This Services
Agreement (this “ Agreement ”) is made and
entered into as of June 12, 2008 (the “ Effective
Date ”), by and between Yahoo! Inc., a Delaware
corporation (“ Yahoo! Inc. ”), and Google Inc.,
a Delaware corporation (“ Google Inc. ”). Yahoo!
Inc. and Google Inc. are each a “ Party ” and
are together referred to as the “ Parties
.”
WHEREAS, Google
operates web sites and provides certain monetization services to
companies that publish and provide web sites and other interactive
services;
WHEREAS, Yahoo!
operates web sites and applications on its own behalf and on behalf
of third-parties, all on a variety of platforms throughout the
world; and
WHEREAS, Yahoo!
desires to obtain the right to utilize Google’s monetization
services in connection with certain web sites and Google desires to
make these services available to Yahoo!.
NOW, THEREFORE, in
consideration of the promises, the mutual covenants and agreements
herein contained and other good and valuable consideration, the
receipt and sufficiency of which are expressly acknowledged, the
Parties hereto, intending to be legally bound, agree as
follows:
1.1 “ Ad
Attributes ” are those attributes of an AFS Ad that
[ *
]. Unless otherwise agreed to by
Google, these attributes are [*].
1.5 “
Additional Reporting Tools ” has the meaning given in
Section 6.4.1 (Reporting Received by Yahoo!).
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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1.8 “
Ads ” or “ Advertising Results ”
means advertisements, including all of the content in, or delivered
with, such advertisements for display to End Users, provided by
Google to Yahoo! through the Services under this
Agreement.
1.9 “ AFC
Ads ” means the advertisements, including all of the
content in, or delivered with, such advertisements for display to
End Users, provided by Google to Yahoo! through the AFC Service
under this Agreement.
1.10 “
AFC Protocol ” means the protocol provided by Google
to Yahoo! for accessing the AFC Services, as such protocol may be
updated by Google from time to time.
1.11 “
AFC Request ” means a request sent to Google by Yahoo!
for advertisements from Google’s AFC Service.
1.12 “
AFC Results Set ” means the set of AFC Ads transmitted
by Google to Yahoo! in response to an AFC Request.
1.13 “
AFC Service ” means Google’s AdSense for Content
service or any successor service thereto, [ * ].
1.14 “
Affiliate ” means, with respect to a Party, any entity
that, at a given time during the Term, directly or indirectly
controls, is controlled by or is under common control with, such
Party, provided that, in no event shall an entity be considered to
be an Affiliate of Yahoo! under this Agreement if the Specified
Party identified in Section 1.89(b) is or becomes the
beneficial owner of securities representing more than 15% of the
total voting power represented by that entity’s then
outstanding voting securities. For the purposes of this
Section 1.14, an entity will be deemed to
“control” another entity when it, directly or
indirectly, holds securities of such entity representing more than
50% of the combined voting power of the entity’s then
outstanding securities entitled to vote generally in the election
of directors.
1.15 “
AFS Ads ” means the advertisements, including all of
the content in, or delivered with, such advertisements for display
to End Users, provided by Google to Yahoo! through the AFS Service
under this Agreement.
1.16 “
AFS Client Application ” means a Client Application
that accesses the AFS Services.
1.17 “
AFS Protocol ” means the protocol provided by Google
to Yahoo! for accessing the AFS Services, as such protocol may be
updated by Google from time to time.
1.18 “
AFS Query ” means a query sent to Google by Yahoo! for
advertisements from Google’s AFS Service.
1.19 “
AFS Results Set ” means the set of AFS Ads transmitted
by Google to Yahoo! in response to an AFS Query.
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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2
1.20 “
AFS Service ” means Google’s AdSense for Search
service or any successor service thereto, [ * ].
1.22 “
Base Revenues ” means Gross Revenues from all Yahoo!
Properties [*].
1.23 “
Beta Feature ” means those features of the Services
that are identified by Google as (a) beta or
(b) unsupported in Google’s then-current
Documentation.
1.24 “
Brand Features ” means the trade names, trademarks,
service marks, logos, domain names, and trade dress of each
Party.
1.25 “
Business Day ” means Monday through Friday, except for
United States federal holidays.
1.27 “
Channel ID ” means a unique alphanumeric code or other
designation or identifier that is provided to Yahoo! by Google to
be used by Yahoo! as a Channel ID in accordance with the
Documentation.
1.28 “
CIC Agreement ” has the meaning given in
Section 13.4.1.
1.29 “
CIC Termination Period ” has the meaning given in
Section 13.4.1.
1.30 “
Client Application ” means any application, plug-in,
or other executable code that runs as a computer program on a
user’s computer; examples of Client Applications include
those that provide instant messaging, chat, email, data, file
viewing, media playing, file sharing, games, internet navigation,
search and other services. For the avoidance of doubt,
“Client Application” does not include functionality to
the extent incorporated into a web site such as instant messaging,
chat, email, media-playing, gaming, search and other functionality
so long as such application typically loads with the rest of the
page and only persists while the web page is open in the
user’s browser, excluding elements of the page stored in the
browser’s cache.
1.31 “
Client ID ” means a unique alphanumeric code or other
designation or identifier that is provided to Yahoo! by Google to
be used by Yahoo! as a Client ID in accordance with the
Documentation.
1.33 “
Comparable Ads ” means advertisements which are
substantially similar to those provided in connection with the
Services.
1.34 “
Confidential Information ” has the meaning given in
Section 14.1 (Confidentiality).
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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3
1.35 “
CPM ” means revenue per thousand queries.
1.41 “
Data ” has the meaning given in Section 6.1
(Terminology).
1.42 “
Destination Page ” means the web page impression that
is displayed when an End User clicks on an Advertising
Result.
1.43 “
Disclosing Party ” has the meaning given in
Section 14.1 (Confidentiality).
1.44 “
Documentation ” means all manuals, training materials,
guides, specifications, and other similar materials that are
related to the Services and that are made generally available by
Google to Google Partners.
1.45 “
End Users ” means individual, human end users who
visit or use a Property or AFS Client Application.
1.47 “
Fraudulent Act ” has the meaning given in
Section 2.21.1(j).
