EX-10.4: MARKETING AGREEMENTAdvertising or Marketing Agreement |
|
|
|
You are currently viewing: This Advertising or Marketing Agreement involves
CENDANT MORTGAGE CORPORATION | CENTURY 21 REAL ESTATE CORPORATION | Century 21 Real Estate LLC, ERA Franchise Systems, Inc | Coldwell Banker Real Estate Corporation | PHH Mortgage Corporation | Sotheby's International Affiliates, Inc. RealDealDocs™ contains millions of easily searchable legal documents and clauses from top law firms. Search for free - click here. |
|
|
|
Search Advertising or Marketing Agreement by:
Exhibit 10.4
EXECUTION COPY
MARKETING AGREEMENT
BY AND BETWEEN
COLDWELL BANKER REAL ESTATE CORPORATION,
CENTURY 21 REAL ESTATE CORPORATION,
ERA FRANCHISE SYSTEMS, INC., AND
SOTHEBYS INTERNATIONAL AFFILIATES, INC.
AND
CENDANT MORTGAGE CORPORATION
MARKETING AGREEMENT
This Marketing Agreement (Agreement) is entered into as of the 31st day of January, 2005 (Effective Date), between Cendant Mortgage Corporation (to be renamed PHH Mortgage Corporation), a New Jersey corporation (PHH Mortgage) having an office at 3000 Leadenhall Road, Mt. Laurel, New Jersey 08054 and Coldwell Banker Real Estate Corporation (Coldwell Banker), Century 21 Real Estate LLC, ERA Franchise Systems, Inc. (ERA), and Sothebys International Affiliates, Inc., each having offices at 1 Campus Drive, Parsippany, New Jersey 07054 (each a Brand and collectively, the Brands) (collectively, the Parties).
WHEREAS, PHH Mortgage is engaged in providing mortgage services that include counseling, efficient processing, origination, and servicing of mortgage loans on homes located in the United States; and
WHEREAS, the Brands operate as real estate franchisors that license their respective marks, tools, and systems to independently owned and operated real estate brokerages who in turn provide home purchase and sales services to their customers; and
WHEREAS, PHH Mortgage and Coldwell Banker, ERA and TM Acquisition Corp. executed a trademark license agreement of even date herewith pursuant to which PHH Mortgage licensed Coldwell Bank Mortgage®, Century 21 Mortgage® and ERA Mortgage® names and marks; and
WHEREAS, PHH Mortgage and the Brands wish to develop a marketing program (Program) the purpose of which will be to market PHH Mortgages mortgage services to the Brands franchisees (the Franchisees) offices;
NOW, THEREFORE, in consideration of the mutual promises contained herein, the Parties hereby agree as follows:
| 1. | The Program. |
| (a) | The Brands shall recommend PHH Mortgage as their preferred providers of
mortgage programs and products to their Franchisees. The Program shall also include
mail inserts, brochures and advertisements on a quarterly basis to the Franchisees. In
addition, the Brands shall provide access to PHH Mortgage in the Brands company
newsletters and to all of the Franchisees, if appropriate, during periodic sales
meetings. The Brands shall also actively promote the PHH Mortgage products and
services to the Franchisees, and such Franchisees sales agents (as applicable),
including without limitation, providing annual letters or e-mails (the contents of such
promotional literature could be determined within the reasonable discretion of the
Brands) to both the Franchisees and the Franchisees sales agents, as appropriate, from
the respective Brands presidents or chief operating officers promoting the salability
of the PHH Mortgage products and services. Additionally, the Brands shall provide PHH
Mortgage (at no additional charge) at each of the Brands and Cendants residential
real estate trade shows (as applicable) and at each of the Brands and Cendants
international business conferences relating to real estate where there is a trade show:
(i) two (2) complimentary standard size booths at a mutually agreeable location
prominent to visitors to such trade shows or international business conference; and
(ii) an opportunity for a PHH Mortgage representative to host its own break-out session
(if any are held) during such conferences on a day on which a majority of such
break-out sessions are being held and at a location where a majority of break-out
sessions are being held, and at a location reasonably designed to obtain participation. |
The Brands shall provide to PHH Mortgage (at no charge to PHH Mortgage) a meaningful
opportunity for a senior member of PHH Mortgages management to speak for a period
of time, mutually agreed upon by the parties, at each Brands annual franchise
conventions subject to respective Brand approval of individual and script, which
approval shall not be unreasonably withheld. PHH Mortgage shall abide by all
reasonable rules established by the Brands or the convention center for each such
convention. |
||||
The Brands shall provide to PHH Mortgage (at no charge) a premier (or highest
level that may exist) sponsorship at all brand national conventions, regional or
local conferences under the control of the Brands. |
||||
The Brands shall include on-line promotion on each of the Brand sites of the PHH
Mortgage opportunity, as well as a hyperlink to the PHH Mortgage site. PHH Mortgage
agrees not to over-ride any browser or back functionality for those users who arrive
at the PHH Mortgage site from such link and shall provide a link back to such Brand
site on each of the PHH Mortgage web pages. |
||||
The Brands shall also provide PHH Mortgage certain marketing opportunities as set
forth on Exhibits A-D. |
||||
| (b) | Although each Brand shall market PHH Mortgage to its Franchisees as required
by the Program, the Brands shall not be required to, and they shall not as part of the
Program, provide advice, counseling or assistance to consumers in connection with any
particular mortgage loan for which the consumers have applied or may apply to PHH
Mortgage. |
|||
| (c) | The Brands shall encourage their Franchisees to embrace PHH Mortgage as each
Franchisees provider of mortgage products and services and, when and where |
|||
appropriate, to inform the Franchisees agents of the mortgage loan products and
services offered by PHH Mortgage. |
||||
| (d) | The Brands shall provide monthly reports to PHH Mortgage reflecting monthly
Franchisee mortgage activity. |
|||
| (e) | The Brands shall offer to PHH Mortgage those additional programs, and shall
employ those strategies with respect thereto, as are listed on Exhibit E. |
|||
| 2. | Compensation. Beginning on March 1, 2005, PHH Mortgage shall pay a fee to the Brands
(Monthly Marketing Fee) for the access and marketing provided under the Program every month
during the term of this Agreement (Monthly Term). The amount of the Monthly Marketing Fee
is set forth in Exhibit 2 hereto as amended from time to time in accordance with this Section
2. The Monthly Marketing Fee shall be paid in arrears, on the first day of the month next
succeeding the end of the Monthly Term in respect of which such fee is paid, with the
exception of the first payment which shall be made with the second payment when the second
payment is due on April 1, 2005. The Parties each acknowledge and agree that the Monthly
Marketing Fee reflects the reasonable and fair market value of the goods and services to be
provided by the Brands under the Program, without regard to the value or volume of Mortgage
Loans that may be attributable to the Program. |
|||
Not more frequently than once each year, any Party may notify the other, in writing, of
its determination (a Determination), and the basis thereof, that the Monthly Marketing Fee
amount may fail to reflect the reasonable and fair mark
| ||||






