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CONTRIBUTION AGREEMENT

Contribution Agreement

CONTRIBUTION AGREEMENT | Document Parties: PEOPLES LIBERATION INC | BELLA ROSE, LLC | J LINDEBERG USA CORP | J LINDEBERG USA, LLC You are currently viewing:
This Contribution Agreement involves

PEOPLES LIBERATION INC | BELLA ROSE, LLC | J LINDEBERG USA CORP | J LINDEBERG USA, LLC

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Title: CONTRIBUTION AGREEMENT
Date: 8/12/2008
Industry: Retail (Apparel)     Sector: Services

CONTRIBUTION AGREEMENT, Parties: peoples liberation inc , bella rose  llc , j lindeberg usa corp , j lindeberg usa  llc
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                                                                     EXHIBIT 2.1


                             CONTRIBUTION AGREEMENT

         This Contribution   Agreement (the "AGREEMENT") is made and entered into
effective as of July 1, 2008 (the   "EFFECTIVE   DATE"),   by and among BELLA ROSE,
LLC, a California   limited   liability   company ("BR"), J. LINDEBERG USA CORP., a
New York corporation   ("JLUS"),   and J. LINDEBERG USA, LLC, a California limited
liability   company   (the   "COMPANY").   BR, JLUS,   and the Company are   sometimes
individually referred to herein as a "PARTY" and collectively referred to herein
as the "PARTIES."

                                    RECITALS

         A. The Company was formed by BR, a wholly-owned   subsidiary of People's
Liberation,   Inc., a Delaware corporation ("PEOPLE'S   LIBERATION"),   and JLUS, a
wholly-owned   subsidiary of J. Lindeberg AB, a Swedish company ("JL SWEDEN"), on
June 27, 2008, by the filing of the Articles of Organization of the Company with
the Office of the Secretary of State of the State of California.

         B. Concurrently   herewith, the Company, BR and JLUS are entering into a
Limited Liability   Company   Agreement (the "OPERATING   AGREEMENT") to govern the
relationship   between BR and JLUS and the affairs of the Company and the conduct
of its   business,   including   its   management   and   distribution   of profits and
losses.

         C. In connection with the formation of the Company, and as contemplated
by the Operating   Agreement,   the Parties   desire to enter into this   Agreement,
pursuant to which, among other transactions, (i) JLUS will contribute $20,000 in
cash   and   certain   assets   relating   to the J.   Lindeberg(TM)   branded   apparel
business   operated by JLUS in the United States to the capital of the Company in
exchange   for a fifty   percent   (50.0%)   limited   liability   company   membership
interest   in the   Company,   and (ii) BR will   contribute   $20,000 in cash to the
capital of the Company in exchange for a fifty percent (50.0%) limited liability
company membership interest in the Company.

                                    AGREEMENT

         NOW, THEREFORE,   for good and valuable   consideration,   the receipt and
legal sufficiency of which are hereby acknowledged,   the Parties hereto agree as
follows:

         1. CERTAIN   DEFINITIONS.   Capitalized terms used herein and not defined
herein shall have the meanings given such terms in the Operating Agreement.

         2.   CONTRIBUTIONS BY BR. In exchange for fifty (50) Membership Units of
and a fifty   percent   (50%)   Percentage   Interest in the Company,   and the other
rights and obligations set forth in the Operating   Agreement,   contemporaneously
with the   execution   of this   Agreement   by the   Parties,   BR herby   contributes
$20,000   in   cash   as   a   capital    contribution    to   the    Company    (the   "BR
CONTRIBUTION"),   which   contribution shall be made by wire transfer or cashier's
check of immediately available funds.

         3.   CONTRIBUTIONS   BY JLUS. In exchange for fifty (50) Membership Units
of and a fifty percent (50%) Percentage   Interest in the Company,   and the other
rights and obligations set


<PAGE>


forth in the Operating Agreement,   contemporaneously   with the execution of this
Agreement   by   the   Parties,   JLUS   hereby   contributes,    assigns,    transfers,
quitclaims   and   delivers   to the   Company,   as a   capital   contribution   to the
Company, the following cash and assets (collectively, the "JLUS CONTRIBUTION"):

                  3.1 $20,000 in cash, which   contribution shall be made by wire
         transfer or cashier's   check of immediately   available funds (the "JLUS
         CASH CONTRIBUTION");