1.49 “
Google ” means Google Inc., together with all
Affiliates that Google delegates its performance to, or exercise
its rights through, under this Agreement (for so long as such
entities remain Affiliates of Google).
1.50 “
Google Administration Console ” means Google’s
online advertising reporting tool for the Services currently
located at http://console.Google.com, or such other URL as may be
updated by Google from time to time.
1.51 “
Google Materials ” means the [*].
1.52 “
Google Partner ” means a third-party that has entered
into an arrangement or agreement with Google to receive the AFS
Services and/or AFC Services (excluding Google’s online,
self-service program).
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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4
1.53 “
Google Property ” means any web site that is
controlled and operated by Google during the Term.
1.54 “
Google Protocols ” means the AFS Protocol and the AFC
Protocol.
1.56 “
Governmental Authority ” means any government,
governmental authority, court, governmental tribunal, governmental
agency, governmental bureau or other governmental regulatory,
administrative or judicial agency, governmental commission or
organization, and any subdivision, branch or department of any of
the foregoing.
1.57 “
Gross Revenues ” means all revenues that are
recognized (in accordance with U.S. GAAP) by Google from the
display of Ads on the Properties during the Term in accordance with
the requirements of this Agreement. For the avoidance of doubt,
such revenues include [*]. Google will recognize all revenues in
connection with Ads in the calendar month during which the Ads are
displayed. [*].
1.58 “
Initial Platform ” means the World Wide Web, excluding
[*].
1.59 “
Intellectual Property Rights ” means any and all
rights existing from time to time under patent law, copyright law,
moral rights law, trade secret law, trademark law, whether
registered or unregistered, and any and all other similar
proprietary rights, as well as any and all applications, renewals,
extensions, divisionals, continuations, restorations and
re-instatements thereof, now or hereafter in force and effect
worldwide.
1.60 “
Laws ” means any federal, state, provincial, county,
municipal or other local laws, rules, regulations, ordinances or
judicial decisions enacted or issued by a court or other
Governmental Authority of any country, state, province, county,
city or other municipality.
1.61 “
Link Units ” means text provided by Google to Yahoo!
through Google’s AFC Service.
1.68 “
Officer ” means, with respect to Yahoo!, an executive
officer, corporate officer or operation officer as described in
Yahoo!’s then most recent annual report, and with respect
to
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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5
Google, a
member of its Executive Management Group as described on the
Google.com web site or such other equivalent group if no longer
designated on the Google.com web site.
1.70 “
Organic Balance ” means that [*].
1.71 “
Organic Threshold ” means (a) [*]% (from the first day
of the first month following the Effective Date (“Initial
Organic Threshold Date”) through the day prior to the third
anniversary of the Initial Organic Threshold Date), (b) [*]% (from
the third anniversary of the Initial Organic Threshold Date through
the day prior to the seventh anniversary of the Initial Organic
Threshold Date), or (c) [*]% (from the eighth anniversary of the
Initial Organic Threshold Date through the end of the Term), of
Base Revenues.
1.72 “
Parked Domains ” means domains that are
(a) under-developed, (b) primarily used to serve
advertisements and (c) commonly referred to as parked
domains.
1.76 “
Property ” means a Yahoo! Property or a Yahoo! Partner
Property.
1.77 “
Prospective Yahoo! Partner Property ” means a web site
that, as of the Effective Date, (a) is controlled and owned by
a Yahoo! Partner or its Affiliate subject to Section 2.4.4;
(b) is entitled to display Comparable Ads from Yahoo! under an
agreement between Yahoo! and the Yahoo! Partner; and (c) is
listed as a Prospective Yahoo! Partner Property in
Exhibit C . Prospective Yahoo! Partner Properties do
not include web sites from Yahoo!’s online, self-service
programs ( e.g. , “YPNO”).
1.78 “
Quality Adjustments ” has the meaning given in
Section 2.15 (Quality Adjustments).
1.79 “
Query ” means an AFS Query or AFC Request.
1.80 “
Receiving Party ” has the meaning given in
Section 14.1 (Confidentiality).
1.81 “
Reporting Tools ” means the Google Administration
Console and the Additional Reporting Tools.
1.82 “
Results Page ” means a web page on which Advertising
Results are displayed.
1.83 “
Results Set ” means an AFC Results Set or an AFS
Results Set.
1.84 “
RPM ” means Gross Revenues per 1,000
Queries.
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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6
1.85 “
Services ” means the AFS Services and the AFC Services
provided by or on behalf of Google to Yahoo! pursuant to this
Agreement.
1.87 “
SLA ” means the Service Level Agreement attached as
Exhibit D .
1.88 “
Slot ” means the position of an Ad in an AFS Results
Set.
1.89 “
Specified Parties ” means (a) News Corporation
(it being understood that News Corporation will be deemed to
beneficially own any securities beneficially owned by its direct or
indirect subsidiaries and Affiliates) and its direct or indirect
subsidiaries and Affiliates and Time Warner Inc. (it being
understood that Time Warner Inc. will be deemed to beneficially own
any securities beneficially owned by its direct or indirect
subsidiaries and Affiliates) and its direct or indirect
subsidiaries and Affiliates and (b) Microsoft Corporation (it
being understood that Microsoft Corporation will be deemed to
beneficially own any securities beneficially owned by its direct or
indirect subsidiaries and Affiliates) and its direct or indirect
subsidiaries and Affiliates. If any of the foregoing
entities’ (in either clause (a) or clause
(b) above) divisions, business lines or units that,
individually, generate annual gross revenues from Internet
advertising or the provision of services on the Internet in excess
of $500 million ever subsequently becomes part of or
affiliated with another “person” as a result of such
other person becoming a “beneficial owner” (as such
term is defined in Rule 13d-3 under the Securities Exchange
Act of 1934, as amended) directly or indirectly of a majority
interest in such division, business line or unit, then such person
and its direct and indirect subsidiaries and Affiliates shall also
be deemed to be a Specified Party for so long as such person
beneficially owns directly or indirectly such controlling interest
(it being understood that such person will be deemed to
beneficially own any securities beneficially owned by its direct or
indirect subsidiaries and Affiliates). As used in this definition,
person means a natural person, company, partnership or other legal
entity and all persons, if any, acting in concert with such person
for purposes of the beneficial ownership described
herein.
