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ASSUMPTION OF LIABILITIES AND INDEMNIFICATION AGREEMENT

Assumption Agreement

ASSUMPTION OF LIABILITIES AND INDEMNIFICATION AGREEMENT | Document Parties: NU SKIN ENTERPRISES INC | Nu Skin International,  Inc., | Nu Skin USA, Inc. You are currently viewing:
This Assumption Agreement involves

NU SKIN ENTERPRISES INC | Nu Skin International, Inc., | Nu Skin USA, Inc.

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Title: ASSUMPTION OF LIABILITIES AND INDEMNIFICATION AGREEMENT
Date: 3/22/2007
Industry: Personal and Household Prods.     Sector: Consumer/Non-Cyclical

ASSUMPTION OF LIABILITIES AND INDEMNIFICATION AGREEMENT, Parties: nu skin enterprises inc , nu skin international   inc.  , nu skin usa  inc.
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EX-10.38

                          ASSUMPTION OF LIABILITIES AND

                            INDEMNIFICATION AGREEMENT

         This   Assumption of   Liabilities   and   Indemnification   Agreement   (the
"Agreement")   is made and entered into effective as of the 31st day of December,
1997 (the "Effective Date"), by and between Nu Skin International,   Inc., a Utah
corporation ("NSI") and 252nd Shelf Corporation, a Delaware corporation which is
in the process of changing its name to Nu Skin USA, Inc. ("NUSA").

                                    Recitals

         A.   Immediately   prior to the Effective   Date,   NUSA was a wholly-owned
subsidiary of NSI.

         B.   NSI's   integrated   business   is being   divided   into   two   separate
businesses   and entities as of the   Effective   Date,   pursuant to the terms of a
Contribution and Distribution   Agreement entered into between NSI and NUSA as of
the   Effective   Date   (the   "Contribution   and   Distribution   Agreement").    The
separation and   reorganization is being   accomplished   through a contribution of
specified NSI assets to NUSA and a distribution of the outstanding capital stock
of NUSA to NSI's stockholders.

         C. As part of such   separation   and   reorganization,   NSI and NUSA have
agreed to an allocation of liabilities arising from the historical   operation of
NSI's   business.   The allocation is intended to generally   have the   liabilities
follow the entity   holding the assets and   continuing the business to which such
liabilities relate or from which they arise.

         D.   The   parties   hereto   have    determined    that   the   allocation   of
liabilities between NSI and NUSA is to be as provided in this Agreement.

                                    Agreement

         NOW   THEREFORE,   in   consideration   of the   foregoing   premises and the
mutual covenants of the parties   contained   herein,   the parties hereby agree as
follows:

         1.   DEFINITIONS.   Capitalized   terms   used   in this   Agreement   and not
otherwise   defined   herein   shall   have   the   meanings   ascribed   to them in the
Contribution   and   Distribution   Agreement.   As   used   in   this   Agreement,   the
following terms shall have the following meanings:

         "Benefits    Agreement"   shall   mean   that   certain   Employee    Benefits
Allocation Agreement entered into by NSI and NUSA as of the Effective Date.
<PAGE>
         "Claim"   shall mean:   (a) A suit,   proceeding   or   investigation   by or
before   any   court or   governmental   or   regulatory   agency or body or a written
demand for payment of a Liability or cause of action, asserted against NSI, NUSA
or both by a Claimant; or (b) a written demand or assertion by or on behalf of a
Claimant   that a cause of action   giving rise or relating to a Liability   exists
against NSI or NUSA.

          "Claimant" shall mean any person or entity asserting a Claim.

         "Effective Date" shall mean December 31, 1997.

         "Indemnified   Claim"   shall mean any   Liability or Claim as to which an
Indemnifying Party has agreed to indemnify an Indemnified Party.

         "Indemnified   Loss"   shall   mean a cost,   expense or loss   incurred   in
connection with an Indemnified Claim, for which an Indemnified Party receives or
is entitled to receive a payment from an Indemnifying Party.

         "Indemnified   Party"   shall   mean a party or   other   person   or   entity
entitled to be indemnified   from any Indemnified   Claims and Indemnified   Losses
pursuant to the terms of this Agreement.