                  3.2   all   rights,   title   and   interest   of JLUS in and to all
         existing finished goods inventory of J.   Lindeberg(TM)   branded apparel
         owned by JLUS on the date   hereof   and   described   on   SCHEDULE   3.2(A)
         attached hereto (the "EXISTING   INVENTORY")   and all rights,   title and
         interest   of JLUS   in and to the new   finished   goods   inventory   of J.
         Lindeberg   branded   apparel,   which   inventory is described on SCHEDULE
         3.2(B) attached hereto (the "NEW INVENTORY" and   collectively   with the
         Existing Inventory, the "INVENTORY");

                   3.3 all production,   shipping and packaging supplies owned and
         used by   JLUS in   connection   with   the   sale   and   distribution   of J.
         Lindeberg(TM) branded apparel (the "PACKING SUPPLIES");

                  3.4 all   open   purchase   orders   placed   by   customers   for J.
         Lindeberg(TM)   branded apparel for which products have not been shipped
         as of the date hereof (the "PURCHASE ORDERS");

                  3.5 all accounts,   notes or other   receivables of JLUS arising
         from the sale of J. Lindeberg(TM) branded apparel described on SCHEDULE
         3.5 attached hereto (the "ACCOUNTS RECEIVABLE");

                  3.6 the   personal   property   listed on SCHEDULE   3.6,   and the
         trade show booth for J. Lindeberg(TM) branded apparel ("PPE");

                  3.7 all   books,   records,   files,   manuals   and other   similar
         materials,   including,    advertising   materials,   marketing   materials,
         brochures, business and marketing plans and proposals, production data,
         pricing data, sales and promotional   materials and records,   purchasing
         materials   and   records,   files for   past,   existing   and   contemplated
         projects,   media   materials,   accounting,   financial and fiscal records
         (copies), sales order files, written or electronic information relating
         to vendors,   customer   lists and customer   records in any form (and all
         software   related   to   any   such   customer    records,    to   the   extent
         transferable), whether of past or present customers or potential future
         customers,   of the business,   advertiser   lists,   receipts and computer
         records,   standard   operating   procedures,    correspondence,    customer
         relation   information,   and any other trade   secrets,   confidential   or
         proprietary   information   ("BOOKS AND RECORDS"),   in each case owned by
         JLUS and pertaining to the current operation of JLUS' J.   Lindeberg(TM)
         branded apparel wholesale business in the Territory (provided that JLUS
         shall be able to retain   copies of any of the   foregoing and use it for
         its   internal   purposes   and   as   required   by   any   applicable   law or
         governmental entity);

                   3.8 all ownership   and   leasehold   rights in the real property
         and personal property used in or comprising the retail store located at
         126 Spring Street, New York, NY 10012 (the "RETAIL STORE"),   including,
         but not   limited   to: all   leasehold   interests,   furniture,   fixtures,
         supplies, computer hardware,   leasehold improvements and other personal
         property, and


                                       2
<PAGE>


         all related   warranties;   all   inventory   of J.   Lindeberg(TM)   branded
         apparel   located   at or owned by the   Retail   Store;   and all Books and
         Records   pertaining   to the   operation of the Retail Store (the "RETAIL
         STORE ASSETS"); and

                  3.9 all ownership   and   leasehold   rights in the real property
         and personal   property   used in or   comprising   the office and showroom
         space located at 57 East 11th Street, Suite 8A, New York, NY 10003 (the
         "SHOWROOM"),   including,   but not limited to: all leasehold   interests,
         furniture,     fixtures,     supplies,    computer    hardware,    leasehold
         improvements and other personal   property,   and all related   warranties
         (the "SHOWROOM ASSETS").

         JLUS agrees to execute,   acknowledge   (where   appropriate)   and deliver
such other or further   instruments   of transfer or assignment as the Company may
reasonably require to confirm the foregoing,   or as may be otherwise   reasonably
requested   by the Company to carry out the intent and   purposes   hereof.   To the
extent that the   assignment   hereunder   of any   contract or right or asset shall
require   the   consent   of any other   party (or in the event that any of the same
shall be non-assignable), neither this Agreement nor any actions taken hereunder
shall   constitute an assignment or an agreement to assign if such   assignment or
attempted   assignment   would   constitute a breach thereof or result in a loss or
diminution   thereof;   PROVIDED,   HOWEVER,   that JLUS   shall   cooperate   with the
Company to   establish a reasonable   arrangement   designed to provide the Company
with the   benefits   and burdens of any such   assumed   contract,   right or asset,
including   appointing   the   Company   to act as its agent to   perform   all of its
obligations   under such assumed   contracts,   rights or assets and to collect and
promptly remit to the Company all compensation received by JLUS pursuant to such
assumed contracts,   rights or assets and to enforce, for the account and benefit
of the Company,   any and all rights of JLUS against any other person arising out
of the breach or cancellation of such assumed   contract,   right or asset by such
other person or otherwise (any and all of which   arrangements   shall constitute,
as between the Parties hereto,   a deemed   assignment or transfer).   In addition,
with respect to the assignment hereunder of any contract or right or asset which
requires the consent of any other party and such   consent has not been   obtained
on or before the date hereof,   JLUS shall use its   reasonable   efforts to obtain
such   consent   (only to the   extent the other   party is willing to provide   such
consent without payment by the Company or JLUS of additional   consideration)   as
soon as practicable after the date hereof.

