Media and Marketing Services
Agreement
This MEDIA AND MARKETING SERVICES AGREEMENT
(this “ Agreement” ) is dated as of March ___,
2009, to be effective as of March 1, 2009 (the “ Effective
Date ”) by and between CyberDefender Corporation, a
California corporation (“ CyberDefender ”), and
GR Match, LLC, a Delaware limited liability company (“
GRM ”). GRM and CyberDefender may each be
referred to herein as a “Party” and, collectively, as
the “Parties.”
WHEREAS, CyberDefender currently advertises, markets and
sells via the Internet a line of antivirus and Internet security
products which includes, but is not limited to, those products
commonly referred to as CyberDefender Early Detection Center,
CyberDefender Registry Cleaner, CyberDefenderULTIMATE 2008,
CyberDefenderCOMPLETE 2008, CyberDefender Identity Protection
Services, MyIdentityDefender Toolbar, and CyberDefenderFREE
(collectively, the “ CyberDefender Products
”);
WHEREAS, GRM has expertise in advising companies in
direct response media campaigns, including radio and television
direct response commercials, to promote various products and
services, and in the purchasing of media time in connection with
the foregoing; and š
WHEREAS, CyberDefender desires to receive from GRM, and
GRM desires to provide to CyberDefender, certain media purchasing,
production, advertising and marketing services in connection with
the advertising, marketing, sale and distribution of the
CyberDefender Products on the terms and conditions set forth
herein.
NOW THEREFORE, in consideration of the foregoing premises and
the respective agreements, covenants, representations, warranties
and conditions herein contained, and other good and valuable
consideration, the receipt and sufficiency of which are hereby
acknowledged, the Parties hereby agree as follows:
1.
Services; Responsibilities of Parties .
1.1
GRM Services . During the Term (as defined below), GRM shall
provide the following services (collectively, the “ GRM
Services ”) in connection with the advertising, marketing
and sale of the CyberDefender Products:
(i) Manage
and purchase media time on CyberDefender's behalf for airing of
television and radio direct response advertising of the
CyberDefender Products as reasonably determined by GRM and in
accordance with the budget requirements set forth in Section
2.1 below, taking into account for any particular media the
track record of success of such media for similar direct response
advertising campaigns (collectively, the “ Media
Campaign ”). Notwithstanding anything herein
to the contrary, GRM may, and CyberDefender may cause GRM to,
pause, modify or indefinitely suspend the purchase of media time at
any time upon prior notice to and after consultation with the
other; provided, however, that (i) in the event that CyberDefender
causes GRM to pause or suspend its purchase of media time hereunder
upon written notice to GRM, the Term (as defined below) shall be
automatically extended as provided in Section 5.1 and (ii)
in the event that GRM elects, upon written notice to CyberDefender,
to pause or suspend its purchase of media time hereunder for any
reason other than based on a breach or default under this Agreement
by CyberDefender, then CyberDefender may elect to purchase media on
its own until such time that GRM elects to resume purchasing media
hereunder.
(ii) Create,
develop, and/or produce (or cause a third party reasonably
acceptable to CyberDefender to create, develop, and/or produce)
television and radio direct response commercials (“
Commercials ”) in connection with the advertisement
and marketing of the CyberDefender Products.
(iii) Provide
such other production, advertisement and marketing services as
agreed to by the Parties in writing from time to time
during the Term.
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CyberDefender’s
Responsibilities . During the Term, CyberDefender
shall:
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(i) License
to GRM the right to use the CyberDefender Marks (as defined below)
in accordance with the terms and conditions of Section 7.3
below in connection with GRM’s provision of the GRM
Services.
(ii) No
later than fifteen (15) days prior to the commencement of each
month , provide the GRM Representative with a detailed
monthly forecast of sales and expenses in connection with the
CyberDefender Products (a “ Monthly Forecast ”),
in a format mutually agreed to by the Parties. The
Parties acknowledge that GRM’s ability to perform the GRM
Services in a timely and effective manner is contingent upon
GRM’s timely receipt of the Monthly Forecast.
(iii) Be
responsible for all aspects of running the day to day business of
CyberDefender in connection with the advertisement, marketing, sale
and distribution of the CyberDefender Products, including, without
limitation, managing and operating all inbound call centers,
product fulfillment, customer services, and all other aspects of
the day to day operations of CyberDefender's business.
