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ASSET PURCHASE AGREEMENT

Asset Purchase Agreement

ASSET PURCHASE AGREEMENT | Document Parties: PRIMEDIA INC | PRIMEDIA SPECIALTY GROUP INC., | PRIMEDIA SPECIAL INTEREST PUBLICATIONS INC., | PRIMEDIA ENTHUSIAST PUBLICATIONS, INC.,  | INTERMEDIA OUTDOOR, INC., You are currently viewing:
This Asset Purchase Agreement involves

PRIMEDIA INC | PRIMEDIA SPECIALTY GROUP INC., | PRIMEDIA SPECIAL INTEREST PUBLICATIONS INC., | PRIMEDIA ENTHUSIAST PUBLICATIONS, INC., | INTERMEDIA OUTDOOR, INC.,

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Title: ASSET PURCHASE AGREEMENT
Governing Law: New York     Date: 2/6/2007
Industry: Printing and Publishing     Law Firm: Gibson, Dunn & Crutcher LLP     Sector: Services

ASSET PURCHASE AGREEMENT, Parties: primedia inc , primedia specialty group inc.  , primedia special interest publications inc.  , primedia enthusiast publications  inc.   , intermedia outdoor  inc.
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Exhibit 99.2

EXECUTION VERSION

ASSET PURCHASE AGREEMENT

This ASSET PURCHASE AGREEMENT, dated as of December 6, 2006 (this “ Agreement ”), by and among PRIMEDIA SPECIALTY GROUP INC., a Delaware corporation (“ PSG ”), PRIMEDIA ENTHUSIAST PUBLICATIONS, INC., a Pennsylvania corporation (“ PEP ”), PRIMEDIA SPECIAL INTEREST PUBLICATIONS INC., a Delaware corporation (“ PSIP ”), PRIMEDIA Inc. (“ PRIMEDIA ”; and, together with PSG, PEP and PSIP, the “ Sellers ”, and each individually, a “ Seller ”) and INTERMEDIA OUTDOOR, INC., a Delaware corporation (“ Purchaser ”).

WHEREAS, PRIMEDIA desires to sell certain hunting and fishing properties from its “Outdoors” division, which properties include certain assets which PRIMEDIA, its subsidiaries and certain of its Affiliates (as defined in Rule 12b-2 of the regulations promulgated under the Securities Exchange Act of 1934 (excluding portfolio companies, other than PRIMEDIA and its subsidiaries and companies controlled by PRIMEDIA, of investment partnerships controlled by Kohlberg Kravis Roberts & Co. LP)) use to publish and distribute the Publications, operate the Websites, produce and distribute the TV Programs, host the Events and conduct other activities related to the Business (as defined herein), including but not limited to licensing, radio, merchandising and list rental (collectively the “ Business Activities ”);

WHEREAS , PSG, a wholly-owned subsidiary of PRIMEDIA, publishes the publications listed on Schedule A (including any and all supplements, special issues or editions, custom publishing projects, derivatives or product extensions related solely thereto, the “ PSG Publications ”), operates and maintains the websites on Schedule A (“ PSG Websites ”), produces “ The Ducks Unlimited Great Outdoors Festival ” and “ Whitetail University ” events (the “ PSG Events ”) and produces and distributes the television programs on Schedule A (“ PSG TV Programs ”);

WHEREAS , PEP, a wholly-owned subsidiary of PRIMEDIA, publishes the

 



publications listed on Schedule B (including any and all supplements, special issues or editions, custom publishing projects, derivatives or product extensions related solely thereto, the “ PEP Publications ”) and operates and maintains the websites on Schedule B (“ PEP Websites ”), produces “ The Professional Walleye Trail ” events (the “ PEP Events ”) and produces and distributes the television programs on Schedule B (“ PEP TV Programs ”);

WHEREAS , PSIP, a wholly-owned subsidiary of PRIMEDIA, publishes the publications listed on Schedule C (including any and all supplements, special issues or editions, custom publishing projects, derivatives or product extensions related solely thereto, the “ PSIP Publications ” and together with the PSG Publications and PEP Publications, the “ Publications ”), operates and maintains the websites on Schedule C (“ PSIP Websites ”), produces “ The Florida Sportsman Show ” events (the “ PSIP Events ”) and produces and distributes the television programs on Schedule C (“ PSIP TV Programs ”, and together with the PSG Publications, PSG Websites, PSG Events, PSG TV Programs, PEP Publications, PEP Websites, PEP Events, PEP TV Programs, PSIP Publications, PSIP Websites, PSIP TV Programs and the Business Activities, the “ Business ”);

WHEREAS , Purchaser desires to purchase from Sellers and Sellers desire to sell, or cause to be sold, to Purchaser the assets relating to the Business and Purchaser desires to assume and Sellers desire to transfer, or cause to be transferred, certain liabilities related to the Business; and

NOW, THEREFORE in consideration of the mutual covenants and the respective representations and warranties contained herein, the parties hereby agree as follows:

ARTICLE I. PURCHASE AND SALE OF THE ASSETS .

