Exhibit 10.82.1
Agreement
to Agency Agreement
No. KT-355/1208 of December 29, 2008,
hereinafter referred to as the
Agency Agreement
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Moscow
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Date: December 29,
2008
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Closed Joint-Stock Company TV
DARYAL (OGRN 1027739313205) , hereinafter referred to as the
Principal , represented by V.V. Kartashkov, General
Director, acting on the basis of the Articles of Association, on
the one part, and
Closed Joint-Stock Company
Kompaniya TSV (OGRN 5077746859757), hereinafter referred to as the Agent ,
represented by S.A. Vasiliev, General Director, acting on the basis
of the Articles of Association, on the other part,
hereinafter jointly referred to as
the Parties , have signed this Agreement to the Agency
Agreement as follows:
Capitalized terms used herein but
not otherwise defined herein shall have the meanings defined in the
Agency Agreement.
1. For the purpose of fulfilling the
assignment stipulated by the terms and conditions of the Agency
Agreement, pursuant to which the Agent undertakes, in return for
fee, to perform at the Principal’s instruction, on its own
behalf and at the Principal’s expense, legal and other acts
related to the sale to Clients of advertising services rendered by
the Principal from January 1, 2009, the Agent shall perform,
including, but not limited to, the following activities:
1.1.
The Agent shall provide the Principal with access (via Interent,
dial-up or dedicated line connection) to the localized version of
the Computer-Based Television Advertising Placement System
containing data on the placements of the Federal Advertising
(hereinafter referred to as the Federal Advertising TAPS) and shall
maintain its proper operation.
1.2. The Agent shall provide weekly
consultations and submit recommendations as regards the
programming of the Network Program Block:
1.2.1. The Agent shall carry out the
analysis of the current Network Program Block programming
schedule:
·
Analysis of the dynamics of the
total television audience;
·
Analysis of the dynamics of the
Network share by the audience;
·
Analysis of the dynamics of the
television programs’ viewing time;
·
Generation of the Network
top-list;
·
Identification of the least popular
programs of the Network.
1.2.2. The Agent shall carry out the
analysis of the prospective Network Program Block
schedule:
·
Study of prospects of a new Network
Program Block schedule from the point of view of the audience
viewing;
·
Analysis of prospects of various
options of programs’ relocation;
·
Analysis of prospects of
broadcasting films in the Network Program Block.
The results of said analysis shall
be delivered by the Agent in the form of oral reports to be
presented on a weekly basis at meetings of the Principal’s
employees. If necessary (at the Principal’s written
instruction) recommendations proposed by the Agent shall be
documented on paper.
1.2.3. The Agent shall analyze the
commercial value of new television formats of the Principal
(television programs, feature films, etc.):
·
Identification of the prospective
target audience;
·
Elaboration of recommendations for
identifying the most effective arrangement in the Network Program
Block.
The results of said analysis shall
be delivered by the Agent when requested at informational meetings
of the Principal’s employees. If necessary (at the
Principal’s written instruction) recommendations proposed by
the Agent shall be executed on paper.
1.3.
The Agent shall plan the broadcast schedule of the Federal
Advertising blocks in the Network Program Block.
1.4.
The Agent shall determine if it is possible to broadcast social
Federal Advertising in the Network Program Blocks not booked for
commercial advertising; the Agent shall determine if it
is
