Exhibit 10.28
CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH
RESPECT TO CERTAIN PORTIONS OF THIS AGREEMENT. CONFIDENTIAL
PORTIONS HAVE BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES
AND EXCHANGE COMMISSION.
Amended and
Restated
Google Services
Agreement
This Amended and Restated Google Services
Agreement (“ GSA ”) is entered into by and
between Google Inc. (“ Google ”) and
Miva, Inc. , a corporation formed under the laws of
Delaware (“ Customer ”). This GSA
shall be effective as of January 1, 2009 (“
GSA Effective Date ”) and hereby amends and restates
the Google Services Agreement between Google and Customer dated
December 27, 2006. Each Order Form (as defined below)
shall be governed by this GSA and shall become effective on
January 1, 2009 (“ Order Form Effective Date
”). This GSA and the corresponding individual Order
Form into which this GSA is incorporated together constitute
the “ Agreement ”.
1 DEFINED TERMS . The following
capitalized terms shall have the meanings set forth below.
Capitalized terms used but not defined in this GSA shall have the
meanings stated in the Order Form.
1.1
“
Beta Features ” are those features
of the Services which are identified by Google as beta or
unsupported in Google’s then current technical
documentation.
1.2
“
Brand Features ” means the trade
names, trademarks, service marks, logos, domain names, and other
distinctive brand features of each party, respectively, as secured
by such party from time to time.
1.3
“
Customer Content ” means any editorial,
text, graphic, audiovisual, and other content that is served to End
Users of the Site(s) or Customer Client
Application(s) and that is not provided by Google.
1.4
“
Destination Page ” means any Web
page which may be accessed by clicking on any portion of an
Advertising Result and/or Search Result.
1.5
“
Google Protocol ” means Google’s
then current protocol for accessing and implementing the
Services.
1.6
“
Intellectual Property Rights
” means any
and all rights existing from time to time under patent law,
copyright law, semiconductor chip protection law, moral rights law,
trade secret law, trademark law, unfair competition law, publicity
rights law, privacy rights law, and any and all other proprietary
rights, as well as, any and all applications, renewals, extensions,
restorations and re-instatements thereof, now or hereafter in force
and effect worldwide.
1.7
“
Order Form ” means the individual
Google Services Agreement Order Form executed by both Customer
and Google and into which this GSA has been incorporated by
reference as provided therein. Each Order Form (as it
may be amended from time to time) into which this GSA may be
incorporated will be considered a separate agreement from any other
Order Form. Accordingly, for purposes of interpretation of
any specific order form, “Order Form” shall refer only
to that Order Form into which this GSA has been incorporated
and which is the subject of interpretation, and not to any other
order form into which this GSA may otherwise be incorporated
(unless and then only to the extent the parties have expressly
provided otherwise).
1.8
“
Services ” means the services
ordered by Customer and to be provided by Google pursuant to the
Order Form.
2 SERVICES .
Services . Subject to the terms
and conditions of this Agreement, Google will provide Customer, and
Customer will procure from Google, the Services for the fees set
forth in the Order Form executed by Customer and Google.
***
2.1 Beta or Unsupported Features
. *** Google reserves
the right, in its sole discretion, to include or cease providing
Beta Features as part of any Services at any time.
3 CUSTOMER OBLIGATIONS .
3.1 Prohibited Actions . Customer shall not,
and shall not allow any third party to:
(a)
edit, modify,
truncate, filter or change the order of the information contained
in any Search Results and/or Advertising Results (either
individually or collectively), including, without limitation, by
way of commingling Search Results and/or Advertising Results with
non-Google provided search results or advertising;
(b)
frame any Results
Page or Destination Page;
(c)
redirect an End
User away from the Destination Page, provide a version of the
Destination Page different from the page an End User
would access by going directly to the Destination Page, intersperse
any content between an Advertising Result or Search Result and the
corresponding Destination Page or implement any click tracking
or other monitoring of Advertising Results or Search
Results;
(d)
display any
Search Results and/or Advertising Results in pop-up,
pop-under, exit windows, expanding buttons, or
animation;
(e)
display any
Search Results and/or Advertising Results to any third parties
other than End Users;
(f)
minimize, remove
or otherwise inhibit the full and complete display of any Results
Page (including any Search Results and/or Advertising
Results), and the corresponding Destination Pages;
(g)
produce or
distribute any software, or permit any of its software to be
distributed with software, that prevents the display of ads
provided by Google (such as by way of blocking or replacing
ads);
(h)
***;
(i)
transfer, sell,
lease, syndicate, sub-syndicate, lend, or use for co-branding,
timesharing, service bureau or other unauthorized purposes any
Services or access thereto (including, but not limited to Search
Results and/or Advertising Results, or any part, copy or derivative
thereof);
(j)
enter into any
arrangement or agreement under which any third party pays Customer
fees, Customer pays any third party fees, or either shares in any
revenue payments and/or royalties for any Search Results and/or
Advertising Results;
(k)
directly or
indirectly generate queries, or impressions of or clicks on Search
or Advertising Results, through any automated, deceptive,
fraudulent or other invalid means (including, but not limited to,
click spam, robots, macro programs, and Internet
agents);
[***] = Confidential treatment requested for
redacted portion; redacted portion has been filed separately with
the Securities and Exchange Commission.
