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CONTRACT

Advertising or Marketing Agreement

CONTRACT
 
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CTC MEDIA, INC. | VIDEO INTERNATIONAL

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Title: CONTRACT
Date: 4/11/2006
Industry: BRDCST     Sector: SERVIC

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 Confidential Materials omitted and filed separately with the Securities and
 Exchange Commission. Asterisks denote omissions.
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                                                                   EXHIBIT 10.21
 
                                    CONTRACT
 
          Moscow                                                January 30, 2006
 
          CORPORATION "CTC MEDIA INC.", hereinafter referred to as ((CTC)), in
the person of President and Chief Executive director Mr. Rodnyansky A.E. acting
on the basis of the Resolution of the Board of directors dd. 02.08.2004 and
Executive director Khanumyan V.S., acting on the basis of the Power of attorney
#99NP dd. September 21, 2004, on the one hand,
 
          CLOSED JOINT-STOCK COMPANY "VIDEO INTERNATIONAL "TREND", (OGRN
1027700294071 dd. October 09, 2002), hereinafter referred to as the "COMPANY" in
the person of General director Matyushenko I.A., acting on the basis of the
Charter, on the second hand,
 
          and CLOSED JOINT-STOCK COMPANY "VIDEO INTERNATIONAL" GROUP OF THE
COMPANIES", hereinafter referred to as the "AGENCY", in the person of General
director Vasiljev S.A., acting on the basis of the Charter, on the third hand,
 
          jointly referred to as the "PARTIES", have signed the present Contract
as follows:
 
          1. In realization of the provisions of the Memorandum on cooperation
concluded on December 07, 2005 (hereinafter referred to as the "Memorandum") by
the present Contract have approved the text of the Agreement (Appendix 1 to the
present Contract) that will be recommended to participants of networks -
broadcasters of Tele-channels "CTC" and "Home", listed in Appendix 2 to the
present Contract (hereinafter referred to as the "Broadcasters"), for conclusion
with the Agency / affiliated and dependent to the companies of CJSC "Video
International" Trend Group" (further - ((the Agency companies))) according to
which the latter shall acquire the right to make the transactions on the
exclusive basis on realization of services of the Broadcasters on accommodation
in the regional air of the Tele-channels Broadcasters of the advertising of the
third parties (further - ((regional advertising))). The Parties have agreed that
amendments of the specified text shall be possible only as agreed by the Parties
to the present Contract.
 
          2. The Parties have determined that the placement of advertising
presented on the basis of transactions concluded by the Agency/ the Agency
companies starting from January 01, 2006 shall be carried out on regional air of
the Tele-channels Broadcasters distributed within the limits of the
cities/regions of the Russian Federation listed in Appendix 2 to present
Contract.
 
 
 
          The Parties have agreed that volumes of the offered advertising time
in the regional air of Tele-channels Broadcasters in 2006 shall make 6 % (Six
percent) of the duration of the corresponding Network program block (according
to conditions of the corresponding "network" contract concluded with a certain
Broadcaster on distribution of the corresponding Tele-channel) for 24 hours
prior to airing (not taking into account duration of Windows of a regional
announcement), and also the whole volume of advertising time permitted by the
current legislation in Regional Windows (according to the program schedule of a
certain Broadcaster) except for that stipulated by the fourth paragraph of
present item.
 
          The Parties shall agree that the total amount of advertising on air of
each Broadcaster cannot exceed the limits established by the legislation of the
Russian Federation on advertising, and upon its determining the federal
advertising placed on air of Tele-channels not subject to excluding from Network
program blocks shall also be considered. If airing by the Broadcaster of the
federal and regional advertising in full can lead to infringement of
requirements of the legislation regarding the volume of advertising, the volume
of the federal advertising shall remain constant, and the updating shall be
carried out due to the advertising time allocated for regional advertising
placement. Hereunder the Parties shall agree that such updating should be
distributed as much as possible in regular intervals within air day (prime time
/ beyond the prime time) and, whenever possible, to be coordinated with the
Agency / the Agency companies.
 
          The Parties have also agreed that the Broadcasters shall have the
right to place independently in the regional air the advertising information on
the third parties (further - "Counterparts"), if a Counterpart in their turn
places the advertising information on the corresponding Broadcaster according to
conditions of the contracts concluded by the Broadcaster with the Counterpart
(cross- promotion) as well as social advertising placed on a gratuitous basis.
The total amount of the advertising time allocated for placing such materials,
in any case cannot be more than 7 % of the volume of the advertising time
offered for the Agency / the Agency companies advertising placement specified in
the second paragraph of the present item in the regional air of Tele-channels
Broadcasters (otherwise the conditions of placing such advertising information
on Counterparts and social advertising should be preliminary coordinated with
the Agency / the Agency companies), and cannot be to the detriment of commercial
sales of the Agency / the Agency companies.
 
          The Parties have agreed that the above-stated cross-promotion and
social advertising
 
 
 
placed on a gratuitous basis as well as political advertising will not be
subject of the Agreement and contracts of the Agency / the Agency companies with
Broadcasters (model form of the contract approved by the present Contract).
 
          Besides the Parties have agreed that if in 2006 - 2010 Tele-channels
Broadcasters regional air opportunities on the advertising placement executed in
various other forms (sponsor's advertising, logotypes, banners, etc.) the right
to execution of transactions on realization of Broadcasters' services on the
Tele-channels airing of such regional advertising with the third parties shall
not be granted to anybody, except for the Agency (the Agency companies), the
Broadcaster shall not use such right either.
 
