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Change-in-Control Severance Plan

Change of Control Agreement

Change-in-Control Severance Plan
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This Change of Control Agreement involves

X RITE INC

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Title: Change-in-Control Severance Plan
Date: 4/5/2007
Industry: Scientific and Technical Instr.     Sector: Technology

Change-in-Control Severance Plan
, Parties: x rite inc
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                                                                    Exhibit 10.1






            Change-in-Control
            Severance Plan for Senior Executives


            X-Rite, Incorporated

            April 1, 2007


















<PAGE>


Contents




--------------------------------------------------------------------------------
Article 1. Establishment and Term of the Plan                                   1

Article 2. Definitions                                                          2

Article 3. Severance Benefits                                                   5

Article 4. Noncompetition and Confidentiality                                   8

Article 5. Excise Taxes                                                        10

Article 6. Contractual Rights and Legal Remedies                               11

Article 7. Successors                                                          11

Article 8. Miscellaneous                                                       12











<PAGE>


X-Rite, Incorporated
Change-in-Control Severance Plan


Article 1. Establishment and Term of the Plan
      1.1    Establishment of the Plan. X-Rite, Incorporated, a Michigan
corporation (the "Company"), hereby establishes a severance plan to be known as
the "X-Rite, Incorporated Change-in-Control Severance Plan for Senior
Executives" (the "Plan"). The Plan provides severance benefits to certain
employees (as identified in Appendix A) of the Company ("Executive" or
"Executives") upon certain terminations of employment from the Company.

      The Company considers the establishment and maintenance of a sound and
vital management to be essential to protecting and enhancing the best interests
of the Company and its shareholders. In this connection, the Company recognizes
that, as is the case with many publicly held corporations, the possibility of a
change in control may arise and that such possibility, and the uncertainty and
questions which it may raise among management, may result in the departure or
distraction of management personnel to the detriment of the Company and its
shareholders.

      Accordingly, the Board has determined that appropriate steps should be
taken to reinforce and encourage the continued attention and dedication of
members of the Company's management to their assigned duties without distraction
in circumstances arising from the possibility of a Change in Control of the
Company.

      1.2    Plan Term. This Plan will commence on April 1, 2007 (the "Effective
Date") and shall continue in effect for two full calendar years (through April
1, 2009) (the "Initial Term").

      The Initial Term of this Plan automatically shall be extended for two
additional years at the end of the Initial Term, and then again after each
successive two-year period thereafter (each such two-year period following the
Initial Term a "Successive Period"). However, the Company may terminate this
Plan entirely or terminate any individual Executive's participation in the Plan
at the end of the Initial Term, or at the end of any Successive Period
thereafter, by giving all Executives (or select Executives if terminating select
Executives' participation in the Plan) written notice of intent not to renew,
delivered at least six (6) months prior to the end of such Initial Term or
Successive Period. If such notice is properly delivered by the Company, this
Plan or the select Executives' participation in this Plan, as the case may be,
along with all corresponding rights, duties, and covenants shall automatically
expire at the end of the Initial Term or the Successive Period then in progress.
Notwithstanding the foregoing, except in the event of an Anticipatory
Termination (as defined in Section 3.2), each Executive's participation in the
Plan shall terminate automatically upon any termination of his or her employment
with the Company occurring prior to a Change in Control of the Company.

      1.3    Change-in-Control Renewal. In the event that a Change in Control of
the Company occurs during the Initial Term or any Successive Period, upon the
effective date of such Change in Control, the term of this Plan shall
automatically and irrevocably be renewed for a period of twenty-four (24) full
calendar months from the effective date of such Change in Control. This Plan
shall thereafter automatically terminate following the twenty-four (24) month
Change in Control renewal period. Further, this Plan shall be assigned to, and
shall be assumed by the purchaser or successor of the Company in such Change in
Control, as further provided in Article 7 herein.


Article 2. Definitions
      Wherever used in this Plan, the following terms shall have the meanings
set forth below and, when the meaning is intended, the initial letter of the
word is capitalized:

      (a)      "Plan" means this X-Rite, Incorporated Change-in-Control Severance
              Plan for Senior Executives.
<PAGE>


      (b)      "Base Salary" means, at any time, the then regular annual rate of
              pay which the Executive is receiving as annual salary, excluding
               amounts: (i) received under short-term or long-term incentive or
              other bonus plans, regardless of whether or not the amounts are
              deferred, or (ii) designated by the Company as payment toward
              reimbursement of expenses.

      (c)      "Beneficial Owner" or "Beneficial Ownership" shall have the
              meaning ascribed to such term in Rule 13d-3 of the General Rules
              and Regulations under the Exchange Act.

      (d)      "Board" or "Board of Directors" means the Board of Directors of
              the Company.