1.01 Assets Being Sold . Upon the terms and subject to the conditions of this Agreement, on the Closing Date (as defined below), Sellers shall sell, convey, assign, transfer and

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deliver, or cause any of their Affiliates to sell, convey, assign, transfer and deliver, to Purchaser free and clear of all Liens, and Purchaser shall purchase and acquire from Sellers all of Sellers’ right, title and interest, direct or indirect (including the right, title and interest of any of their Affiliates), in and to all of the following assets, properties and rights, owned, used or held for use by Sellers or any of their Affiliates in connection with the Business, except for the Excluded Assets (defined below), all to the extent they shall exist on the Closing Date (such assets collectively referred to herein as the “ Assets ”) in each case free and clear of any Liens other than Permitted Liens (as defined in Section 6.14(a)(v)), including:

(a)           all of Sellers’ or any of their Affiliates’ right, title and interest in and to the Business, including the right to conduct the Business Activities, and all Sellers’ or any of their Affiliates’ rights in editorial materials, art, photographic, audio visual, web content, graphic works and all other content related to or used in the Business;

(b)           all rights of Sellers and any of their Affiliates under contracts (including, without limitation, insertion orders) for the sale of advertising with respect to the Business and all outstanding proposals therefor;

(c)           all software, software systems, databases and database systems, know-how, Seller-created enhancements (to the extent transferable) and other proprietary or confidential information, data base rights, publicity rights, and any other intellectual or property rights of any kind or nature owned by Sellers or any of their Affiliates and used or held for use solely in connection with the Business;

(d)           all lists, mailing lists, documents and records of Sellers or any of their Affiliates relating to all past, present or prospective advertisers and subscribers with respect to the Business;

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(e)           all promotional materials, rate cards, market research studies and other research of Sellers or any of their Affiliates relating to the Business;

(f)            the Domain Names and Marks (as each are defined in Section 4.10(a)) relating to the Business, including those set forth on Schedule 4.10(a) ;

(g)           all copyrights owned by Sellers or any of their Affiliates (whether registered or not) relating to the Business, including all copyrights relating to the Publications or the content displayed on the Websites and any other original works of authorship owned by Sellers or any of their Affiliates and used or held for use primarily in connection with the Business (the “ Business Copyrights ”);

(h)           all of Sellers’ or any of their Affiliates’ rights and obligations under (i) contracts related solely to the Business, including, without limitation, those listed on Schedule 1.01(h)(i) , (ii) the Real Estate Leases (as defined in Section 4.11(a)(v)), and (iii) the portions of those contracts listed on Schedule 1.01(h)(ii) , relating to the Business but which are being retained by Sellers or any of their Affiliates, except that Purchaser will be assigned Sellers’ or such Affiliates’ rights thereunder as they relate to the Business (the “ Shared Contracts ”), which rights shall be assigned to Purchaser only pursuant to a form of agreement containing substantially the same terms and conditions as contained in the agreements assigning the Shared Contracts on Schedule 7.02(l) or such other form as may be agreed to between Sellers and Purchaser ((i), (ii) and (iii), collectively, the “ Assumed Contracts ”);

(i)            all of the goodwill and going concern value and other intangible assets of the Business;

(j)            all owned furniture, fixtures and equipment related to the Business and located at the Business’ facilities listed on Schedule 1.01(j) ;

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(k)           all existing files, accounting records, correspondence, internal reports and records related to the Business, including databases and records (whether in printed form or computer media);

(l)            all works in progress, finished goods, back issues and merchandise related inventory of the Business;

(m)          all Owned Property;

(n)           all rights, claims or causes of action under or pursuant to all warranties, representations and guarantees made by suppliers, manufacturers and contractors to the extent relating to the Business or the Assets;

(o)           all accounts receivable, prepaid expenses, advance payments, escrows, credits and security deposits of the Business, and other Closing Date Assets, as set forth on the Closing Date Statement;

(p)           to the extent transferable, all permits, licenses, franchises, approvals, certificates (including certificates of occupancy for owned or leased real property), consents, waivers, concessions, exemptions, orders, registrations, notices or other authorizations issued to, or required to be obtained or maintained by, the Sellers or any of their Affiliates by a Governmental Authority with respect to the conduct or operation of the Business as currently conducted or the ownership or use of the Assets, including without limitation the Owned Real Property, and all pending applications therefor and amendments, modifications and renewals thereof (“Permits”);

(q)           all rights to the content of the TV Programs (whether owned or licensed) and all tangible embodiments thereof, including, without limitation, digital files, the library of master tapes, the inventory of video tapes, DVDs and CD-ROMs containing same;

(r)            all lists, whether leased, licensed (in each case only to the extent transferable)

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or owned, by the Sellers or any of their Affiliates, documents and records (in both printed form and computer media) of the Sellers or any of their Affiliates relating to past, present and prospective customers of the Business;

(s)           all Closing Date Assets; and

(t)            any and all other assets, real or personal, tangible or intangible, not listed above that are used or held for use by Sellers or any of their Affiliates solely in connection with the Business.

1.02        Excluded Assets .   The “ Assets ” shall not include (and Sellers or any of their Affiliates shall retain all right in), any assets of Sellers or any of their Affiliates not used in the Business, and any of the following assets, (the “ Excluded Assets ”), which Purchaser acknowledges shall be excluded from the Assets:

(a)           Sellers’ and their Affiliates’ corporate books and records of internal corporate proceedings, income tax records, work papers and books and records that Seller is required by law to retain;

(b)           all of Sellers’ and their Affiliates’ cash and cash equivalents;

(c)           all of Sellers’ and their Affiliates’ bank accounts;

(d)           all accounting records and internal reports, other than Assets, relating to the business activities of Sellers and their Affiliates;

(e)           all software, software systems, databases and database systems, to the extent they exist, whether owned, leased or licensed by Sellers or any of their Affiliates’, which are not used solely with respect to the Business;

(f)            any assets of Sellers or their Affiliates listed on Schedule 1.02(f) ;

(g)           all hosting software and hardware equipment which is not solely related to

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the Business; and

(h)           all Plans and Employee Benefit Programs.

