NON-COMPETITION AND PROPRIETARY RIGHTS ASSIGNMENT AGREEMENT

                                                                    EXHIBIT 10.2

                           NATURAL HEALTH TRENDS CORP.

                     NON-COMPETITION AND PROPRIETARY RIGHTS
                     --------------------------------------
                              ASSIGNMENT AGREEMENT
                              --------------------

Employee's Name:  Gernot Senke  ("Employee")

Date:    January 3, 2007

         In consideration of Employee's employment by or other similar
         relationship with Natural Health Trends Corp. (including their
         subsidiaries, successors and assigns, the "Company") and in
         consideration for and as a condition to the transactions contemplated
         by that certain Letter Agreement dated as of the date hereof by and
         between the Company and the Employee, the Employee hereby agrees with
         the Company as follows:

         1.       Confidential Information. During the term of this Agreement
and in the course of Employee's performance of services for the Company,
Employee may receive and otherwise be exposed to confidential or competitively
sensitive information of the Company, or of a third party with which the Company
has a business relationship, relating to the Company's or such third party's
current or prospective business, research and development activities, products,
technology, strategy, organization and/or finances (collectively, "Confidential
Information"). Such Confidential Information, which may be disclosed orally or
in writing, shall include, without limitation, Technology (as defined in Section
2(a)), Work Product (as defined in Section 2(a)), plans, strategies,
negotiations, customer or prospect identities, market analyses, projections,
forecasts, cost and performance data, sales data, financial statements, price
lists, pre-release information regarding the Company's products, personnel lists
and data, and all documents and other materials (including any notes, drawings,
reports, manuals, notebooks, summaries, extracts or analyses), whether in
written or electronic form, that disclose or embody such Confidential
Information.

         Confidential Information shall not include information that is now, or
hereafter becomes, through no act or failure to act on Employee's part,
generally known to the public; information that was rightfully in Employee's
possession without confidentiality restriction prior to the Company's disclosure
to Employee; information that was rightfully obtained by Employee from a third
party who has the right, without obligation to the Company, to transfer or
disclose such information; or information which Employee is required to disclose
pursuant to judicial order, provided that in the latter case Employee shall
promptly notify the Company and take reasonable steps to assist the Company in
protecting the Company's rights prior to disclosure. At all times, both during
Employee's relationship with the Company and after the termination thereof,
Employee will keep all Confidential Information in strict confidence; will not
use Confidential Information except for the purpose of providing services to the
Company; and will not divulge, publish, disclose or communicate Confidential
Information, in whole or in part, to any third party. Employee further agrees
that Employee will not allow any unauthorized person access to Confidential
Information, either before or after the termination of this Agreement, and will
take all action reasonably necessary and satisfactory to the Company to protect
the confidentiality of Confidential Information. Employee agrees not to
reproduce or copy by any means Confidential Information, except as reasonably
required to accomplish the purposes of this Agreement, and further agrees not to
remove any proprietary rights legend from such Confidential Information or
copies thereof made in accordance with this Agreement. Upon termination of
Employee's services for any reason, or upon demand by the Company at any time,

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Employee's right to use Confidential Information shall immediately terminate,
and Employee shall return promptly to the Company, or destroy, at the Company's
option, all tangible and electronic materials that disclose or embody
Confidential Information.

         2.       Assignment of Work Product.
                  --------------------------

                  (a)      For purposes of this Agreement: "Technology" shall
                           mean all ideas, concepts, inventions, discoveries,
                           developments, creations, methods, techniques,
                           processes, machines, products, devices, compositions
                           of matter, improvements, modifications, designs,
                           systems, specifications, schematics, formulas, mask
                           works, works of authorship, software, algorithms,
                           data and know-how, whether or not patentable or
                           copyrightable, and all related notes, drawings,
                           reports, manuals, notebooks, summaries, memoranda and
                           other documentation; "Intellectual Property Rights"
                           shall mean all worldwide intellectual property rights
                           including, without limitation, all rights relating to
                           the protection of inventions, including patents,
                           patent applications and certificates of invention;
                           all rights associated with works of authorship,
                           including copyrights and moral rights; all rights
                           relating to the protection of trade secrets and
                           confidential information; all rights related to the
                           protection of trademarks, logos and service marks;
                           any rights analogous to those set forth herein, and
                           all other proprietary rights related to intangible
                           property; and "Work Product" shall mean any and all
                           Technology made, conceived, designed, created,
                           discovered, invented or reduced to practice by
                           Employee during the term of this Agreement that (i)
                           results from Employee's performance of services for
                           the Company, (ii) is related to the business of the
                           Company or (iii) is based upon the use of
                           Confidential Information.

                  (b)      Employee agrees to promptly disclose to the Company
                           in writing all Work Product upon the development,
                           conception or creation thereof by Employee, as well
                           as, at any time, upon the request of the Company.

                  (c)      Employee agrees that all Work Product shall be the
                           sole and exclusive property of the Company, and does
                           hereby irrevocably and unconditionally transfer and
                           assign to the Company, its successors and assigns,
                           all right, title and interest it may have or acquire
                           in or to any Work Product, including all Intellectual
                           Property Rights therein. Employee further agrees that
                           any and all works of authorship created, authored or
                           developed by Employee hereunder shall be deemed to be
                           "works made for hire" within the meaning of the
                           United States copyright law and, as such, all rights
                           therein including copyright shall belong solely and
                           exclusively to the Company from the time of their
                           creation. To the extent any such work of authorship
                           may not be deemed to be a work made for hire,