          3. The Parties have agreed that under condition of maintenance of
conditions of the exclusivity specified in the present Memorandum and proceeding
from the volumes of advertising time agreed above and opened by Tele-channels
Broadcasters, the Agency / the Agency companies shall undertake to provide
realization of services of the Broadcasters listed in Appendix 1 to present
Contract, on Regional advertising placement so that the sum of the Broadcaster's
actual gross advertising broadcast revenue (minus compensation to the Agency /
the Agency companies under the rate according to paragraph 4 of the present
Contract), received by them for regional advertising airing on Tele-channels
Broadcasters, and calculated for a calendar year in conformity with a technique
agreed by the Parties, should make not less than a rouble equivalent of
 
     o    In 2006 - [**] US dollars ([**] US dollars), including VAT under the
          rate stipulated by the current legislation of the Russian Federation;
 
     o    In 2007 - [**] US dollars ([**] US dollars) including VAT under the 
          rate stipulated by the current legislation of the Russian Federation;
 
     o    In 2008 - [**] US dollars ([**] US dollars), including VAT under the 
          rate stipulated by the current legislation of the Russian Federation;
 
     o    In 2009 - [**] US dollars ([**] US dollars), including VAT under the 
          rate stipulated by the current legislation of the Russian Federation;
 
 
 
 
     o    In 2010 - [**] US dollars ([**] US dollars) including VAT under the 
          rate stipulated by the current legislation of the Russian Federation,
 
(hereunder the realization dollar equivalent shall be calculated on a monthly
basis at the rate of the Central Bank of the Russian Federation for the last day
of the month),
 
     The Parties have agreed annually starting from 2006 not later than October
01 of the corresponding year to coordinate (to sign) the Appendix to the
Contract (and corresponding appendices to contracts of Broadcasters with the
Agency / the Agency companies) under the form of Appendix 2 to the present
Contract, with the instruction of the sums of gross revenues of the Broadcasters
for the corresponding year. The parties shall understand that, considering the
growing potential of the Broadcasters listed under items 9, 15, 16 and 18 of the
Appendix 2 to the present Memorandum (the cities of Nizhny Novgorod, Volgograd,
Voronezh and Ufa), income growth of these companies can be above growth rate of
the aggregate profits of the Broadcasters stipulated by the first paragraph of
the present item.
 
          The Parties have agreed that the sums of the Broadcasters' gross
revenues for 2006 - 2010 specified above shall be the scheduled basic sums of
realization, achievement of which shall be the task of the Agency / the Agency
companies provided keeping by CTC of the parameters agreed in the present
Contract (para. 2, 4), the final settlement upon which shall be in any case made
with the Broadcasters annually, not later than March 01 of the year following
the reported one, that should find reflection in the corresponding contracts of
the Agency / the Agency companies with the Broadcasters. Herewith the Parties
shall understand that the gross revenues specified above are determined as the
basic sums of realization for every calendar year of the valid term of the
Agreement and cannot be calculated cumulatively for several (or five) years of
the valid term of the Agreement.
 
          4. The Parties shall confirm that for maintaining of the level of CTC
services realization specified in paragraph 3 of the present Contract within the
period from January 01 till December 31, 2006 the average annual audience share
of the Tele-channel ((First entertaining ((CTC)) for the audience ((6-54))
(audience age) and the average annual audience share of the "Home" Tele-channel
for the audience ((women 25-60)) in the cities agreed by the Parties should
correspond to
 
 
 
parameters that shall be agreed upon separately for each city in contracts,
herewith it should not be significantly less than the average annual parameters
of Tele-channels audience shares in 2005 in the above-stated cities.
 
          The Parties shall agree that deviation of parameters of an average
annual Tele-channels audience share in the cities of Moscow and St.-Petersburg
for less than 15 (Fifteen) % shall not be considered essential. The deviation of
parameters of an average annual Tele-channels audience share in the other cities
agreed by the Parties in Appendix 2 to the present Contract for less than 20
(Twenty) % shall not be considered essential, if otherwise is not agreed by the
Parties.
 
     The data of the independent media monitoring company "TNS Gallup Media"
recognized by the Parties shall be used to determine the specified parameters of
the audience share.
 
     If in any city the measurement are not carried out by the independent media
monitoring company "TNS Gallup Media", the Parties have agreed that the data of
specialized independent sociological monitoring company "GFK-Rus" shall be used.
For date of signing of the present Contract such city is Tver.
 
          5. Besides the Parties have agreed that the Company will conclude with
Broadcasters the guarantee contracts securing performance within the valid term
of the Agreement of following obligations of the Agency / the Agency companies:
 
               a) On duly transfer to the Broadcasters of the money resources
received by the Agency / the Agency companies from clients ordering services on
advertising placement in terms specified in the Agreement and contracts or
stipulated by the legislation;
 
               b) On payment by the Agency / the Agency companies of the penalty
for the delay of payments, if such is stipulated by the Agreement and contracts,
at the rate of stipulated by the Agreement / contracts;
 
               c) On payment to the Broadcasters of release-money within the
terms specified in the Agreement / contracts.
 