1.03        Assumed Liabilities . At the Closing Date, Purchaser agrees to assume and pay, discharge, perform or otherwise satisfy the following liabilities and obligations of Sellers or their Affiliates relating to the Business according to their respective terms: (a) all liabilities and obligations arising out of the operation of the Business by Purchaser after the Closing Date; (b) all obligations to fulfill any and all (i) subscriptions (at the cost thereof) and (ii) advertising commitments (in each case, whether fully performed or wholly or partially executed as of the Closing Date) under the Assumed Contracts, including without limitation all advertising insertion orders included in the Assumed Contracts (provided such obligations under the Shared Contracts are only in respect of rights Purchaser has been assigned); (c) all obligations first arising after the Closing of Sellers or any of their Affiliates relating to the Business under the Assumed Contracts (provided such obligations under the Shared Contracts are only in respect of rights Purchaser has been assigned), including, without limitation, all obligations first arising after the Closing under the Real Estate Leases (as defined in Section 4.11(a)(v)); (d) all liabilities to the extent included on the Closing Date Statement as defined in Section 2.02(a)(i); (e) all expenses in connection with the Transferred Employees to the extent specifically provided in Section 6.03 herein; (f) all liabilities from any litigation, proceedings, investigations, actions, suits, orders at law or in equity to the extent arising out of the operation of the Business by Purchaser after the Closing Date; and (g) all Closing Date Liabilities. The foregoing liabilities being assumed by Purchaser are referred to hereinafter collectively as the “ Assumed Liabilities .”

1.04        Excluded Liabilities Notwithstanding anything contained in this Agreement to the contrary, except for the Assumed Liabilities, the Purchaser shall not assume or be

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obligated to pay, perform or otherwise discharge (and the Sellers and their Affiliates shall retain, pay, perform or otherwise discharge without recourse to the Purchaser) any liabilities or obligations of the Sellers or their Affiliates of any kind, character or description whatsoever, whether direct or indirect, known or unknown, absolute or contingent, matured or unmatured, and currently existing or hereinafter arising (the “ Excluded Liabilities ”), including, but not limited to, the following: (a) any liabilities in respect of any Tax relating to the Assets or the Business that are incurred or are attributable to any taxable period, or any portion of any taxable period prior to the Closing Date, (b) any liability of Sellers or their Affiliates for legal, accounting or broker’s or other advisors’ fees incurred in connection with the negotiation of this Agreement or the consummation of the transactions contemplated hereby, (c) any liability owing by Sellers or their Affiliates to any of their respective current or former directors or officers, current or former shareholders or Affiliates of any such party, including any current or former directors, officers or shareholders of such shareholder or Affiliate or any other division or business unit of Sellers and their Affiliates, (d) obligations in respect of Sellers’ or their Affiliates’ bank accounts, (e) any and all claims, liabilities and obligations relating to the Excluded Assets, (f) any liability in respect of notes, bonds, indebtedness for borrowed money, derivatives, off balance sheet financing arrangements, hedges or swaps or guarantees in respect of any of the foregoing, (g) any liability not expressly assumed by the Purchaser pursuant to Section 6.03 arising in respect of or relating to Transferred Employees, or any Plan or Employee Benefit Program, (h) any liability arising from or related to any breach, failure to perform, torts related to the performance of, violations of Law, infringements or indemnities under, guaranties pursuant to and overcharges or underpayments under, any Assumed Contract prior to the Closing Date, (i) any liability arising from or related to any compliance or noncompliance prior to the Closing Date with any Law applicable to any Seller, any Affiliate of any Seller, the Business or

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the Assets, and (j) any liability arising from or related to any claim, action, suit, inquiry, proceeding, audit or investigation by or before any Governmental Authority, or any other arbitration, mediation or similar proceeding against any Seller, any Affiliate of any Seller, the Business or the Assets pending as of the Closing Date or based upon any action, event, circumstance or condition arising prior to the Closing Date.

ARTICLE II. PURCHASE PRICE AND PAYMENT

2.01        Purchase Price .

(a)           In consideration of the sale, transfer, conveyance and assignment of the Assets to Purchaser at the Closing, subject to the terms and conditions of this Agreement and in reliance upon the representations and warranties made herein by Sellers, Purchaser agrees to assume the Assumed Liabilities and to pay to Sellers, on the Closing Date, an amount equal to One Hundred Seventy Million United States Dollars ($170,000,000) (the “ Purchase Price ”).  The Purchase Price is subject to adjustment as set forth in Section 2.02.

(b)           All payments to be made on the Closing Date pursuant to this Section 2.01 are being made by wire transfer of immediately available clearing house funds in the city of New York to the account or accounts specified in writing by Sellers at least two (2) business days prior to Closing.

2.02        Working Capital Adjustment .

(a) Definitions .  For the purposes of this Agreement, the following terms shall have the following respective meanings:

(i) “ Closing Date Statement ” shall mean the final statement of Closing Date Assets and Closing Date Liabilities.

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(ii) “ Closing Date Assets ” shall mean the aggregate amount of those assets of Sellers on the Closing Date under the captions “Account Receivable, Net,” “Inventory,” “Prepaid Expenses,” “Net Direct Response Advertising,” and “Deposits” and calculated in accordance with Schedule 2.02 , in each case as determined in accordance with United States generally accepted accounting principles consistently applied (“GAAP”) and using the same accounting practices, policies and procedures used in preparing the Internal Financial Statements attached hereto as Schedule 4.08(a) and Schedule 4.08(b) (collectively, the “Seller Accounting Policies”), except that all intercompany amounts shall be excluded and all cash collected in response to the DM Campaigns (as defined in Section 6.21) shall be included; provided that in the event of a conflict between GAAP (as modified by Schedule 4.08(b) ) and consistent application thereof, GAAP (as modified by Schedule 4.08(b) ) shall prevail.

