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EXCLUSIVE TECHNICAL, OPERATIONAL, BUSINESS CONSULTING AND SERVICES AGREEMENT

Consulting Services Agreement

EXCLUSIVE TECHNICAL, OPERATIONAL, BUSINESS CONSULTING AND SERVICES AGREEMENT | Document Parties: LEGEND MEDIA, INC. | Beijing Maihesi Advertising International Co, Ltd You are currently viewing:
This Consulting Services Agreement involves

LEGEND MEDIA, INC. | Beijing Maihesi Advertising International Co, Ltd

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Title: EXCLUSIVE TECHNICAL, OPERATIONAL, BUSINESS CONSULTING AND SERVICES AGREEMENT
Date: 7/25/2008

EXCLUSIVE TECHNICAL, OPERATIONAL, BUSINESS CONSULTING AND SERVICES AGREEMENT, Parties: legend media  inc. , beijing maihesi advertising international co  ltd
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 Execution Version

 

EXCLUSIVE TECHNICAL, OPERATIONAL,

BUSINESS CONSULTING AND SERVICES AGREEMENT

 

This Exclusive Technical, Operational, Business Consulting and Services Agreement (the " Agreement ") is entered into as of July 3, 2008 by and among the following parties:

 

1.

Legend Media (Beijing) Information and Technology Co., Ltd. (乐君 (北京) 信息技术有榰公司), a company incorporated in the People's Republic of China (" PRC ") with the registered office at Room 573, Building 3, No.3 Xijing Road, Badachu High-tech Zone, Shijingshan District, Beijing (“ Party A ”);

2.

Beijing Maihesi Advertising International Co., Ltd. (北京慚犕思国榻广告有榰公司) , a company incorporated in the PRC with the registered office at Room 401, Beijing Lanxi Hotel, No.1 South of Yuhui South Road, North Fourth Ringô Chaoyang District, Beijing (北京市朝槍区北四环罎慧南爑 1 号北京兰溪宾智401室) (“ Party B ”); and

 

3.

Ju Baochun (巨宝春), a PRC citizen;

Xue Wei (穥伟), a PRC citizen (collectively “ Party C ”).

 

Party A, Party B and Party C shall be collectively referred to as the “ Parties ” and each as a “ Party ”.

 

WHEREAS , Party A, a wholly foreign-owned enterprise registered under the PRC laws, itself and through its associated companies, own various human resource with extensive experience and technologies in marketing, customer support, technical, operational, business consulting and services.

WHEREAS , Party B, a domestic company registered under the PRC laws, is engaging in advertising services.

WHEREAS , Ju Baochun and Xue Wei hold 90% and 10% equity interest in Party B, respectively.

WHEREAS , Party B and Party C intend to retain Party A as the exclusive service provider to provide the above-mentioned services in connection with the advertising business and Party A agree to provide such services pursuant to the terms and conditions herein.

 

1


NOW THEREFORE , the Parties have reached the following agreements based on the principle of equal and mutual benefit:

 

1.   SERVICES; EXCLUSIVITY

1.1   During the term of this Agreement and on the terms and conditions contained in this Agreement, Party A, as Party B’s exclusive service provider, agrees to render technical, operational, business consulting and services to Party B as fully described in Appendix I (the “ Services ”).

1.2   Party B and Party C hereby accept Party A as its exclusive service provider for the Services. For the avoidance of any doubt, Party B agrees and Party C agree to cause Party B to, during the term of this Agreement and without the prior written consent from Party A, refrain from:

 

a)

engaging in any business other than its current business conducted as of the date hereof;

 

b)

engaging the services of, or otherwise utilizing, any third party to provide such marketing, customer support, technical, operational, business consulting and services for the above-mentioned business.

1.3   Each Party shall be the owner of all rights to any and all intellectual property rights arising from the performance of this Agreement, including, without limitation, any copyright, patent, know-how and otherwise, irrespective of whether developed by Party A or Party B.

 

2.   PAYMENT FOR THE SERVICES

2.1   Party   B and Party C acknowledge the full support of Party A by providing in advance all of the Services and the risks associated therein, and agree to pay Party A the Basic Service Fee (as fully described in Appendix II) .

