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ASSET PURCHASE AGREEMENT

Advertising or Marketing Agreement

ASSET PURCHASE AGREEMENT
 | Document Parties: EQUITY MARKETING INC | JOHNSON GROSSFIELD, INC. | MARC GROSSFIELD | THOM JOHNSON You are currently viewing:
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EQUITY MARKETING INC | JOHNSON GROSSFIELD, INC. | MARC GROSSFIELD | THOM JOHNSON

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Title: ASSET PURCHASE AGREEMENT
Governing Law: Delaware     Date: 2/11/2004
Industry: Advertising     Law Firm: Gray, Plant, Mooty, Mooty & Bennett, P.A.     Sector: Services

ASSET PURCHASE AGREEMENT
, Parties: equity marketing inc , johnson grossfield  inc. , marc grossfield , thom johnson
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                                                                     EXHIBIT 2.1

================================================================================

 

                            ASSET PURCHASE AGREEMENT

 

                                   by and among

 

                             EQUITY MARKETING, INC.,

                             a Delaware corporation

 

                                   as "Parent"

 

                            JOHNSON GROSSFIELD, INC.,

                             a Delaware corporation

 

                                 as "Acquiror",

 

                            JOHNSON GROSSFIELD, INC.,

                             a Minnesota corporation

 

                                as "Seller", and

 

                                  MARC GROSSFIELD

 

                                       and

 

                                  THOM JOHNSON

 

                                as "Shareholders"

 

                             Dated: January 16, 2004

 

================================================================================

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                                TABLE OF CONTENTS

 

<TABLE>

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ARTICLE I. DEFINITIONS..........................................................................     1

 

         1.1.        Defined Terms...............................................................     1

         1.2.        Other Defined Terms.........................................................    12

 

ARTICLE II. PURCHASE AND SALE OF ASSETS; PURCHASE PRICE.........................................    13

 

         2.1.        Transfer of Assets..........................................................    13

         2.2.        Assumption of Liabilities...................................................    13

         2.3.        Nonassumption of Liabilities................................................    14

         2.4.        Purchase Price..............................................................    14

         2.5.        Pre-Closing Balance Sheet...................................................    15

         2.6.        Post-Closing Adjustment.....................................................    15

         2.7.        Earnout.....................................................................    16

         2.8.        Transfer Taxes..............................................................    20

 

ARTICLE III. CLOSING............................................................................    20

 

         3.1.        Closing.....................................................................    20

         3.2.        Deliveries at Closing.......................................................    21

         3.3.        Other Closing Transactions..................................................    22

         3.4.        Other Deliveries............................................................    22

 

ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF THE SELLER PARTIES................................    23

 

         4.1.        Organization of Seller......................................................    23

         4.2.        Subsidiaries................................................................    23

         4.3.        Authorization...............................................................    23

         4.4.        Consents and Approvals......................................................    24

         4.5.        Absence of Certain Changes or Events........................................    24

         4.6.        Facilities..................................................................    25

         4.7.        Assets......................................................................    26

         4.8.        Contracts and Commitments...................................................    26

         4.9.        Permits.....................................................................    29

         4.10.       No Conflict or Violation....................................................    29

         4.11.       Financial Statements........................................................    29

         4.12.       Undisclosed Liabilities.....................................................    30

         4.13.       Books and Records...........................................................    30

         4.14.       Litigation..................................................................    30

         4.15.       Labor Matters...............................................................    30

         4.16.       Compliance with Law.........................................................    31

         4.17.       No Brokers..................................................................    31

         4.18.       No Other Agreements to Sell the Assets or Capital Stock of Seller...........    31

         4.19.       Intellectual Property.......................................................    32

</TABLE>

 

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<TABLE>

<S>                                                                                                  <C>

         4.20.       Employee Matters............................................................    33

         4.21.       Transactions with Certain Persons...........................................    35

         4.22.       Certain Payments............................................................    35

         4.23.       Tax Matters.................................................................    36

         4.24.       Insurance...................................................................    36

         4.25.       Accounts Receivable.........................................................    37

         4.26.       Other Current Assets........................................................    37

         4.27.       Customers and Suppliers.....................................................    38

         4.28.       Compliance with Environmental Laws..........................................    38

         4.29.       Billings....................................................................    38

         4.30.       Banking Relationships.......................................................    39

         4.31.       Investment Intent...........................................................    39

 