(iii) “ Closing Date Liabilities ” shall mean the aggregate amount of those liabilities of the Company on the Closing Date under the captions “Accounts Payable,” “Compensation Payable,” “Deferred Revenue” (excluding “Deferred Subscription Revenue”) and “Miscellaneous Current Liabilities” and calculated in accordance with Schedule 2.02 , in each case as determined in accordance with GAAP and the Seller Accounting Policies, except that all intercompany amounts shall be excluded and no amounts shall be included in respect of liabilities retained or assumed by Sellers or Sellers’ Affiliates; provided that in the event of a conflict between GAAP (as modified by Schedule 4.08(b) ) and consistent application thereof, GAAP (as modified by Schedule 4.08(b) ) shall prevail.

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(iv) “ Deficiency ” shall mean the amount, if any, by which the Working Capital Amount (as defined below) is less than the Target Working Capital Amount (as defined below), as set forth on the Closing Date Statement, as modified as a result of the resolution of any Disputed Items (as defined below).

(v) “ Excess ” shall mean the amount, if any, by which the Working Capital Amount is greater than the Target Working Capital Amount as set forth on the Closing Date Statement, as modified as a result of the resolution of any Disputed Items.

(vi) “ Target Working Capital Amount ” shall mean an amount equal to $5,943,000.

(vii) “ Working Capital Amount ” shall mean an amount equal to the Closing Date Assets less the Closing Date Liabilities.  The Working Capital Amount can be represented by a positive or a negative number.

(b)           Effect of Deficiency/Excess .  The Purchase Price shall be reduced dollar-for-dollar by the amount of the Deficiency, if any, or increased dollar-for-dollar by the amount of the Excess, if any.

(c)           Determination of Final Closing Date Statement .

(i)  No later than ninety (90) days after the Closing Date, PRIMEDIA shall deliver to Purchaser the preliminary Closing Date Statement, with reasonable supporting documentation, setting forth the Closing Date Assets and Closing Date Liabilities.  Purchaser shall have forty-five (45) days from receipt of the Closing Date Statement to notify PRIMEDIA of any objections to any item or items on the Closing Date Statement.  Any such notice (a “ Notice of Disagreement ”) shall be in

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writing and shall specify in reasonable detail, and with reasonable supporting documentation, the item or items in dispute (a “ Disputed Item ” or “ Disputed Items ”), the reasons for any such dispute and the adjustments which, in Purchaser’s opinion, should be made to the Closing Date Statement in order to comply with the requirements of this Agreement.  Any Disputed Item shall be resolved in the manner set forth in Section 2.02(d) below.

(ii) If (A) Purchaser does not deliver a Notice of Disagreement to Purchaser within forty-five (45) days of Purchaser’s receipt of the preliminary Closing Date Statement or (B) Purchaser acknowledges in writing that the Closing Date Statement is accurate or (C) Purchaser and Sellers and, if necessary, the Arbitrator resolve all Disputed Items in accordance with Section 2.02(d) below, then the Closing Date Statement shall be final, binding and conclusive on the parties.

(d)           Arbitration .  Promptly after the delivery of a Notice of Disagreement, Purchaser and Sellers shall endeavor in good faith to resolve all Disputed Items.  If Purchaser and Sellers, are unable to resolve all Disputed Items within thirty (30) days after receipt by Purchaser of the Notice of Disagreement, then the Parties shall, within ten (10) business days thereafter, appoint a representative of KPMG LLP to arbitrate the dispute (the “ Arbitrator ”) and deliver a notice to the Arbitrator of all items remaining in dispute (the “ Arbitrator Notice ”).  Purchaser and PRIMEDIA will be deemed to have agreed with all items and amounts contained in the Closing Date Statement other than the disputed items described in the Arbitrator Notice, and the Arbitrator shall not be authorized to consider any adjustments to any of the items in the Closing Date Statement other than the disputed items described in the Arbitrator Notice within the range of the difference between the Purchaser’s position with respect thereto and PRIMEDIA’s position with respect thereto.  Within

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twenty (20) days after the selection of the Arbitrator, PRIMEDIA and Purchaser shall present to the Arbitrator their respective positions with respect to any and all unresolved Disputed Items, including such materials as the Arbitrator may request.  The Arbitrator shall, within sixty (60) days after the submission of the evidentiary materials, submit its written decision on each Disputed Item to PRIMEDIA and Purchaser. Any determination by the Arbitrator with respect to any Disputed Item shall be final, binding and conclusive on each party to this Agreement.  Except as specifically provided to the contrary in this Section 2.02(d) or otherwise specifically agreed to by the parties in writing, the arbitration shall be conducted in New York, New York.  The costs of any dispute resolution pursuant to this Section 2.02(d), including the fees and expenses of the Arbitrator and of any enforcement of the determination thereof, shall be borne by the parties in inverse proportion as they may prevail on the matters resolved by the Arbitrator, which proportionate allocation shall be calculated on an aggregate basis based on the relative dollar values of the amounts in dispute and shall be determined by the Arbitrator at the time the determination of such firm is rendered on the merits of the matters submitted.

(e)           Resolution of Deficiency/Excess .  If it is finally determined pursuant to the provisions of this Section 2.02 that there is a Deficiency, then within ten (10) days after the Closing Date Statement is deemed final, Sellers shall pay to Purchaser the amount of the Deficiency.  If it is finally determined pursuant to the provisions of this Section 2.02 that there is an Excess, then within ten (10) days after the Closing Date Statement is deemed final, Purchaser shall pay to Sellers the amount of the Excess.

(f)            Payment .  All payments for the Deficiency or the Excess shall be made by wire transfer of immediately available funds to the account or accounts designated by Purchaser or Sellers, as the case may be, within ten (10) days after the final determination of the Closing Date

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Statement and shall be accompanied by a payment of simple interest thereon calculated at the annual rate of 6% (assuming a 360 day year) from the Closing Date to the actual date of payment.

