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EXCLUSIVE MANUFACTURING, MARKETING
AND DISTRIBUTION AGREEMENT
THIS EXCLUSIVE MANUFACTURING, MARKETING AND DISTRIBUTION
AGREEMENT (the
"Agreement") is made and entered into this 25th day of May, 2007
("Effective
Date") by and between CIRTRAN BEVERAGE CORP., a Utah corporation
("CBC"), and
PLAY BEVERAGES, LLC, a Delaware limited liability company
("PlayBev").
RECITALS
A. PlayBev is engaged in the business of marketing and
distributing
beverages, including energy drinks and flavored water beverages,
and related
merchandise with the Playboy and rabbit head logo (the
"Products") pursuant to a
license agreement ("License Agreement") from Playboy
Enterprises, Inc.
("Playboy").
B. CBC has been formed by CirTran Corporation, a Nevada
corporation
("CirTran"), to arrange for the manufacture, marketing and
distribution of the
Products through various distribution channels, including
traditional retail
channels as well as catalogs, internet, live shopping and other
channels.
C. PlayBev desires to grant to CBC the exclusive rights during
the term
of this Agreement to manufacture, market, distribute and sell
the Products
through all distribution channels (herein the "Purpose") in the
United States.
D. The parties desire to set forth their agreements in
writing.
NOW THEREFORE, in consideration of the mutual covenants and
conditions
contained herein and other good and valuable consideration, the
receipt and
sufficiency of which is hereby acknowledged, and intending to be
legally bound,
the parties agree as follows:
1. Manufacturing.
(a) Subject to all of the terms and conditions of the
License
Agreement, CBC shall be the exclusive master manufacturer for
all Products for
PlayBev to be sold in the Territory, as defined below. If and to
the extent that
CBC does not perform the actual manufacturing itself, CBC will
select and
contract with vendors and subcontractors (a "Vendor") to
manufacture the
Products as described below and will provide overall quality
control, logistics,
management and administrative duties with respect to
manufacturing as needed.
PlayBev will not cause or permit any Product not manufactured by
or under the
supervision of CBC to be imported, sold or distributed in the
Territory.
(b) The initial Products consist of an energy drink (tentatively
called
"Playboy Pure Energy Drink") and flavored or unflavored water
beverage
(tentatively called "Playboy Water" or "Playboy H2O") (the
"Initial Products").
The parties have determined that Vendors will be required for
the following
functions relating to the Initial Products: (i) identification
of key regional
bottlers, (ii) finalization of Product formulation and
production of sample /
prototype Initial Products, (iii) production of prototype
Initial Product
packaging and bottling and conversion to production line
packaging and bottling,
(iv) supply chain management, and (v) subcontractor to identify
and coordinate
<PAGE>
with Vendors under clauses (i) through (iv). PlayBev and, to the
extent provided
in the License Agreement, Playboy, shall have the right to
approve all of such
Vendors, which approval will not be unreasonably withheld or
delayed. PlayBev
may suggest entities or groups to serve as Vendor in any such
capacity, and CBC
will consider such suggestions in good faith. CBC will contract
directly with
the Vendors and on such pricing and payment terms as shall be
negotiated
directly between CBC and the Vendors. If and when CBC determines
in its
reasonable judgment that additional or different Vendors are
required or
desirable, it shall engage such additional Vendors, subject in
each case to
PlayBev's approval, which approval will not be unreasonably
withheld or delayed.
CBC may engage its affiliates as Vendors, subject to the
approval conditions
described herein.
(c) As additional Products are developed, the parties shall
similarly
identify the Vendors which are required and CBC will engage the
Vendors subject
to PlayBev's approval.
(d) CBC shall engage directly with all distributors (other
than
CBC/ASM) and customers as the vendor of record and negotiate all
payment terms
directly. As vendor of record, all payments for the Product will
be made
directly to CBC. All pricing terms shall be approved by PlayBev
in advance in
writing, which approval shall not be unreasonably withheld or
delayed.
(e) PlayBev will use its best efforts to have CBC and, to the
extent
required, its Vendors approved as manufacturers under the
Playboy license. If a
Vendor is required to be approved but Playboy does not approve
the Vendor, CBC
will engage an alternative Vendor, subject to PlayBev's approval
as set forth
above. If CBC is not approved by Playboy, then notwithstanding
Sections 1 (a)
through (d) above, (i) the Vendors will contract directly with
PlayBev, rather
than CBC, and CBC shall assign to PlayBev any then-existing
contracts with the
Vendors, (ii) the roles of CBC and PlayBev in selecting and
approving Vendors
described in Sections 1(b) and (c) shall be reversed, (iii) CBC
shall remain as
the vendor of record to customers and distributors, and (iv) CBC
shall supervise
the manufacturers and other Vendors approved by Playboy.
(f) CBC will be compensated for its services pursuant to this
Section 1
as described in Section 3.
2. Distribution, Sales and Marketing.
(a) Subject to the terms and conditions of the License
Agreement, CBC
shall be the exclusive master distributor for PlayBev for all
Products to be
sold in the Territory, as defined below. CBC shall engage
American Sales and
Merchandising, LLC, a Maine limited liability company ("ASM"),
as a
subcontractor to provide distribution and marketing plans in the
Territory and
other services for distributing the Products, including, but not
limited to, all
sales and marketing for all wholesale and retail sales,
packaging, distribution
in the Territory, on-premise and off-premise distribution,
product designs, and
merchandise displays. CBC will enter into a mutually agreed upon
agreement
directly with ASM (the "ASM Agreement") upon execution of this
Agreement with
respect to ASM's duties and responsibilities; provided that CBC
and ASM are able
to negotiate terms of the ASM Agreement consistent with Section
3(c).