ARTICLE V. REPRESENTATIONS AND WARRANTIES OF THE ACQUIROR PARTIES...............................    40

 

         5.1.        Organization of the Acquiror Parties........................................    40

         5.2.        Authorization...............................................................    40

         5.3.        No Conflict or Violation....................................................    41

         5.4.        SEC Filings.................................................................    41

 

ARTICLE VI. COVENANTS OF THE SELLER PARTIES AND THE ACQUIROR PARTIES............................    42

 

         6.1.        Confidentiality and Non-Competition.........................................    42

         6.2.        Further Assurances..........................................................    44

         6.3.        No Solicitation.............................................................    44

         6.4.        Notification of Certain Matters.............................................    45

         6.5.        Investigation by the Acquiror Parties.......................................    45

         6.6.        Conduct of Business.........................................................    45

         6.7.        Employee Matters............................................................    46

         6.8.        Corporate Name of Seller....................................................    46

         6.9.        Interim Services and Facilities Agreement...................................    47

         6.10.       Additional Holdback Escrow..................................................    47

 

ARTICLE VII. CONSENTS TO ASSIGNMENT.............................................................    47

 

         7.1.        Consents to Assignment......................................................    47

 

ARTICLE VIII. CONDITIONS TO THE SELLER pARTIES' OBLIGATIONS.....................................    48

 

         8.1.        Representations, Warranties and Covenants...................................    48

         8.2.        No Actions or Court Orders..................................................    48

         8.3.        Authorization...............................................................    48

         8.4.        Ancillary Agreements........................................................    48

         8.5.        Other Deliveries............................................................    48

 

ARTICLE IX. CONDITIONS TO THE ACQUIROR PARTIES' OBLIGATIONS.....................................    48

 

         9.1.        Representations, Warranties and Covenants...................................    49

</TABLE>

 

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<TABLE>

<S>                                                                                                 <C>

          9.2.        Consents; Regulatory Compliance and Approvals...............................    49

         9.3.        No Actions or Court Orders..................................................    49

         9.4.        Material Changes............................................................    49

         9.5.        Other Deliveries............................................................    49

 

ARTICLE X. ACTIONS BY THE SELLER PARTIES AND THE ACQUIROR PARTIES AFTER THE CLOSING.............    49

 

          10.1.       Books and Records; Tax Matters..............................................    49

         10.2.       Survival of Representations, Etc.   .........................................    50

         10.3.       Indemnification.............................................................    50

         10.4.       Escrow......................................................................    53

         10.5.       Bulk Sales..................................................................    53

          10.6.       Taxes.......................................................................    53

         10.7.       Insurance...................................................................    54

         10.8.       Exclusive Remedy............................................................    54

         10.9.       Right of Offset.............................................................    54

 

ARTICLE XI. TERMINATION.........................................................................    54

 

          11.1.       Termination.................................................................    54

         11.2.       Procedure and Effect of Termination.........................................    55

 

ARTICLE XII. MISCELLANEOUS......................................................................    55

 

         12.1.       Assignment..................................................................    55

         12.2.       Notices.....................................................................    55

          12.3.       Choice of Law...............................................................    56

         12.4.       Entire Agreement; Amendments and Waivers....................................    56

         12.5.       Counterparts................................................................    57

         12.6.       Expenses....................................................................    57

         12.7.       Severability................................................................    57

         12.8.       Headings....................................................................    57

         12.9.       Publicity...................................................................    57

         12.10.      Cumulative Remedies.........................................................    57

         12.11.      No Third-Party Beneficiaries................................................    57

         12.12.      Arbitration; Process........................................................    57

         12.13.      WAIVER OF JURY TRIAL........................................................    58

</TABLE>

 

                                LIST OF EXHIBITS

 

         Exhibit A--List of Excluded Claims, Causes of Action and Other Rights

         Exhibit B--Assignment and Assumption of Contract Rights

         Exhibit C--Assignment of Intellectual Property

         Exhibit D--Bill of Sale

         Exhibit E--Escrow Indemnification Agreement

         Exhibit F--List of Excluded Assets

         Exhibit G--Interim Services and Facilities Agreement

 