1.90 “
Supported Features ” means features or functionality
of the Services that are not Beta Features.
1.91 “
Term ” has the meaning given in Section 13.1
(Term).
1.92 “
Territory ” means the U.S. and Canada.
1.96 “
Valid IP Addresses ” means those Internet protocol
addresses provided by Yahoo! and approved by Google prior to
implementation of the applicable Services. The list of
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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7
Valid IP
Addresses may be modified by Yahoo! upon [ * ] hours notice to Google via the Google
Administration Console.
1.97 “
Yahoo! ” means Yahoo! Inc. together with all
Affiliates that Yahoo! delegates its performance to, or exercises
its rights through under this Agreement (for so long as such
entities remain Affiliates of Yahoo!).
1.98 “
Yahoo! Acquired Property ” means a web site in the
Territory acquired by Yahoo! during the Term and added to this
Agreement pursuant to written notice from Yahoo! to Google. [*].
For the avoidance of doubt, rebranding or relaunching a Yahoo!
Acquired Property does not make it a Yahoo! New
Property.
1.99 “
Yahoo! New Property ” means a web site owned by Yahoo!
and developed and launched by or on behalf of Yahoo! during the
Term.
1.100 “
Yahoo! Partner ” means a third-party (other than the
entities included in subsection (b) of Section 1.89,
unless otherwise agreed to by Google) that has entered into an
agreement with Yahoo! prior to the Effective Date for the provision
of Comparable Ads and that is listed in Exhibit C
.
1.101 “
Yahoo! Partner Future Property ” means a web site
(a) acquired by a Yahoo! Partner during the Term or
(b) developed and launched by or on behalf of such Yahoo!
Partner during the Term.
1.102 “
Yahoo! Partner Property ” means any Prospective Yahoo!
Partner Property and Yahoo! Partner Future Property that is
approved by Google in writing in accordance with Section 2.4
(Yahoo! Partner Properties) and otherwise complies with the terms
of Exhibit B .
1.103 “
Yahoo! Pre-Existing Property ” means a web site
located at a URL listed in Exhibit E .
1.104 “
Yahoo! Property ” means a Yahoo! Pre-Existing
Property, a Yahoo! New Property or a Yahoo! Acquired
Property.
1.105 “
YAP Gross Revenues ” means Gross Revenues from Yahoo!
Acquired Properties excluding [*].
2.1.1
Scope of AFS Services . During the Term and subject to the
terms and conditions of this Agreement, Google will provide Yahoo!
with AFS Ads through its AFS Service for display on the Properties
on the Initial Platforms in the Territory (regardless of where End
Users are located).
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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8
2.1.2
Implementation of AFS Services . Unless (and then only to
the extent) otherwise agreed to by Google in writing, if Yahoo!
implements AFS Services, Yahoo! will implement them in a manner
that: (a) conforms to Google’s brand treatment
guidelines for AFS Services in Exhibit F (provided that
(i) upon Google’s prior written consent, Yahoo! may, but
will not be required to, include Google Brand Features in
implementing the AFS Services on the Properties; (ii) [
*
]; and (iv) to the extent of
any conflict between the brand treatment guidelines and this
Agreement, this Agreement will control); and (b) otherwise
complies with the technical requirements for implementation
provided by Google from time to time, including those instructions
contained in the Documentation pertaining to the AFS Protocol.
Exhibit G contains representative screenshots depicting
the appearance of the AFS Service on a Yahoo! Property.
[*].
2.1.3
AFS Queries . Unless (and then only to the extent) otherwise
approved by Google in writing: (a) AFS Queries sent to Google
for processing under the AFS Service may be initiated only by
(i) End Users entering text into search boxes on the
Properties and AFS Client Applications as provided herein, or (ii)
[*]; and (b) AFS Queries that are generated on the Properties
and AFS Client Applications and sent by Yahoo! to Google for
processing under the AFS Service in accordance with Google’s
technical requirements, will be sent by Yahoo! to Google without
editing, truncating, appending terms to or otherwise modifying the
AFS Queries either individually or in the aggregate.
Notwithstanding anything to the contrary in the Agreement, Google
will have no obligation to process AFS Queries that are not sent in
compliance with the requirements of this Agreement.
(b) Client
IDs . Yahoo! must assign a separate Client ID to each category
of [*].
2.1.5
Operation of AFS Services . Yahoo! will ensure that each AFS
Query will: (a) be from a range of Valid IP Addresses approved
by Google for the AFS Services; (b) contain a Client ID for
the AFS Services approved by Google; (c) [*]; and (d) request
no fewer than [*] AFS Ads. Upon Google’s receipt of an AFS
Query as described above, Google will transmit an AFS Results Set,
if available, via Google’s network interface in accordance
with the AFS Protocol. Google will include in each AFS Results Set,
either (x) the number of AFS Ads requested by Yahoo! to the
extent available (which AFS Ads will be related to the AFS Query)
or (y) if no such AFS Ads are available, a response that
indicates that no AFS Ads are available.
2.1.6
Client Applications . Yahoo! may provide Google with a list
of AFS Client Applications within [*] days of the Effective Date.
This list may be updated from time to time by Yahoo! upon written
notice to Google. Each AFS Client Application will be allowed to
send AFS Queries to resolve to Results Pages on the Properties,
subject to the following requirements: (a) Yahoo! and each AFS
Client Application must comply with Google’s
Client
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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9
Application
Guidelines, the current form of which is attached as
Exhibit H (“ Application Guidelines
”), as updated by Google from time to time; (b) Yahoo!
is responsible for ensuring that each AFS Client Application
complies with the Application Guidelines; and (c) Yahoo! must
have the ability to enforce the requirements of the Application
Guidelines with respect to each AFS Client Application. Yahoo! will
promptly notify Google in writing when Yahoo! becomes aware of any
breach of a requirement of the Application Guidelines by Yahoo! or
a Partner.
