SENIOR SUBORDINATED BRIDGE LOAN AGREEMENT

Bridge Loan Agreement

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Title: SENIOR SUBORDINATED BRIDGE LOAN AGREEMENT
Governing Law: New York Date: 5/8/2006
Law Firm: Apollo Investment Fund V, L.P., ;

Senior Subordinated Bridge Loan Agreement dated as of October 17, 2005

Exhibit 10.2

$383,612,600

SENIOR SUBORDINATED

BRIDGE LOAN AGREEMENT

Dated as of October 17, 2005,

Among

AFFINION GROUP HOLDINGS, INC.,

AFFINION GROUP, INC.,

as Borrower,

THE LENDERS PARTY HERETO,

CREDIT SUISSE, CAYMAN ISLANDS BRANCH,

as Administrative Agent,

DEUTSCHE BANK SECURITIES INC.,

as Syndication Agent,

and

BANC OF AMERICA BRIDGE LLC,

and

BNP PARIBAS SECURITIES CORP.,

as Documentation Agents

CREDIT SUISSE FIRST BOSTON LLC,

as Joint Lead Arranger and Joint Bookrunner

and

DEUTSCHE BANK SECURITIES INC.,

as Joint Lead Arranger and Joint Bookrunner

TABLE OF CONTENTS



	ARTICLE I
	Definitions
SECTION 1.01.	Defined Terms	1
SECTION 1.02.	Terms Generally	35
SECTION 1.03.	Effectuation of Transfers	36
SECTION 1.04.	Currency Translation	36

	ARTICLE II
	The Credits
SECTION 2.01.	Commitments	36
SECTION 2.02.	Loans and Borrowings	36
SECTION 2.03.	Requests for Borrowings	37
SECTION 2.04.	Term Loans; Senior Subordinated Exchange Notes	37
SECTION 2.05.	Senior Subordinated Exchange Notes	38
SECTION 2.06.	Funding of Borrowings	39
SECTION 2.07.	[RESERVED]	40
SECTION 2.08.	Payments	40
SECTION 2.09.	Repayment of Loans; Evidence of Debt	41
SECTION 2.10.	Take-Out Financing	41
SECTION 2.11.	Prepayment of Loans	43
SECTION 2.12.	Fees	43
SECTION 2.13.	Interest	44
SECTION 2.14.	[RESERVED]	45
SECTION 2.15.	Increased Costs	45
SECTION 2.16.	Indemnity	46
SECTION 2.17.	Taxes	47
SECTION 2.18.	Pro Rata Treatment; Sharing of Set-offs	48
SECTION 2.19.	Mitigation Obligations; Replacement of Lenders	49

	ARTICLE III
	Representations and Warranties
SECTION 3.01.	Organization; Powers	50
SECTION 3.02.	Authorization	50
SECTION 3.03.	Enforceability	51
SECTION 3.04.	Governmental Approvals	51
SECTION 3.05.	Financial Statements	51
SECTION 3.06.	No Material Adverse Change or Material Adverse Effect	53
SECTION 3.07.	Title to Properties; Possession Under Leases	53
SECTION 3.08.	Subsidiaries	53
SECTION 3.09.	Litigation; Compliance with Laws	54
SECTION 3.10.	Federal Reserve Regulations	54


SECTION 3.11.	Investment Company Act; Public Utility Holding Company Act	54
SECTION 3.12.	Use of Proceeds	54
SECTION 3.13.	Tax Returns	55
SECTION 3.14.	No Material Misstatements	55
SECTION 3.15.	Employee Benefit Plans	55
SECTION 3.16.	Environmental Matters	56
SECTION 3.17.	[RESERVED]	57
SECTION 3.18.	Real Property	57
SECTION 3.19.	Solvency	57
SECTION 3.20.	Labor Matters	58
SECTION 3.21.	Insurance	58
SECTION 3.22.	Representations and Warranties in Purchase Agreement	58
SECTION 3.23.	[RESERVED]	58
SECTION 3.24.	No Violation	58
SECTION 3.25.	Holdings Indebtedness	58

	ARTICLE IV
	Conditions of Lending
SECTION 4.01.	Closing	59

	ARTICLE V
	Affirmative Covenants
SECTION 5.01.	Existence; Businesses and Properties	62
SECTION 5.02.	Insurance	63
SECTION 5.03.	Taxes	63
SECTION 5.04.	Financial Statements, Reports, etc.	63
SECTION 5.05.	Litigation and Other Notices	66
SECTION 5.06.	Compliance with Laws	66
SECTION 5.07.	Maintaining Records; Access to Properties and Inspections	66
SECTION 5.08.	Payment of Obligations	66
SECTION 5.09.	Use of Proceeds	66
SECTION 5.10.	Compliance with Environmental Laws	67
SECTION 5.11.	Further Assurances	67
SECTION 5.12.	Fiscal Year; Accounting	67
SECTION 5.13.	Lender Meetings	67
SECTION 5.14.	Compliance with Material Contracts	67

	ARTICLE VI
	Negative Covenants
SECTION 6.01.	Indebtedness	67
SECTION 6.02.	Liens	71
SECTION 6.03.	Sale and Lease-Back Transactions	76
SECTION 6.04.	Investments, Loans and Advances	76
SECTION 6.05.	Mergers, Consolidations, Sales of Assets and Acquisitions	79


SECTION 6.06.	Dividends and Distributions	81
SECTION 6.07.	Transactions with Affiliates	83
SECTION 6.08.	Business of Holdings, the Borrower and the Subsidiaries	86
SECTION 6.09.	Limitation on Modifications and Payments of Indebtedness; Modifications of Certificate of Incorporation, By-Laws and Certain Other Agreements; etc.	87
SECTION 6.10.	Swap Agreements	88
SECTION 6.11.	Anti-Layering	89

	ARTICLE VII
	Events of Default
SECTION 7.01.	Events of Default	89
SECTION 7.02.	Exclusion of Certain Subsidiaries	92
SECTION 7.03.	Right to Cure	92

	ARTICLE VIII
SECTION 8.01.	Agreement to Subordinate	92

	ARTICLE IX
	The Agents
SECTION 9.01.	Appointment	93
SECTION 9.02.	Delegation of Duties	93
SECTION 9.03.	Exculpatory Provisions	93
SECTION 9.04.	Reliance by Administrative Agent	94
SECTION 9.05.	Notice of Default	94
SECTION 9.06.	Non-Reliance on Agents and Other Lenders	94
SECTION 9.07.	Indemnification	95
SECTION 9.08.	Agent in Its Individual Capacity	95
SECTION 9.09.	Successor Administrative Agent	96
SECTION 9.10.	Agents and Arrangers	96

	ARTICLE X
	Miscellaneous
SECTION 10.01.	Notices	96
SECTION 10.02.	Survival of Agreement	97
SECTION 10.03.	Binding Effect	97
SECTION 10.04.	Successors and Assigns	97
SECTION 10.05.	Expenses; Indemnity	100
SECTION 10.06.	Right of Set-off	102