                                       iii

 

<PAGE>

 

         Exhibit H--Registration Rights Agreement

         Exhibit I--Opinion of Seller's Counsel

         Exhibit J--General Release

         Exhibit K--Employment Agreement

 

                                LIST OF SCHEDULES

 

         Schedule 2.7--Inter-Division Commissions

         Schedule 4.1--Foreign Qualifications

         Schedule 4.2--Subsidiaries

         Schedule 4.4--Consents and Approvals

         Schedule 4.5--Absence of Certain Changes or Events

         Schedule 4.7--Assets

         Schedule 4.8--Contracts and Commitments

         Schedule 4.9--Permits

         Schedule 4.10--Conflict or Violations

         Schedule 4.11--Financial Statements

         Schedule 4.12--Undisclosed Liabilities

         Schedule 4.14--Litigation

         Schedule 4.15(b)--Employment Losses

         Schedule 4.17--Brokers

         Schedule 4.19(a)--Patents, Trademarks and Copyrights

         Schedule 4.19(b)--License, Sublicense and Royalty Agreements

         Schedule 4.20--Seller Employee Plans

         Schedule 4.21--Transactions with Certain Persons

         Schedule 4.23(c)--Tax Deficiencies

         Schedule 4.24--Insurance

         Schedule 4.26--Other Current Assets

         Schedule 4.27--Customers and Suppliers

         Schedule 4.28--Environmental

         Schedule 4.29--Billings

         Schedule 4.30--Banking Relationships

 

                                       iv

 

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                            ASSET PURCHASE AGREEMENT

 

                  This ASSET PURCHASE AGREEMENT (this "Agreement"), dated as of

January 16, 2004 (the "Execution Date"), is entered into by and among EQUITY

MARKETING, INC., a Delaware corporation ("Parent"), JOHNSON GROSSFIELD, INC., a

Delaware corporation wholly owned by Parent (individually "Acquiror" and

together with Parent, collectively, the "Acquiror Parties"), JOHNSON GROSSFIELD,

INC., a Minnesota corporation ("Seller"), MARC GROSSFIELD, an individual

resident of Minnesota ("Grossfield"), and THOM JOHNSON, an individual resident

of Minnesota (individually "Johnson" and together with Grossfield, collectively,

"Shareholders"). The Shareholders and Seller are sometimes collectively referred

to herein as the "Seller Parties".

 

                                     RECITALS

 

                  WHEREAS, Seller wishes to sell to Acquiror, and Acquiror

wishes to purchase from Seller, the Assets (as defined below) at the price and

under the specified terms and conditions as set forth herein;

 

                   WHEREAS, as all of the shareholders of Seller, the

Shareholders will benefit from the sale of the Assets to Acquiror.

 

                                    AGREEMENT

 

                  NOW THEREFORE, in consideration of the respective covenants

and promises contained herein and for other good and valuable consideration, the

receipt and adequacy of which is hereby acknowledged, the parties hereto agree

as follows:

 

                                   ARTICLE I.

 

                                   DEFINITIONS

 

         1.1.      Defined Terms. As used herein, the terms below shall have the

following meanings. Any such term, unless the context otherwise requires, may be

used in the singular or plural, depending upon the reference.

 

                  "Accounts Receivable" shall mean all accounts and notes

receivable (whether current or noncurrent) of Seller pertaining to the Business,

including trade accounts receivable (including accounts receivable for any

products shipped prior to the Closing Date but not invoiced) outstanding as of

the Closing Date, and any other rights of Seller to receive payments pertaining

to the Business as of the Closing Date in respect of goods shipped, products

sold or services rendered prior to the Closing Date.

 

                  "Action" shall mean any action, complaint claim, suit,

litigation, proceeding, labor dispute, arbitral action, governmental audit,

inquiry, criminal prosecution, civil or criminal investigation or unfair labor

practice charge or complaint.