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<PAGE>
(b) During the term of this Agreement, PlayBev covenants and
agrees
that neither it nor any other person deriving their rights from
PlayBev (other
than CBC) shall manufacture, market, advertise, sell or
distribute the Products
or any improvements or derivations thereof or any other product
based on the
license from Playboy for any purpose that is competitive with
the Purpose for
which CBC is contracting with PlayBev under this Agreement
("Restricted
Products") which are sold or distributed in the Territory.
(c) Within 30 days after the date of this Agreement, PlayBev
will
provide CBC with a three month forecast of marketing
expenditures for the
Products in the Territory. CBC will thereafter establish a
budget, approved by
PlayBev, for the period covered by the forecast for CBC to
provide all sales,
marketing and administrative support regarding the sales,
marketing and
distribution activities. Such activities shall include, but not
be limited to,
the creative development and maintenance of the website
associated with the
Playboy Energy drink Product, printed material to be used in
marketing and sales
to retailers, wholesalers, restaurants, bars and sponsored
events and product
design (the "Programs"). Once the budget is approved by CBC and
PlayBev, CBC
will fund the Programs to the extent of the budget based on the
accomplishment
of predetermined milestones agreed to by CBC and PlayBev
pursuant to a bridge
loan on terms mutually acceptable to CBC and PlayBev (the
"Bridge Loan"). The
parties are not obligated to proceed with the Bridge Loan unless
the parties are
able to agree upon the budget and the terms of the Bridge Loan.
Within 30 days
prior to expiration of the period covered by the initial
forecast, PlayBev will
prepare a forecast for the following three month period, which
forecast shall
indicate to which the Programs can be funded from operations.
The parties shall
negotiate the terms of a potential budget and Bridge Loan for
such subsequent
period. This process shall continue for each subsequent three
month period.
Notwithstanding anything herein to the contrary, in the event
that the Bridge
Loan is paid in full pursuant to Section 6, CBC shall have no
further obligation
to fund the Programs or make further advances under the Bridge
Loan.
(d) Within 90 days after the date of this Agreement, PlayBev
will
provide CBC with a 90 day forecast of sales of the Products in
the Territory.
Thereafter, every month PlayBev will provide CBC with a forecast
of sales for
the last 60 days of the period covered by the period forecast
and an additional
30 days. The parties will discuss in good faith any
disagreements that CBC has
with the forecast. CBC will rely on the forecast to schedule
manufacturing and
distribution resources.
(e) PlayBev may engage CBC as its media placement agency to
place all
advertising in print, web, television, radio and other
promotional outlets on
terms to be agreed to by the parties pursuant to a media
placement agreement
agreed to by CBC and PlayBev (the "Media Placement
Agreement").
3. Compensation; Calculation and Payment of Royalties. PlayBev
shall
compensate CBC as follows:
(a) For its services rendered pursuant to Section 1(a) of
this
Agreement, CBC shall receive from PlayBev an amount equal to 20%
of the cost of
goods sold ("COGS"). "COGS" includes all actual and verifiable
third party
costs, including the actual cost of Product payable to the
manufacturer and
other costs that generally accepted accounting principles,
consistently applied,
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<PAGE>
require CBC to classify as costs of goods sold as well as,
without duplication,
the charges of all Vendors.
(b) If CBC is providing services to PlayBev pursuant to Section
1(e)
rather than Section 1(a), then CBC shall receive from PlayBev
and amount equal
to 20% of COGS for its supervision under Section 1(e). "COGS"
includes all third
party costs, including the actual cost of Product payable to the
manufacturer
and other costs that generally accepted accounting principles,
consistently
applied, require PlayBev to classify as costs of goods sold as
well as, without
duplication, the charges of all Vendors.
(c) For its services rendered pursuant to Section 2(a) of
this
Agreement, CBC shall receive from PlayBev 6% of the gross sales
("Gross Sales")
of all Products in the Territory. CBC, in its agreement with
ASM, will pay 2/3
of such 6% or 4% of Gross Sales to ASM in accordance with the
terms of the ASM
Agreement. "Gross Sales" includes gross sales of the Products
but does not
include separately stated charges for shipping, handling,
insurance or taxes and
are net of any returns, markdowns, charge backs, credit card
discounts, rebates,
refunds and similar charges. [Gross Sales shall be calculated on
a cash basis so
that payment is due only when payment is received for the
Products.]
Notwithstanding the above, if CBC is unable to obtain ASM
agreement to the ASM
Agreement on the terms outlined above, CBC will so notify
PlayBev and PlayBev
will, at its option, either cause ASM to agree to the terms
outlined above or
PlayBev will agree to modify this Section 3(c) to conform to the
terms agreed to
by ASM (i.e. to pay CBC 150% of the amount CBC is required to
pay to ASM).
(d) For its services rendered pursuant to Section 2(c), PlayBev
shall
reimburse CBC for the cost of the Programs funded under the
Bridge Loan, plus 5%
of such Programs cost, pursuant to the terms of the Bridge
Loan.
(e) For its services rendered pursuant to Section 2(e), PlayBev
shall
reimburse CBC for media placement and other services provided by
CBC under
Section 2(e), plus 5% of the media placement costs, pursuant to
the terms of the
Media Placement Agreement.
(f) From the Gross Sales of Product collected by CBC, CBC will
pay on
PlayBev's behalf the royalty payable to Playboy under the
Playboy license which
is calculated on the basis of a percentage of gross sales.
PlayBev shall remain
solely responsible for payment of (i) any minimum or other
royalties or payments
due under the Playboy license which are not calculated a
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