1
(l)
encourage or
require End Users or any other persons, either with or without
their knowledge, to click on Advertising Results through offering
incentives or any other methods that are manipulative, deceptive,
malicious or fraudulent (each of the foregoing in subsections
(k) and (l) a “ Fraudulent Act ”);
(m)
modify, adapt,
translate, prepare derivative works from, decompile, reverse
engineer, disassemble or otherwise attempt to derive source code
from any Services, the Google Protocol, or any other Google
technology, content, data, routines, algorithms, methods, ideas
design, user interface techniques, software, materials, and
documentation;
(n)
remove, deface,
obscure, or alter Google’s copyright notice, trademarks or
other proprietary rights notices affixed to or provided as a part
of any Services, the Google Protocol, or any other Google
technology, software, materials and documentation;
(o)
“crawl”,
“spider”, index or in any non-transitory manner store
or cache information obtained from the Services (including, but not
limited to, Search Results and/or Advertising Results, or any part,
copy or derivative thereof); or
(p)
create or attempt
to create a substitute or similar service or product through use of
or access to any of the Services or proprietary information related
thereto.
Further, no Site
or Customer Client Application shall contain any pornographic,
hate-related or violent content or contain any other material,
products or services that violate or encourage conduct that would
violate any criminal laws, any other applicable laws, or any third
party rights.
3.2
Implementation
. Customer
shall ensure that there is no use of or access to any Services
through Customer’s properties which are not in compliance
with the terms of the Agreement or not otherwise approved by
Google, and Customer shall monitor and disable any such access or
use by unauthorized parties (including, but not limited to,
spammers or any third party sites). ***
3.3 ***
4
Ownership;
License Grants .
4.1
Google
Rights . Google shall own all
right, title and interest, including without limitation all
Intellectual Property Rights (as defined below), relating to the
Services (and any derivative works or enhancements thereof),
including but not limited to, all software, technology,
information, content, materials, guidelines, documentation, and the
Google Protocol. Customer shall not acquire any right,
title, or interest therein, except for the limited use rights
expressly set forth in the Agreement. Any rights not
expressly granted herein are deemed withheld.
4.2
Customer
Rights . Customer, its
licensors, or other applicable third party providers own all
Intellectual Property Rights in and to the Customer Content.
Google shall not acquire any right, title or interest in or to such
Customer Content, except as expressly provided herein. Any
rights not expressly granted herein are deemed
withheld.
4.3
Brand
Features; License Grant .
4.3.1
Brand Features
. Each party shall own all
right, title and interest, including without limitation all
Intellectual Property Rights, relating to its Brand Features.
Some, but not all examples of Google Brand Features are located
at: http://www.google.com/permissions/trademarks.html (or
such other URLs Google may provide from time to time). Except
to the limited extent expressly provided in this Agreement, neither
party grants, and the other party shall not acquire, any right,
title or interest (including, without limitation, any implied
license) in or to any Brand Features of the first party; and all
rights not expressly granted herein are deemed withheld. All
use by Google of Customer Brand Features (including any goodwill
associated therewith) shall inure to the benefit of Customer and
all use by Customer of Google Brand Features (including any
goodwill associated therewith) shall inure to the benefit of
Google. No party shall challenge or assist others to
challenge the Brand Features of the other party (except to protect
such party’s rights with respect to its own Brand Features)
or the registration thereof by the other party, nor shall either
party attempt to register any Brand Features or domain names that
are confusingly similar to those of the other party.
4.3.2
License to Google Brand
Features . Subject
to the terms and conditions of this Agreement, Google grants to
Customer a limited, nonexclusive and nonsublicensable license
during the Services Term to display those Google Brand Features
expressly authorized for use in this Agreement, solely for the
purposes expressly set forth herein. ***Furthermore, in its
use of any Google Brand Feature, Customer agrees to adhere to
Google’s then current Brand Feature use guidelines, and any
content contained or referenced therein, which may be found at the
following URL: http://www.google.com/permissions/guidelines.html
(or such other URL Google may provide from time to
time).
License to
Customer Brand Features . Subject to the terms
and conditions of this Agreement, Customer grants to Google a
limited, nonexclusive and nonsublicensable license during the
Services Term to display those Customer Brand Features expressly
authorized for use in this Agreement, solely for the purposes
expressly set forth herein. ***
4.4
***
5
Payment.
5.1
Fees. The fees and payment
terms for the Services shall be set forth in the applicable Order
Form.
5.2
Taxes and
Other Charges . All payments under the
Agreement are exclusive of taxes imposed by any governmental
entity. Customer shall pay any applicable taxes,
including sales, use, personal property, value-added, excise,
customs fees, import duties or stamp duties or other taxes and
duties imposed by governmental entities of whatever kind and
imposed with respect to the transactions for services provided
under the Agreement, including penalties and interest, but
specifically excluding taxes based upon Google’s net
income. When Google has the legal obligation to collect any
applicable taxes, the appropriate amount shall be invoiced to and
paid by Customer “net thirty (30) da
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