2.03         Allocation of Purchase Price .  Purchaser and Sellers hereby mutually agree to allocate the Purchase Price prior to the Closing Date, including any adjustment to the Purchase Price, in accordance with Section 1060 of the Internal Revenue Code of 1986, as amended (the “ Code ”) and the Treasury Regulations promulgated thereunder, and any similar provision of state, local or foreign law, as appropriate.  Such allocation shall be amended to take into account any adjustment to the Purchase Price hereunder.  Prior to the applicable filing deadline, Purchaser and Sellers shall jointly complete IRS Form 8594 and shall separately file such form with their respective federal income tax returns for the tax year in which the Closing occurs in a timely manner and in accordance with the agreed upon allocation.  Subject to the requirements of applicable law, each of Purchaser and Sellers shall refrain from taking any position that is inconsistent with the terms of any such allocation.  If either the Sellers or Purchaser receive notice from a taxing authority challenging such allocation, such party shall timely notify the other party of such receipt.  The parties recognize that the Purchase Price does not include Purchaser’s acquisition expenses or Sellers’ disposition expenses and that Purchaser and Sellers shall allocate such expenses appropriately.

ARTICLE III. CLOSING .

3.01        Closing Date . Unless otherwise agreed by Sellers and Purchaser, the closing (the “ Closing ”) of the transactions contemplated by this Agreement shall take place at the office of Sellers, 745 Fifth Avenue, New York, New York 10151, at 10:00 a.m. three (3) business days following the date on which all the conditions set forth in Section 7.01 below have been satisfied, which date may be extended by the Purchaser to a date no later than thirty (30) days following the

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delivery of the Audited Financial Statements (as defined in Section 6.18(a)) to Purchaser in order to allow the Purchaser to obtain debt financing; provided that Purchaser and Sellers shall take all reasonable best efforts to have the Closing occur prior to December 31, 2006, as further described in Section 6.11 below.  For purposes of this Agreement, all calculations to be made as of the Closing Date shall be made as of 11:59 p.m. on the Closing Date.  The actual time and date of Closing are referred to herein as the “ Closing Date .” At the Closing: (i) the parties shall execute and deliver to each other the documents referred to in Sections 7.02 and 7.03 hereof; and (ii) Purchaser shall deliver to Sellers the Purchase Price.

ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF SELLERS.

Sellers, jointly and severally, represent and warrant to Purchaser that:

4.01        Organization and Qualification of Sellers . Each Seller is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware, and has the full power and authority to own, lease and operate the Assets and to conduct the Business as it is now being conducted and to execute and deliver this Agreement and the other agreements and instruments referred to in this Agreement that Sellers are executing and delivering (the “ Sellers’ Additional Agreements ”) and to carry out the transactions contemplated hereby and thereby.  Each Seller is in good standing and qualified to do business in each jurisdiction where the nature of its businesses requires such qualification, except where the failure to be in good standing or to be so qualified would not, individually or in the aggregate, be reasonably likely to have a Material Adverse Effect.  A “ Material Adverse Effect ” shall mean a material adverse effect on the business, assets, results of operations or condition (financial or otherwise) of the Business, taken as a whole, excluding any such effects arising out of or resulting from changes in the general economy, acts of war or terrorism or general market conditions unless such general market condition affects the

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Business disproportionately; or entering into this Agreement, the announcement thereof or the consummation of the transactions contemplated hereby.

4.02        Authorization of Agreement .   The execution, delivery and performance by Sellers of this Agreement and Sellers’ Additional Agreements and the consummation by Sellers of the transactions contemplated hereby and thereby, have been duly authorized by all necessary corporate action of Sellers.  This Agreement and Sellers’ Additional Agreements have been duly executed and delivered by each Seller, as applicable, and constitute legal, valid and binding obligations of each Seller, enforceable in accordance with their respective terms, except as the enforceability thereof may be limited by bankruptcy, insolvency, reorganization, moratorium or similar laws relating to or affecting the rights of creditors generally and by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) and by an implied covenant of good faith and fair dealing.

4.03        No Conflicts .   Assuming compliance with the notification requirements of the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and the rules and regulations promulgated thereunder (the “ HSR Act ”) and that all Required Consents (as defined in Section 7.02(l)) have been obtained, except as set forth on Schedule 4.03 attached hereto, neither the execution, delivery or performance of this Agreement or any of Sellers’ Additional Agreements, nor the consummation by Sellers of the transactions contemplated hereby or thereby, nor compliance by Sellers with the terms and provisions hereof or thereof, will (i) conflict with the Certificate of Incorporation or By-Laws of any Seller, (ii) conflict with, or result in the breach or termination of, or constitute a default (or with or without notice or lapse of time or both, constitute a default) under, require any consent of any individual, corporation, limited or general partnership, limited liability company, limited liability partnership, trust, association or other entity (“ Person ”)

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pursuant to, give to others any right of termination, amendment, modification, acceleration or cancellation of, allow the imposition of any fees or penalties, require the offering or making of any payment or redemption, give rise to any increased, guaranteed, accelerated or additional rights or entitlements of any Person or otherwise adversely affect the rights of Sellers or the Business under, or result in the creation of any Lien on any of the Assets pursuant to any (x) Material Contract or (y) other note, bond, indenture, license or lease relating to the Business to which a Seller is a party or by which it is bound, (iii) constitute a material violation by any Seller of any law or statute or any judgment, ruling, order, writ, injunction, decree, rule, code, executive order or regulation (collectively, “ Laws ”), of any court or governmental authority (“ Governmental Authority ”) applicable to Sellers or the Business; or (iv) result in the creation of any mortgage, pledge, security interest, claim, lien, charge, equitable interest, option, right of first refusal, adverse claim, easement, encroachment, covenant, condition and restriction or encumbrance of any kind, including any restriction on or transfer or other assignment, as security or otherwise, of or relating to use, quiet enjoyment, voting, transfer, receipt of income or exercise of any other attribute of ownership (each a “ Lien ”) upon any of the Assets.

