Exclusive
Marketing & Distribution Agreement
This Exclusive Marketing & Distribution
Agreement (“ Agreement ”) is entered into as of
this 25th day of September 2009 (the “ Effective Date
”), by and between hZo, Inc., a Delaware Corporation (“
Company ”) and ZAGG, Inc., a Delaware corporation,
(“ ZAGG ”).
Recitals
A. ZAGG
is in the business of, among other things, providing marketing,
promotional and distribution services in connection with the
application of protective coatings to consumer electronic and
hand-held devices (the “ Marketing Services
”).
B. ZAGG
identified the opportunity to market certain technology pertaining
to the development and application of a protective coating to
certain goods and products ( as the same may be modified or
updated from time to time, the “ Technology
”) and provided certain funding to facilitate the formation
of Company and enable Company to become the licensee or owner, as
applicable, of all right, title, and interest in and to the
Technology (the “ ZAGG Investment ,” as defined
in more detail in Section 2 below).
C. In
consideration of the ZAGG Investment, Company desires to engage
ZAGG to provide the Marketing Services to Company for branding,
promotion, sales and distribution and to develop business channels
for the Technology in the specific market segments set forth in
Exhibit A (the “ Market Segment ”), as such may
be amended by ZAGG and Company from time to time, upon the terms
and subject to the conditions contained in this
Agreement.
D. ZAGG
desires to provide the Marketing Services to Company with
respect to the Market Segment , subject to the terms and
conditions of this Agreement.
Agreement:
NOW THEREFORE, for good and valuable
consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:
1.
Appointment
. Subject to the terms
and conditions set forth in this Agreement and closing of the ZAGG
Investment (as defined below), as of the Effective Date, Company
hereby appoints ZAGG, on an exclusive basis to: (
a ) market and promote the Technology to potential customers
within the Market Segment (each a “ Customer ”);
and ( b ) refer such Customers to Company (collectively, the
“ Appointment ”).
2.
Condition
Precedent . The continued Appointment of ZAGG
is conditioned upon the ZAGG Investment, which shall consist of
the purchase by ZAGG of at least $3,150,000.00 in shares of
Series A Preferred Stock of the Company . In the
event that the ZAGG Investment is not received by Company by
February 25, 2010, either party may terminate this Agreement in all
respects by delivering written notice of termination to the other
party .
3.
First
Right of Refusal of Appointment . In the event that either Company or
ZAGG identifies any applications or opportunities to market or
promote the Technology outside the Market Segment (each a “
Proposed New Market Segment ”), then the party
identifying the Proposed New Market Segment shall inform the other
party of the existence of such Proposed New Market Segment and ZAGG
shall have thirty (30) days to provide to Company either: (a) a
written proposal including terms, conditions and pricing on which
ZAGG would be willing to pursue marketing and promotions in the
Proposed New Market Segment (“ ZAGG Proposal ”),
or (b) a written waiver by ZAGG of any right to pursue marketing
and promotions within the Proposed New Market
Segment. If Company accepts the ZAGG Proposal, the
Proposed New Market Segment shall be added to Exhibit A and shall
be part of the “Market Segment” for the purposes of
this Agreement. In the event that Company rejects the
ZAGG Proposal, which Company may only do if the ZAGG Proposal is
materially less favorable to Company than the terms, conditions or
pricing in place for the Market Segment, or if ZAGG fails to
provide a written waiver, then Company may market and promote the
Technology for any application in the Proposed New Market Segment
through its own direct sales organization or through third
parties. Notwithstanding the foregoing, other than the
Market Segment licensed to ZAGG as defined in Exhibit A, the
Company may respond to and fulfill unsolicited requests for the
Technology for applications or from potential customers
within the Market Segment provided that the Company first
immediately notifies ZAGG of any such request and obtains
ZAGG’s express prior written consent to accept and fulfilling
such request. ZAGG acknowledges that Company has
made no representations about the any revenue that ZAGG may
receive or any profit or income that ZAGG may realize
, if any, as an independent representative of Company and ZAGG
assumes all financial risks under this Agreement.
4.
Marketing
Budget . The
parties agree that in certain circumstances Company may desire to
engage ZAGG to perform additional services, either beyond the
Marketing Services or outside the Market Segment (“
Additional Services ”). In the event that Company
engages ZAGG to perform such Additional Services, then Company and
ZAGG shall mutually agree upon a marketing budget on a per project
or marketing campaign basis (“ Supplemental Budget
”) to be distributed to ZAGG in accordance with the terms of
such Supplemental Budget, including, if applicable, payments by
Company to ZAGG of royalties or other fees as may be mutually
agreed upon between the parties from time to time for the use by
Company of any ZAGG Mark (as defined below) in connection with
products or services not directly distributed by
ZAGG. For the avoidance of doubt, the Supplemental
Budget shall not apply in the ordinary course of the provision by
ZAGG of the Marketing Services in the Market Segment except as
agreed upon between the parties on a project by project
basis.