          6. In cases of:
 
          changing of quantity of the Broadcasters coordinated by the Parties
which will carry out accommodation of regional advertising on air of
Tele-channels Broadcasters on the basis of the Agreement, contracts between the
Agency and Broadcasters and the transactions concluded
 
 
 
by the Agency;
 
          CTC default of the guarantees on maintaining the conditions of
exclusivity of the Agency activity on granting advertising volumes (advertising
time) specified in the present Contract;
 
          reduction on the each Broadcaster's air of advertising volumes
(advertising time), defined in the absolute figures caused by adopting and
coming into force after signing of the present Contract of the
legislative/statutory acts of the Russian Federation or changes of "network"
contracts concluded by CTC with the Broadcasters on distribution of a
corresponding Tele-channel;
 
          guarantees on securing the conclusion with Broadcasters / the Agency
companies of contracts under the coordinated form;
 
          in case of the essential dynamics of the market occurred as a result
of force majeure circumstances or an economic crisis,
 
          change of the dollar exchange rate established by the Central Bank of
the Russian Federation, in relation to the Russian rouble for more than on 15 %,
 
          The Parties shall agree upon the respective alteration of total sums
of the Broadcasters' gross revenues stipulated by the present Contract,
appendices to the present Contract and appendices to the corresponding contracts
between the Broadcaster and the Agency / the Agency companies, by signing of
additional agreements.
 
          The Parties shall also agree that the revision of total sums of the
Broadcasters gross revenues specified in paragraph 3 of the present Contract
shall occur also if the Agency / the Agency companies does not conclude
contracts with Broadcasters and do not start realization of their services on
regional advertising placement for the reasons not dependent on the Agency / the
Agency companies.
 
          7. The Parties have coordinated that the rate of commission of the
Agency / the Agency companies under the Agreement (commission for concluding
transactions with clients as well as the cost of services that can be rendered
by the Agency/ the Agency companies to the Broadcasters) shall make 15 %
including VAT under the rate stipulated by the current legislation of the
Russian Federation of the sum of Broadcasters' actual gross revenues for the
reported period received for regional advertising placement on air of the
Tele-channels.
 
          The payment procedure for the Agency / the Agency companies services
shall be agreed upon
 
 
 
and determined in the Agreement making Appendix 1 to the present Contract.
 
          8. Certain conditions of regional advertising placement on air of the
Tele-channels Broadcasters shall be determined in the contracts between the
Agency and Broadcasters. CTC shall guarantee to the Company and to the Agency,
signing by Broadcasters, and the Company and the Agency, in their turn, shall
guarantee to CTC signing by the Agency companies of contracts under the form
making Appendix 1 to the present Contract.
 
          The Parties have agreed that contracts concluded between the Agency /
the Agency companies and the Broadcasters shall include the following basic
conditions of possible pre-schedule cancellation: the contract can be terminated
prior to the expiry of its valid term upon application of one of the parties
with the notice not later than 180 days prior to the date of the prospective
cancellation of the Agreement. The form for such application shall be registered
mail with notice.
 
          Herewith the party-initiator of pre-schedule cancellation shall be
obliged to pay to other party the release money equal to:
 
               o    upon cancellation of the present Agreement under the
                    initiative of the Broadcaster - 15 % (Fifteen percent) of
                    the sum of actual gross revenues of the Broadcaster from
                    rendering services on accommodation of Regional advertising
                    on air of the corresponding Tele-channel Broadcaster, for
                    six full calendar months, preceding the date of cancellation
                    of the Agreement;
 
               o    upon cancellation of the present Agreement under the
                    initiative of the Agency / the Agency companies - the sum of
                    actual gross revenues of the Broadcaster from rendering
                    services on accommodation of regional advertising on air of
                    the corresponding Tele-channel Broadcaster, for six full
                    calendar months, preceding the date of cancellation of the
                    Agreement.
 
          The Parties have agreed that in case of essential default by the
Agency on the results of fiscal year (for 10 (ten) % and more) of the task of
maintenance of realization of services of the Broadcaster on accommodation of
regional advertising so that gross revenues (minus commission to the Agency /
the Agency companies at the rate according to paragraph 7 of the present
Contract) of the Broadcaster received for regional advertising placement on air
of the corresponding Tele-channel
 
 
 
Broadcaster should make not less than the sums coordinated in paragraph 3 of the
present Contract, the Agreement and contracts with Broadcasters cannot be
terminated without carrying out of preliminary talk between the Parties. The
Parties shall undertake not later than on March 10th of the year following the
reported one to carry out negotiations, determine an opportunity and coordinate
conditions of the further joint work. If the Parties do not reach the agreement
as a result of such negotiations as per the term specified above, CTC/ the
Broadcasters shall have the right to terminate the Agreement / contracts due to
the specified default by the Agency / the Agency companies of their task
(hereunder the provisions on payment by the Broadcaster of the release-money to
the Agency / the Agency companies shall not be applied).
 
          9. The present Contract shall inure from the moment of its signing by
the Parties, extend its validity to the relations of the Parties arisen since
January 01, 2006 and operate till the moment of performance of the obligations
by the Parties.
 
          10. The Parties have agreed to not disclose or otherwise let know to
any third parties any conditions and provisions of the present Contract or any
other confidential information that a Party can share with another Party in
connection to the execution of the present Contract (except for sharing such
information with their representatives, consultants and lawyers) without
preliminary written consent on such disclosure of the information from another
Party except for the cases and in the amount directly stipulated by the current
legislation, statutory acts or the rules approved by the authorized state bodies
(including, but not limited to the authorized bodies in the sphere of securities
market outside the jurisdiction of the Parties) or cases of the usual procedure
of disclosing of the information to auditors, shareholders or lawyers of a
Party.
 
          11. The present Contract is made in triplicate, one for each Party.
 
          SIGNATURES OF THE PARTIES
 
On behalf of CTC
[Signed] Rodnyansky A.E.
 