      (e)      "Cause" shall mean the occurrence after a Change in Control of the
              Company of any one or more of the following:

               (i)     The Executive's willful failure to substantially perform
                      his or her duties with the Company (other than any such
                      failure resulting from the Executive's Disability), after
                      a written demand for substantial performance is delivered
                      to the Executive that specifically identifies the manner
                      in which the Committee believes that the Executive has not
                      substantially performed his or her duties, and the
                       Executive has failed to remedy the situation within thirty
                      (30) business days of such written notice from the
                      Company;

               (ii)    Gross negligence in the performance of the Executive's
                      duties which results in material financial harm to the
                      Company;

               (iii)   The Executive's conviction of, or plea of guilty or nolo
                      contendere, to any felony or any other crime involving the
                      personal enrichment of the Executive at the expense of the
                      Company;

               (iv)    The Executive's willful engagement in conduct that is
                      demonstrably and materially injurious to the Company,
                      monetarily or otherwise; or

               (v)     The Executive's willful violation of any of the covenants
                      contained in Article 4.

      (f) "Change in Control" shall occur if any of the following events occur:

               (a)     The acquisition by any individual, entity, or group (other
                      than the Company, any of its subsidiaries or any employee
                      benefit plan maintained by the Company or any of its
                      subsidiaries) of Beneficial Ownership of thirty percent
                      (30%) or more of the combined voting power of the
                      Company's then outstanding securities with respect to the
                       election of Directors of the Company;

               (b)     The consummation of a reorganization, merger, or
                      consolidation of the Company or sale or other disposition
                      of all or substantially all of the assets of the Company
                      (a "Corporate Transaction"); excluding, however, a
                      Corporate Transaction pursuant to which all or
                      substantially all of the individuals or entities who are
                       the Beneficial Owners of the Company immediately prior to
                      the consummation of the Corporate Transaction will
                      beneficially own, directly or indirectly, more than sixty
                      percent (60%) of the combined voting power of the
                      outstanding voting securities of the entity resulting from
                      the Corporate Transaction; or

               (c)     The individuals who, as of the Effective Date, constitute

                       the Board (the "Incumbent Board") cease for any reason to
                      constitute at least a majority of such Board; provided,
                      that any individual who becomes a Director of the Company
                      subsequent to the Effective Date, whose election, or
                      nomination for election by the Company's shareholders, was
                      approved by the vote of at least a majority of the
                      Directors then comprising the Incumbent Board shall be
                      deemed a member of the Incumbent Board; and provided

<PAGE>


                      further, that any individual who was initially elected as
                      a Director of the Company as a result of an actual or
                      threatened election contest, as such terms are used in
                      Rule 14a-11 of Regulation 14A promulgated under the
                      Exchange Act, or any other actual or threatened
                       solicitation of proxies or consents by or on behalf of any
                      Person other than the Board shall not be deemed a member
                      of the Incumbent Board.

      (g)      "Code" means the U.S. Internal Revenue Code of 1986, as amended
              from time to time.

      (h)      "Committee" means the Compensation Committee of the Board of
              Directors of the Company, or, if no Compensation Committee exists,
              then the full Board of Directors of the Company, or a committee of
              Board members, as appointed by the full Board to administer this
              Plan.

      (i)      "Company" means X-Rite, Incorporated, a Michigan corporation, and
              any successor thereto as provided in Article 7 herein.

      (j)      "Disability" or "Disabled" shall have the meaning ascribed to such
              term in the Company's governing long-term disability plan, or if
              no such plan exists, at the discretion of the Board.

      (k)      "Effective Date of Termination" means the date on which a
              Qualifying Termination occurs, as provided in Section 3.2 herein,
              which triggers the payment of Severance Benefits hereunder.

      (l)      "Exchange Act" means the Securities Exchange Act of 1934, as
              amended from time to time, or any successor act thereto.

      (m)      "Good Reason" means, without the Executive's express written
              consent, the occurrence after a Change in Control of the Company
              of any one (1) or more of the following:

               (i)     A material reduction of the Executive's authorities,
                      duties, or responsibilities as an executive and/or officer
                      of the Company from those in effect as of ninety (90)
                      calendar days prior to the Change in Control, other than
                      an insubstantial and inadvertent reduction that is
                      remedied by the Company promptly after receipt of notice
                      thereof given by the Executive; provided, however, that
                      any reduction in the foregoing resulting merely from the
                      acquisition of the Company and its existence as a
                       subsidiary or division of another entity such as a change
                      in reporting relationship or title shall not be sufficient
                      to constitute Good Reason;

               (ii)    The Company's requiring the Executive to be based at a
                      location in excess of fifty (50) miles from the location
                      of the Executive's principal job location or office
                      immediately prior to the Change in Control; except for
                       required travel on the Company's business to an extent
                      substantially consistent with the Executive's then present
                      business travel obligations;

               (iii)   A reduction by the Company of the Executive's Base Salary
                      in effect on the Effective Date hereof, or as the same
                      shall be increased from time to time, in excess of ten
                      percent (10%); or