4.04        No Consents .   No order, permission, consent, approval, license, authorization, registration, or validation of, or filing with, or notice to, or exemption by, any Governmental Authority is required to authorize, or is required in connection with, the execution, delivery or performance by Sellers of this Agreement or any of Sellers’ Additional Agreements, other than filings required under the HSR Act.

4.05        Compliance with Laws . Except as set forth on Schedule 4.05 attached hereto, each Seller is in material compliance with all applicable Laws, as the same apply to the Business or Assets.  Except as set forth on Schedule 4.05 , no Seller has received any written notice

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from any Governmental Authority, and to each Seller’s knowledge, none is threatened, alleging that any Seller (with respect to the Business and/or Assets) has violated, or has not complied with, any applicable Laws.

4.06        Litigation . Except as set forth on Schedule 4.06 attached hereto, there are no actions, suits, proceedings or investigations pending or, to any Seller’s knowledge, threatened in writing before any court or other Governmental Authority against or affecting the Business or Assets, which (i) involve an amount in excess of $50,000, or (ii) could materially adversely impact Purchaser’s post-Closing operation of the Business if decided adversely to the Sellers.

4.07        No Brokers .   No Seller has incurred any obligation or liability, contingent or otherwise, for brokers’ or finders’ fees or commissions in connection with the transactions contemplated by this Agreement other than fees to be paid solely by Sellers or their Affiliates.

4.08        Financial Statements .   (a) Attached hereto as Schedule 4.08(a) are: (i) the unaudited Statements of Income for the Business for the years ended December 31, 2005 and December 31, 2004 and for the nine months ended September 30, 2006 and (ii) the unaudited Statement of Assets and Liabilities for the Business as of December 31, 2005 and September 30, 2006 ((i) and (ii), collectively, the “ Internal Financial Statements ”).  The Internal Financial Statements shall be subject to the notes as presented in Schedule 4.08(b) .

(b) Except as set forth in the related notes and schedules thereto and as disclosed on Schedule 4.08(b) , each of the Internal Financial Statements have been prepared (i) in accordance with the books and records maintained by Sellers consistent with past practices and (ii) in accordance with GAAP consistently applied. The Internal Financial Statements present fairly, in all material respects, the financial condition of the Business for the periods and as of the dates indicated and the results of operations of the Business for the periods then ended.

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(c) Except as set forth in the related notes and schedules thereto and as disclosed on Schedule 4.08(c) , the Audited Financial Statements when delivered pursuant to Section 6.18 (i) will have been prepared (A) in accordance with the books and records maintained by Sellers consistent with past practices, and (B) in accordance with GAAP consistently applied and (ii) shall not be materially inconsistent, taken as a whole, with the Internal Financial Statements. The Audited Financial Statements when delivered pursuant to Section 6.18 will present fairly, in all material respects, the financial condition of the Business for the periods and as of the dates indicated and the results of operations of the Business for the periods then ended.

4.09        Undisclosed Liabilities .   Except (a) for the Excluded Liabilities; (b) for the liabilities set forth in the September 30, 2006 Statement of Assets and Liabilities; (c) as set forth on the Notes to the Statement of Assets and Liabilities listed on Schedule 4.08(b) or Schedule 4.09 ; (d) for obligations of future performance under any Assumed Contract; arising in accordance with the terms thereof and not as a result of a pre-Closing breach thereof; or (e) for liabilities incurred in the ordinary course of business consistent with past practice since September 30, 2006, neither the Business nor the Assets is subject to any liability, whether absolute, determined, indeterminable, accrued, known or unknown, fixed, contingent or otherwise and whether due or to become due.

4.10        Intellectual Property .

(a)           Schedule 4.10(a) attached hereto contains an accurate and complete description of the following intellectual property rights, whether protected, created or arising under the laws of the United States or any other jurisdiction: (i) all registered trademarks and all material unregistered trademarks, service marks, logos, trade names and brand names owned by or licensed to Sellers, individually or jointly, and used or held for use primarily in connection with the Business and all existing and pending federal and state trademark applications (the “ Marks ”) and, (ii) all

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domain names owned, individually or jointly, by Sellers or their Affiliates and used primarily in connection with the Business (“ Domain Names ”).  The Marks and Domain Names relating to the Business shall be collectively referred to herein as the “ Registered Intellectual Property ” and the Registered Intellectual Property, Business Copyrights and other intellectual property owned, individually or jointly, by Sellers or their Affiliates and used primarily in connection with the Business shall be collectively referred to herein as the “ Business Intellectual Property ”.  None of the Sellers owns or licenses any United States or foreign patents or patentable inventions related to the Business.