[Signed] Khanumyan V.S. [Stamp]
 
 
 
On behalf of the Company
[Signed] Vasiljev S.A. [Stamp]
 
On behalf of the "Agency"
[Signed] Matyushenko I.A. [Stamp]
 
 
 
                                                                  Appendix 1 (a)
                                               to the Contract concluded between
                                                   Corporation "CTC Media Inc.",
                             CJSC "Video International" Group of the Companies",
                                          and CLSC "Video International "Trend",
                                                            dd. January 30, 2006
 
                           AGREEMENT # ______________
 
MOSCOW                                                          JANUARY 31, 2006
 
________________ (hereinafter referred to as the "BROADCASTER") (BASIC STATE
REGISTRATION NUMBER [OGRN] 1027739137887) in the person of _____________________
___________________________________, acting on the basis of ____________________
______________________________________________, on the one hand, and
_______________________________ (hereinafter referred to as the "AGENCY") in the
person of ____________________, acting on the basis of ________________, on the
other hand, hereinafter jointly referred to as the "PARTIES", have concluded the
present Agreement on the following:
 
                                 1. DEFINITIONS
 
For the purpose of the present Agreement, the definitions and expressions below
have the following meanings:
 
"NETWORK PROGRAM BLOCK" means a combined audiovisual work (the result of
intellectual activity) created by CJSC "Network of television stations" / CJSC
"New Channel" (further "CTC/ New Channel") for using by the Broadcaster as
transmission through on-air broadcasting (Article 40 of the RF Law "On Copyright
and Neighboring Rights") and transmission of cable broadcasting (Article 41 of
the RF Law "On Copyright and Neighboring Rights") pursuant to the contract
concluded between the Broadcaster and CTC / New Channel (hereinafter referred to
as the "Network contract").
 
"REGIONAL WINDOW" means a time interval scheduled within the Network Program
Block that allows the substitution of audiovisual works in the Network Program
Block for any other programming at the discretion of the Broadcaster pursuant to
the Network contract.
 
"ADVERTISING" means information on a physical or legal person, goods, ideas,
undertakings (advertising information) intended for an uncertain circle of
persons and aimed to form or support interest to these physical, legal persons,
goods, ideas, undertakings and to promote realization of goods, ideas and
undertakings.
 
"COMMERCIAL" means an audiovisual work containing advertising with the
time-keeping of up to 120 (one hundred and twenty) seconds inclusive.
 
"LOGOTYPE" means an original tracing of the advertiser's name used as a symbol
of the goods and frequently being its trade mark. The said tracing in the static
or dynamic form is placed in any
 
 
 
corner of the picture.
 
"RUNNING LINE" means an advertising message broadcasted inside TV programs,
between TV programs, in Broadcaster's announcements and prompts by imposing to
the television image of static and/or dynamic text image in the bottom part of
the television screen.
 
"SPONSOR" means a physical person or a legal entity making a contribution in the
form of property, results of intellectual activity, services, work, etc., to the
production of a TV program or the broadcasting of a sports event with the aim to
promote its own or another person's brand or trade mark or its own activities,
products or any other direct or indirect commercial interests through placing
the sponsor advertising on TV channel air.
 
"SPONSORSHIP ADVERTISING" means advertising about the sponsor, i.e. a legal
entity or a physical person contributing into program producing or into
broadcasting of an entertainment event (concert, festival, etc.) in the form of
property, results of intellectual activity, services, work, etc., with the aim
to promote its own or another person's brand or trade mark or its own
activities, products or any other direct or indirect commercial interest.
 
"SOCIAL ADVERTISING" represents public and state interests and serves charity
purposes.
 
Social Advertising shall promote neither business entities nor individual
entrepreneurs, nor their specific brands (models, articles) or the brands
(models, articles) of products resulting from the business activity of
non-profit organizations.
 
"CROSS-PROMOTION" means advertising information on any third parties (further
called "Contractors"), if the Contractor(-s) place(-s) in turn the advertising
information on the Broadcaster pursuant to provisions of the contracts concluded
by the Broadcaster with a Contractor(-s). Contractors for the purposes of the
present paragraph of the Contract can be only mass media (mass media office,
publishers), and the advertising information presented by them for accommodation
can only be about the Contractor or corresponding mass-media (mass-media group
of the corresponding Contractor), or other persons affiliated with the
Broadcaster (CTC-MEDIA). Any other categories of Contractors should be
preliminarily coordinated with the Agency.
 
"BROADCASTER'S OWN INFORMATION" means announcements of television programs of
CTC / New Channel and the Broadcaster issued in Network program blocks and
Regional Windows as well as announcement of actions prepared and conducted by
CTC/ New Channel or Broadcaster independently without participation of any third
party. The said definition shall not extend to advertising of other broadcasters
in Network program blocks, advertising of legally independent structures founded
with participation of the Broadcaster, as well as projects conducted with
participation of any third party.
 
"UNAUTHORIZED ADVERTISING" means advertising placed by the Broadcaster into
Network program blocks or Regional Windows without receipt of preliminary
written approval of the Agency. The said definition shall also extend to
advertising placed inside the Broadcaster's own information.
 
The concept of unauthorized advertising shall not include:
 
a) Headbands of CTC/ New Channel and/or Broadcaster opening and closing
advertising blocks not containing advertising of any third parties;
 
 
 
b) Broadcaster's own information;
 
c) information on any third parties stipulated by para 2.4. of the present
Contract.
 
"CLIENTS" means advertisers or any other third parties representing the
advertisers pursuant to respective contracts.
 
"NETWORK ADVERTISING" means advertising obligatory for airing within Network
program blocks according to the Network contract and not subject to exclusion
from the Broadcaster's air or replacement with any other audiovisual products.
 
