This Advertising or Marketing Agreement involves
Title: EXHIBIT 10.1 INSERTION ORDER/ADVERTISING AGREEMENT
Governing Law: California Date: 1/6/2005
Industry: Computer Services Sector: Technology
This advertising agreement, including the Terms and Conditions set forth in an attachment, is entered into by and between Travelzoo Inc. (“Travelzoo”) and the Advertiser specified below (“Advertiser”).
Orbitz – www.orbitz.com
Mr. Michael Stein (Business Development Contact);
Ms. Blagica Stefanovski (Technical & Traffic Contact)
200 South Wacker Drive, Suite 1900, Chicago, IL 60606
(312) 894-4748 Fax: (312) 894-5001 or (413) 513-2141
Holger Bartel (650) 943-2411 – email@example.com
Steve Clarke (650) 943-2419 – firstname.lastname@example.org
|Type and Placements:||Cost|
|Text and/or graphical
— Travelzoo home page (“Sales in the Spotlight”) – select dates
— Air Travel, Lodging, Vacation, Cruises and other relevant sections
— E-mail newsletters
(all Top 20 Inclusions subject to approval by Travelzoo Editorial Team)
|$.60 per click|
|August - December 2002:||200,000 clicks/month||$120,000 per month|
|January - July 2003:||250,000 clicks/month||$150,000 per month|
Should Travelzoo deliver more click-throughs than set forth in the above schedule, Advertiser will be billed for the dollar amounts set forth above plus $0.60 for each click-through actually delivered in excess of the targets set above; provided, however, that in no event will Advertiser’s payment obligations under this agreement exceed $1,980,000. Should, for any reason, Travelzoo fail to deliver the target click-throughs as set forth above, Advertiser will only be billed for click-throughs actually delivered at a rate of $0.60 per click-through. Advertising placements on the Web site or in Travelzoo’s newsletters will be determined by Travelzoo.
Cancellation : Upon 90 days’ prior notice to the other party, Advertiser or Travelzoo may at any time and for any reason cancel this agreement. If Advertiser or Travelzoo exercise this right of cancellation, Advertiser will only be billed for click-throughs actually delivered in any given month after such cancellation at a rate of $0.60 per click-through.
As set forth in the Terms and Conditions of this agreement, Advertiser will be invoiced at the end of each calendar month for actual number of click-throughs delivered during that month. Payment shall be made to Travelzoo within thirty (30) days from the receipt of invoice. See Terms & Conditions for further details. All rates are net.
We hereby agree to the foregoing, and the attached Terms and Conditions (Annex A).
|Date:||7/23/02||Authorized Signature:||/s/ Mike Sands|
|Printed Name & Title:||Mike Sands, CMO|
|Printed Company Name:||Orbitz, LLC|
|Date:||July 19, 2002||Authorized Signature:||/s/ H. Bartel|
|Printed Name & Title:||H. Bartel, Executive VP|
|Printed Company Name:||Travelzoo Inc.|
ANNEX A: Terms
and Conditions for
Advertising Agreement between Travelzoo and Orbitz, LLC (“Advertiser”)
For August 1, 2002 – July 31, 2003 Program Flight
The following terms and conditions (the “Terms”) shall be deemed to be incorporated into the insertion order/advertising agreement for Advertiser’s August 1, 2002 – July 31, 2003 advertising campaign (the “Insertion Order”):
Terms of payment. This is a cost-per-click agreement, and Advertiser will be billed only for click-throughs actually delivered. Travelzoo will invoice Advertiser at the end of each month during the term of this agreement for click- throughs actually delivered, as set forth n the Insertion Order; provided, however, that the total payments during the term of this agreement shall not exceed $1,980,000, unless otherwise agreed to in writing. Payment shall be made to Travelzoo within thirty (30) days from the receipt of invoice (“Due Date”). Amounts paid after the Due Date shall bear interest at the rate of one percent (1%) per month (or the highest rate permitted by law, if less). In the event Advertiser fails to make timely payment, Advertiser will be responsible for all reasonable expenses (including attorneys’ fees) incurred by Travelzoo in collecting such amounts. Travelzoo reserves the right to suspend performance of its obligations hereunder (or under any other agreement with Advertiser) in the event Advertiser fails to make timely payment hereunder or under any other agreement with Travelzoo.
