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RESTATED CO-MARKETING AGREEMENT

Advertising or Marketing Agreement

RESTATED CO-MARKETING AGREEMENT | Document Parties: Cambridge Heart, Inc | St Jude Medical, Inc You are currently viewing:
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Cambridge Heart, Inc | St Jude Medical, Inc

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Title: RESTATED CO-MARKETING AGREEMENT
Governing Law: New York     Date: 8/11/2008
Industry: Medical Equipment and Supplies     Law Firm: Nutter McClennen     Sector: Healthcare

RESTATED CO-MARKETING AGREEMENT, Parties: cambridge heart  inc , st jude medical  inc
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EXHIBIT 10.4

RESTATED CO-MARKETING AGREEMENT

This Restated Co-Marketing Agreement (the “ Agreement ”) is entered into on July 8, 2008 and effective as of May 5, 2008 (the “ Effective Date ”), between Cambridge Heart, Inc. (“ Cambridge ”), a Delaware corporation, and St. Jude Medical, Inc. (“ SJM ”), a Minnesota corporation.

RECITALS

A. The parties previously entered into a certain Co-Marketing Agreement on March 21, 2007 (as amended from time to time, the “ Original Agreement ”).

B. Cambridge has the right to terminate the Original Agreement in the event that certain minimum sales targets set forth in the Original Agreement are not achieved; and the sales targets for the period from the effective date in the Original Agreement through April 30, 2008 were not achieved. Cambridge has recently introduced an alternative financing model for the HearTwave System under which customers may obtain the HearTwave System for no initial, upfront charge but rather pay for the unit entirely through quarterly installments which begin after deliver of the unit. As a result of the foregoing, the parties have determined that the exclusive co-marketing arrangement, agent fee compensation structure and other provisions described in and mandated by the Original Agreement should be replaced by the present Agreement to be entered into by the parties.

C. SJM desires to continue to collaborate with Cambridge in promoting and marketing MTWA technology, including the HearTwave System, as a tool to increase market awareness of sudden cardiac death and the role of risk stratification in improving the delivery of appropriate therapy; and Cambridge desires to continue to leverage SJM’s marketing capabilities in an effort to increase placement of HearTwave Systems in the marketplace. Accordingly, the parties desire to restate the Original Agreement on the terms and conditions set forth herein.

D. The parties previously entered into that certain Securities Purchase Agreement on March 21, 2007 (the “ Purchase Agreement ”), and the parties desire to amend the Purchase Agreement as set forth herein.

E. Section 15(d) of the Original Agreement and Section 5.5 of the Purchase Agreement (which the parties also entered into on March 21, 2007) permit the parties to amend or modify the Original Agreement and the Purchase Agreement, as the case may be, in a writing signed by authorized representatives of SJM and Cambridge.

Accordingly, for good and valuable consideration the receipt and sufficiency of which is hereby acknowledged by each of Cambridge and SJM, each of Cambridge and SJM, intending to be legally bound, agree that all rights and obligations under the Original Agreement are hereby terminated and the Original Agreement is hereby restated in its entirety as follows:

1. Definitions As used in this Agreement:

A. “ Act ” means the United States Food, Drug and Cosmetic Act and the regulations promulgated thereunder, as amended from time to time.


B. “ Business Day ” means any day other than a Saturday, Sunday, or other day on which most or all commercial banks are closed in New York, New York.

C. “ Cardiology Practices ” means any physician practices that include one or more practicing cardiologists specializing in the diagnosis and/or treatment of cardiac conditions, including, without limitation, electrophysiology, cardiac rhythm management, cardiovascular and cardiac surgery (but excluding any general practitioners and internal medicine physicians who are not part of a Cardiology Practice).

D. “ HearTwave System ” means the non-implantable diagnostic systems for the surface recording of ECG for measurement of Microvolt T-Wave Alternans, which Cambridge markets under the tradenames HearTwave I and HearTwave II, any improvements and upgrades thereto, and any later generations of such products and all product accessories required for the use thereof.

E. “ Intellectual Property ” means any U.S. or foreign patents and patent applications (including any substitutions, extensions, reissues, renewals, divisionals, or continuations); trademarks, service marks and registrations thereof and applications therefore; copyrights and copyright registrations and applications; mask works and registrations thereof; all discoveries, innovations, ideas, inventions, technology, techniques, methods, know-how, trade secrets, processes, formulas, specifications, drawings and designs, computer programs or software, including all amendments, modifications, and improvements to any of the foregoing, and any other proprietary information.

F. “ Products ” means all non-implantable diagnostic systems for the surface recording of ECG for measurement of Microvolt T-Wave Alternans (including, without limitation, the following components: (i) the HearTwave System, (ii) Disposables, and (iii) other components associated with the Products, including warranties and service contracts) developed, manufactured or made commercially available by Cambridge.

G. “ SJM Direct Competitor ” means Abbott Laboratories, Biotronik, Boston Scientific, Edwards Lifesciences, Johnson & Johnson, Medtronic and Sorin, or any entities that are affiliates of any of the foregoing and any entities or persons, including, without limitation, direct sales representatives, or independent sales representatives, acting as an agents for, or independent contractors on behalf of, the foregoing.