2.2.1
Scope of AdSense for Content Services . During the Term and
subject to the terms and conditions of this Agreement, Google will
provide Yahoo! with AFC Ads and Link Units through its AFC Service
for the Properties on the Initial Platforms in the Territory
(regardless of where End Users are located). AFC Ads may not appear
on search results pages (other than search results pages on which
AFS Ads are not permitted to be served under this Agreement);
registration pages ( i.e. , pages whose primary purpose is
to enable users to provide or review registration information),
“thank you” pages, error pages, e-mail pages or chat
pages, or pages without a substantial purpose other than displaying
advertising. Notwithstanding the foregoing prohibition, the Parties
shall discuss in good faith (taking into account privacy concerns)
allowing Yahoo! to implement the AFC Service on Yahoo!’s [*]
within a reasonable period of time. AFC Ads also may not appear on
pages that contain the following types of content: pornographic,
obscene or excessively profane content or content intended to
advocate or advance computer hacking or cracking, gambling,
activity that violates applicable Laws of the geographic region in
which the applicable Property is located or primarily directed,
drug paraphernalia, hate, violence or racial or ethnic intolerance;
provided that Yahoo! will not be in breach of the foregoing
prohibition if such content is news-related or is user-generated
(in which event Yahoo! will use commercially reasonable efforts to
remove AFC Ads from such pages or remove such content promptly).
Google may update the preceding list of prohibited types
of
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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10
content on [*]
days prior written notice to Yahoo! from time to time during the
Term pursuant to Section 2.19 (Guidelines and
Updates).
2.2.2
Implementation of AFC Services . Unless (and then only to
the extent) otherwise agreed to by Google in writing, if Yahoo!
implements AFC Services, Yahoo! will implement them in a manner
that: (a) conforms to Google’s brand treatment
guidelines for AFC Services in Exhibit I (provided that
(i) upon Google’s prior written consent, Yahoo! may, but
will not be required to, include Google Brand Features in
implementing the AFC Services on the Properties; (ii) the [*];
and (iii) to the extent of any conflict between the brand
treatment guidelines and this Agreement, this Agreement will
control); and (b) otherwise complies with the technical
requirements provided by Google from time to time, including those
instructions contained in the Documentation pertaining to the AFC
Protocol. Exhibit J contains representative screenshots
depicting the appearance of the AFC Service on a Yahoo! Property.
[*].
2.2.3
Client-Side Implementation . Yahoo! will ensure that each
AFC Request will contain an AFC Client ID. Upon Google’s
receipt of an AFC Request, Google will transmit, via Google’s
network interface and in accordance with the AFC Protocol an AFC
Results Set containing (a) the number of AFC Ads requested by
Yahoo! to the extent available (which AFC Ads will be related to
the web page on which such AFC Ad is displayed or related to
relevant targeting criteria), or (b) if no AFC Ads are
available, a response that indicates that no such AFC Ads are
available. At Yahoo!’s request, the Parties will discuss in
good faith implementing a solution within a reasonable period of
time [*]. Notwithstanding anything to the contrary in the
Agreement, Google will have no obligation to process AFC Requests
that are not sent in compliance with the requirements of this
Agreement.
2.2.4
Link Units . If Yahoo! elects to implement Link Units,
Yahoo! understands and agrees that in no event will End User clicks
on Link Units, or the display of a Link Unit on a Property, in and
of itself, qualify as a click on an Ad, or an impression, as the
case may be, for purposes of determining Google’s payment or
other obligations under this Agreement (unless Google generates
Gross Revenues in connection therewith). For the avoidance of
doubt, Yahoo! is not obligated to implement Link Units on any
Property and may use its own solution so long as such solution is
compliant with Section 2.8 (Queries Generally).
2.4 Yahoo!
Partner Properties .
2.4.1
Yahoo! must provide Google with the complete list of Prospective
Yahoo! Partner Properties of Yahoo! Partners that meet the
definition of a Yahoo! Partner no later than 30 days after the
launch of either of the Services on the first Property under this
Agreement other than for testing purposes and such list may be
provided to Google in increments between the Effective Date and the
end of such time period. Google will conduct a review of each
Prospective Yahoo! Partner Property listed in Exhibit C
as soon as reasonable but in no event later than [*] days following
the date that each such Prospective Yahoo! Partner Property is
added to Exhibit C . All Prospective Yahoo! Partner
Properties that comply with the then-current [*] will be approved
and become Yahoo! Partner Properties. If Google in good faith
determines that a Prospective Yahoo! Partner Property subject to
review does not meet the then-current [*],
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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11
Google will
promptly notify Yahoo! of Google’s determination and the
Yahoo! Partner will have [ * ] days from Google’s notice to Yahoo! to
comply with the then-current [*]; Google shall, if commercially
reasonable, provide information to Yahoo! regarding such
non-compliance so that Yahoo! may assist the Yahoo! Partner to
comply with the [*] with respect to such web site. For avoidance of
doubt, the process described in this Section 2.4 shall be the
only method by which any web site may become a Yahoo! Partner
Property, unless otherwise agreed by the Parties in
writing.
2.4.2
After the Effective Date, Yahoo! may notify Google of its request
to add a new Yahoo! Partner Future Property to this Agreement.
Within [*] days of Yahoo!’s request, Google will notify
Yahoo! whether it has approved Yahoo!’s request to add the
Yahoo! Partner Future Property to this Agreement.
2.4.3
For a minimum of [*] months following the rejection by Google of
any Prospective Yahoo! Partner Property or Yahoo! Partner Future
Property pursuant to Section 2.4.1 or 2.4.2, [*]. If, during
the [*]-month period described in this Section, Google becomes
aware that [*].
2.4.4
If a web site listed in Exhibit C is, as of the
Effective Date, subject to an agreement between Yahoo! and a Yahoo!
Partner for the provision of Comparable Ads, but is not more than
[*]% owned by the Yahoo! Partner or an Affiliate of such Yahoo!
Partner, Yahoo! may display Advertising Results on such web site
if, prior to such display but in no event later than [*] days after
the inclusion of such web site in Exhibit C ,
[*].