Positioning. Except for the positions expressively defined in the Insertion Order, positioning of advertisements on Travelzoo are determined by Travelzoo unless Advertiser has objected to certain positions. Travelzoo may, at its sole discretion, remove from the Insertion Order (and substitute with similar inventory) any keyword or category page that it reasonably believes to be a trademark, trade name, company name, product name or brand name belonging to or claimed by a third party.
Usage Statistics. Unless specified in the Insertion Order, Travelzoo makes no guarantees with respect to usage statistics or levels of impressions for any advertisement. Advertiser acknowledges that delivery statistics provided by Travelzoo are the official measurements of Travelzoo’s performance on any delivery obligations provided in the Insertion Order. The processes and technology used to generate such statistics can be audited by the Advertiser or an independent agency. Click-throughs will also be tracked and reported by Advertiser’s third party ad server (currently DoubleClick DART), and Travelzoo will be given access to all third party numbers continuously throughout the length of this agreement. In the event there is a discrepancy of greater than 5% between the click-throughs reported by Travelzoo and the click-throughs reported by advertiser’s third party ad server for any month (“Discrepancy”), Advertiser’s payment obligations shall be reduced by an amount equal to the Discrepancy (provided that Advertiser shall provide documentation of such Discrepancy with its payment).
Renewal. Except as expressly set forth in the Insertion Order, any renewal of the Insertion Order shall be upon mutual agreement only, and acceptance of any additional advertising order shall be at Travelzoo’s sole discretion. Pricing for any renewal period is subject to change by Travelzoo from time to time prior to commencement of such renewal period.
No Assignment or Resale of Ad Space. Neither party shall resell, assign, or transfer any of its rights hereunder without the prior approval of the other party, and any attempt to resell, assign or transfer such rights without such approval shall result in immediate termination of this agreement, without liability to the terminating party.
Limitation of Liability. In the event (1) Travelzoo fails to publish an advertisement in accordance with the schedule provided in the Insertion Order, (2) Travelzoo fails to deliver the number of total page views specified in the Insertion Order (if any) by the end of the specified period, or (3) of any other failure, technical or otherwise, of such advertisements to be delivered as provided in the Insertion Order, the sole liability of Travelzoo to Advertiser shall be limited to, at Travelzoo’s sole discretion, a pro rata refund of the advertising fee representing undelivered page views, placement of the advertisement at a later time in a comparable position, or extension of the term of the Insertion Order until total page views are delivered. In no event shall either party be responsible for any consequential, special, punitive or other damages, including, without limitation, lost revenue or profit, in any way arising out of or related to the Insertion Order/Terms or publication of the advertisement, even if such party has been advised of the possibility of such damages. Without limiting the foregoing, neither party shall have any liability for any failure or delay resulting from any government action, fire, flood, insurrection, earthquake, power failure, riot, explosion, embargo, strikes whether legal or illegal, labor material shortage, transportation interruption of any kind, work slowdown or any other condition beyond the reasonable control of such party affecting production or delivery in any manner. IN NO EVENT SHALL EITHER PARTY’S LIABILITY EXCEED THE TOTAL AMOUNT PAID BY ADVERTISER HEREUNDER.
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Representations. Advertisements are accepted upon the representation that Advertiser has the right to publish the contents of the advertisement without infringing the rights of any third party and without violating any law. Travelzoo will use commercially reasonable efforts to deliver a number of impressions reasonably calculated to produce the number of click-through promised in the Insertion Order. Travelzoo shall use commercially reasonable efforts to ensure the advertisements are not placed in any context that harm the goodwill or reputation of Advertiser or that disparages or brings Advertiser into disrepute, including, but not limited to web sites that contain indecent, illegal, misleading, harmful, abusive, harassing, libelous, defamatory, or other offensive materials. If Advertiser requests that its advertisements be removed from or not placed in any such context, Travelzoo will use commercially reasonable efforts to comply with such request promptly.