(iv) Promptly
notify the GRM Representative (as defined below) of any inquiries
or notices received by CyberDefender or any of its employees,
agents or representatives from any governmental entity or agency,
state attorney general or governmental investigative body, or of
any notices of actual third party suits or claims, relating to the
CyberDefender Products or CyberDefender's advertising, marketing,
sale or distribution thereof, and deliver a copy of any written
correspondence relating thereto, or a summary of any oral inquiry
or notice, to the GRM Representative no later than five (5)
business days following CyberDefender’s receipt of such
correspondence or inquiry.
(v) At
the written request of GRM, apply for, register, and maintain new,
separately identifiable Internet website addresses and domain names
which will be exclusively used to receive and process orders of
CyberDefender Products from customers who respond to the
Commercials and any other applicable advertisements included in the
Media Campaign (collectively, the “ DR Websites
”). CyberDefender shall not, and shall cause its
employees and agents and representatives not to, engage in any
activities which would cause orders from customers who respond to
the Commercials or any other applicable advertisements included in
the Media Campaign to be diverted to any Internet websites or other
channels of order intake or processing other than the DR
Websites.
(vi) As
soon as reasonably practicable following the execution hereof, but
in no event later than forty five (45) days following the execution
hereof, CyberDefender shall apply for and establish a merchant
services account with Lidle Merchant Services (the “
Merchant Services Account ”). CyberDefender
acknowledges and agrees that, following the establishment of the
Merchant Services Account, it shall cause all proceeds from all
credit card sales (or any sales by any other electronic form of
payment) of CyberDefender Products which are made via the DR
Websites to be processed through the Merchant Services Account and
agrees that it shall not, and shall cause its employees and agents
and representatives not to, engage in any activities which would
cause such sales of CyberDefender Products which are made via the
DR Websites to be processed other than through the Merchant
Services Account. CyberDefender agrees that it shall
provide all documents, filings and information as reasonably
requested by Lidle Merchant Services to establish and maintain the
Merchant Services Account throughout the Term.
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Other
Provisions Affecting the GRM Services .
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(i) GRM
shall designate one (1) representative reasonably acceptable to
CyberDefender who shall serve as the primary point of contact for
CyberDefender in dealing with GRM in matters referring or relating
to the GRM Services (the “ GRM Representative
”). The GRM Representative shall be available to
CyberDefender during GRM’s normal business
hours. The initial GRM Representative shall be Boris
Shimanovsky. GRM may change its GRM Representative at
any time upon prior written notice to CyberDefender.
(ii) CyberDefender
shall designate one (1) representative reasonably acceptable to GRM
who shall serve as the primary point of contact for GRM in dealing
with CyberDefender in matters referring or relating to the GRM
Services (the “ CyberDefender Representative
”). The CyberDefender Representative shall be
responsible for issuing all consents or approvals and making all
requests on behalf of CyberDefender. The initial CyberDefender
Representative shall be Gary Guseinov. CyberDefender may
change its CyberDefender Representative at any time upon prior
written notice to GRM.
(iii) GRM
and CyberDefender shall mutually determine all content and other
creative aspects of the Commercials; provided, however, that GRM
shall have final approval over the amounts of all costs and
expenditures incurred by GRM in connection with the creation,
development and/or production of the Commercials. Until
the Parties are able to mutually agree on the content of a
particular Commercial, GRM shall have no obligation to produce,
revise, edit and/or otherwise modify, as the case may be, such
Commercial and/or manage and purchase media time for such
Commercial.
1.4
Exclusivity . During the Term, GRM shall be the
exclusive provider for CyberDefender of all media purchasing and
direct response production services comprising the GRM Services,
and, except as provided in Section 1.1(i) , CyberDefender
shall not carry out such services on its own or obtain such
services from any other Party without the prior written consent of
GRM.