2.5 Client IDs
and Channel IDs . Google will provide Yahoo! with the number of
Client IDs and Channel IDs as reasonably requested by [*]. The
Parties will [*] Yahoo!’s implementation of Client IDs and
Channel IDs, taking into account [*]. At a minimum, Google will
provide at least [*] Client ID for each [*] and [*] Client ID for
each [*], unless [*].
2.6 Yahoo! Ad
Delivery Platforms . Google acknowledges that Yahoo! may
utilize Yahoo!’s ad delivery platforms, including
Yahoo!’s Right Media Exchange or any successor thereto, to
transmit Queries and receive Results Sets so long as the use is in
compliance with the terms of the Agreement.
2.7 Launch of
Services . At least [*] days prior to the initial launch of the
Services, Yahoo! will provide Google with the projected launch date
for each Property that will initially access the Services together
with an aggregate estimated ramp up of Query volumes and the
expected region or regions from which the Queries will be sent. For
subsequent Properties, Yahoo! will provide Google with [*] days
prior written notice of its intent to launch the Services on each
Property together with an aggregate estimated potential ramp up of
Query volumes and the expected region or regions from which the
Queries will be sent. If Google reasonably believes that it will
have insufficient capacity and/or resources to meet Yahoo!’s
projected Query volumes and/or launch schedule, the Parties will
agree, acting reasonably, upon revised launch dates, which launch
dates will be as soon as commercially reasonable. Yahoo! will not
launch a Service on any Property until Google’s technical
personnel provide written approval of Yahoo!’s implementation
of the Service on that Property, which shall not be unreasonably
withheld or delayed.
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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12
2.8 Queries
Generally . Notwithstanding anything to the contrary contained
in the Agreement, Yahoo! may choose to send Queries to Google in
its sole discretion. Yahoo! is not obligated to send any Query from
any Property, nor is Yahoo! obligated to send any minimum number of
Queries. The Parties acknowledge and agree that Yahoo! may elect,
in connection with any AFC Request, to (a) provide Google with
[ * ] or (b) utilize [*]. For the avoidance of
doubt, Google may, and the foregoing will in no event limit
Google’s ability to, change or require changes to the [*]
described in (a) and (b) above so long as Google does not
[*].
2.9 Display of
Advertising Results . Yahoo! must display in each instance, the
entire Results Set requested by Yahoo! and delivered by Google that
corresponds to the Query on the applicable Property in the manner
contemplated by this Agreement, without editing, filtering (except
as expressly permitted in Section 2.11 (Filters and
Blocking)), reordering, adding content to, truncating or modifying
the content (but not the format, except in the case of
pre-formatted display Ads or iFrames) of the Advertising Results.
Google will provide all content in the Ad for display to End Users
that it [*]. Subject to the terms of the Agreement, Yahoo! may
implement the Services on the Properties in its sole discretion,
including with respect to the placement and location of Ads, the
number of Ads requested and the formatting of Ads ( e.g. ,
font size, headings and other formatting variables).
2.10 Labeling,
Branding and Attribution . Yahoo! must unambiguously mark each
Ad, or each cluster or grouping of Ads, as “Sponsor(ed)
Link(s),” “Sponsor(ed) Result(s),”
“Sponsor(ed) Site(s),” “Advertiser(s),”
“Advertiser Link(s),” “Advertisement(s),”
or similar designations in native languages other than English,
unless mutually agreed by Yahoo! and Google, which shall not be
unreasonably withheld or delayed. In any event, the AFS Ads must be
labeled in a manner as to sufficiently distinguish them from other
non-monetized search results.
2.11 Filters
and Blocking .
2.11.1
Filtering . Google will notify Yahoo! of [*]. Yahoo! may
implement the filtering capabilities on any Property upon written
notice to Google (which may be given by email) and Google will use
commercially reasonable efforts to implement the filters in
accordance with their specifications. Yahoo! may implement
filtering [*]. Yahoo! may change the level of filtering selected
upon notice to Google (which may be given by email) and Google will
use commercially reasonable efforts to adjust the filtering in
accordance with and as soon as practicable following Yahoo!’s
request. Notwithstanding anything to the contrary, if Yahoo! elects
to enable any filter(s), Yahoo! expressly acknowledges and agrees
that (a) it is Yahoo!’s responsibility to enable the
filter(s) in accordance with any instructions provided by Google,
and (b) Google does not represent, warrant or covenant that
all results will be limited to results elected by enabling the
filter(s). For example, but without limiting the foregoing, if
Yahoo! elects to enable AdSafe, Google does not represent, warrant
or covenant that all objectionable advertisements will be
prevented. [*].
2.11.2
Blocking of URLs and Keywords . Google will use commercially
reasonable efforts to exclude from Ads served under this Agreement
(by Client ID): (a) Ads that contain the display URLs in
Exhibit K and (b) Ads that contain keywords in
Exhibit L . Yahoo! may update Exhibit K and
Exhibit L , no more than once every [*] days, unless
Yahoo! notifies Google of [*] circumstances ([*]), in which case
Google will [*] update Exhibit K and
Exhibit L .
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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13
Google will
implement the update within [ * ] Business Days of Google’s receipt of
Yahoo!’s request. The number of URLs in Exhibit K
and number of keywords in Exhibit L will be subject to
Google’s technical and/or architectural limitations as
applied to [*]. Notwithstanding anything to the contrary, Yahoo!
acknowledges and agrees that Google does not represent, warrant or
covenant that no Ads will contain any of the URLs in
Exhibit K or the keywords in Exhibit L .
[*].
2.11.3
Remedies; Removal and [*]. Without limiting Yahoo!’s
other rights and remedies, [*]; (b) Yahoo! receives one or
more regulatory inquiries with respect to an Ad or otherwise
reasonably determines that an Ad could expose Yahoo! or a Yahoo!
Partner to a risk of liability or subject to injunctive relief; or
(c) an Ad violates Yahoo!’s advertising policies
attached hereto as Exhibit M , as such policies may be
updated from time to time as applied generally to Yahoo!’s
partners; [*]. In the case of (c) above, if Yahoo! does [*] an
Ad based on an updated policy, Yahoo! will use commercially
reasonable efforts to notify Google of such updated policy and the
Parties will update Exhibit M to reflect such updates.
