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EXCLUSIVE MARKETING AGREEMENT

Advertising or Marketing Agreement

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COMPETITIVE TECHNOLOGIES INC | AGROFUT E.U.

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Title: EXCLUSIVE MARKETING AGREEMENT
Governing Law: Delaware     Date: 4/19/2007
Industry: SVSBUS     Law Firm: Sale & Quinn, P.C.     Sector: SERVIC

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                          EXCLUSIVE MARKETING AGREEMENT

        This  Agreement  (the "Agreement") is being entered into as of this 17th
day  of  April,  2007,  by  and  among  the  party of the first part COMPETITIVE
TECHNOLOGIES,  INC.  ("CTT"),  the  party  of  the  second  part,  AGROFUT  E.U.
("AGROFRUT"),  and  the party of the third part, its sole shareholder BETTY RIOS
VALENCIA  ("AGROFRUT  Shareholder"),  and sets forth the terms and conditions of
their  agreement  regarding  CTT's  acquisition  of certain rights to AGROFRUT's
nutraceutical Product output on an exclusive basis and certain other rights, all
as  more  particularly set forth below. As used herein, the term "Parties" shall
refer  collectively  to  CTT,  AGROFRUT  and  AGROFRUT Shareholder, and the term
"Party"  shall refer to CTT, AGROFRUT or AGROFRUT Shareholder individually.  The
Parties  hereby  agree  as  follows:

1.      SCOPE  OF  THE AGREEMENT:  For good and valuable consideration as stated
herein,  receipt of which is hereby acknowledged, the Parties state the scope of
their  Agreement  as  follows:

        a.  Exclusive  First  Refusal  Obligation.  During  the  Output Term (as
            -------------------------------------
defined  herein), AGROFRUT shall submit to CTT, on an exclusive, "first-refusal"
basis, all AGROFRUT Products (as defined herein) with respect to which CTT shall
have  the  right  to  exploit  Marketing Rights worldwide in accordance with the
terms  and  conditions  hereof.  Each  submission  shall  be made by AGROFRUT in
accordance  with  the  requirements  and  procedures  set forth below.  The term
"AGROFRUT  Product"  shall  mean  an  original nutraceutical Product:  (i) to be
produced  or  acquired  for  Product  release  by  AGROFRUT;  and/or  (ii) to be
otherwise  released  under  the  AGROFRUT name and/or logo and/or any other name
and/or  logo  owned,  operated  or  controlled by, or otherwise affiliated with,
AGROFRUT,  by  itself  or  through  a joint venture with another entity, in each
instance  for  which  AGROFRUT  controls  the  Product  Rights.  A nutraceutical
product  shall  be deemed to be an AGROFRUT Product on the first date upon which
AGROFRUT  produces  or  enters  into an agreement to acquire the rights to cause
such  nutraceutical  or  other  Product  to  be  produced, acquired or otherwise
released in accordance with the definition of an AGROFRUT Product hereunder (the
"Production Date").  For purposes hereof, "first refusal" means that an AGROFRUT
Product  shall  be  submitted  solely  and  exclusively  to  CTT for purposes of
exploiting  the Marketing Rights in and to such AGROFRUT Product before the same
is submitted to any other person or entity.  It is the essence of this Agreement
that  AGROFRUT  will  not submit any AGROFRUT Product to a third party for sale,
marketing,  acquisition,  licensing,  exploitation  or  any other use unless and
until  the  AGROFRUT  Product  has  been submitted to CTT hereunder, and CTT has
declined  to  exploit  the Marketing Rights to the AGROFRUT Product (a "Rejected
Product").  An  AGROFRUT  Product  for which CTT elects to exploit the Marketing
Rights  shall  be  referred  to  as  an  "Included  Product."

        b.  Grant  of  Rights.  AGROFRUT  hereby  irrevocably grants, transfers,
            -----------------
assigns  and  licenses  to  CTT  the  Product  Rights  worldwide  (as defined in
Paragraph  2  hereof) in and to each AGROFRUT Product during the Output Term (as
defined  herein)  subject  to,  and  in  accordance  with,  the  terms  hereof.

        c.  Output  Term.  The  term  "Output  Term"  shall  mean  the  period
            ------------
commencing  on  the  date hereof and expiring 180 (one hundred eighty) days from
the  date  hereof;  provided, however, that the Product Rights granted hereunder

<PAGE>

thereafter  shall  remain  in  effect  in  perpetuity  so  long  as  AGROFRUT's
Shareholder  and  CTT  engage in the Closing of the Exchange contemplated by the
Term  Sheet  accompanying  this  Agreement.