1.5
Board of Directors Seat . On the ninety-first
(91 st
) day following the execution of
this Agreement, CyberDefender’s Board of Directors shall
appoint a representative of GRM, as selected by GRM and reasonably
acceptable to CyberDefender, to CyberDefender's Board of Directors
(the “ GRM Director ”), unless a Party has
delivered a notice of termination pursuant to Section 5.2 prior to
such date, in which case there shall be no GRM
Director. CyberDefender hereby acknowledges and agrees
that it shall approve, execute, deliver and file, and shall cause
its shareholders and Board of Directors, as the case may be, to
approve, execute, deliver and file, any consents, amendments,
filings, or other agreements or documents necessary to cause the
GRM Director to be appointed to CyberDefender's Board of Directors
as provided above. CyberDefender hereby acknowledges and
agrees that the GRM Director (or any successor GRM Director
designated by GRM in its sole discretion) shall, subject to and in
accordance with CyberDefender’s articles of incorporation,
bylaws and applicable law or regulation, continue to serve on
CyberDefender's Board of Directors throughout the Term and
thereafter so long as, and only so long as, GRM owns Common Stock,
no par value, of CyberDefender (“ Common Stock
”), or holds warrants which grant GRM the right to purchase
Common Stock of CyberDefender (whether vested or unvested), which
collectively constitute at least five percent (5%) of
CyberDefender’s issued and outstanding Common Stock on a
fully diluted basis. CyberDefender agrees to enter into
an indemnification agreement with the GRM Director on terms
reasonably satisfactory to GRM indemnifying the GRM Director for
any losses, damages or other expenses incurred by the GRM Director
relating to or arising out of the GRM Director's performance of
services as a member of CyberDefender's Board of
Directors.
2.
Media Placement Costs; Payment Obligations .
2.1
Budgeted Media Placement Costs . Not later than
fifteen (15) days prior to the beginning of each month,
CyberDefender shall deliver to GRM a budget which sets forth the
aggregate maximum dollar amount that GRM shall expend on media
placement (“ Media Placement Costs ”), for radio
and television direct response advertising for the following month
(the “ Monthly Media Budget ”); provided,
however, that GRM shall have the option, in its sole discretion, to
advance less than the amount of Media Placement Costs set forth in
any Monthly Media Budget. GRM shall not
expend more than the Media Placement Costs set forth in any Monthly
Media Budget, nor shall it expend more than four
hundred thousand dollars ($400,000) in Media Placement Costs during
the first ninety (90) days following the Effective Date, without
CyberDefender’s prior written consent.
2.2
Reimbursement of Media Costs . GRM shall deliver
to CyberDefender monthly invoices which set forth in reasonable
detail (i) the amount of all actual out of-pocket Media Placement
Costs incurred by GRM in connection with providing the GRM Services
during such month (not to exceed the amount of the Media Placement
Costs set forth in the applicable Monthly Media Budget without
CyberDefender's prior written consent) and (ii) an amount equal to
two and one half percent (2.5%) (the “ Overhead Expense
Reimbursement Percentage ”) of such Media Placement
Costs, which represents CyberDefender's allocable share of GRM's
overhead expenses incurred in connection with providing the GRM
Services (collectively, the “ Reimbursement Amount
”). CyberDefender shall pay the Reimbursement
Amount to GRM not later than forty five (45) days after its receipt
of the applicable invoice.
2.3
Grant of Security Interest . As security for
CyberDefender's prompt payment of any amounts owing to GRM under
Section 2.2 (the “ Payment Obligations
”), as soon as reasonably practicable following the execution
hereof, but in no event later than forty five (45) days following
the execution hereof, subject to the approval of the holders of at
least seventy five percent (75%) in aggregate principal amount of
CyberDefender’s 10% Secured Convertible Debentures,
CyberDefender shall grant GRM a security interest and lien in the
any proceeds held in the Merchant Service Account, including,
without limitation, any settlement accounts and/or reserve accounts
held in connection therewith, and any rights to receive credits or
payments under any merchant services agreement or other similar
agreement relating to the Merchant Services Account. The
Parties agree that such security interest shall be evidenced by a
security agreement in the form of and on terms and conditions
reasonably satisfactory to GRM (the “ Security
Agreement ”), which shall be executed by the Parties not
later than forty five (45) days following the execution
hereof. CyberDefender shall execute, deliver and pay all
fees for any documents, filings, certificates, or agreements
necessary in order to create, perfect, maintain and enforce this
security interest.
3.
Warrants; Accelerated Vesting .