[*].
2.11.4
Notice of Violations . If Yahoo! receives notice which
alleges that the Advertising Results delivered hereunder,
(a) violate any applicable Laws, and/or (b) infringe the
copyrights, trademarks, service marks, trade dress or any other
proprietary right of any third-party, Yahoo! will notify Google of
such allegation and Google will handle the notification in
accordance with Google’s then current policies and/or
procedures.
2.15 Quality
Adjustments . If Google employs quality-based price reductions
or “smart pricing” (“ Quality Adjustments
”) with respect to the Properties it will (a) use
commercially reasonable efforts to cooperate with Yahoo! as Yahoo!
takes action to address the underlying reasons for such Quality
Adjustments and (b) [*].
2.17 New
Features and Functionality .
2.17.1
New Features . Any new Supported Features relating to
monetization or user experience, will be [*].
2.17.2
Beta Features . Certain Services may include Beta Features.
Within [*] days of the Effective Date, Google will use commercially
reasonable efforts to [*]. As of the Effective Date, [*]
“Google AFS XML Protocol Reference Revised: May 7,
2008”, the “AFC
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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14
JavaScript
Protocol Reference dated February 29, 2008”, the
“AdSense for Content HTML Protocol Reference dated
February 1, 2008”, “AdSense Addendum —
Blocking Competitors’ Ads dated April 11, 2008”,
the “AdSense for Search Protocol Addendum: Overriding Default
Targeting with Geography dated April 11, 2008”, the
“AdSense for Search Protocol Reference dated April 11,
2008”, the “AdSense for Search: Adsafe Overview dated
revised April 10, 2006” or the “WebSearch Ad
Promotion Addendum dated April 11, 2008” [*]. Yahoo!
understands and agrees that (a) Beta Features are provided
“as is” and will not subject Yahoo! to any further
obligations and (b) any use of Beta Features will be
undertaken solely at Yahoo!’s own risk. Except as provided in
[ *
], Google reserves the right, in
its sole discretion, to include or cease providing Beta Features as
part of any Services at any time. [*].
2.18
Non-Exclusive Relationship . This Agreement does not prevent
Yahoo! from (a) implementing on the Properties or any portion
thereof (including on Results Pages) any other advertising,
promotion or marketing service or monetization method, including
any that are the same as or substantially similar in nature to the
Services or (b) displaying Comparable Ads. The foregoing
sentence does not relieve Yahoo! from complying with the
obligations of this Agreement with respect to the manner in which
the Ads are displayed.
2.19 Guidelines
and Updates . Except to the extent necessary to address the
requirements of this Agreement, the applicable Google brand
treatment guidelines, policies, technical requirements and
Documentation will be [*]. To the extent Yahoo! is not in
compliance with Google’s brand treatment guidelines,
policies, technical requirements or Documentation, and without
limiting Google’s other rights and remedies under this
Agreement, Google will inform Yahoo! after Google becomes aware of
the non-compliance [*]. Google may update its brand treatment
guidelines, policies, technical requirements and Documentation
[*].
2.20 Test
Queries . Google may send a reasonable number of uncompensated
(with respect to both Yahoo! and Google) test queries to the
Properties at any time as needed to verify Yahoo!’s
compliance with the requirements of this Agreement. For avoidance
of doubt, (a) Google and Yahoo! will work together to ensure
that the test queries will not have a material impact on
Yahoo!’s infrastructure and (b) the test queries will
not be included in reporting sent to Yahoo!. Yahoo! will use
commercially reasonable efforts to provide Google in a reasonable
amount of time the means to ensure that AFS test queries generate
AFS Queries, such that, for AFS Queries, failure of AFS test
queries will be substantially indicative of failures experienced by
End Users.
2.21 Additional
Yahoo! Obligations .
2.21.1
Prohibited Actions . Unless otherwise approved by Google in
writing and provided that the standard of care Yahoo! uses to
monitor the Services is the same standard of care Yahoo! uses to
monitor the Yahoo! Properties, Yahoo! shall not, and Yahoo! shall
not authorize, knowingly allow or knowingly permit any third-party
to:
(a)
except as expressly permitted in Section 2.11 (Filtering and
Blocking) and [*], edit, modify, truncate, filter or change the
order of the information contained in any Advertising Results
(either individually or collectively), including, without
limitation, by way of interspersing non-Google advertising within
any Results
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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15
Set on a
Results Page ([ * ], with no non-Google advertising interspersed
among the Ads [*]);
(b)
frame any Destination Page;
(c)
redirect an End User away from the Destination Page, provide a
version of the Destination Page different from the page an End User
would access by going directly to the Destination Page, intersperse
any content between an Advertising Result and the corresponding
Destination Page or implement any click tracking or other
monitoring of Advertising Results, except as otherwise explicitly
permitted in Section 2.21.4 (Permitted Click
Tracking);
(d)
display any Advertising Results in pop-up, pop-under, exit windows,
expanding buttons, or animation [*], except as mutually
agreed;
(e)
minimize, remove or otherwise inhibit the full and complete display
of any Results Page, including any Advertising Results (other than
as a result of normal web page rendering, [*], or End User
interactions with the Results Page (which may include End Users
moving, hiding and unhiding the Ads using animation));
[*];
(f)
directly or indirectly access, launch or activate the Services
through or from, or otherwise incorporate the Services in, any
software application, web site or other means other than the
Properties or AFS Client Applications, and then only to the extent
expressly permitted herein;
(g)
except to the extent expressly permitted herein, transfer, sell,
lease, syndicate, sub-syndicate, lend, or use for co-branding,
timesharing, service bureau or other unauthorized purposes any
Services or access thereto (including, but not limited to
Advertising Results, or any part, copy or derivative
thereof);
(h)
enter into any arrangement or agreement under which any third-party
pays Yahoo! fees, Yahoo! pays any third-party fees, or either
shares in any revenue payments or royalties for any Advertising
Results [*], (ii) to the extent expressly permitted in
Section 2.4 (Yahoo! Partner Properties), [*];
(i)
directly or indirectly generate Queries, or impressions of or
clicks on Advertising Results, through any automated, deceptive,
fraudulent or other invalid means (including, but not limited to,
click spam, robots, macro programs, and Internet
agents);
(j)
encourage or require End Users or any other persons, either with or
without their knowledge, to click on Advertising Results through
offering incentives or any other methods that are manipulative,
deceptive, malicious or fraudulent (each of the foregoing in
subsections (i) and (j), a “ Fraudulent Act
”);
(k)
implement Ads on Parked Domains or access the AFS Service or AFC
Service on or from the Parked Domains;
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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(l)
remove, deface, obscure, or alter Google’s copyright notice,
trademarks or other proprietary rights notices affixed to or
provided as a part of any Services, the AFS Protocol, the AFC
Protocol none of which will be displayed to End Users as part of
the Services or in any Ad Results, other than Ad Results for
Google’s own products and services that are not otherwise
blocked or filtered as requested by Yahoo!, or any other Google
technology (including software) materials and Documentation,
provided that if Google transmits any such trademark or proprietary
rights notice with the Ad Result when Yahoo! has not agreed to
include such trademark or proprietary rights notice, then Yahoo!