"REGIONAL ADVERTISING" means advertising placed by the Broadcaster in the
Network program blocks and Regional Windows within specially defined time
intervals and subject to distribution exclusively within the limits of
Territory.
 
"TERRITORY" means - ____________________(city/oblast/kray), wherein the
Broadcaster shall carry out distribution of Network program blocks and Regional
Windows according to the License # ____ issued __________ (on, by), the copy of
which shall be Appendix 7 to the present Contract, and the Network contract.
 
"ADVERTISING SERVICE" means placing by the Broadcaster within the Network
Program Blocks and Regional windows (EMM "CTC-_______"/____________ presenting
"Home" tele-program) of regional advertising pursuant to the contracts entered
into by the Agency in its own name, but on the account of the Broadcaster, in
the form of Commercials or any other form determined by additional agreement
hereto, including Social advertising distributed on payment basis.
 
"REPORTING PERIOD" means one calendar month.
 
"THE PRIME TIME" means continuous time intervals that have the greatest watching
capacity - (time period from 18:00 till 24:00 hours local time).
 
"BROADCASTER'S ACTUAL GROSS ADVERTISING BROADCAST REVENUE for the Reported
Period" (Actual Gross Broadcast Revenue) means:
 
          o    Sales revenues on regional advertising transactions entered into
               by the Agency regarding placement of advertising in Network
               program blocks and Regional windows;
 
          o    Sales revenues on advertising transactions entered into by the
               Broadcaster with the Clients regarding placement of advertising
               in Network program blocks and Regional windows prior to
               concluding of the present Agreement, where advertising placement
               is executed from January 01, 2006, as well as on advertising
               transactions entered into between the Broadcaster (or any
               authorized persons) and the Clients after signing the present
               Agreement with a written consent of the Agency (excluding
               transactions on Cross-promotion and Social advertising on behalf
               of the Broadcaster).
 
          o    Non-sale income (penalties, fines and other non-sale income) due
               to the Broadcaster and actually collected by the Agency or
               directly by the Broadcaster under contracts with Clients
               concluded by the Agency with the aims of executing the present
               Agreement;
 
 
 
          o    Indemnity due to the Broadcaster actually received by the Agency
               or directly by the Broadcaster regarding transactions with
               Clients concluded by the Agency with the aim of executing the
               present Agreement.
 
                          2. SUBJECT OF THE AGREEMENT
 
2.1. The present Agreement shall be deemed a mixed-type agreement as defined by
Article 421 of the Civil Code of the Russian Federation. In the present
Agreement, the Parties set forth arrangements regarding commission services
(section 2.1.1 of the present Agreement), as well as contract and reimbursable
services (section 2.1.2 of the present Agreement). The names used for reference
to the Parties shall in no way be used to interpret the nature of their
relationship and are identified exclusively for convenience.
 
          2.1.1. In accordance with this Agreement, the Broadcaster shall engage
          the Agency, and the Agency shall be obliged for a commission fee to
          conclude up to December 31, 2010 in the Agency's name, but for the
          account of the Broadcaster, contracts with Clients for advertising
          services of the Broadcaster for the period of January 01, 2006 to
          December 31, 2010 regarding placing of Regional advertising in the
          Network program blocks and Regional windows under the procedure
          stipulated herein.
 
          2.1.2. In accordance with this Agreement, the Agency shall render to
          the Broadcaster on a compensated basis certain services according to
          the list as defined in Appendix 2 to the present Agreement.
 
2.2. Within the valid period of the present Agreement the Agency shall act
exclusively: realize services on placement of Regional advertising in the
Network program blocks and Regional windows distributed by the Broadcaster, and
the Broadcaster, on their part, shall be obliged neither to present to any third
parties the right to conclude the mentioned contracts nor render independently
services on placement of Advertising without written consent of the Agency and
coordination with the Agency of the conditions of such placement (excluding
cases stipulated in para 2.4. of the present Agreement).
 
2.3. The Broadcaster shall take obligations on distribution of the Regional
advertising presented by the Agency on the basis of contracts concluded within
the limits of the Territory with Clients (pursuant to the conditions of the
present Agreement).
 
          For rendering the Agency's services on the conclusion of contracts
with Clients on placement of regional advertising in the Network program blocks
and Regional windows, the Broadcaster shall be obliged to provide the following
volumes of time allocated for placement of regional advertising:
 
          o    6 % (Six percent) of the duration of the corresponding Network
               program block (according to the conditions of the Network
               contract) for 24-hours broadcast (not taking into account
               Regional windows duration),
 
          o    as well as the volume of advertising time in Regional windows
               permitted by the current legislation (according to the
               Broadcaster's program schedule) but for the exception stipulated
               by the present Agreement.
 
          The Parties shall acknowledge and agree that the total amount of
advertising in the Network program blocks and the Regional Windows distributed
by the Broadcaster in the Territory cannot exceed the limits established by the
legislation of the Russian Federation on advertising, and upon its
 
 
 
definition the Network advertising placed on air of the Broadcaster not subject
to exclusion from the Network program blocks shall also be taken into account.
Should the placement of Network and Regional advertising in full the in Network
program blocks and the Regional Windows distributed by the Broadcaster lead to
infringement of requirements of the legislation regarding the volume of
advertising, the Network advertising volume shall remain constant, and updating
shall be carried out due to time allocated for accommodation of Regional
advertising. Hereunder the Parties agree that such updating should be
distributed as much as possible in regular intervals within the air day (prime
time /beyond prime time) and, whenever possible, be coordinated with the Agency.
 