3.1
Replacement Warrant . The Parties acknowledge and
agree that, in consideration of GRM's agreement to create, finance,
test, and evaluate certain radio commercials for the CyberDefender
Products, and in accordance with the terms and conditions of that
certain Letter of Intent Agreement, dated as of October 30, 2008,
by and between GRM and CyberDefender (the “ Letter of
Intent ”), CyberDefender previously issued to GRM a
Warrant to Purchase Common Stock, dated as of November 7, 2008 (the
“ Original Warrant ”), pursuant to which
CyberDefender granted to GRM the right to purchase 1,000,000 shares
of Common Stock of CyberDefender on the terms and conditions set
forth therein. The Parties acknowledge and agree that
they have agreed to modify the terms and conditions of the Original
Warrant. In furtherance thereof, the Parties acknowledge
and agree that, not later than fifteen (15) business days following
the execution hereof, CyberDefender shall issue to GRM, in
replacement of the Original Warrant, a five-year warrant to
purchase, for cash or on a cashless basis, 1,000,000 shares of
Common Stock of CyberDefender at an exercise price of $1.25 per
share, subject to the terms and conditions of a Warrant to Purchase
Common Stock of CyberDefender in the form of and on terms and
conditions substantially similar to the Original Warrant and such
other terms mutually acceptable to CyberDefender and GRM (the
“ Replacement Warrant ”), and the Original
Warrant shall be cancelled.
3.2
Additional Vested Warrant . The Parties further
acknowledge and agree that, not later than fifteen (15) business
days following the execution hereof, in consideration of
GRM’s agreement to create, develop, and/or produce television
direct response commercials in connection with the advertisement
and marketing of the CyberDefender products, and as contemplated in
the Letter of Intent, CyberDefender shall issue to GRM a five-year
warrant to purchase, for cash only, an additional 1,000,000 shares
of Common Stock of CyberDefender at an exercise price of $1.25 per
share, subject to the terms and conditions of a Warrant to Purchase
Common Stock of CyberDefender in the form of and on terms and
conditions mutually acceptable to CyberDefender and GRM (the
“ Additional Vested Warrant ”).
3.3
Media Services Warrant . The Parties further
acknowledge and agree that, not later than fifteen (15) business
days following the execution hereof, in consideration of the
services to be provided by GRM herein, CyberDefender shall issue to
GRM a five-year warrant to purchase, for cash only, an additional
8,000,000 shares of Common Stock of CyberDefender at an exercise
price of $1.25 per share, subject to the terms and conditions of a
Warrant to Purchase Common Stock of CyberDefender in the form of
and on terms and conditions mutually acceptable to CyberDefender
and GRM (the “ Media Services Warrant
”). Subject to the terms set forth herein, GRM's
rights to purchase such shares of Common Stock of CyberDefender
shall vest as follows: One (1) share of Common Stock of
CyberDefender shall vest for each two dollars ($2) of Media
Placement Costs advanced by GRM hereunder.
3.4
Accelerated Vesting . Any unexpired and unvested
rights of GRM to purchase shares of Common Stock of CyberDefender
pursuant to the Media Services Warrant shall immediately vest in
full in the event GRM terminates this Agreement pursuant to
Sections 5.2(i) or (ii) or in the event CyberDefender
terminates this Agreement pursuant to Section 5.2(iii)
.
4.
Gross Revenue Renewal Royalty
CyberDefender acknowledges and agrees that in
the event that (i) the average closing price of
CyberDefender’s Common Stock as reported by Bloomberg LP for
the twenty (20) trading days preceding January 1, 2010 is not at
least three dollars ($3.00) per share (as adjusted for any splits,
subdivisions or combinations of shares), or (ii) Common Stock of
CyberDefender is not publicly traded on any stock exchange or over
the counter market as of December 31, 2009, CyberDefender shall pay
a royalty (the “ Royalty ”) to GRM in an amount
equal to twenty percent (20%) of “Gross Renewal
Revenue.” “Gross Renewal Revenue”
means the aggregate gross revenue, net of refunds and chargebacks,
earned by CyberDefender as a result of renewals and/or re-orders of
any CyberDefender Products by CyberDefender customers who both (i)
became customers of CyberDefender during the period commencing as
of the Effective Date and expiring as of the earlier of (A) the
expiration or earlier termination of this Agreement or (B) the date
following January 1, 2010 upon which the average closing price of
CyberDefender’s Common Stock as reported by Bloomberg LP for
the twenty (20) trading days preceding such date is at least five
dollars ($5.00) per share (as adjusted for any splits, subdivisions
or combinations of shares) and (ii) initially purchased any
CyberDefender Product via any of the DR Websites.
