CHEROKEE CONSULTANT AGREEMENT

Exhibit 10.10

CHEROKEE CONSULTANT AGREEMENT

        This Agreement (the "Agreement") is entered into as of this 8 ^th  day of October, 2007, by and between Cherokee Inc., a Delaware Corporation with offices at 6835 Valjean Avenue, Van Nuys, California 91406 ("Cherokee") and Keith Hull, an individual with offices at 9 Highgate West, Augusta, GA 30909 ("Consultant").

        Whereas, Cherokee owns the various Cherokee trademarks (the "Trademarks") for various categories worldwide,

        Whereas, Cherokee desires to identify prospective licensees for the Trademarks in India (the "Territory") and to sign license agreements with suitable prospects; and

        Whereas, Consultant has expertise with respect to commerce and has the resources, abilities, and relationships to identify prospects for various Trademark licenses in the Territory. Such prospects and the nature of the relationships to be defined in writing by Consultant and approved by Cherokee.

        Now, therefore, in consideration of the mutual covenants contained herein and for other good and valuable consideration, the parties agree as follows:

        1.     Term:     The term of Consultant's appointment by Cherokee (the "Term") shall commence on the date first stated above and shall continue for a period of one hundred eighty (180) days thereafter. The Term may be extended on the same terms as are contained herein for additional periods of ninety (90) days upon one party giving to the other party written notice to extend the Term at least thirty (30) days prior to the expiration of the then current Term, and the Term shall be extended unless the other party rejects such extension in writing within seven (7) days after receiving such notice.

        2.     Understanding of Consultant:     Cherokee hereby informs Consultant that he is acting on a non-exclusive basis at Consultant's own expense to (i) identify prospects for various Trademark licenses in the Territory and (ii) assist Cherokee in entering into licensing agreements with suitable prospects and

        3.     Duties of Consultant:     Consultant will use his best efforts to identify companies that Consultant believes would be suitable licensees in the Territory. Prior to contacting companies in regards t