          2.4. The Parties have agreed that the Broadcaster shall have the right
to place on air independently (in Network program blocks and Regional Windows)
Cross-promotion as well as the Social advertising placed at the expense of the
Broadcaster.
 
          Total amount of the advertising time allocated for placement of such
materials (Cross-promotion and the Social advertising placed at the expense of
the Broadcaster), in any case cannot be more than 7 % from the time specified in
para 2.3. The volume of the advertising time offered for placing the advertising
presented by the Agency (otherwise conditions of placement of Cross-promotion
and Social advertising should be preliminary coordinated with the Agency),
cannot be to the detriment of commercial sales of the Agency and should be
distributed as much as possible in regular intervals within the air day (prime
time /beyond prime time).
 
          Should the Broadcaster not use the right provided by the present
paragraph regarding placement of Cross-promotion and Social advertising, the
Broadcaster shall notify the Agency thereon not later than 14 days prior to the
date of the prospective air broadcast.
 
          2.5. On their part, the Broadcaster shall undertake to pay to the
Agency the commission for fulfillment of transactions at the rate and under the
procedure established by the present Agreement as well as to pay for the
rendered services.
 
          2.6. The present Agreement shall not extend to Advertising in the form
of Sponsorship advertising, pre-election campaign and the Social advertising
distributed at the expense of the Broadcaster. The Parties have also agreed that
inclusion to the subject of the Agreement of any other kind of Advertising
besides a Commercial (including, but not being limited, the Sponsorship
advertising, Logotype, ((Running line)), etc.), shall require signing by the
Parties of a special additional agreement to the present Agreement.
 
         2.7. Execution by the Agency of conditions of para 4.6.3, 4.7, 4.10,
5.2, 8.3 of the present Agreement shall be guaranteed by ZAO "Video
International" Group of Companies" (3AO ((XXXXXX XXXXXXXX ((XXXXX XXXXXXXXXX)))
with a subsidiary responsibility of the guarantor. The contract of the guarantee
shall be concluded with the specified guarantor.
 
                          3. OBLIGATIONS OF THE PARTIES
 
3.1. The Broadcaster shall:
 
          3.1.1. present to the Agency the exclusive right to conclude with
clients contracts on realization of services on placement of Regional
advertising in Network program blocks and Regional Windows. The Broadcaster
shall undertake not grant to any third party the right to make in their interest
and at his expense transactions fulfillment of which is entrusted to the Agency
under the present Agreement.
 
               The Broadcaster shall have the right independently, without
participation of the Agency to realize Services on placing of the Regional
advertising in Network program blocks and Regional
 
 
 
Windows only with the preliminary written consent of the Agency and on the
conditions coordinated with the Agency.
 
         The preliminary coordination shall not be required for placing by the
Broadcaster of their own information, the Social advertising placed at the
expense of the Broadcaster, and Cross-promotion (except for the cases directly
stipulated by the present Agreement).
 
          3.1.2. In due time present to the Agency the information necessary for
fulfillment of transactions with Clients. Within three days from the moment of
signing the present Agreement the Broadcaster shall present to the Agency a
prospective Viewing grid (the schedule of programs of Network program blocks and
Regional Windows) of the Broadcaster for the first quarter of 2006, and further
present to the Agency a prospective Viewing grid in the shortest terms after its
formation.
 
          In the prospective Viewing grid presented by the Broadcaster to the
Agency the schedule of time intervals intended for placing the Regional
advertising under transactions made by Agency, both in programs of Network
program blocks, and in Regional Windows, as well as time intervals intended for
Broadcaster's Own information, Social advertising placed at the expense of the
Broadcaster and Cross-promotion.
 
          Advertising in the form of overlapping (Logotype, ((Running line)),
etc.) can be placed only in those television programs in which Advertising can
be placed according to the legislation of the Russian Federation and concerning
which the Parties have entered into an additional agreement to the present
Agreement regarding an opportunity to place such kind of Advertising.
 
          The prospective Viewing grid shall be presented signed by the
authorized person of the Broadcaster and certified with the original stamp of
the Broadcaster.
 
          The Broadcaster shall present to the Agency a current Viewing grid
(programs of Network program blocks and Regional Windows) for each calendar week
not later than for ___ __ (___________) calendar days prior to the beginning of
corresponding calendar week.
 
          3.1.3. Have the right to make changes to a current Viewing grid having
notified the Agency about such changes in the operative order not less than for
___ (________) business days before implementation of changes (if the changes
come into force during or right after the state holidays (days off) - not less
than for ___ (_____) calendar days prior to the first day off).
 
          The prior notification can be not given to the Agency only in cases of
making the specified changes quickly due to the events of the state importance
defined by the Broadcaster's editorial policy, should the prior notification of
the Agency on the given changes be impossible due to the objective bases and
under the condition of written informing of the Agency thereon (on the day of
modification).
 
          If such quickly implemented changes have led to the fact that any
advertising of clients was not placed air of the Broadcaster, in such cases the
services on accommodation of advertising shall be compensated to Clients by
accommodation of the not-placed advertising in the Network program blocks and
Regional Windows during similar time and in similar (equivalent) programs within
the nearest days or, as agreed, during another time and in other programs (if
the Client refuses from placing the advertising during another time and in the
other programs, the Broadcaster shall be obliged to return the sum of cost of
the corresponding services on placing the advertising, if such
 
 
 
placement has already been paid for).
 
          3.1.4. Provide accommodation of Regional advertising in Network
program blocks and Regional Windows according to the approved schedules of
accommodation of regional advertising presented by the Agency (media-plans), and
in view of conditions of para 3.1.2. of the Agreement.
 