Indemnification. Advertiser agrees, at its own expense, to indemnify, defend, and hold harmless Travelzoo and its employees, representatives, agents and affiliates, against any and all expenses and losses of any kind (including reasonable attorneys’ fees and costs) incurred by Travelzoo in connection with any third-party claims, administrative proceedings or criminal investigations of any kind arising out of publication of the advertisement and/or any material product or service of Advertiser to which users can link through the advertisement (including, without limitation, any claim of trademark or copyright infringement, defamation, breach of confidentiality, privacy violation, false or deceptive advertising or sales practices). Travelzoo agrees, at its own expense, to indemnify, defend, and hold harmless Advertiser and its employees, representatives, agents and affiliates, against any and all expenses and losses of any kind (including reasonable attorneys’ fees and costs) incurred by Advertiser in connection with any third-party claims, administrative proceedings or criminal investigations of any kind arising out; (a) of any content, material, product or service available on a Travelzoo property that was not provided by or obtained from Advertiser (including, without limitation, any claim of trademark or copyright infringement, defamation, breach of confidentiality, privacy violation, false or deceptive advertising or sales practices), or (b) Travelzoo’s breach of any duty, representation, or warranty under this agreement. All indemnities provided by Advertiser under this agreement are conditioned on the following: (a) Advertiser shall have sole control over the defense of any claim covered by the indemnity; (b) Travelzoo shall promptly report the existence of any claim or potential claim covered by the indemnity; (c) Travelzoo shall not materially alter any advertising materials supplied to it by Advertiser or on its behalf. All indemnities provided by Travelzoo under this agreement are conditioned on the following: (a) Travelzoo shall have sole control over the defense of any claim covered by the indemnity; (b) Advertiser shall promptly report the existence of any claim or potential claim covered by the indemnity; and (c) Advertiser shall provide full and reasonable cooperation with Travelzoo’s investigation and defense of such claim.
Provision of Advertising Materials. Advertiser will provide all materials for the advertisement in accordance with Travelzoo’s policies in effect from time to time, including (without limitation) the manner of transmission to Travelzoo and the lead-time prior to publication of the advertisement. Travelzoo shall not be required to publish any advertisement that is not received in accordance with such policies and reserves the right to charge Advertiser, at the rate specified in the Insertion Order (if any, for inventory held by Travelzoo pending receipt of acceptable materials from Advertiser which are past due. Advertiser hereby grants to Travelzoo a non-exclusive, worldwide, fully paid license to use, reproduce and display the advertisement (and the contents, trademarks and brand features contained therein) in accordance herewith.
Right to Reject Advertisement. All contents of advertisements are subject to Travelzoo’s approval, which shall not be unreasonably withheld. Travelzoo reserves the right to reject or cancel any advertisement, insertion order, URL link, space reservation or position commitment, at any time, in accordance with its policies generally applicable to all its advertisers (including belief by Travelzoo that placement of advertisement, URL link, etc., may subject Travelzoo to criminal or civil liability).
Cancellations and Termination. The agreement’s cancellation policy is set forth in the Insertion Order. Notwithstanding anything in the Insertion Order, in the event that either party breaches the terms of this agreement and fails to cure such breach within fifteen (15) days of receiving notice of such breach, the non-breaching party will have the right to terminate this agreement immediately without any further liability to the breaching party; provided, however, that payments due prior to such termination shall remain payable in accordance with Section 1 hereof.
Notices. All notices required or permitted under this agreement shall be in writing and shall be deemed delivered when delivered in person or mailed certified through the United States Postal Service, postage prepaid, or via FedEx addressed as follows:
|If to Travelzoo:||Travelzoo Inc.
300 West El Camino Road, Suite 180
Mountain View, CA 94040
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|If to Advertiser:||Orbitz, LLC
Attn: Michael Stein
200 South Wacker Drive, Suite 1900
Chicago, IL 60606
Construction. No conditions other than those set forth in the Insertion Order or these Terms shall be binding on either party unless expressly agreed to in writing by such party. In the event of any inconsistency between the Insertion Order and the Terms, the Terms shall control.
Third Party Ad Serving.
If Travelzoo has approved the use by Advertiser of a third party ad
server (Third Party Ad Server) in connection with this Insertion
Order, the following provisions shall also apply: