal held by the Holder and the Other Holders.  If such notice is not timely sent or if the Monthly Redemption Amount is not timely delivered, then Holder shall have the right, instead of the Company, to elect within five trading days after the applicable Repayment whether to be paid in cash or Common Stock.  Such Holder’s election shall not be construed to be a waiver of any default by Borrower relating to non-timely compliance by Borrower with any of its obligations under this Note.  Subject to Section 3.2 hereof, if the Market Price is equal to or greater than the Fixed Conversion Price, then the Monthly Amount may be paid with registered Common Stock valued at the Fixed Conversion Price.  “ Market Price ” shall mean the average of the closing bid prices of the Common Stock as reported by Bloomberg L.P. for the Principal Market for the five trading days preceding the relevant Repayment Date.

2.2.           No Effective Registration .   Notwithstanding anything to the contrary herein, no amount payable hereunder may be paid in shares of Common Stock by the Borrower without the Holder’s consent unless (a) either (i) an effective current Registration Statement covering the shares of Common Stock to be issued in satisfaction of such obligations exists, or (ii) an exemption from registration of the Common Stock is available pursuant to Rule 144(k) of the 1933 Act, and (b) no Event of Default hereunder (or an event that with the passage of time or the giving of notice could become an Event of Default), exists and is continuing, unless such event or Event of Default is cured within any applicable cure period or is otherwise waived in writing by the Holder in whole or in part at the Holder’s option.

2.3.           Optional Redemption of Principal Amount .  Provided an Event of Default has not occurred, whether or not such Event of Default has been cured, the Borrower will have the option of prepaying the outstanding Principal Amount of this Note (“ Optional Redemption ”), in whole or in part, by paying to the Holder a sum of money equal to the Applicable Percentage (as defined below) multiplied by the Principal Amount to be redeemed, together with any and all other sums due, accrued or payable to the Holder arising under this Note or any Transaction Document through the Redemption Payment Date as defined below (the “ Redemption Amount ”).  “ Applicable Percentage ” shall mean: (A) 120%, for Optional Redemptions within 12 months of the Issue Date; (B) 135%, for Optional Redemptions occurring

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after the 12th month and before the end of the 24th month of the Issue Date; and (C) 150%, for Optional Redemptions occurring after the 24th month of the Issue Date.  Borrower’s election to exercise its right to prepay must be by notice in writing (“ Notice of Redemption ”).  The Notice of Redemption shall specify the date for such Optional Redemption (the “ Redemption Payment Date ”), which date shall be thirty (30) days after the date of the Notice of Redemption (the “ Redemption Period ”).  A Notice of Redemption shall not be effective with respect to any portion of the Principal Amount for which the Holder has a pending election to convert, or for conversions initiated or made by the Holder during the Redemption Period.   On the Redemption Payment Date, the Redemption Amount, less any portion of the Redemption Amount against which the Holder has exercised its conversion rights, shall be paid in good funds to the Holder. In the event the Borrower fails to pay the Redemption Amount on the Redemption Payment Date as set forth herein, then (i) such Notice of Redemption will be null and void, (ii) Borrower will have no right to deliver another Notice of Redemption, and (iii) Borrower’s failure may be deemed by Holder to be a non-curable Event of Default.

ARTICLE III

CONVERSION RIGHTS

3.1.           Holder’s Conversion Rights .   Subject to Section 3.2, the Holder shall have the right, but not the obligation, to convert all or any portion of the then aggregate outstanding Principal Amount of this Note, together fees due hereon, and any sum arising under the Subscription Agreement, and the Transaction Documents, including but not limited to Liquidated Damages, into shares of Common Stock, subject to the terms and conditions set forth in this Article III at the rate of $1.00 per share of Common Stock (“ Fixed Conversion Price ”) as same may be adjusted pursuant to this Note and the Subscription Agreement. The Holder may exercise such right by delivery to the Borrower of a written Notice of Conversion pursuant to Section 3.3.  After the occurrence of an Event of Default, the Fixed Conversion Price shall be 80% of the VWAP for the five trading days prior to a Conversion Date.

3.2.           Conversion Limitation .   The Holder shall not be entitled to convert on a Conversion Date that amount of the Note in connection with that number of shares of Common Stock which would be in excess of the sum of (i) the number of shares of Common Stock beneficially owned by the Holder and its affiliates on a Conversion Date, (ii) any Common Stock issuable in connection with the unconverted portion of the Note, and (iii) the number of shares of Common Stock issuable upon the conversion of the Note with respect to which the determination of this provision is being made on a Conversion Date, which would result in beneficial ownership by the Holder and its affiliates of more than 4.99% of the outstanding shares of Common Stock of the Borrower on such Conversion Date.  For the purposes of the provision to the immediately preceding sentence, beneficial ownership shall be determined in accordance with Section 13(d) of the Securities Exchange Act of 1934, as amended, and Regulation 13d-3 thereunder.  Subject to the foregoing, the Holder shall not be limited to aggregate conversions of only 4.99% and aggregate conversion by the Holder may exceed 4.99%.  The Holder shall have the authority and obligation to determine whether the restriction contained in this Section 3.2 will limit any conversion hereunder and to the extent that the Holder determines that the limitation contained in this Section applies, the determination of which portion of the Notes are convertible shall be the responsibility and obligation of the Holder.  The Holder may waive the conversion limitation described in this Section 3.2, in whole or in part, upon and effective after 61 days prior written notice to the Borrower.  The Holder may allocate decide whether to convert a Note or exercise Warrants to achieve an actual 4.99% ownership position.

3.3.           Mechanics of Holder’s Conversion .

(a)            In the event that the Holder elects to convert any amounts outstanding under this Note into Common Stock, the Holder shall give notice of such election by delivering an executed and

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completed notice of conversion (a “ Notice of Conversion ”) to the Borrower, which Notice of Conversion shall provide a breakdown in reasonable detail of the Principal Amount, accrued interest and amounts being converted.  The original Note is not required to be surrendered to the Borrower until all sums due under the Note have been paid.  On each Conversion Date (as hereinafter defined) and in accordance with its Notice of Conversion, the Holder shall make the appropriate reduction to the Principal Amount, accrued interest and fees as entered in its records.  Each date on which a Notice of Conversion is delivered or telecopied to the B


 
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