(b)           Except as set forth on Schedule 4.10(b) , (i) Sellers own and possess all right, title and interest in and to, or as of the Closing, will own and possess all right, title, and interest in and to, free and clear of all Liens, all of the Business Intellectual Property, including the Registered Intellectual Property, (ii) with the exception of those Marks set forth on Schedule 4.10(b) which Sellers have licensed to a third party, Sellers have the sole and exclusive right to use the Business Intellectual Property, (iii) there are no copyrights used in the Business, the loss of which, individually or in the aggregate, would prevent Purchaser from operating the Business in substantially the same manner as the Business currently is being operated by the Sellers and (iv) the consummation of the transactions contemplated hereby will not conflict with, alter or impair in any material respect, the Business Intellectual Property.  The Business Intellectual Property contains all the material intellectual property necessary for the operation of the Business as presently conducted.  Except as set forth on Schedule 4.10(b) , there are no material copyrights, trademarks or other intellectual properties owned by any Seller or any affiliate of any Seller and used or held for use in connection with the Business that is not included in Assets being purchased and acquired by Purchaser on the Closing Date.  Each of the Sellers has taken all commercially reasonable steps to

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protect its rights in the Business Intellectual Property.  The Business has no material trade secrets.  Sellers have taken all necessary action to maintain and protect the Registered Intellectual Property so as not adversely to affect the validity or enforceability of the Registered Intellectual Property.  All Trademarks registered in the United States, and for which applications to register have been filed in the United States which are being used, have been continuously used in the form appearing in, and in connection with, the goods and services listed in their respective registration certificates and applications therefor.  To Sellers’ knowledge, there has been no prior use of any material Mark by any third party that would confer upon such third party superior rights in such Mark.  All necessary registration, maintenance, renewal and license fees, if any, currently due in connection with the Registered Intellectual Property have been paid and all necessary applications, documents, recordations and certificates in connection with such Registered Intellectual Property have been filed with the relevant copyright, trademark or other authorities in the United States or foreign jurisdictions, as the case may be, for the purposes of maintaining or prosecuting such Registered Intellectual Property.

(c)           The Registered Intellectual Property is valid and subsisting and, except as set forth on Schedule 4.10(c) (and, in the case of any such Intellectual Property used but not owned by the Sellers, to Sellers’ knowledge), (i) there are no claims or proceedings pending or, to Sellers’ knowledge, threatened against Sellers by any person or entity with respect to the ownership, validity, enforceability, effectiveness or use of any Business Intellectual Property and (ii) the conduct of the Business, including the use and commercial exploitation of the Business Intellectual Property in connection therewith does not infringe, misappropriate, violate or dilute, and has not infringed, misappropriated, violated or diluted any trademarks, copyrights or any other intellectual property or any rights of privacy, rights of publicity or other rights of any person or entity, nor has

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any Seller received any demand or request that it license any rights from any person or entity or that otherwise alleges that any such infringement, misappropriation, violation or dilution is or may be occurring or has or may have occurred, nor to the Sellers’ knowledge, is there a reasonable basis therefor.  Except as set forth on Schedule 4.10(c) , none of the Marks has been abandoned by Sellers and none of the Business Intellectual Property is subject to any outstanding order, decree, judgment, stipulation, injunction or written restriction or agreement restricting the scope of use thereof.

(d)           Except as set forth on Schedule 4.10(d) , (i) to the knowledge of Sellers, no other person or entity is materially infringing, misappropriating, violating or diluting any of the Business Intellectual Property, (ii) Sellers have not granted any exclusive licenses, options or agreements or any other material licenses, options or agreements (other than non-exclusive licenses and permissions for one-time or limited use granted in the ordinary course of business) to any person or entity relating to use of any of the Business Intellectual Property, and (iii) Sellers are not, in connection with the conduct of the Business, bound by or a party to any material options, licenses or agreements of any kind relating to the intellectual property of any other person, except for agreements relating to off-the-shelf computer software licensed under standard “shrink-wrap” type licenses to the Sellers in the ordinary course of business.  Purchaser shall have the right to use and exploit all material Business Intellectual Property immediately following the Closing to the same extent as the Sellers have used and exploited such Business Intellectual Property prior to the Closing.  No loss or expiration of any of the material Business Intellectual Property is pending or, to the Sellers’ knowledge pending or reasonably foreseeable.

4.11        Contracts and Commitments .

(a)           Schedule 4.11 attached hereto lists: (i) all contracts relating to the Business, other than Excluded Assets, whether or not made in the ordinary course of business that (A) require

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any of the Sellers or their Affiliates to pay in excess of $25,000 on an annual basis or in excess of $50,000 over the current contract term, or (B) is material to the business, operations, assets, financial condition, results of operations or prospects of the Business, taken as a whole, (ii) each partnership, joint venture, contribution, or other agreement to which any Seller is a party or is otherwise bound involving a sharing of profits, losses, costs or liabilities by the Seller or any of its Affiliates or any third party, relating to the Business; (iii) each written contract or other agreement to which any Seller is a party and containing terms which impose or purport to impose non-competition obligations upon the Business; (iv) each written warranty, guaranty or other similar undertaking with respect to contractual performance extended by Sellers with respect to the Business, (v) all real property leases, subleases, under leases, licenses or other occupancy agreements, and all amendments, modifications and supplements thereof (each, a “ Real Estate Lease ”) to which any Seller or any of its Affiliates is a party relating to the Business, (vi) any contract relating to or evidencing indebtedness of the Business or the Seller or any of its Affiliates in connection with the Business, including mortgages, other grants of security interests, guarantees or notes, and (vii) contracts with any of the Sellers, any Affiliates of any Sellers or any current officer, director, general partner or managing member of the Sellers or any Affiliate of any of the Sellers with respect to the Business ((i) — (vii) collectively, “ Material Contracts ”).

(b)           Except as set forth on Schedule 4.11(b) , no Seller has obtained any letter of credit or surety bond for, or given any irrevocable power of attorney, in each case, relating to the Business, to any person, firm or corporation for any purpose whatsoever, in each case, that is outstanding or will be in effect on the Closing Date.