         "Indemnifying Party" shall mean a party indemnifying another party from
any   Indemnified   Claims and   Indemnified   Losses   pursuant to the terms of this
Agreement.

         "Jointly Shared   Liabilities" shall mean Liabilities of NSI that are to
be   jointly   shared,   assumed   and   paid by NSI and   NUSA   as   provided   in this
Agreement,   as identified on the Listing of Liabilities or pursuant to the terms
of this Agreement.

         "Liabilities"   of any   party   hereto   shall   mean   all   losses,   debts,
liabilities,   damages, obligations, claims, demands, judgments or settlements of
any   nature or kind owed by such   party,   whether   accrued   or   contingent,   and
including all   penalties,   costs and expenses   (legal,   accounting or otherwise)
associated   therewith,   but excluding "Taxes" as such term is defined in the Tax
Sharing and Indemnification Agreement.

         "Listing of Liabilities" shall mean the listing of Liabilities attached
hereto as Exhibit A, which lists certain NUSA Assumed Liabilities,   NSI Retained
Liabilities and Jointly Shared Liabilities.

          "NSI   Continuing   Business"   shall mean the business to be conducted by
NSI   immediately   after giving effect to the   transactions   contemplated   by the
Contribution and Distribution Agreement,   utilizing the NSI Retained Assets, and
including:   the   business of marketing   and   distributing   of Nu Skin   products;
managing and licensing the Nu Skin Global   Compensation   Plan;   licensing of the
right to use the Nu Skin   trademarks and trade names,   products and   distributor
lists;   providing management services to local Nu Skin entities;   developing new
formulas   and   ingredients   for Nu   Skin   products;   and   all   other   businesses
conducted   by NSI prior to the   Effective   Date,   other   than the NUSA   Acquired
Business.
<PAGE>
         "NSI Employees" shall mean all individuals who immediately prior to the
Effective   Date   were   employed   by NSI and   who,   after   giving   effect   to the
transactions   contemplated by the Contribution and Distribution   Agreement,   are
intended to remain employed by NSI or in the NSI Continuing Business.

         "NSI   Retained   Assets"   shall mean,   collectively,   all assets of NSI,
other than the NUSA Acquired Assets.

         "NSI Retained   Liabilities"   shall mean each of the   Liabilities of NSI
other than the NUSA   Assumed   Liabilities   and the NUSA   portion of the   Jointly
Shared   Liabilities.   The NSI Retained   Liabilities   shall include each of those
Liabilities   identified as such on the Listing of Liabilities or pursuant to the
terms of this Agreement.

         "NUSA Acquired   Assets" shall mean,   collectively,   those assets of NSI
transferred   to and acquired by NUSA   pursuant to the terms of the   Contribution
and Distribution Agreement, as identified in Exhibit E attached thereto.

         "NUSA   Acquired   Business"   shall mean the   business to be conducted by
NUSA   immediately   after giving effect to the   transactions   contemplated by the
Contribution and Distribution Agreement, utilizing the NUSA Acquired Assets, and
including   the   marketing   and   distribution   of Nu Skin   products in the United
States   as   permitted   by   the   Intercompany    Agreements   (as   defined   in   the
Contribution and Distribution Agreement).

         "NUSA Assumed   Liabilities"   shall mean each of the   Liabilities of NSI
that are to be   assumed by NUSA as of the   Effective   Date as   provided   in this
Agreement   and   identified   as   NUSA   Assumed   Liabilities   in   the   Listing   of
Liabilities or pursuant to the terms of this Agreement.

         "NUSA   Employees"   shall mean all individuals who immediately   prior to
the   Effective   Date were   employed by NSI and who,   after giving   effect to the
transactions   contemplated by the Contribution and Distribution   Agreement,   are
intended to be employed by NUSA, as identified in the Benefits Agreement.

         "Settlement Payment" shall mean a payment made by a party hereto to the
other party pursuant to and in exercise of its rights under Section 4.10 hereof.
<PAGE>
         "Tax Sharing and Indemnification Agreement" shall mean that certain Tax
Sharing and   Indemnification   Agreement   entered   into by NSI and NUSA as of the
Effective Date.

