INTERACTIVE MARKETING AND CONTENT DISTRIBUTION AGREEMENTAdvertising or Marketing Agreement |
|
|
|
You are currently viewing: This Advertising or Marketing Agreement involves
KARMA MEDIA INC | Altnet, Inc.. RealDealDocs™ contains millions of easily searchable legal documents and clauses from top law firms. Search for free - click here. |
|
|
|
Search Advertising or Marketing Agreement by:
ALTNET
[GRAPHIC
OMITTED]
INTERACTIVE MARKETING AND CONTENT
DISTRIBUTION AGREEMENT
This Interactive Marketing and Content Distribution Agreement (this
"Agreement"), dated as of October 12, 2004 ("Effective
Date"), is entered into between Altnet, Inc. ("Altnet"),
with a principal place of business at 6355 Topanga Canyon Boulevard, Suite 120,
Woodland Hills, CA 91367, and Karma Media, Inc. ("Customer"),
with a principal place of business at 330 Washington Blvd, Suite 706, Marina
del Rey, CA 90292. Altnet and Customer may be referred to individually as
a "Party" and collectively as the "Parties."
INTRODUCTION
Altnet operates a distributed computing platform for the secure
transmission of content which is accessible from, including but not limited to,
the KMD (as defined below), third party web sites, software applications,
software programs, search engines and secured physical forms of distribution
("Altnet Network").
Altnet is a party to that certain Commercial Index Search Results
Agreement, by and between Altnet and Sharman Networks Ltd. ("Sharman
Networks"), pursuant to which, among other things, Altnet has the
right to create browser channels for display to users of the Kazaa Media
Desktop application (the "KMD") on behalf of customers.
Altnet wishes to promote, distribute and sell digital content on
behalf of Customer which will consist of content provided by Customer for
inclusion on the Altnet Network, including photographs, images, graphics,
messages, data, information, text or other materials and promotional materials,
but excluding advertisements which shall be provided by Altnet ("Collateral
Content"). In addition, Altnet may include customer content on
themed channels inside the KMD (the "Channels"), which will consist,
in part, of Collateral Content provided by Customer for inclusion on the
Channel. For the purposes of this Agreement, the Channel and other
locations from which the Altnet Network is accessible shall be deemed to be
part of the Altnet Network.
The primary purpose for entering into this Agreement is to promote
and sell Customer’s downloadable digital audio and video files ("Files,"
and together with Collateral Content, the "Content") over the
Altnet Network.
Altnet intends to promote the Content as set forth in this
Agreement.
The Parties wish to enter into an agreement on the terms and
conditions set forth herein whereby (a) Customer has the principal
responsibility for producing and providing Content to Altnet and (b) Altnet
shall design, host, and publish the Content on the Altnet Network with certain
assistance from Customer.
TERMS
NOW, THEREFORE,
for good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, the Parties agree as follows:
1.
ALLOCATION OF RESPONSIBILITIES REGARDING CONTENT.
1.1.
General Responsibilities of Customer.
1.1.1.
Customer shall produce and deliver the Content to Altnet,
including, but not limited to all graphics, images, text and descriptions.
Content shall be delivered by Customer to Altnet within fourteen (14)
days of the Effective Date.
1.1.2.
Customer shall be responsible for creating and providing
value-added offerings for use/display on the Content, such as contests,
newsletters, merchandising sales promotions and other promotions, to encourage
users to purchase Files and other Content ("Value-Add Offerings").
For the purposes of this Agreement, Value Add Offerings shall be deemed
Content.
1.1.3.
Prior to delivering any Content to Altnet, Customer shall acquire
all rights in and to the Content necessary to carry out the terms of this
Agreement (including, but not limited to, securing licenses to all 3rd
party content for sales and distribution thereof).
1.1.4.
Customer is solely responsible, at its cost, for obtaining all
licenses for the "performance" and other use of the Content
contemplated by this Agreement. Customer shall, at its cost, be
responsible for obtaining any and all other third party rights, consents and
licenses with respect to the Content, including, without limitation, any master
recording or mechanical copyright licenses, to the extent required. With
respect to all mechanical licenses required to be obtained hereunder (i)
Customer shall provide Altnet with necessary information and otherwise
reasonably assist Altnet with any filings that are Altnet’s
responsibility, and (ii) Customer shall, at its cost, be responsible for
administering such licenses and making payments to publishers and/or clearing
agencies related thereto. With respect to streaming and downloading,
Customer shall, at its cost, be responsible for obtaining any mechanical
licenses for any country in which such access is provided to users of the KMD.
