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EXCLUSIVE MARKETING AGREEMENT | Document Parties: COMPETITIVE TECHNOLOGIES INC | AGROFUT  E.U. You are currently viewing:
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COMPETITIVE TECHNOLOGIES INC | AGROFUT E.U.

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Title: EXCLUSIVE MARKETING AGREEMENT
Governing Law: Delaware     Date: 4/19/2007
Industry: Business Services     Law Firm: Sale & Quinn, P.C.     Sector: Services

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                          EXCLUSIVE MARKETING AGREEMENT

        This   Agreement   (the "Agreement") is being entered into as of this 17th
day   of   April,   2007,   by   and   among   the   party of the first part COMPETITIVE
TECHNOLOGIES,   INC.   ("CTT"),   the   party   of   the   second   part,   AGROFUT   E.U.
("AGROFRUT"),   and   the party of the third part, its sole shareholder BETTY RIOS
VALENCIA   ("AGROFRUT   Shareholder"),   and sets forth the terms and conditions of
their   agreement   regarding   CTT's   acquisition   of certain rights to AGROFRUT's
nutraceutical Product output on an exclusive basis and certain other rights, all
as   more   particularly set forth below. As used herein, the term "Parties" shall
refer   collectively   to   CTT,   AGROFRUT   and   AGROFRUT Shareholder, and the term
"Party"   shall refer to CTT, AGROFRUT or AGROFRUT Shareholder individually.   The
Parties   hereby   agree   as   follows:

1.       SCOPE   OF   THE AGREEMENT:   For good and valuable consideration as stated
herein,   receipt of which is hereby acknowledged, the Parties state the scope of
their   Agreement   as   follows:

        a.   Exclusive   First   Refusal   Obligation.   During   the   Output Term (as
            -------------------------------------
defined   herein), AGROFRUT shall submit to CTT, on an exclusive, "first-refusal"
basis, all AGROFRUT Products (as defined herein) with respect to which CTT shall
have   the   right   to   exploit   Marketing Rights worldwide in accordance with the
terms   and   conditions   hereof.   Each   submission   shall   be made by AGROFRUT in
accordance   with   the   requirements   and   procedures   set forth below.   The term
"AGROFRUT   Product"   shall   mean   an   original nutraceutical Product:   (i) to be
produced   or   acquired   for   Product   release   by   AGROFRUT;   and/or   (ii) to be
otherwise   released   under   the   AGROFRUT name and/or logo and/or any other name
and/or   logo   owned,   operated   or   controlled by, or otherwise affiliated with,
AGROFRUT,   by   itself   or   through   a joint venture with another entity, in each
instance   for   which   AGROFRUT   controls   the   Product   Rights.   A nutraceutical
product   shall   be deemed to be an AGROFRUT Product on the first date upon which
AGROFRUT   produces   or   enters   into an agreement to acquire the rights to cause
such   nutraceutical   or   other   Product   to   be   produced, acquired or otherwise
released in accordance with the definition of an AGROFRUT Product hereunder (the
"Production Date").   For purposes hereof, "first refusal" means that an AGROFRUT
Product   shall   be   submitted   solely   and   exclusively   to   CTT for purposes of
exploiting   the Marketing Rights in and to such AGROFRUT Product before the same
is submitted to any other person or entity.   It is the essence of this Agreement
that   AGROFRUT   will   not submit any AGROFRUT Product to a third party for sale,
marketing,   acquisition,   licensing,   exploitation   or   any other use unless and
until   the   AGROFRUT   Product   has   been submitted to CTT hereunder, and CTT has
declined   to   exploit   the Marketing Rights to the AGROFRUT Product (a "Rejected
Product").   An   AGROFRUT   Product   for which CTT elects to exploit the Marketing
Rights   shall   be   referred   to   as   an   "Included   Product."

        b.   Grant   of   Rights.   AGROFRUT   hereby   irrevocably grants, transfers,
             -----------------
assigns   and   licenses   to   CTT   the   Product   Rights   worldwide   (as defined in
Paragraph   2   hereof) in and to each AGROFRUT Product during the Output Term (as
defined   herein)   subject   to,   and   in   accordance   with,   the   terms   hereof.

        c.   Output   Term.   The   term   "Output   Term"   shall   mean   the   period
            ------------
commencing   on   the   date hereof and expiring 180 (one hundred eighty) days from
the   date   hereof;   provided, however, that the Product Rights granted hereunder

<PAGE>

thereafter   shall   remain   in   effect   in   perpetuity   so   long   as   AGROFRUT's
Shareholder   and   CTT   engage in the Closing of the Exchange contemplated by the
Term   Sheet   accompanying   this   Agreement.

