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Content
Schedule
1.
This Content Schedule incorporates the terms of the Master
Global Content Agency Agreement (the “Master
Agreement”) between Vodafone Group Services Limited
(“VGSL”), registered in England (registered number
3802001), having its registered office at Vodafone House, The
Connection, Newbury, Berkshire RG14 2FN, United Kingdom and
the Content Provider (as defined below) dated 17 December
2004.
2.
When signed by VGSL and the Content Provider this Content
Schedule is a standing offer by the Content Provider of the
applicable Content (as defined below) to all Vodafone Group
Companies on the terms of the Master Agreement and this
Content Schedule.
3.
A Vodafone Group Company may accept the Standing Offer by
completing and signing the Contract Acceptance Notice and
following the procedure set out in the Master
Agreement.
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1.
Content
Provider
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Waat
Media Corporation; United States of America; Company reg.
2512380;
Address:
18226 Ventura Blvd. Suite 102, Tarzana. CA 91356.
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2.
Content
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Content
Provider will provide a minimum of two channels which may
be included in the
Vodafone
mobile TV offering :
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1.
‘Blue’ (which may have an alternative name in
different Territories) - This will take
the
form of a two hour loop, updated by the Content Provider 5
days per week
(Monday-Friday),
or a suitable refresh rate which suits both the
delivery
requirements
and commercial customer proposition and is agreed by both
parties,
with
the intent of offering the above refresh rate when
commercially and technically
viable.
The channel shall be presented by a local presenter and/or
local graphics will
ensure
a local feel to the channel, conforming to the highest
television editorial and
production
standards. A language agnostic version may be made available
for
smaller
markets as agreed between the Parties. The channel shall be
produced in
accordance
with broadcast quality production values including
“mobile sized”
sensual
clips, with captivating fillers and entertaining bumpers. The
channel shall
consist
of segmented programming, just like on television networks and
will feature
quality
brands and top tier content.
2.
The Parties also intend to include a ‘Playboy’
channel which will be included in
this
Content Schedule upon agreement in writing (which shall
include agreement by
email)
by the Parties. The ‘Playboy’ channel shall take
the form of a two hour loop,
updated
by the Content Provider 5 days per week (Monday-Friday), or a
suitable
refresh
rate which suits both the delivery requirements and commercial
customer
proposition
and is agreed by both parties with the intent of offering the
above refresh
rate
when commercially and technically viable. The channel shall be
presented by a
local
presenter and/or local graphics will ensure a local feel to
the channel, conforming
to the highest television editorial and production standards.
A language
agnostic
version may be made available for smaller markets as agreed
between the
parties.
The channel shall consist of broadcast quality production
values including
“mobile
sized” sensual clips, with captivating fillers and
entertaining bumpers.
Content
Provider confirms that it understands the difference between
US and local
European
tastes and will ensure that the Content fully reflects this
difference.
No
third party advertising shall be included in the Content
unless otherwise specified
by
VGSL.
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3.
Content
Provider Branding Guidelines
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The
Content Provider shall brand the Content in accordance with
Section 2. of this
Content
Schedule.
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4.
Marketing
Materials
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The
Content Provider will provide marketing materials as requested
by VGSL and/or
the
Vodafone Group Companies from time to time.
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5.
Content
Provider Revenue
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For
‘Blue’, Content Provider Revenue shall be
[INFORMATION OMITTED AND FILED SEPARATELY WITH THE COMMISSION
UNDER RULE 24B-2] of Net Revenue, less all the
Deductions.
It is understood that Deductions (if any) shall be deducted
from the
Content
Provider Revenue actually paid to the Content Provider in
accordance with
Clause
10.2.
For
‘Playboy’, Content Provider Revenue shall
be [INFORMATION OMITTED AND FILED SEPARATELY WITH THE
COMMISSION UNDER RULE 24B-2] of Net Revenue, less all
the
Deductions.
It is understood that Deductions (if any) shall be deducted
from the
Content
Provider Revenue actually paid to the Content Provider in
accordance with
Clause
10.2.
The
Content Provider and VGSL shall seek to agree reasonable
commercial models for ‘promotional’ content and
bundled content as and when requested by VGSL or a Vodafone
Group Com
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