         2. ASSUMPTION AND ALLOCATION OF LIABILITIES.

                  2.1   NSI   Retained   Liabilities.   Except   as may be   otherwise
         specifically   provided herein, NSI shall retain,   assume,   pay, perform
         and discharge all of the NSI Retained Liabilities.

                  2.2 NUSA Assumed Liabilities. Except as otherwise specifically
         provided herein,   from and after the Effective Date, NUSA shall assume,
         pay, perform and discharge the NUSA Assumed Liabilities. In addition to
         those items specifically   referenced as NUSA Assumed Liabilities on the
         Listing of   Liabilities,   NUSA Assumed   Liabilities   shall   include the
         following:

                  (a)       Liabilities   that result from a Claim   arising out of
                           the operation of the NUSA Acquired Business,   whether
                           based on   events   occurring   prior   to or   after   the
                           Effective Date; and

                  (b)       Liabilities   that   arise   out   of or   relate   to   any
                           activity   undertaken   by, or any   failure   to act by,
                            NUSA after the Effective Date.

                  2.3 Jointly Shared   Liabilities.   From and after the Effective
         Date, NSI shall assume,   pay, perform and discharge 50%, and NUSA shall
         assume,    pay,    perform   and   discharge   50%   of   the   Jointly   Shared
         Liabilities,   unless a different   allocation of any particular   Jointly
         Assumed   Liabilities   is   specified in the Listing of   Liabilities.   In
         addition to those Liabilities   identified as Jointly Shared Liabilities
         in the Listing of Liabilities, Jointly Shared Liabilities shall include
         the following:

                  (a)       Liabilities   arising   from   Claims   based   on   events
                           occurring prior to the Effective Date and which:   (i)
                           are not   identified in the Listing of   Liabilities as
                           either NSI   Retained   Liabilities   or as NUSA Assumed
                           Liabilities,   and   (ii)   arise,   in   more   than   a de
                           minimis way,   from the   businesses   or   operations of
                           both   the   NSI   Continuing    Business   and   the   NUSA
                           Acquired Business.

                  (b)       Liabilities   not   identified   as either NSI   Retained
                           Liabilities   or   NUSA   Acquired   Liabilities   in   the
                           Listing of Liabilities,   which result from Claims for
                           indemnification   (and the   advancement of expenses in
                           connection with a proceeding as to which such a Claim
                           may   later   be   asserted)   arising   out of   facts   or
                           circumstances   existing on or events   occurring on or
                           prior   to   the   Effective    Date,   made   against   NSI
                           pursuant   to   any   law   or   any    provision    in   any
                           certificate of incorporation, bylaws or agreement, by
                           any director, officer, employee or agent of NSI whose
                           duties involved,   in more than a de minimis way, both
                           the NSI   Continuing   Business   and the NUSA   Acquired
                            Business.
<PAGE>
                  2.4 Intent of Assumption and Allocation.   In applying Sections
         2.1, 2.2 and 2.3, the parties intend that   Liabilities not specifically
         identified   in the Listing of   Liabilities   but   incurred   (or based on
         facts   existing)   prior to the Effective Date   ("Unidentified   Existing
         Liabilities") be allocated by a fair and reasonable   application of the
         principle   that: (i) NSI shall be solely   responsible   for   Liabilities
         arising from or relating to the NSI   Retained   Assets or the conduct of
         the NSI Continuing   Business and in which the NUSA Acquired   Assets and
         NUSA   Acquired   Business had no more than a de minimis   role;   and (ii)
          NUSA   shall be   solely   responsible   for   Liabilities   arising   from or
         relating   to the   NUSA   Acquired   Assets   or the   conduct   of the   NUSA
         Acquired   Business   and in   which   the   NSI   Retained   Assets   and   NSI
         Continuing   Business had no more than a de minimis   role.   Unidentified
         Existing   Liabilities in which both (i) the NSI Retained   Assets or NSI
         Continuing   Business and (ii) the NUSA Acquired Assets or NUSA Acquired
         Business   have more than a de   minimis   role shall be shared by NSI and
         NUSA in   accordance   with the   provisions   of Section   2.3,   as Jointly
         Shared Liabilities.