2.      PRODUCT  RIGHTS:  The  term  "Product  Rights"  shall mean the exclusive
Marketing  Rights  (as defined herein) to each of the AGROFRUT Products, and all
rights  necessary  to  distribute,  to  exploit, to advertise, to promote and to
publicize  such  Marketing  Rights  of  each  AGROFRUT  Product  for  worldwide
exploitation.  "Marketing  Rights" shall mean the following:  rights to sell, to
distribute,  to advertise, to supply and to control delivery of the Products and
the  Products'  name,  label,  packaging  or  trade  dress;  i.e.,  the  overall
appearance  and  commercial impression of the Products, in print media, point of
sale,  radio  broadcast  and  television  advertising,  and  in brochures, sales
literature  and  nutraceutical  promotional  activities,  including  on-line
nutraceutical  promotional  activities,  for  the  Products.

3.     EQUITY  INTEREST:

     a.  AGROGRUT  Common Stock.  CTT shall be entitled to receive from AGROFRUT
         ----------------------
five  percent  (5%)  of  the  shares  of  AGROFRUT's  Common  Stock (the "Equity
Interest").  The  shares  issued  shall  be  referred  to as the "Shares."  Such
Shares  shall be issued pursuant to the Stock Purchase Agreement executed at the
time  of  this  Agreement.


4.      SUBMISSION  PROCEDURES:

        a.  Submission.  Not  later  than  10  (ten) business days following the
            ----------
Production  Date  of  an  AGROFRUT  Product, AGROFRUT shall submit such AGROFRUT
Product to CTT, along with a written notice ("Submission Notice"), from AGROFRUT
to  CTT.

        b.  CTT's  Response  to  Submission.  Within  10  (ten)  days  following
            -------------------------------
receipt  by CTT of a Submission Notice, together with samples of the Product and
any  marketing  materials prepared by AGROFRUT (the "Response Period"), CTT will
provide  written  notice  to  AGROFRUT  as  to whether CTT elects to exploit the
Marketing  Rights to such AGROFRUT Product.  CTT's failure to respond within the
Response  Period  shall be deemed to constitute CTT's rejection of such AGROFRUT
Product,  and  such AGROFRUT Product shall thereafter be deemed to be a Rejected
Product.

        c.  Rejected  Products.  With respect to each Rejected Product, AGROFRUT
            ------------------
will  have  the  option  to  arrange  for  the Marketing Rights to such Rejected
Product  to  be  acquired by third parties; provided, however, that prior to the
time  that  AGROFRUT  concludes  any  agreement  to grant such rights to a third
party, if there is a change in any of the elements of the Product, then AGROFRUT
shall  resubmit  the  Rejected  Product  to  CTT in accordance with the terms of
Paragraph  3.a.  above  (provided  CTT shall have 10 (ten) days from the date of
such resubmission to make its determination), and the Rejected Product shall not
be  submitted  to  any  third  party  unless and until CTT has again declined to
exploit  said  rights.  All  of  CTT's right, title, and interest in and to each
Rejected  Product  that is not required to be resubmitted to CTT pursuant to the
terms  of  this  Paragraph  3.c.  shall  revert  to  AGROFRUT  automatically.

<PAGE>

        d.  Submission by CTT.  In addition to AGROFRUT's submissions hereunder,
            -----------------
CTT shall have the right, but not the obligation, to order from AGROFRUT, at any
time,  nutraceutical  Products for which CTT is willing to exploit the Marketing
Rights.  None  of  such  Products  shall be deemed an AGROFRUT Product hereunder
unless  and  until  AGROFRUT enters into a binding written agreement with CTT to
produce or to acquire the rights to cause such Products to be produced, acquired
or  otherwise  released in accordance with the definition of an AGROFRUT Product
hereunder.