2.2   To provide proper incentive to Party A in connection with the Services provided by Party A, Party B and Party C agree to pay Party A the Bonus Service Fee (as fully described in Appendix II ), as applicable.

2.3   Party A may from time to time and in response to market changes, in its sole discretion, determine that the mechanism of calculating the Service Fee (as fully described in Appendix II) becomes unpractical or unreasonable and demand adjustment to be made to the calculation mechanism, Party B shall discuss with Party A in good faith within seven (7) business days upon receipt of such written request for an adjustment to modify the existing calculation mechanism.

 

3.   REPRESENTATIONS AND WARRANTIES

3.1   Party A hereby represents and warrants as follows:

 

3.1.1

Party A is a company duly registered and validly existing under the PRC laws;

 

3.1.2

Party A has full right, power, authority and capacity and all consents and approvals of any other third party or government authorization necessary to execute and perform this Agreement. The execution and performance of this Agreement is not in violation of any applicable laws or in breach of any contract to which Party A is a party;

 

2


 

 

3.1.3

This Agreement constitutes a legal, valid and binding agreement of Party A, enforceable against Party A in accordance with the terms and conditions of this Agreement upon its execution.

3.2   Party B and Party C hereby jointly and severally, represent and warrant as follows:

 

3.2.1

Party B is a company duly registered and validly existing under the PRC laws and has obtained all necessary approvals to engage in the businesses as specified in Party B’s business license;

 

3.2.2

The registered capital of Party B has been fully paid and the equity interests are owned by Party C free and clear of all liens and are not subject to or issued in violation of any purchase option, call option, right of first refusal, preemptive right, subscription right or any similar right under any PRC laws, the charter documents or any contract to which Party B or Party C is a party or otherwise bound;

 

 

3.2.3

Each of Party B and Party C has full right, power, authority, capacity and all consents as well as approvals of any other third party or government authorization necessary to execute and perform this Agreement. The execution and performance of this Agreement is not in violation of any applicable laws or in breach of any contract to which any member of Party B or Party C is a party;

 

3.2.4

This Agreement constitutes a legal, valid and binding agreement of each of Party B and Party C, enforceable against each of Party B and Party C in accordance with the terms and conditions of this Agreement upon its execution.

 

4.   CONFIDENTIALITY

4.1   Each of Party B and Party C agrees to use best efforts to protect and maintain the confidentiality of Party A's confidential data and information acknowledged or received by either Party B or Party C during the process of provision of the Services by Party A (collectively the " Confidential Information "). Each of Party B and Party C may not disclose or transfer any Confidential Information to any third party without Party A's prior written consent. Upon termination or expiration of this Agreement, each of Party B and Party C shall, at Party A's option and request, return all and any documents, information or software containing any of such Confidential Information to Party A, or destroy or delete all of such Confidential Information from any memory devices and cease to use them.

4.2   Article 4.1 shall survive after any amendment, termination or expiration of this Agreement.

 

5.   DUTIES OF PARTIES

5.1   Duties of Party A .

 

3


 

 

5.1.1

Party A agrees that during the term of this Agreement and on the terms and conditions under this Agreement, it shall provide the Services in due course.

 

5.1.2

Party A agrees to bear all the cost associated with the provision of the Services.

 

 

5.1.3

Party A shall maintain sufficient experienced personnel to adequately meet the reasonable request of Party B on the Services from time to time.

 

5.2

Duties of Party B .

 

 

5.2.1

Party B shall continue to engage in advertising services pursuant to the terms and conditions of this Agreement, with the aim of developing and expanding the business;

 

5.2.2

Party B agrees to make all payments to Party A in due course pursuant to the terms and conditions of this Agreement;

 

 

5.2.3

Party B shall cause its representative to take appropriate, reasonable, and cautious manner in using and operating any system and equipment relating to the Services under this Agreement;

 

5.2.4

Party B shall grant Party A or any person authorized by Party A, access to visit and inspect, during normal business hours, any of


 
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