may remove such trademark or proprietary rights notice unless the
trademark is directly related to the content in the Ad Result;
and
(m)
in any non-transitory manner, store or cache Advertising Results or
any part, copy or derivative thereof; [ * ].
2.21.2
Content Restrictions . No Property or AFS Client Application
shall be comprised substantially of (a) pornographic,
hate-related or violent content, or (b) other content that
violates or encourages conduct that would violate (i) any
applicable criminal Laws, (ii) any other applicable Laws, or
(iii) any third-party rights in the geographic region in which
such Property is located or primarily directed.
2.21.3
Unauthorized Use . Yahoo! shall use commercially reasonable
efforts to ensure that there is no use of or access to any Services
through Properties that is not in compliance with the terms of the
Agreement or not otherwise approved by Google, and Yahoo! shall
monitor and disable any such access or use by unauthorized parties
(including, but not limited to, spammers or any third-party web
sites) using the same standard of care Yahoo! uses to monitor the
Yahoo! Properties.
2.21.4
Permitted Click Tracking . Yahoo! acknowledges and agrees
that it is fully responsible for the implementation and operation
of any click tracking or other monitoring of clicks that it may
introduce in accordance with this Section 2.21.4 and that
Google is not responsible for any breaches of any agreement or any
problems with the implementation of any Services on any Property
which may arise from the introduction by Yahoo! of such click
tracking or other monitoring. Yahoo! may implement click tracking
or other monitoring of End User clicks on Advertising Results
provided that:
(a)
if Yahoo! wishes to implement or modify click tracking or other
click monitoring that Yahoo! reasonably expects could impact the
implementation or operation of the Services, Yahoo! will give
Google at least [*] days prior written notice of the click tracking
or other click monitoring and will work in good faith with Google
to ensure there is no impact on the implementation or operation of
the Services; and
(b)
if Google notifies Yahoo! of any perceived problems arising from
the implementation of click tracking or other click monitoring,
including but not limited to, increased or unusual levels of
Invalid Clicks and Queries or non-qualifying Advertising Results
(as described in Section 4.5.1 (Non-Qualifying Ads)), Yahoo!
and Google will work together in good faith to try to resolve such
problems as quickly as reasonably possible. If such problems are
not resolved within a reasonable period of
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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17
time, Google
may suspend all or part of the Services, as an interim solution
solely to the extent necessary to avoid such problems, until the
problems are resolved to Google’s reasonable
satisfaction.
2.21.5
Site Modifications . Google acknowledges that Yahoo! may
update the design, features, functionality, operation and content
of the Yahoo! Properties (and the Yahoo! Partners may update the
design, features, functionality, operation and content of Yahoo!
Partner Properties); including without limitation, any Results
Page; provided that Yahoo! agrees that no changes may be made to
Ads or the Properties that are not in accordance with this
Agreement.
2.21.6
Notice of System Changes . Without limiting Yahoo!’s
rights to request or not request Google Advertising Results in
accordance with this Agreement, Yahoo! will use commercially
reasonable efforts to provide Google with at least [
*
] days advance written notice of any
change in the code or serving technology used to display Google
Advertising Results ( e.g ., a change in the advertising
serving technology used) that could reasonably be expected to have
a material, adverse affect on the delivery or display of
Advertising Results that would make such delivery or display
inconsistent with the Agreement. Senior Technical Representatives
from Yahoo! and Google will meet regularly to discuss in good faith
technical issues regarding implementation and operation of the
Services on Yahoo! Properties and Yahoo! Partner Properties and
related issues, including but not limited to, issues affecting
Google’s ability to accurately monitor Service Levels with
respect to the Service implementations on the Yahoo!
Properties.
2.22 Yahoo!
Partner Properties . Yahoo! shall have the right to distribute
AFS Ads and AFC Ads to Yahoo! Partner Properties solely in
compliance with the terms and conditions contained in
Exhibit B .
2.23 Yahoo!
Properties . Yahoo! must control the Yahoo! Properties where
“control” for purposes of this Section 2.23 means
that Yahoo! [*]. If Yahoo! no longer controls a Yahoo! Property,
Yahoo! shall provide prompt written notice to Google so that Google
may cease providing Services to the former Yahoo! Property. Subject
to [*].
3. OTHER
BUSINESS OPPORTUNITIES
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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3.4 IM
Interoperability . The Parties agree to the additional business
terms set forth in this Section 3.4. Following the Effective
Date, the Parties may determine to enter into further negotiations
to supplement or amend the terms of this Section 3.4 to
include additional related terms appropriate to the nature of the
commercial relationship described in this Section 3.4, but the
absence of such additional terms or the failure of the Parties to
agree on such additional terms will not affect the binding nature
or enforceability of this Section 3.4.