2.       PRODUCT   RIGHTS:   The   term   "Product   Rights"   shall mean the exclusive
Marketing   Rights   (as defined herein) to each of the AGROFRUT Products, and all
rights   necessary   to   distribute,   to   exploit, to advertise, to promote and to
publicize   such   Marketing   Rights   of   each   AGROFRUT   Product   for   worldwide
exploitation.   "Marketing   Rights" shall mean the following:   rights to sell, to
distribute,   to advertise, to supply and to control delivery of the Products and
the   Products'   name,   label,   packaging   or   trade   dress;   i.e.,   the   overall
appearance   and   commercial impression of the Products, in print media, point of
sale,   radio   broadcast   and   television   advertising,   and   in brochures, sales
literature   and   nutraceutical   promotional   activities,   including   on-line
nutraceutical   promotional   activities,   for   the   Products.

3.      EQUITY   INTEREST:

     a.   AGROGRUT   Common Stock.   CTT shall be entitled to receive from AGROFRUT
         ----------------------
five   percent   (5%)   of   the   shares   of   AGROFRUT's   Common   Stock (the "Equity
Interest").   The   shares   issued   shall   be   referred   to as the "Shares."   Such
Shares   shall be issued pursuant to the Stock Purchase Agreement executed at the
time   of   this   Agreement.


4.       SUBMISSION   PROCEDURES:

        a.   Submission.   Not   later   than   10   (ten) business days following the
            ----------
Production   Date   of   an   AGROFRUT   Product, AGROFRUT shall submit such AGROFRUT
Product to CTT, along with a written notice ("Submission Notice"), from AGROFRUT
to   CTT.

        b.   CTT's   Response   to   Submission.   Within   10   (ten)   days   following
            -------------------------------
receipt   by CTT of a Submission Notice, together with samples of the Product and
any   marketing   materials prepared by AGROFRUT (the "Response Period"), CTT will
provide   written   notice   to   AGROFRUT   as   to whether CTT elects to exploit the
Marketing   Rights to such AGROFRUT Product.   CTT's failure to respond within the
Response   Period   shall be deemed to constitute CTT's rejection of such AGROFRUT
Product,   and   such AGROFRUT Product shall thereafter be deemed to be a Rejected
Product.

        c.   Rejected   Products.   With respect to each Rejected Product, AGROFRUT
            ------------------
will   have   the   option   to   arrange   for   the Marketing Rights to such Rejected
Product   to   be   acquired by third parties; provided, however, that prior to the
time   that   AGROFRUT   concludes   any   agreement   to grant such rights to a third
party, if there is a change in any of the elements of the Product, then AGROFRUT
shall   resubmit   the   Rejected   Product   to   CTT in accordance with the terms of
Paragraph   3.a.   above   (provided   CTT shall have 10 (ten) days from the date of
such resubmission to make its determination), and the Rejected Product shall not
be   submitted   to   any   third   party   unless and until CTT has again declined to
exploit   said   rights.   All   of   CTT's right, title, and interest in and to each
Rejected   Product   that is not required to be resubmitted to CTT pursuant to the
terms   of   this   Paragraph   3.c.   shall   revert   to   AGROFRUT   automatically.

<PAGE>

        d.   Submission by CTT.   In addition to AGROFRUT's submissions hereunder,
            -----------------
CTT shall have the right, but not the obligation, to order from AGROFRUT, at any
time,   nutraceutical   Products for which CTT is willing to exploit the Marketing
Rights.   None   of   such   Products   shall be deemed an AGROFRUT Product hereunder
unless   and   until   AGROFRUT enters into a binding written agreement with CTT to
produce or to acquire the rights to cause such Products to be produced, acquired
or   otherwise   released in accordance with the definition of an AGROFRUT Product
hereunder.