H. “ Target Accounts ” mean all physician practices, including without limitation, any general practitioners and any internal medicine physicians (whether or not such general practitioners or internal medicine physicians offer testing, diagnosis or treatment with respect to cardiac conditions) and all Cardiology Practices.

I. “ Territory ” means the continent of North America, including the 50 states of the United States of America and the District of Columbia, Canada and Mexico.


2. Non-Exclusive Co-Marketing Arrangement

Appointment . Subject to the terms and conditions of this Agreement, effective as of the Effective Date, Cambridge hereby appoints SJM, and SJM accepts such appointment, as a non-exclusive marketing representative for the Products in the Territory; provided, however, that SJM shall act solely as a referral source and marketing partner to Cambridge and SJM shall have no responsibility to provide sales service or support, and will not be entitled to agent or other marketing representative fees for any Product sales. For the avoidance of doubt, the parties agree that Cambridge retains full sales responsibility for the Products and may approach and deal directly with any account. Cambridge also retains full responsibility for installation, training and service with respect to the Products.

B. Co-Marketing . SJM and Cambridge agree to develop and implement co-marketing programs with respect to the marketing of the Products. The allocation of costs may be shared between the parties with respect to such marketing programs that may involve co-branding marketing materials, co-sponsorship of educational events and joint presence at industry conventions and trade shows (the “ Co-Marketing Program ”). It is understood that any program development or shared costs are at the sole discretion of SJM and Cambridge Heart, respectively, and costs incurred by either SJM or Cambridge Heart must be agreed to by authorized personnel of the party incurring the cost.

C. Notification of Leads and Placements . Cambridge agrees to notify SJM, on a weekly basis, of the names and locations of Target Accounts where HearTwave Systems have been placed following the Effective Date. SJM agrees to notify Cambridge, on a weekly basis, of the names and locations of leads identified by the SJM sales force for the placement or sale of HearTwave Systems.

D. Independent Contractors . SJM and Cambridge are independent contractors and are engaged in the operation of their own businesses. Except as expressly set forth herein, neither party is to be considered the agent of the other party for any purpose whatsoever, and neither party has any authority to enter into any contracts or assume any obligations for the other party or make any warranties or representations on behalf of the other party unless agreed to in writing by the other party.

E. Non-Implantable Similar Products . During the Term (the “ Restricted Period ”), SJM shall not distribute, sell, market or promote, directly or indirectly, any non-implantable diagnostic systems (systems that do not have any implanted components, it being understood that this Section 2(E) shall not apply to any systems consisting of a pacemaker, defibrillator or other implanted pulse generator communicating with an external programmer) for the surface recording of ECG for the measurement of Microvolt T-Wave Alternans (“ Covered Product ”), provided, however, that the Restricted Period shall be extended following the expiration or termination of the Term of this Agreement for a period equal to the Term of this Agreement with respect to any Covered Product that is solely developed by SJM or any of its affiliates (as opposed to a third party Covered Product).

F. Third Party Implantable Diagnostic Systems . Prior to developing or commercializing with a third party any implantable diagnostic systems for the recording of intracardiac electrograms for the measurement of Microvolt T-Wave Alternans or entering into any agreement, arrangement or understanding, oral or written, with any third party concerning


such development or commercialization (in either case, an “ IDS Development Effort ”), SJM must first give advance written notice to Cambridge indicating the general subject matter of such proposed IDS Development Effort. If Cambridge delivers a written request to SJM within 10 Business Days after receipt of written notice from SJM, SJM shall not commence any IDS Development Effort for 30 days from the receipt of Cambridge’s written request, and SJM shall negotiate, exclusively, in good faith with Cambridge with respect to the terms and conditions of an IDS Development Effort involving Cambridge or the Intellectual Property of Cambridge. If Cambridge and SJM do not enter into a letter of intent with respect to the IDS Development Effort within the 30-day period, SJM may commence the IDS Development Effort either alone or in collaboration with a third party.

G. Cambridge Restrictions . During the Term (as defined below), Cambridge agrees that it will not be a party to or enter into any agreement, arrangement or understanding, oral or written, with any SJM Direct Competitor with respect to the co-branding of the Products or co-sponsorship of events related to the Products in the Territory.

3. Marketing Materials

A. Marketing Materials . To the extent that SJM prepares any sales or marketing materials with respect to the Products, Cambridge shall have a reasonable opportunity to review, and provide SJM with input concerning, such sales and marketing materials, and, except with respect to sales and marketing materials that are consistent with materials previously used or approved by the parties which remain accurate and meet regulatory requirements, the final form and content of any such sales and marketing materials shall be approved in advance by Cambridge, which approval shall not be unreasonably withheld.

B. Study Links. SJM may, in its sole discretion, promote and link any clinical or post-market studies that are sponsored by SJM to the Products; provided that prior to linking the Products to such clinical or post-market studies, SJM shall provide Cambridge


 
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