               (iv)    The failure of the Company to continue in effect, or the
                      failure to continue the Executive's participation on
                      substantially the same basis in, any of the Company's
                      short- and long-term incentive compensation plans, or
                      employee benefit or retirement plans, policies, practices,
                      or other compensation arrangements in which the Executive
                      participates prior to the Change in Control of the Company
                      unless such failure to continue the plan, policy,
                      practice, or arrangement pertains to all plan participants
                      generally; provided, however, that a decrease in the
                      Executive's Target Annual Total Compensation in excess of
                      ten percent (10%) shall constitute Good Reason.
<PAGE>


              Unless the Executive becomes Disabled, the Executive's right to
              terminate employment for Good Reason shall not be affected by the
              Executive's incapacity due to physical or mental illness. The
              Executive's continued employment shall not constitute consent to,
              or a waiver of rights with respect to, any circumstance
              constituting Good Reason herein.

      (n)      "Notice of Termination" shall mean a written notice which shall
              indicate the specific termination provision in this Plan relied
              upon, and shall set forth in reasonable detail the facts and
              circumstances claimed to provide a basis for termination of the
              Executive's employment under the provision so indicated.

      (o)      "Person" shall have the meaning ascribed to such term in Section
              3(a)(9) of the Exchange Act and used in Sections 13(d) and 14(d)
              thereof, including a "group" as defined in Section 13(d).

      (p)      "Qualifying Termination" means any of the events described in
              Section 3.2 herein, the occurrence of which triggers the payment
              of Severance Benefits hereunder.

      (q)      "Severance Benefits" mean the severance benefits as provided in
              Section 3.3(a) through 3.3(f) herein.

      (r)      "Target Annual Total Compensation" shall mean the sum of all

              elements of the Executive's pay and benefits including the
              Executive's Base Salary, target annual short-term incentives,
              target annualized long-term incentive grants, employee benefits
              and retirement plans. For purposes of measuring target annualized
              long-term incentive grant, the awards shall be measured on their
              date of grant using reasonable assumptions, including, but not
              limited to, fair value principles such as those identified in
              Statement of Financial Accounting Standards No. 123, Share-Based
              Payment; the value of such awards shall be annualized over the
              frequency of their grant. In the case of employee benefit and
              retirement plans, the annual value of such plans shall be
              measured using reasonable assumptions (including reasonable
              actuarial assumptions as necessary).


Article 3. Severance Benefits
      3.1    Right to Severance Benefits. The Executive shall be entitled to
receive from the Company Severance Benefits as described in Section 3.3 herein,
if during the term of this Plan there has been a Change in Control of the
Company and if, within twenty-four (24) calendar months immediately thereafter,
the Executive's employment with the Company shall end for any reason specified
in Section 3.2 herein as being a Qualifying Termination. The Severance Benefits
described in Section 3.3(a), 3.3(b), 3.3(c), and 3.3(d), (and Section 3.3(f) if
applicable) herein shall be paid in cash to the Executive in a single lump sum
as soon as practicable following the Qualifying Termination, but, in no event
later than thirty (30) calendar days from such date; provided, however, that if
it is determined that Section 8.7 of this plan is applicable, the timing of such
payments shall be as provided in Section 8.7.

      3.2    Qualifying Termination. The occurrence of any one or more of the
following events (a "Qualifying Termination") within twenty-four (24) calendar
months immediately following a Change in Control of the Company shall trigger
the payment of Severance Benefits to the Executive, as such benefits are
described under Section 3.3 herein:

              (a) The Company's termination of the Executive's employment
                  without Cause; or

              (b) The Executive's termination of employment for Good Reason.

      A Qualifying Termination shall also include a termination by the Company
within six (6) months prior to a Change in Control if such termination occurs at
the request of any party involved in, or otherwise in connection with or in
anticipation of, the Change in Control transaction (an "Anticipatory
Termination"); in such event, the date of the Qualifying Termination shall be
deemed to be the date of the Change in Control. A Qualifying Termination shall
not include a termination of the Executive's employment within twenty-four (24)

<PAGE>


calendar months after a Change in Control by reason of death, Disability, the
Executive's voluntary termination without Good Reason, or the Company's
termination of the Executive's employment for Cause.

      3.3    Description of Severance Benefits. In the event that the Executive
becomes entitled to receive Severance Benefits as provided in Sections 3.1 and
3.2 herein, the Company shall, in lieu of and to the exclusion of any severance
pay and benefits payable by the Company under the Executive's Employment
Agreement with the Company, pay to the Executive and provide the Executive with
the following:

              (a)     A lump-sum cash amount equal to the Executive's unpaid Base
                     Salary, accrued vacation pay, unreimbursed business
                      expenses, and all other items earned by and owed to the
                     Executive through and including the Effective Date of
                     Termination. Such payment shall constitute full
                     satisfaction for these amounts owed to the Executive.

              (b)     Any amount payable to the Executive under the annual
                     short-term incentive plan then in effect in respect of the
                     most recently completed fiscal year, to the extent not
                      theretofore paid. Such payment shall constitute fu


 
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