                  2.5 Liability Insurance Coverage.   If any Liabilities to which
         this Section 2 applies are covered by any liability   insurance   carried
         by NSI for periods prior to the Effective Date, NSI and NUSA shall each
         have access to such insurance within the aggregate   limits thereof,   in
         proportion to their respective   obligations pursuant to this Section 2.
         Any   insurance   recoveries   covering   Liabilities   to   be   assumed   and
         allocated pursuant to Section 2.3 shall be shared by the parties in the
         proportions provided in Section 2.3

                  2.6   Actions   to   Effect   Assignment   and   Assumption   of NUSA
         Assumed Liabilities.

                  (a)       NSI and NUSA shall use their   reasonable best efforts
                           to cause all rights and obligations of NSI in respect
                           of the NUSA Assumed Liabilities to be assigned to and
                           assumed by NUSA   effective as of the Effective   Date,
                           or as promptly thereafter as practicable.

                  (b)       From and after the Effective Date, NSI and NUSA shall
                           use their reasonable best efforts to obtain from each
                           obligee   to which the NUSA   Assumed   Liabilities   are
                            owed a full   release   of NSI   from any   liability   or
                           obligation    in    respect    of   such    NUSA    Assumed
                           Liabilities, effective as of the Effective Date or as
                            of the earliest possible date.

                  (c)       Each of NSI and NUSA shall   cooperate   with the other
                           and execute such   instruments and documents as may be
                           necessary or reasonably   requested by the other party
                           in connection   with the   assignment,   assumption   and
                           release    of   any    NUSA    Assumed    Liabilities    as
                           contemplated herein.
<PAGE>
                   (d)       If and to the extent   that NSI and NUSA are unable to
                           obtain the assignment,   assumption and release of any
                           NUSA Assumed   Liabilities as contemplated   herein, as
                           between NSI and NUSA,   effective as of the   Effective
                           Date,   NUSA agrees to pay and perform as and when due
                           all   Liabilities and obligations of NSI in respect of
                           such NUSA Assumed Liabilities,   whether arising prior
                           to, on or after the Effective Date, and, in the event
                           that   for any   reason   NUSA   does   not   make any such
                           payment or perform   any such   obligation   as and when
                           due or NSI makes any such   payment   or   performs   any
                           such   obligation,   NUSA shall promptly   reimburse NSI
                           for   all   costs   and   expenses   incurred   by   NSI   in
                           connection therewith.

         3. INDEMNIFICATION.

                  3.1 By NSI. NSI shall   indemnify and hold harmless   NUSA,   and
         each officer,   director,   employee and agent of NUSA,   from and against
          any and all Liabilities and Claims which NSI has agreed to assume, pay,
         perform   and   discharge    pursuant   to   the   terms   of   this   Agreement
         including:   (i) all NSI Retained Liabilities;   (ii) NSI's proportionate
         share of all Jointly Shared   Liabilities;   (iii) all Claims relating to
         or arising   from such   Liabilities;   and (iv) all costs,   expenses   and
         obligations   arising from,   relating to or incurred in connection   with
         such Liabilities and Claims.

                  3.2 By NUSA.   NUSA shall   indemnify and hold harmless NSI, and
         each officer, director, employee and agent of NSI, from and against any
         and all   Liabilities   and Claims which NUSA has agreed to assume,   pay,
          perform   and   discharge   pursuant   to   the   terms   of   this   Agreement,
         including: (i) all NUSA Assumed Liabilities;   (ii) NUSA's proportionate
         share of all Jointly Shared   Liabilities;   (iii) all Claims relating to
         or arising   from such   Liabilities;   and (iv) all costs,   expenses   and
         obligations   arising from,   relating to or incurred in connection   with
         such Liabilities and Claims.

                  3.3 Payment Terms.   All payments to be made by an Indemnifying
         Party   pursuant to its   obligations   under this Section 3 shall be made
         within ten (10) business days of receipt of notice from the Indemnified
         Party that an   Indemnified   Loss has been   incurred by the   Indemnified
          Party and stating the amount of such Indemnified Loss and the basis for
         the indemnification obligation,   unless the Indemnifying Party contests
         the   obligation   to indemnify the   Indemnified   Party with respect to a
         claimed Indemnified Loss, as set forth in Section 3.9 below.

                  3.4   Taxes   and   Employee   Benefits.    Concurrently   with   the
         execution of this Agreement,   the


 
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