3.4.1
IM Interoperability . The Parties agree to enable
server-to-server interoperability of their respective instant
messaging (“ IM ”) networks [*] in accordance
with the following provisions:
(b)
Federated Features . The Parties will mutually support
certain product features that are currently available in both IM
networks, which at a minimum will include the following [*] the
“ Core Features ” and [*] the “
Additional Features ”); provided that [*]:
(2)
Add users on the other network as “friends” or
“contacts.” “Friends” or
“contacts” are end users that show up on the roster of
contacts. Users should be able to include, at their option, a
message in the add user flow.
(3)
See presence information of friends that have been previously
added. Presence information can include online present, online
idle, offline, etc.).
(5)
Send and receive text instant messages from friends on the other
network if that friend is online (either present or
idle).
(8)
Display network-native emoticons for key combinations that exist on
that network (each Party will rationalize the list of codes and
figure out what to do in fall back/unrecognized
scenario).
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certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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(c)
Launch Timing . The Parties agree that the first date of
joint public availability of IM Interoperability (either in beta or
general availability) for (i) the Core Features will be [*],
or such earlier date as agreed to in writing by the Parties (the
“ IM Core Features Launch Date ”), and
(ii) the Additional Features will be [*], or such earlier date
as agreed to in writing by the Parties.
(d)
Launch Scope . The IM applications that will be offered by
each Party with IM Interoperability on the IM Core Features Launch
Date will include [*] implementations of the application versions
of Yahoo! Messenger for Yahoo! [*] and [*] for Google. Neither
Party may disable IM Interoperability [*] during the Term, unless
otherwise permitted herein or as agreed to by the
Parties.
(f)
Other Opportunities . The Parties will explore in good faith
the possibility of supporting the following product features:
(i) each Party enabling the other Party’s users to [*]
and (ii) [*].
(g)
Territory . Each Party may offer IM Interoperability in
their international versions of IM Interoperability applications,
unless the other Party reasonably requests that a particular
international version not be offered with IM Interoperability by
such Party [*].
(h)
Co-Branding . Each Party may include the other Party’s
brand features in its IM Interoperability applications, subject to
the other Party’s prior written approval.
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[*]
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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(l)
No Other Licenses . No license or other right is granted
with respect to IM Interoperability, by either Party to the other,
by implication, estoppel or otherwise, under any Intellectual
Property Rights now or hereafter owned or controlled by such
Party.
(m)
Security . The Parties will implement a reasonable security
plan to limit or suspend IM Interoperability upon a security
vulnerability, [*].
(n)
Legal Compliance . During the Term, each Party will be
responsible for compliance with any applicable regulations and
Laws[*] with respect to its IM Interoperability applications and
servers. If either Party determines in good faith that it is
necessary to comply with such applicable regulations and Laws with
respect to IM Interoperability, the Parties shall cooperate in
making necessary technical changes and may disable IM
Interoperability for particular applications until compliance is
met to the mutual satisfaction of the Parties.
(o)
Support . Each Party will provide any hardware, servers,
monitoring resources, bandwidth, and operations support and
personnel that are reasonably necessary to maintain the IM
Interoperability at an operating level and quality that is
substantially equivalent to the level and quality of its own IM
network.
(p)
Non-Disparagement . In communicating with users about IM
Interoperability, neither Party will disparage the other Party or
the IM Network of the other Party.
(t)
Costs . [*] each Party will bear its own costs in enabling
interoperability and performing its obligations related
thereto.
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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4.1.1
Yahoo! Properties . Subject to [ * ], for each calendar month during the Term,
Google will pay Yahoo! the percentage of Gross Revenues from AFS
Services on Yahoo! Properties on the Initial Platforms in the
Territory corresponding to the total Gross Revenues from the Yahoo!
Properties in such month from the AFS Service as indicated in Table
1 below. For purposes of calculating such total Gross Revenues, all
amounts will be converted to United States Dollars, in accordance
with Section 4.5.3 (Currency Conversion) below.
[*].
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Total Monthly Gross
Revenues
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Yahoo! Percentage of Total
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(AFS) from Yahoo!
Properties
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Monthly Gross Revenues
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$[*] to $[*]
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4.1.2
Yahoo! Partner Properties . For each calendar month during
the Term, Google will pay Yahoo! a percentage of Gross Revenues
from AFS Services on the Initial Platforms on the Yahoo! Partner
Properties in the Territory equal to [*]. For purposes of this
Agreement, “ Yahoo! Partner Properties Percentage
” means [*].
4.1.3
Retained Revenues for AFS Services . [*].
4.2.1
Yahoo! Properties . Subject to [*], for each calendar month
during the Term, Google will pay Yahoo! [*]% of Gross Revenues from
AFC Services on Yahoo! Properties on the Initial Platforms in the
Territories.
4.2.2
Yahoo! Partner Properties . For each calendar month during
the Term, Google will pay Yahoo! [*]% of Gross Revenues from AFC
Services on Yahoo! Partner Properties on the Initial Platforms in
the Territories.
4.2.3
Retained Revenues for AFC Services . [*].
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Indicates that
certain information in this exhibit has been omitted and filed
separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions
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4.5.1
Non-Qualifying Ads . Notwithstanding anything to the
contrary contained in the Agreement, Google shall not be liable for
payment to the extent it has not recognized revenue from
advertisers in connection with (a) invalid queries, or invalid
impressions of or clicks on Ads, generated by any person, bot,
automated program or similar device, including, without limitation,
through any Fraudulent Act, in each case as reasonably determined
by Google (“ Invalid Clicks and Queries ”); or
(b) impressions of Ads or clicks on Ads delivered through an
implementation which is not approved by Google pursuant to the
Agreement or subsequently fails to meet Google’s
implementation requirements and specifications as set forth in the
Documentation. [*]. The number of Queries, and impressions of and
clicks on Ads, as tracked by Google, shall be the number used in
calculating payments hereunder. [*].
(a)
Method of Payment . Google will make all payments to Yahoo!
Inc. in U.S. Dollars, for Gross Revenues from Properties in the
United States and Canada. Google will make all payments within
30 days following the calendar month in which the Ads were
displayed. Google will make payment by wire transfer in accordance
with the instructions specified in Exhibit O
.
(b)
Withholding and Offset Right . Google reserves the right to
withhold and offset against its payment obligations hereunder,
or
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