If requested by Altnet, Customer shall provide Altnet with evidence that
Customer has paid all license fees, royalties, and other amounts due third
parties for any Content
1.1.5.
Customer shall, at Customer’s own cost, be solely
responsible for making certain that any Value-Add Offerings or other Content
that it delivers to Altnet for inclusion on the Customer Channel is compliant
with all federal, state, local or any other laws and/or regulations (including
all laws relating to sweepstakes and contests) regarding such Value-Add
Offering or other Content.
1.2.
General Responsibilities of Altnet.
1.2.1.
Altnet will, on behalf of Customer, manage, maintain and operate
the Content (including reviewing, updating and otherwise managing all Content
available on or through the Altnet Network).
1.2.2.
Notwithstanding the fact that Customer will produce and deliver
the Content to Altnet, all Content on the Altnet Network, including without
limitation, all products, links, buttons, Value-Add Offerings, promotions,
sponsorships or similar Content and all features and transaction opportunities
available from the Content, will be determined and approved or rejected by
Altnet, in its sole discretion.
1.2.3.
Altnet has the exclusive right to sell and control advertisements
on the Channels and/or elsewhere on the Altnet Network. Altnet will sell
all advertising inventory on the Altnet Network as it deems appropriate.
Altnet will collect and retain all revenues associated with the
advertising.
2.
OWNERSHIP; BRANDING.
Customer agrees that as between the Parties, Altnet will be deemed
the owner of any end-user date collected, usage surveys or reports or other
communications with third parties with regard the distribution of Content.
3.
CONTENT – PRODUCTION WORK; CONTROL; OPERATIONS.
3.1.
Customer.
3.1.1.
Customer will provide all design, graphic, text and production
work in connection with the Content.
3.1.2.
Customer Content shall include:
3.1.2.1.
Promotional material and graphics forthcoming.
Unless otherwise agreed by the parties, all videos shall have a
running time of less than one (1) hour and may be up to 100 Megabytes in file
size once encoded.
3.1.3.
Customer shall ensure that Content meets Altnet’s
requirements for digital format, file size, and distribution rules, which
Altnet may change from time to time.
3.1.4.
Customer shall determine the price of Files on the applicable
Insertion Order at rates consistent with other similar content on Altnet.
Customer and Altnet shall mutually agree upon pricing of Content other
than Files (including subscription rates, if applicable).
3.2.
Altnet.
3.2.1.
Except as otherwise provided herein, Altnet will have the
exclusive right and responsibility to manage, maintain and operate the Content
on the Altnet Network on behalf of Customer (including reviewing, deleting,
updating and otherwise managing the Content available on or through the Altnet
Network in accordance with this Agreement). Altnet, in its sole
discretion, will make the determination as to what Content will be on or
available through the Altnet Network. Altnet may reject any Content prior
to posting and/or remove any Content at any time and in its sole discretion.
3.2.2.
Altnet will be responsible for the cost of maintenance, operation
and hosting of the Content.
3.2.3.
Altnet shall provide a secure payment system/gateway for end users
to purchase Files, including a third party payment processing system.
3.2.4.
Altnet shall provide to Customer periodic reports listing details
of the number of times Files have been downloaded, licensed and/or paid for.
3.2.5.
Altnet shall promote the Content as set forth in Section 4 hereof.
3.2.6.
Altnet reserves the right in its sole discretion to redesign or
modify the structure, "look and feel" navigation and other elements
of the Altnet Network.
4.
PROMOTIONS.
4.1.
Guaranteed Promotions. In connection with the Content, Customer is guaranteed the
following minimum promotional placements:
4.1.1.
Three (3) key words ("Key Word") on TopSearch per
File, approced by Altnet.
4.2.
Discretionary Promotions.
4.2.1.
In addition to the promotions set forth in Section 4.1 hereto,
Altnet has the right to promote the Files and/or the Collateral Content in any
manner it deems appropriate to drive sales of the Files or other Content and
subscriptions to the Files or the Channels, including but not limited to,
making the Channel and/or the Content (or portions of the Content) accessible
by end users of the KMD, Channels or other web sites, software applications,
software programs, search engines, physical products and other methods of
distribution that give users access to the Altnet Network.