5.      PAYMENTS   AND   DIVISION   OF   REVENUES:

        a.   Revenue   Division.   In lieu of royalties or other payments, AGROFRUT
            -----------------
and   CTT   shall   engage in a division of revenues so that AGROFRUT shall receive
sixty   percent   (60%)   of marketing and sales proceeds of AGROFRUT products, and
CTT   shall   receive   forty   percent   (40%)   of   marketing   and sales proceeds of
AGROFRUT   products.   Any revenues payable to AGROFRUT pursuant to this Agreement
shall   be paid on a monthly basis provided that, in each such case, each payment
hereunder   shall be accompanied by a revenue statement.   The division of revenue
pursuant   to   this   Agreement   shall   be   based   on   "Net Revenue" determined by
application   of Subparagraph (e) of this Paragraph.   Revenue shall be determined
on a "cash basis" at the time of receipt by CTT.   No revenues will be payable by
CTT   to   AGROFRUT   on   returns   that   are   accepted and credited by CTT or by an
affiliate   of   CTT,   or   on   units   of   the Products distributed exclusively for
demonstration   or   nutraceutical   purposes, or for replacements.   CTT shall have
the   right   to   retain   a reasonable reserve from revenues for returned Products
(provided   that such reserve will be reviewed and, if appropriate, liquidated in
good   faith on a quarterly basis).   To the extent that the actual returns to CTT
or   affiliates of CTT in any given quarter are greater than the expected returns
based   upon which CTT has adjusted any revenue payments, such difference will be
withheld   by or payable to CTT, as the case may be.   No revenues will be payable
on   sales or other transactions between CTT and any affiliate of CTT until final
sale of the Products by the affiliate of CTT.   If CTT makes a revenue payment to
AGROFRUT   where   CTT   is subsequently required to refund or to reduce all or any
part   of   the Net Sales collected by it, CTT shall have the right to a refund of
overpayments   of   revenues   made   to   AGROFRUT.

     b.   Books   and Records Relating to Sales.   CTT will maintain sufficient and
         ------------------------------------
accurate books and records relating to all transactions relevant to sales of the
Products   or   in   respect   of   which CTT is required to provide information in a
revenue   statement.

     c.   Inspection.   CTT   will   permit   a   chartered   accountant   reasonably
         ----------
acceptable   to   CTT   and   appointed   by   AGROFRUT (the "AGROFRUT Accountant") to
inspect   the   books and records maintained by CTT after 15 (fifteen) days notice
at any reasonable time during normal business hours at AGROFRUT's expense and in
such   manner   as   not   to   interfere with the business of CTT for the purpose of
verifying the correctness of the revenue statements and the payments made by CTT
to AGROFRUT by way of revenue pursuant to this Paragraph.   AGROFRUT shall not be
entitled   to   make such inspections more frequently than on one occasion in each

<PAGE>

period   of   12 (twelve) calendar months unless it can demonstrate that there are
exceptional   circumstances   requiring such additional inspections.   In the event
that   the   AGROFRUT   Accountant   discovers   an   error   of   greater than 5% (five
percent)   in   favor   of AGROFRUT, AGROFRUT shall be entitled to reimbursement by
CTT for the costs of such a review plus interest at 10% (ten percent) per annum.

     d.   Nondisclosure.   Neither   AGROFRUT   nor   the   AGROFRUT   Accountant shall
         -------------
disclose   any   information   acquired   as   a   result   of   any such examination or
inspection   to   any   person,   firm   or   corporation other than to its employees,
authorized   representatives   and   as otherwise strictly necessary to enforce its
rights   hereunder.

     e.     Net   Sales.   "Net Sales" means the gross revenue (including advances)
           ----------
earned and actually received by or credited to CTT, or any affiliated or related
entity   thereof,   from   the   sale,   lease,   license,   distribution   or   other
exploitation   of the Product less the following (all of which shall collectively
be   known   as   the   "Cost   of   Goods"):   (i) actual, direct, third-party, out-of
pocket   charges   or expenses incurred by CTT, or any affiliate or related entity
thereof,   in   connection   with   transportation,   handling,   carriage,   delivery,
insurance,   taxes   (including   withholding   taxes   and Value Added Tax), duties,
tariffs,   assessments,   levies and other governmental and "pass-through" charges
on   or   after   sale   of units of the Product; and (ii) any rebates or allowances
(including   allowances   credited   to   resellers   or   distributors   in respect to
marketing   and   nutraceutical   costs) paid by CTT in connection with the sale or
distribution   of   the   Product.   If   CTT   earns   revenue   from distribution of a
Product   in   combination   or   bundle   with   one or more other CTT products, such
revenue will be allocated between that Product and such other products on a fair
and   reasonable   basis   taking   into   consideration   the   current or most recent
wholesale   prices   of   components   of   such   compilation   or   bundle.

6.       CONSULTATION   AND   APPROVAL   RIGHTS:

        a.   AGROFRUT.   AGROFRUT   shall   meaningfully   consult   with   CTT in good
            --------
faith   during   the   Output   Term with respect to (i)


 
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