5.
Personnel
. Personnel employed by
ZAGG to perform the Marketing Services are not employees of Company
and ZAGG assumes full responsibility for their acts, daily
interaction, and management control. Without limiting
the generality of the foregoing, ZAGG shall not be treated
as an employee of Company for state or federal income tax purposes,
nor will ZAGG be an employee of Company for purposes of the
Federal Unemployment Tax Act, Federal Insurance Contributions Act,
the Social Security Act or any other federal, state or local
unemployment or employment security act. ZAGG
shall inform its personnel that they are not entitled to the
provisions of any Company employee benefits. Company
will not be responsible for worker’s compensation, health or
disability benefits, retirement or pension benefits, unemployment
insurance or withholding income taxes and Social Security for said
personnel. ZAGG shall identify itself as an
authorized referral representative of Company only with respect to
the Marketing Services covered by this Agreement and shall
otherwise identify itself as an independent business.
6.
Conflict
of Interest . ZAGG warrants to Company that ZAGG
does not currently distribute, sell, or promote any products,
services or technologies that directly compete with the Technology
(“Competing Technology ”) within the Market
Segment. ZAGG warrants that prior to distributing,
selling, or promoting any Competing Technology to the Technology
within the Market Segment , ZAGG will provide Company with
written notice thereof.
7.
Changes
in the Technology . ZAGG shall have the right to
market, distribute, sell or offer for sale and promote updated
changes or modifications to the Technology, update or discontinue
any of the Technology from time to time and Company shall notify
ZAGG in writing of any such modifications, updates or
discontinuations of the Technology that may affect the marketing
efforts of ZAGG .
8.1. General
. ZAGG will use its best efforts to refer, market and
promote the Technology to Customers for applications within the
Market Segment and to refer such Customers to Company in
accordance with the terms and conditions of this Agreement (the
“ Promotion Obligations ”). Without
limiting the generality of the foregoing, the Promotion Obligations
shall, at a minimum, require ZAGG to execute and complete the
following promotional activities and to develop all advertising,
promotional, sales and collateral literature related thereto and
necessary therefore:
8.1.1.
E-Mail . Subject to Section 4 , ZAGG shall, at
its sole expense, develop, design, print and fulfill an email
campaign, the purpose of which shall be to introduce the Technology
to the Market Segment.
8.1.2.
Collateral Materials
. Subject to Section 4 ,
ZAGG, at its sole expense, unless otherwise agreed upon
in writing between the parties, shall develop, design, print and
fulfill marketing collateral materials relating to the Technology,
and provide sufficient quantities to each of its independent sales
representatives or contractors.
8.1.3.
Tradeshow Marketing
. ZAGG, at its sole cost and
expense unless otherwise agreed upon in writing between the
parties, shall prominently display and diligently
promote the Technology at any applicable tradeshows
that ZAGG attends during the Term (as defined below)
.
8.1.4.
Customer Relations
. ZAGG shall be governed
in all dealings with members of the public by the highest standards
of honesty, integrity and fair dealing, and shall do nothing which
would tend to discredit, dishonor, reflect adversely upon or in any
manner injure the reputation of Company or any of its
officers, partners, directors, managers, stockholders, members,
affiliates or representatives (the “Related
Parties”) or the Technology. Without limiting
the generality of the foregoing, ZAGG will: (a) refrain from and
avoid any deceptive, misleading, disparaging or unethical practices
that are or might be detrimental to Company or its Related
Parties, the Technology, or the public; (b) make no false or
misleading representations with regard to Company or the
Technology; (c) not publish or employ, or cooperate in the
publication or employment of, any misleading or deceptive
advertising material with regard to Company or the
Technology; and (d) make no representations, warranties or
guarantees to Customers or to the trade with respect to the
specifications, features or capabilities of the Technology that are
inconsistent with any literature or specifications distributed by
Company . ZAGG will maintain records of its
marketing activities hereunder and will permit Company to
review such records upon reasonable prior written notice to
determine ZAGG’s compliance with the terms and conditions of
this Agreement.
8.1.5.
Compliance with Laws, Procedures
and Good Business Practices . ZAGG shall at all times conduct its
business, and perform its obligations under this Agreement, in
compliance with all applicable laws and regulations of the
international, federal, state and municipal governments, including
without limitation the CAN-SPAM Act of 2003, and will not make any
false or misleading representations to customers or others
regarding Company or the Technology. Without limiting
the generality of the foregoing, ZAGG shall be responsible for
compliance with all applicable laws related to: (a) product labels
(except for law regarding disclosure of contents); (b) the use of
the logos, trademarks or names used in connection with the sale or
marketing of the Technology; (c) any necessary or mandatory warning
labels or symbols which must be used in connection with the
advertising or marketing of the Technology; and (d) marketing,
sales, and distribution of the Technology. ZAGG further
agrees that ZAGG and its Related Parties will comply with any
reasonable standards or procedures established by Company
for the referral of Customers.