(c)           Each Material Contract is a legal, valid, binding and enforceable agreement and is in full force and effect.  Except as set forth on Schedule 4.11(c) none of the Sellers have

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received any written notice of termination or written notice of any default or event that with notice or lapse of time, or both, would constitute a default by any of the Sellers under any Material Contract that would permit termination, give rise to a material penalty or materially adversely modify the terms thereof.  None of the Sellers is in default under any Material Contract, nor, to the Sellers’ knowledge, is any other party to any Material Contract in breach of or default thereunder and no event has occurred that, with the lapse of time or the giving of notice or both, would constitute a breach or default by any of the Sellers or any other party thereunder.

(d)           Sellers have heretofore delivered or made available to Purchaser true and correct copies of all of the Material Contracts (including those Assumed Contracts that are Material Contracts), including all amendments, supplements and modifications thereto and provided access to other contracts of the Business.

4.12  Employee Benefits .

(a)           Schedule 4.12 lists:(i) all employment, change in control or severance agreements between any Seller and any Employee (as defined in Section 6.03(a)) relating to the Business, excluding any agreements which remain the sole obligation of Sellers or PRIMEDIA (the “ Employment Agreements ”);

(ii)           all collective bargaining or other labor agreements covering any employees of the Business;

(iii)          each “Employee Benefit Plan” as such term is defined in Section 3(3) of the Employee Retirement Income Security Act of 1974, as amended (“ ERISA ”) that is covered by ERISA and that is maintained or provides benefits for any employee of the Business or with respect to any plan covered by Title IV of ERISA or Section 412 of the Code, any entity that,

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together with the Seller would be treated as a single employer under Section 414 of the Code or Sections 4001(a) or (b) of ERISA (an “ ERISA Affiliate ”), (a “ Plan ”; collectively, the “ Plans ”); and

(iv)          each plan or arrangement not subject to ERISA maintained for the benefit of any Employee which provides for retirement benefits, termination bonuses, deferred compensation, bonuses, stock options, vacation, employee insurance coverage or any similar compensation or welfare benefit plan (individually, an “ Employee Benefit Program ”; collectively, the “ Employee Benefit Programs ”).

(b)           Each Plan and Employee Benefit Program has been maintained and administered at all times in material compliance with all applicable Laws, including but not limited to ERISA and the Code, applicable to such Plan and Employee Benefit Program.

(c)           No “ Reportable Event ” (as such term is used in Section 4043 of ERISA), “ Prohibited Transaction ” (as such term is used in Section 406 of ERISA or Section 4975 of the Code) or “ Accumulated Funded Deficiency ” (as such term is used in Section 412 of ERISA or Section 4971 of the Code) has occurred with respect to any Plan and there exists no condition or set of circumstances which could result in a “ Reportable Event ” or any liability under Title IV of ERISA with respect to the Seller or any ERISA Affiliate.

(d)           Neither Sellers nor any ERISA Affiliate has, within the last five (5) years, ever contributed to, sponsored, maintained or participated in any Plan or Employee Benefit Programs which (i) is a “ Multi Employer Plan ,” as defined in Section 3(37) of ERISA; (ii) is subject to Title IV of ERISA or Section 412 of the Code or (iii) provides for post-retirement health or life insurance or benefits.

(e)           Complete and correct copies of all Plans and Employee Benefit Programs listed on Schedule 4.12 have been delivered or made available to Purchaser.

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(f)            There are no work stoppages or, to Sellers’ knowledge, threatened work stoppages, and to Sellers’ knowledge, no union organizing effort is under way with respect to any Employees of the Sellers related to the Business.

(g)           No amount that could be received as a result of the transactions contemplated by this Agreement by any “ disqualified individual ” (as such term is defined in the regulations promulgated under Section 280G of the Code) under any agreement, any Plan or any Employee Benefit Program or otherwise will result in an “ excess parachute payment ” (as such term is defined in Section 280G(b)(1) of the Code).

4.13        Absence of Certain Changes . Except as and to the extent set forth on Schedule 4.13 , since December 31, 2005, (i) the Sellers have conducted the Business only in the ordinary course consistent with past practice; (ii) there has not been any change, event or development that, individually or in the aggregate, has had or is reasonably likely to have a Material Adverse Effect; (iii) neither the Business nor the Assets have suffered any loss, damage, destruction or other casualty affecting any material properties or assets thereof or included therein, whether or not covered by insurance; and (iv) the Sellers have not:

(a)         incurred any obligations or liabilities (whether absolute, accrued or contingent and whether due or to become due) that, individually or in the aggregate, are material to the Business taken as a whole;

(b)           written off as uncollectible any notes or accounts receivable or any portion thereof that, individually or in the aggregate, are material to the Business taken as a whole;

(c)           sold or transferred any properties or assets, real, personal, fixed, tangible or intangible that, individually or in the aggregate, are material to the Business taken as a whole;

(d)           made any capital expenditures or commitments for capital assets that,

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individually or in the aggregate, are material to the Business taken as a whole;

(e)           made any change in any Seller Accounting Policies, except as required by Law or GAAP;

(f)            (i) entered into any employment, deferred compensation or other similar agreement (or any amendment to any such existing agreement) applicable to any employee of the Business, (ii) amended any of the Plans or Employee Benefit Programs described on Schedule 4.12 or adopted any new employee benefit plan or program relating to the Business or (iii) except as reflected on Schedule 6.03 , granted any general increase in compensation, bonus or other benefits payable to any employee of the Business, other than ordinary course increases in pay provided to each employee pursuant to ordinary course review cycles;

(g)           terminated or threatened to terminate any significant advertiser or sponsor; or

(h)           agreed, whether in writing or otherwise, to take any action referred to in this Section 4.13 in the future.

4.14        Transactions with Affiliates . Except as described on Schedule 4.14 or Schedule 1.02(f) , there are no services currently being provided to Sellers or any of their Affiliat


 
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