         4.   ASSUMPTION   OF   LIABILITIES.   In   consideration   of   the   transfer,
contribution   and   delivery   to   Company   of the BR   Contribution   and the   JLUS
Contribution,   the Company   hereby agrees to assume,   pay,   fulfill,   perform or
otherwise   discharge when due in accordance with their   respective   terms to the
extent not paid,   performed,   discharged   or   fulfilled by JLUS on or before the
date hereof (collectively, the "ASSUMED LIABILITIES"):

                  4.1 all liabilities and obligations   relating to the operation
         of, or relating to, the Retail   Store and the   Showroom   from and after
         July 1, 2008, other than those liabilities and obligations arising from
         and after July 1, 2008 with   respect   to   transactions   or events   that
         occurred prior to such date

                  4.2 all   obligations   related   to   compensation   and   benefits
         payable to JLUS'   employees   from and after   July 1, 2008,   the date on
         which such Persons will become employees of the Company.


                                       3
<PAGE>


                  The   Parties   hereby   agree   that   with the   exception   of the
         Assumed   Liabilities   and as set forth in Section 8, the Company is not
          assuming   any   liability   or   obligation   of   whatever   kind or   nature
         (whether   known or unknown,   whether   asserted or   unasserted,   whether
         absolute   or   contingent,    whether    accrued   or   unaccrued,    whether
         liquidated   or   unliquidated,   and   whether   due   or   to   become   due),
         including any liability for taxes, of either BR or JLUS. JLUS agrees to
         discharge and pay when due, all liabilities and obligations outstanding
         on the   date   hereof   and   relating   to its   J.   Lindeberg(TM)   branded
         wholesale and retail apparel business   (including those relating to the
         Retail Store) that are not expressly assumed by the Company hereunder.

         5. CAPITAL   ACCOUNTS.   The   Company,   BR and JLUS hereby agree that for
purposes of determining the opening Capital Accounts of each of JLUS and BR, the
following   values   shall   be   assigned   to   the BR   Contribution   and   the   JLUS
Contribution:

                  5.1 BR   CONTRIBUTION.   The BR Contribution   shall be valued at
         $20,000.

                  5.2 JLUS   CONTRIBUTION.   The JLUS Contribution shall be valued
         as follows:

                  (a)       For the JLUS Cash Contribution, $20,000;

                  (b)       For the Existing Inventory, $488,700;

                  (c)       For the New Inventory, $1,002,669;

                  (d)       For the PPE,   Retail Store Assets,   Showroom   Assets,
                           Packing   Supplies,   Purchase   Orders   and   Books   and
                           Records, $50,000; and

                  (e)       For the Accounts   Receivable,   an amount equal to the
                           amount   of   cash   or   other   consideration    actually
                           received   by the   Company on or before   December   31,
                           2008 in payment of such   Accounts   Receivable,   after
                           giving   effect to all   returns and   chargebacks   with
                           respect thereto.

          6. JLUS'   REPRESENTATIONS AND WARRANTIES.   JLUS represents and warrants
to the   Company   and BR that the   statements   contained   in this   SECTION   6 are
correct and complete as of the date of this Agreement.

                  6.1   AUTHORIZATION   OF   TRANSACTION.   JLUS has full   power and
         authority (including full corporate power and authority) to execute and
         deliver   this   Agreement   and to   perform   its   obligations   hereunder.
         Without   limiting   the   generality   of   the   foregoing,   the   Board   of
         Directors of JLUS has duly   authorized   the   execution,   delivery,   and
         performance   of this Agreement by JLUS.   This   Agreement   constitutes a
         valid and legally b  


 
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