          Schedules of accommodation shall be presented signed by the authorized
person of the Agency and certified by the original stamp of Agency not later
than 24 (twenty four) hours prior to date of the first airing of corresponding
Advertising.
 
          Provide distribution of regional advertising to Network program blocks
and Regional Windows within the limits of the Territory in exact conformity with
contracts concluded by the Agency (with observance of positions of the subpara
((e)) item 3.2.1. of the present Agreement) with Clients regarding placement of
Regional advertising.
 
          3.1.5. Inform the Agency on all failures which have occurred under
placing of Regional advertising. The notice should be given to the Agency not
later than in 24 (Twenty four) hours from the moment when the corresponding
Advertising should go on air of the Broadcaster according to the approved
schedule of accommodation (See para. 3.1.4. of the present Agreement) or, if the
failure in accommodation of Regional advertising has occurred on a day-off, on
the first business day after such failure.
 
          3.1.6. Have the right not to accept an advertising for accommodation
in case if it does not correspond to the requirements of the Broadcaster
regarding its technical characteristics of similar sorts of video production,
mismatch ethical, political and thematic principles of the Broadcaster, if the
content and/or decoration of advertising does not correspond to the requirements
of the Russian legislation, as well on the days declared by the order of the
Broadcaster free from advertising.
 
          The Broadcaster shall immediately notify the Agency on refusal in
accommodation of Advertising on the specified bases and suggest to replace the
rejected Advertising or to bring it in accordance with requirements of the
Broadcaster and/or the legislation of the Russian Federation.
 
          If the Broadcaster refuses to place the advertising within the days
declared by the order of the Broadcaster free from advertising, service on
accommodation of such advertising shall be compensated to Clients by
accommodation of the not-placed advertising in the Network program blocks and
Regional Windows during similar time and in similar programs within the nearest
days or, as agreed, during another time and in other programs (if the Client
refuses from placing the advertising during another time and in the other
programs, the Broadcaster shall be obliged to return the sum of cost of the
corresponding services on placing the advertising, if such placement has already
been paid for). Such cases of not-placement of advertising shall not constitute
infringement of the obligations by the Broadcaster.
 
          3.1.7. Render to the Agency all possible assistance in performance of
their obligations under the present Agreement, render necessary technical,
consulting and informational support.
 
          3.1.8. Carry out full daily video-recording of the Broadcaster's air
(Network program blocks and Regional Windows); keep the video-recordings within
1 (One) year from the date of their output on air and present them upon demand
of the Agency within 3 days from the moment of inquiry receipt. Video-recording
should begin 3 (Three) minutes prior to the beginning of the advertising block
and come to an end in 3 (Three) minutes after the termination of the advertising
block.
 
 
 
          3.1.9. In due time (in ten-day term after inquiry receipt) present to
the Agency on-air information under the Broadcaster's form confirming
accommodation of Regional advertising in Network program blocks and Regional
windows.
 
          3.1.10. All inquiries of Agency addressed to the Broadcaster
(regarding an opportunity of accommodation of disputable promotional materials
in Network program blocks and Regional Windows, etc.) should be considered by
the Broadcaster within two business days upon the Agency inquiry receipt, and
the answer shall be directed within the same term to the Agency in writing (by
fax and express service). Should the answer be not available within the set
period (silence of the Broadcaster), the Agency shall have the right to act as
follows:
 
     o    If the inquiry contained a question requiring an unequivocal answer -
          "yes" or "no", the Agency shall consider the silence of the
          Broadcaster as the "yes" answer.
 
     o    If the inquiry asked for the opinion of the Broadcaster on any
          disputable issue, the Agency shall consider the silence of the
          Broadcaster as the consent of the latter to fulfillment by the Agency
          of actions under the discretion of the Agency.
 
          The actions of the Agency accomplished according to the given
conditions, shall be considered accomplished within the limits of performance of
the conditions of the present Agreement without excess of powers, and in case of
occurrence of any adverse consequences as a result of the specified actions the
Agency shall not bear any responsibility (except for the cases when the Agency
has accepted Advertising with infringement of the requirements of the current
legislation of the Russian Federation set for the placed Advertising).
 
3.2. The Agency shall:
 
          3.2.1. Enter into transactions with clients for the sale of Regional
          Advertising acting primarily for the benefit of the Broadcaster and in
          accordance with the terms and conditions of the present Agreement.
 
               A) When entering into contracts with Clients, the Agency shall
               enter into contracts on those terms that are the most favorable
               for the Broadcaster. The cost of advertising services when
               entering into contracts with certain clients shall be determined
               based on the contract price calculation method (Appendix 1).
 
               B) The Agency shall have all rights and bear all obligations
               under contracts with Clients made on a commission basis even
               where the Broadcaster is specifically named in any such contract
               and entered into a direct relationship with Clients.
 
               C) For the purposes of the present Agreement, the Agency shall
               have the right to enter into sub-commission contracts with other
               legal entities and/or individuals as long as it remains fully
               liable to the Broadcaster for performance by such sub-commission
               agent (hereunder only a subsidiary or a parent company of the
               Agency can act as a sub-commission agent. Otherwise the
               sub-commission agent is subject to the obligatory prior approval
               of the Broadcaster).
 
               D) If any unforeseen circumstances arise that prevent performance
               under any advertising services contract concluded with the
               Client, the Agency shall immediately notify the Broadcaster of
               the same presenting the proof.
 