 

<PAGE>

 

                   "Affiliate" shall mean, when used with reference to any

specified Person, any other Person directly or indirectly controlling,

controlled by, or under direct or indirect common control with, such specified

Person. For the purposes of this definition, "control," when used with respect

to any specified Person, means the power to direct or cause the direction of

management or policies of such Person, directly or indirectly, whether through

the ownership of voting securities, by contract or otherwise; and the terms

"controlling" and "controlled" have meanings correlative of the foregoing.

 

                  "Allocations" shall mean Corporate Services Allocation,

Operations and Sourcing Fee, and Rent and Facilities Cost Allocation,

collectively.

 

                   "Assets" shall mean all of the right, title and interest of

Seller in and to the business, properties, assets and rights of any kind,

whether tangible or intangible, real or personal and constituting, or used in

connection with, or related to, the Business, including, without limitation, all

of Seller's right, title and interest in the following:

 

                  (a)       all Accounts Receivable (whether current or

noncurrent);

 

                  (b)       all Contract Rights, to the extent transferable;

 

                  (c)       all Personal Property Leases;

 

                  (d)       all Personal Property Leasehold Estates;

 

                  (e)       all Fixtures and Equipment;

 

                  (f)       all Inventory;

 

                  (g)       all Books and Records;

 

                  (h)       all Intellectual Property of Seller pertaining to the

Business;

 

                  (i)       all Permits;

 

                  (j)       all available supplies, sales literature, promotional

literature, customer, supplier and distributor lists, art work, display units,

telephone and fax numbers and purchasing records related to the Business;

 

                  (k)       all rights under or pursuant to all warranties,

representations and guarantees made by suppliers in connection with the Assets

or services furnished to Seller pertaining to the Business or affecting the

Assets, to the extent such warranties, representations and guarantees are

assignable;

 

                  (l)       all refunds, deposits, prepayments and prepaid

expenses of Seller pertaining to the Business; and

 

                  (m)       all claims, causes of action, choses in action,

rights of recovery and rights of set-off of any kind, against any person or

entity pertaining to the Business, including without

 

                                       2

 

<PAGE>

 

limitation any liens, security interests, pledges or other rights to payment or

to enforce payment in connection with products delivered by Seller on or prior

to the Closing Date other than those set forth on Exhibit A attached hereto;

 

but excluding therefrom (in each case) the Excluded Assets.

 

                  "Assignment and Assumption of Contract Rights" shall mean the

Assignment and Assumption of Contract Rights, substantially in the form attached

hereto as Exhibit B to be entered into at the Closing by and between Seller and

Acquiror.

 

                  "Assignment of Intellectual Property" shall mean the

Assignment of Intellectual Property Rights, substantially in the form attached

hereto as Exhibit C, to be executed at the Closing by Seller in favor of

Acquiror.

 

                  "Balance Sheet" shall mean the reviewed balance sheet of

Seller at December 31, 2002, together with the notes thereto.

 

                  "Balance Sheet Date" shall mean December 31, 2002.

 

                  "Balance Sheet Liabilities" shall mean the Assumed Liabilities

to be set forth on the Pre-Closing Balance Sheet and the Closing Balance Sheet.

 

                  "Base EBITDA" shall mean One Million One Hundred Sixty-One

Thousand Dollars ($1,161,000).

 

                  "Benefit Arrangement" shall mean any employment, consulting,

severance or other similar contract, arrangement or policy and each plan,

arrangement (written or oral), program, agreement or commitment providing for

insurance coverage (including, without limitation, any self-insured

arrangements), workers' compensation, disability benefits, supplemental

unemployment benefits, vacation benefits, retirement benefits, life, health,

disability or accident benefits (including, without limitation, any "voluntary

employees' beneficiary association" as defined in Section 501(c)(9) of the Code

providing for the same or other benefits) or for deferred compensation,

profit-sharing bonuses, stock options, stock appreciation rights, stock

purchases or other forms of incentive compensation or post-retirement insurance,

compensation or benefits which is not a Welfare Plan, Pension Plan or

Multiemployer Plan.

 

                  "Bill of Sale" shall mean the Bill of Sale, substantially in

the form attached hereto as Exhibit D, to be executed at the Closing by Seller

in favor of Acquiror.