4.2
Payment . If the Royalty to GRM is triggered
pursuant to Section 4.1 , CyberDefender shall pay the
Royalty to GRM in arrears on a monthly basis, with each payment to
be made no later than fifteen (15) days following the end of each
month for which any Royalty is due (the “ Royalty Payment
Date ”).
4.3
Royalty Statements; Audit Rights .
(i) Simultaneously
with CyberDefender's delivery of each Royalty payment,
CyberDefender shall provide GRM with reasonably detailed accounting
statements showing CyberDefender's Gross Renewal Revenue for the
preceding month and the calculation of the Royalty payment for such
month (the “ Royalty Statements
”). An executive officer of CyberDefender shall
certify, to his knowledge, the accuracy of each Royalty
Statement. At any time within one (1) year
after receiving an applicable Royalty Statement, GRM may review,
copy, and examine (a “ Royalty Examination ”)
CyberDefender’s books and records kept in connection with the
Business, including, without limitation, records of all
CyberDefender Product sales made via any of the DR Websites (but no
more than twice each fiscal year) to determine the accuracy of such
Royalty Statement by providing CyberDefender with at least fifteen
(15) calendar days prior written notice of such requested Royalty
Examination (the “ Royalty Examination Notice
”), which notice shall specify the particular Royalty
Statement(s) which will be examined. Any Royalty
Examination conducted by GRM shall be conducted during normal
business hours at the place where CyberDefender’s applicable
books and records are maintained and at GRM's sole cost and expense
(subject to paragraph (ii) below) and shall not unreasonably
interfere with CyberDefender’s regular business
operations.
(ii) Both
Parties agree to resolve any dispute in connection with the
calculation of the Royalty payments in accordance with Section
18 below. If CyberDefender fails to dispute the
results of any Royalty Examination in writing within ten (10)
business days of its receipt of such results, it shall be deemed to
have accepted the results of such Royalty
Examination. If any (1) Royalty Examination which has
been accepted by CyberDefender, or (2) resolution of any dispute in
connection with the calculation of the Royalty payments in
accordance with Section 18 below determines that the amount
of Royalty payments that GRM is owed for the applicable month is
greater than the amount of Royalty payments that CyberDefender has
actually paid to GRM, then CyberDefender shall pay GRM such amount
of unpaid Royalties within seven (7) business days of the final
determination of such amount. If the amount by which
CyberDefender has underpaid Royalties for any period exceeds five
percent (5%) of the amount of Royalties actually paid to GRM with
respect to such month, CyberDefender shall reimburse GRM for its
reasonable out-of-pocket costs incurred in connection with
GRM’s Royalty Examination plus interest on the amount of the
underpaid Royalties at an interest rate equal to the "LIBOR Rate"
(as defined below) (at the time of such payment) from the time such
underpaid Royalties became due until the date that such payments
are made. The "LIBOR Rate" shall mean the three month
London Interbank Offered Rate as published in the "Money Rates"
column of The Wall Street Journal , or any successor index
or publication. The LIBOR Rate shall be adjusted on the
first day of each month based on any change in the LIBOR Rate as of
the last business day immediately preceding the first day of such
month.
4.4
Survival of Royalty Obligations
. CyberDefender’s obligation to make any Royalty
payments shall survive the expiration or termination of this
Agreement.
5.
Term/Termination; Breach of Payment Obligations .
5.1
Term . Subject to any termination rights set
forth herein, the term (the “ Term ”) of
this Agreement shall commence upon the Effective Date and continue
until August 31, 2010 unless earlier terminated in accordance with
the provisions of this Agreement (the “
Termination Date ”); provided, however, that in the
event CyberDefender causes GRM to pause or suspend its purchase of
media time hereunder as contemplated in Section 1.1(i) , the
Term shall be automatically extended such period of time equal to
the period of time which CyberDefender causes GRM to pause or
suspend such media purchasing.
5.2
Termination. This Agreement may be terminated
prior to the end of the Term under the following circumstances and
as provided elsewhere herein:
(i) By
either Party, if the other Party breaches any provision of this
Agreement or defaults in the performance of any obligation
hereunder, unless such breach or default is cured within fifteen
(15) business days following receipt of
written notice thereof from the non-breaching Party; provided,
however, that if such breach is not capable of being cured within
fifteen (15) business days, the
breaching Party shall have the right to cure such breach after the
expiration of the fifteen (15)
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