8.1.6.
ZAGG Expenses
. Other than those
Marketing Budgets approved by hZo for ZAGG to promote, brand and
provide initial market introduction ZAGG shall pay all costs and
expenses incurred by it in connection with the performance of its
obligations under this Agreement
8.1.7.
Sales History and Customer
Reports . Within thirty (30) business days
after the end of each calendar quarter during the Term, ZAGG, at
its sole cost and expense, will provide Company with sales reports
for the Technology for the immediately preceding calendar quarter,
including customer lists, in form and substance reasonably
acceptable to Company.
8.1.8.
Forecasts . If requested by Company, ZAGG will
provide to Company, within 10 business days after the end of each
calendar quarter, a 180 day rolling forecast showing prospective
orders.
8.1.9.
Advising of Changes
. ZAGG will promptly
advise Company of: (a) any changes in ZAGG’s status,
organization, key personnel and similar matters through it’s
routine notices and publication required by relevant securities law
related to publicly traded companies and (b) any significant
political, regulatory, financial, legislative, industrial or other
events in the Market Segment that could affect the mutual
business interests of ZAGG and Company, whether harmful or
beneficial.
8.1.10.
Facilities
. ZAGG will provide and
be solely responsible for: (a) such facilities, employees, and
business organization, and (b) except as otherwise provided herein,
such permits, licenses, and other forms of clearance, if any, as it
deems necessary for the conduct of its business operations in
accordance with this Agreement.
8.1.11.
Book and Records
. During the Term, and
for a period of one year after the expiration or termination of
this Agreement, ZAGG will maintain and make available to Company
and its representatives upon written request complete and accurate
books, records, and accounts relating to the business of ZAGG with
respect to the Technology.
8.1.12.
No Modification or Reverse
Engineering . ZAGG will not, and will cause its
employees, agents, subcontractors, and representatives not to,
modify, reverse engineer or affirmatively attempt to engineer or
work around, the Technology. Notwithstanding the foregoing, ZAGG
hereby expressly agrees and acknowledges that in the event ZAGG
breaches this Section, Company shall own, and ZAGG shall and hereby
does assign, all intellectual property rights relating to the
results of any such breach, including, but not limited to, all
rights in patents, trademarks, copyrights and trade
secrets.
9.1. License to
Co-brand the Product . Company hereby grants to ZAGG
an exclusive right and license (the “ License ”)
within the Market Segment to use, and to offer
the Technology to the Customers under the trade names,
logos, service marks and trademarks set forth on Exhibit C, as such
may be amended and updated by the parties from time to time to
include any new trade names, logos, service marks and trademarks
developed by or on behalf of ZAGG or by Company in connection with
the Technology (“ Company Marks ”) in
accordance with the terms of this Section; provided, however
, that ZAGG shall retain exclusive ownership rights in and to the
ZAGG Materials including, without limitation, all copyrights,
trademarks, trade dress and other proprietary designations and
legends as may be placed upon the Technology by ZAGG.
9.2. Use of Company
Marks. During the Term, ZAGG will have the right to
indicate to the public that it is an authorized marketing
licensee of the Technology and/or agent of
Company. ZAGG may advertise (within the Market Segment)
the Technology using the Company Marks in connection with the
packaging, labeling, marketing, promotion, sale and distribution
of any product that includes the
Technology. For the avoidance of doubt, ZAGG may use the
Company Marks in connection with Internet advertising or marketing
materials (“ Online Materials ”) only to the
extent such Online Materials are limited in scope to targeting
customers, prospects or potential customers that are within the
Market Segment. ZAGG will not alter or remove any
Company Marks. At the termination or expiration of this
Agreement, ZAGG will discontinue using or displaying the Company
Marks on any packaging, labeling, or any marketing
materials.
9.3. Use of ZAGG
Marks . During the Term, with written authorization,
the Company may advertise the promotion and sales of the Technology
with the ZAGG or stylized “Z” Mark (the “ZAGG
Marks”) indicating a ZAGG trademark for packaging, labeling,
marketing, promotion, sale and distribution of any agreed upon
product or service not otherwise exclusively licensed to
ZAGG.
10.1. Company
Ownership . ZAGG acknowledges and agrees that
Company and its licensors are, and shall remain, the sole and
exclusive owners of all right, title and interest in and to the
Company Marks and the Technology (collectively, “ Company
Property ”). Except as expressly provided
herein, no rights in or to the Company Property, including any use
thereof, shall be transferred to ZAGG and ZAGG specifically
disclaims any ownership right to any Company
Property. Any use of the Company P
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