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PFIZER EQUINE PRODUCTS MARKETING AGREEMENT

Advertising or Marketing Agreement

PFIZER EQUINE PRODUCTS MARKETING AGREEMENT | Document Parties: MWI Veterinary Supply Co | Pfizer Inc | MWl Veterinary Supply Co You are currently viewing:
This Advertising or Marketing Agreement involves

MWI Veterinary Supply Co | Pfizer Inc | MWl Veterinary Supply Co

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Title: PFIZER EQUINE PRODUCTS MARKETING AGREEMENT
Date: 8/1/2007
Industry: Medical Equipment and Supplies     Sector: Healthcare

PFIZER EQUINE PRODUCTS MARKETING AGREEMENT, Parties: mwi veterinary supply co , pfizer inc , mwl veterinary supply co
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Exhibit 10.3

[*] = Portions of this exhibit have been omitted pursuant to a confidential treatment request. An unredacted version of this exhibit has been filed with the Commission.

PFIZER EQUINE PRODUCTS

MARKETING AGREEMENT

This Agreement dated and effective as of January 1, 2007 is made by and between Pfizer Inc , 235 East 42nd Street, New York, New York 10017 (hereinafter, “PFIZER”) and MWI Veterinary Supply Co. , 651 South Stratford Drive, Suite 100, Meridian, ID 83642 (hereinafter, “MWI”).

1.                     PFIZER hereby appoints MWI, and MWI hereby accepts appointment, as a contract distributor for PFIZER Products set forth on Exhibit A (the “Products”), to purchase from PFIZER and to resell for MWI’s own account as a distributor, subject to the following terms and conditions.

2.                     MWI recognizes and agrees to the following:

(a)            PFIZER has elected to work with a select group of distributors that are committed to maximizing the sale of the Products and to working closely with PFIZER to identify market opportunities for both companies. The intent of this Agreement is to attain that goal;

(b)                                  PFIZER intends to utilize this group of distributors to sell the Products to customers below them in the distribution chain and that PFIZER has, and may in the future, run promotions and other activities that would be seriously prejudiced if MWI resells the Products to other PFIZER contract distributors, non-employee agents or through brokers.

3.                                                 Accordingly, MWI shall:

(a)                                   use its reasonable best efforts to sell the Products by focusing its primary effort at reselling to horse owners, veterinarians and OTC retailers;

(b)                                  maintain a full-time outside and inside sales force that will personally and actively solicit sales of the Products and to pay such sales representatives reasonable commission as MWI deems appropriate in its sole discretion;

(c)                                   store and handle its inventory of Products under conditions that will ensure that such Products retain their potency, purity, quality, and identity;

(d)                                  MWI will provide PDA/EDI with sales out data on each PFIZER sku MWI sells. MWI will provide to Covansys its Health Industry Number, Customer Health Industry Number, Pfizer product number, transaction date, ship to zip code, number of units and price with respect to each sale of product, and unit inventories on each Pfizer sku that MWI sells. This information should be sent to Covansys. Sales out data shall be provided to Covansys within [*] of the date of each invoice.  MWI will use its best efforts to insure sales out data integrity and timeliness;

(e)                                   not sell the Products to other PFIZER contract distributors provided such distributors are identified by PFIZER, nor shall MWI sell the Products through brokers or non-employee agents;




(f)                                     set its resale prices for the Products independently and at its sole discretion;

(g)            cooperate fully with PFIZER by actively participating in such strategy sessions as PFIZER reasonably may require, for the purpose of developing programs to increase use of the Products; and to cooperate fully with PFIZER in implementing all promotions and sales campaigns for the Products;

(h)                                  allow PFlZER’s representatives to attend and actively participate in meetings of MWI’s sales representatives;

(i)                                      MWI agrees that credit limits established by PFIZER shall be subject to change by PFIZER in its sole discretion and that no shipments will be made to MWI in excess of the established credit limits;

(j)                                      take no action, whether or not identified above, that would harm the goodwill or name of PFIZER, or damage the interests of PFIZER or the Products. For purposes of this Agreement “Goodwill” shall mean the marketplace advantage of customer patronage and loyalty developed with continuous business under the same name over a period of time.

(k)                                    MWI shall immediately notify PFIZER in the event MWI obtains information indicating that any of the Products may have to be recalled either by virtue of applicable law or regulation or good business judgment. PFIZER shall control all efforts necessary to conduct any such recall. MWI shall cooperate with PFIZER and MWI agrees to maintain adequate records to conduct such recall, including the name, address and Product purchases of all purchasers of PFIZER Products.

(l)                                         MWI may make use of the custom marketing program funding provided for in Exhibit E hereto.

(m)                                Make payment to PFIZER [*] .

(n)                                  Provide to PFIZER by the close of business on the last business day of each PFIZER Accounting Period (as set forth in Exhibit F hereto) an inventory report covering all inventory purchased from PFIZER and setting forth in dollars at MWI’s acquisition cost from PFIZER the amount of inventory by species.   MWI agrees that PFIZER shall have the right to audit inventory in the possession of MWI to confirm compliance with this paragraph 3 (n) and to confirm the accuracy of the data contained in the report.

4.                                          PFIZER shall:

(a)                                   sell the Products to MWI at the prices in effect in the then current published PFIZER Animal Health Products Distributor Price List (hereinafter, “Price List”). PFIZER also shall permit MWI to participate in the distributor incentive programs offered by PFIZER, in accordance with the terms of such programs. PFIZER shall have the unrestricted right to revise the prices, terms and conditions of the Price List, and to add or delete Products or package sizes, without advance notice to MWI, and the revisions shall be effective on all orders submitted after the effective date of the price revisions. In all cases of orders received for other than immediate shipment, the price for the Products shall be that in effect at the time of shipment. PFIZER agrees to give MWI [*] advance notice of price increases;

2




(b)                                 compensate MWI in accordance with Exhibits B, D and E hereto. In the event that one Agreement holder acquires or combines with another Agreement holder, the purchase objectives will be adjusted accordingly for the purpose of determining incentives earned.;

(c)                                  allow MWI credit on prepaid returns in acc





 
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