 
 
               If provisions of the contract concluded by the Agency on its own
               behalf, but at the expense of the Broadcaster, are broken by the
               Client, the Agency shall be obliged to inform immediately the
               Broadcaster thereon presenting the proof.
 
               E) The following provisions shall be included into contracts with
               Clients:
 
               "The Client shall be fully liable for the content and design of
               any advertising delivered hereunder and for the breach of
               copyrights or allied rights with respect to the artistic work and
               objects of allied rights included in the advertising. All
               pecuniary claims for damages, including those asserted by authors
               and holders of allied rights, with respect to advertising shall
               be settled by the Client using its own resources and at its own
               expense."
 
               In case of losses of the Broadcaster caused by infringement by
               the Client of the rights of any third party concerning products
               and execution included into Advertising, as well as requirements
               of the legislation concerning the content and design of
               Advertising, the Client shall compensate to the Broadcaster all
               the incurred losses caused by such infringement.
 
          2. The Agency (Broadcaster) shall have the right not to place
     advertising on the days declared by the order of the Broadcaster free from
     advertising (para 3.1.6.) as well as the right to reject and not to accept
     for accommodation Advertising in case of its inconsistence to ethical,
     political and thematic principles of the Broadcaster, as well as to the
     current legislation of the Russian Federation.
 
          3. Upon conclusion by the Agency of contracts with Clients, the latter
     shall guarantee that the promotional materials presented and placed
     according to the present Agreement are not propaganda in the sense of the
     Federal law dd. June 12th, 2002 # 67-FZ ((On the basic guarantees of
     suffrage and the rights to participation in referendum of citizens of the
     Russian Federation)).
 
          In the event that the advertised physical person or elective
     association (political party, structural division of a political party,
     public organization, social movement) becomes participant of elective
     process (i.e. during the election campaign in the territory of the Russian
     Federation, the physical person gets the status of the candidate,
     fiduciary, authorized representative on financial questions of the
     candidate or an elective association/block, and an elective association
     notifies the corresponding elective commission on promotion of
     candidates/lists of candidates thereby or a part of the selective block) as
     well as in case if the founder, the proprietor, the owner and (or) a member
     of the management body of the advertised legal person are the persons who
     have become by participants of the elective process (candidates, members or
     the authorized representatives of the initiative group on carrying out of a
     referendum, other group of participants of a referendum), in case when
     surnames or images of these persons are used in the promotional material,
     the Client shall be obliged to inform the Agency immediately on the
     specified circumstances attaching the necessary documents, thereafter the
     concluded contract regarding rendering services on accommodation of the
     corresponding promotional materials shall be subject to cancellation, and
     promotional materials shall be removed from air within 2 (two) business
     days from the moment of the notice.
 
 
 
          If in the advertising images presented by the Client to the Agency for
     placing there will be contained images or mentioning of physical persons or
     elective associations which can become participants of the elective process
     on the corresponding elections (the Agency has certain bases to believe
     that these persons become participants of elective process) or any other
     information that can be qualified as infringement of the legislation of the
     Russian Federation on elections, the Client shall be obliged within 1 (One)
     business day from the date of official publication of the decision on
     calling the corresponding elections for the territory within the limits of
     which advertising under the present Agreement is extended to present to the
     Agency the written confirmation guaranteeing that the physical person or
     elective association in this or that way mentioned or shown in the
     promotional materials, will not take part in the corresponding elections.
 
          In the event that such written confirmation is not presented,
     rendering of services on accommodation of advertising within the limits of
     the concluded contract shall cease, and the contract shall be subject to
     cancellation, and promotional materials shall not be not subject to
     accommodation on air of the Broadcaster.
 
          Upon cancellation of the corresponding transaction due to the
     above-stated basis the Client shall be obliged to pay to the Agency the
     cost of services on accommodation of the advertising, rendered as of the
     moment of its cancellation.
 
          4. If the advertised activity is subject to licensing, the Advertising
     presented for accommodation on air of the Broadcaster should contain number
     of the license and the name of the body that issued this license.
     Advertising of the goods subject to obligatory certification should be
     accompanied by a mark "subject to obligatory certification".
 
          The Client shall obligatorily present to the Agency properly certified
     copies of licenses, if the advertised activity is subject to licensing, and
     certificates of conformity, if the advertised goods (services) are subject
     to obligatory certification.
 
          The Client shall present documentary acknowledgement of reliability of
     the information contained in advertising upon inquiry of the Agency in
     two-day term.
 
          5. Contracts with Clients should provide the condition on the
     possibility of unilateral cancellation of the contracts by the Agency with
     the notice of Clients thereon for no more than 30 (Thirty) days prior to
     prospective date of cancellation of the contract.
 
          6. If the money resources from the Client come not as a lump sum, but
     two and more payments the Agency takes into account money resources coming
     from them, first of all, as repayment of debts of the Client on payment for
     the rendered services (if available); after full repayment of available
     debts the coming money resources shall be taken into account as payment for
     the services rendered in the reported month; further, after full payment of
     the services rendered in reported month, the coming money resources shall
     be considered as advance payment for rendering of services next month.
 
          7. As per the date of each reported period end not less than 80 %
     (Eighty percent) of the cost of services rendered in the reported period,
     should be paid by clients. The remaining 20 % (Twenty percent) of the cost
     for rendered services should be paid: by the Clients located within the
     limits of the Territory, - not later than in 30 (Thirty) days from the
     moment of the termination of the corresponding reported period; by the
     Clients located outside the limits of the
 
 
 
     Territory, - not later than in 60 (Sixty) days from the moment of the
     termination of the corresponding reported period.
 

 
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