5.     PAYMENTS  AND  DIVISION  OF  REVENUES:

        a.  Revenue  Division.  In lieu of royalties or other payments, AGROFRUT
            -----------------
and  CTT  shall  engage in a division of revenues so that AGROFRUT shall receive
sixty  percent  (60%)  of marketing and sales proceeds of AGROFRUT products, and
CTT  shall  receive  forty  percent  (40%)  of  marketing  and sales proceeds of
AGROFRUT  products.  Any revenues payable to AGROFRUT pursuant to this Agreement
shall  be paid on a monthly basis provided that, in each such case, each payment
hereunder  shall be accompanied by a revenue statement.  The division of revenue
pursuant  to  this  Agreement  shall  be  based  on  "Net Revenue" determined by
application  of Subparagraph (e) of this Paragraph.  Revenue shall be determined
on a "cash basis" at the time of receipt by CTT.  No revenues will be payable by
CTT  to  AGROFRUT  on  returns  that  are  accepted and credited by CTT or by an
affiliate  of  CTT,  or  on  units  of  the Products distributed exclusively for
demonstration  or  nutraceutical  purposes, or for replacements.  CTT shall have
the  right  to  retain  a reasonable reserve from revenues for returned Products
(provided  that such reserve will be reviewed and, if appropriate, liquidated in
good  faith on a quarterly basis).  To the extent that the actual returns to CTT
or  affiliates of CTT in any given quarter are greater than the expected returns
based  upon which CTT has adjusted any revenue payments, such difference will be
withheld  by or payable to CTT, as the case may be.  No revenues will be payable
on  sales or other transactions between CTT and any affiliate of CTT until final
sale of the Products by the affiliate of CTT.  If CTT makes a revenue payment to
AGROFRUT  where  CTT  is subsequently required to refund or to reduce all or any
part  of  the Net Sales collected by it, CTT shall have the right to a refund of
overpayments  of  revenues  made  to  AGROFRUT.

     b.  Books  and Records Relating to Sales.  CTT will maintain sufficient and
         ------------------------------------
accurate books and records relating to all transactions relevant to sales of the
Products  or  in  respect  of  which CTT is required to provide information in a
revenue  statement.

     c.  Inspection.  CTT  will  permit  a  chartered  accountant  reasonably
         ----------
acceptable  to  CTT  and  appointed  by  AGROFRUT (the "AGROFRUT Accountant") to
inspect  the  books and records maintained by CTT after 15 (fifteen) days notice
at any reasonable time during normal business hours at AGROFRUT's expense and in
such  manner  as  not  to  interfere with the business of CTT for the purpose of
verifying the correctness of the revenue statements and the payments made by CTT
to AGROFRUT by way of revenue pursuant to this Paragraph.  AGROFRUT shall not be
entitled  to  make such inspections more frequently than on one occasion in each

<PAGE>

period  of  12 (twelve) calendar months unless it can demonstrate that there are
exceptional  circumstances  requiring such additional inspections.  In the event
that  the  AGROFRUT  Accountant  discovers  an  error  of  greater than 5% (five
percent)  in  favor  of AGROFRUT, AGROFRUT shall be entitled to reimbursement by
CTT for the costs of such a review plus interest at 10% (ten percent) per annum.

     d.  Nondisclosure.  Neither  AGROFRUT  nor  the  AGROFRUT  Accountant shall
         -------------
disclose  any  information  acquired  as  a  result  of  any such examination or
inspection  to  any  person,  firm  or  corporation other than to its employees,
authorized  representatives  and  as otherwise strictly necessary to enforce its
rights  hereunder.

     e.    Net  Sales.  "Net Sales" means the gross revenue (including advances)
           ----------
earned and actually received by or credited to CTT, or any affiliated or related
entity  thereof,  from  the  sale,  lease,  license,  distribution  or  other
exploitation  of the Product less the following (all of which shall collectively
be  known  as  the  "Cost  of  Goods"):  (i) actual, direct, third-party, out-of
pocket  charges  or expenses incurred by CTT, or any affiliate or related entity
thereof,  in  connection  with  transportation,  handling,  carriage,  delivery,
insurance,  taxes  (including  withholding  taxes  and Value Added Tax), duties,
tariffs,  assessments,  levies and other governmental and "pass-through" charges
on  or  after  sale  of units of the Product; and (ii) any rebates or allowances
(including  allowances  credited  to  resellers  or  distributors  in respect to
marketing  and  nutraceutical  costs) paid by CTT in connection with the sale or
distribution  of  the  Product.  If  CTT  earns  revenue  from distribution of a
Product  in  combination  or  bundle  with  one or more other CTT products, such
revenue will be allocated between that Product and such other products on a fair
and  reasonable  basis  taking  into  consideration  the  current or most recent
wholesale  prices  of  components  of  such  compilation  or  bundle.

6.      CONSULTATION  AND  APPROVAL  RIGHTS:

        a.  AGROFRUT.  AGROFRUT  s

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