 

                  "Books and Records" shall mean all business records, tangible

data, documents, management information systems (including related computer

software), files, customer lists, supplier lists, blueprints, specifications,

designs, drawings, plans, operation or maintenance manuals, bids, personnel

records, invoices, sales literature, all Tax Returns and all worksheets, notes,

files or documents related thereto, and all other books and records maintained

by Seller pertaining to the Business.

 

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<PAGE>

 

                  "Business" shall mean any business of Seller, including

without limitation, Seller's business activities related to premium fulfillment

and program management and custom design and manufacturing of promotional toys,

premiums and other items, but excluding Seller's media planning and media buying

business (the "Cable Media Division") or Seller's strategic planning and

creative promotion business (the "Strategic and Creative Division").

 

                  "Business Day" shall mean a day other than Saturday, Sunday or

any day on which banks located in the State of California are authorized or

obligated to close.

 

                  "Closing Net Working Capital" shall mean Current Assets minus

Balance Sheet Liabilities, in each case, as of the Closing Date.

 

                  "Code" shall mean the Internal Revenue Code of 1986, as

amended.

 

                  "Contract" shall mean any agreement, contract, note, loan,

evidence of indebtedness, purchase order, letter of credit, indenture, security

or pledge agreement, franchise agreement, undertaking, practice, covenant not to

compete, employment agreement, license, instrument, obligation or commitment to

which Seller is a party or is bound, whether oral or written, related to the

Business but excluding all Personal Property Leases and Facility Leases.

 

                  "Contract Rights" shall mean all of Seller's rights and

obligations under the Contracts and Personal Property Leases identified on

Schedule 4.8 as "Assumed Contracts" or "Assumed Leases" and under any Contracts

or Personal Property Leases not so listed which Acquiror, in its sole

discretion, elects to accept and assume.

 

                  "Corporate Services Allocation" shall mean a cost allocation

for the value of the financial, legal and other services provided at the

corporate headquarters (i.e. Parent) level to the Business. The Corporate

Services Allocation shall consist of (i) the actual direct costs incurred at the

corporate headquarters level on behalf of the Business (e.g., dedicated finance

personnel, outside counsel fees, regulatory filing fees, and other direct costs

mutually agreed by Grossfield and Parent) and (ii) an allocation of indirect

costs for the value of services provided at the corporate headquarters level

equal to one percent (1%) of the net sales of the Business in excess of 2003 net

sales (calculated in accordance with GAAP consistently applied) plus $2,000,000.

(For example, if net sales of the Business in 2003 are $16,000,000 and net sales

in 2004 are $19,000,000, the Corporate Services Allocation for 2004 would be

direct costs plus $10,000.)

 

                  "Court Order" shall mean any judgment, decision, consent

decree, injunction, ruling or order of any federal, state or local court or

governmental agency, department or authority that is binding on any person or

its property under applicable law.

 

                  "Current Assets" shall mean the current assets (excluding

intercompany receivables of Seller or the Business) of the Business (to the

extent included in the Assets) determined in accordance with GAAP.

 

                   "Current Liabilities" shall mean the current liabilities of

the Business incurred in the ordinary course of business determined in

accordance with GAAP and excluding any (i) liabilities (including accrued

liabilities) for Taxes of the Seller Parties, (ii) liabilities to the

Shareholders, including any liabilities that may arise as a result of the

consummation of the

 

                                       4

 

<PAGE>

 

transactions contemplated by this Agreement, (iii) liabilities to any Person

that may arise as a result of the consummation of the transactions contemplated

by this Agreement, (iv) severance liabilities, (v) indebtedness for borrowed

money, and (vi) Excluded Liabilities.

 

                  "Default" shall mean (a) a breach of or default under any

Contract or Lease, (b) the occurrence of an event that with the passage of time

or the giving of notice or both would constitute a breach of or default under

any Contract or Lease, or (c) the occurrence of an event that with or without

the passage of time or the giving of notice or both would give rise to a right

of termination, renegotiation or acceleration under any Contract or Lease.

 

                  "Disclosure Schedule" shall mean a schedule executed and

delivered by the Seller Parties to Acquiror as of the date hereof which sets

forth the exceptions to the representations and warranties contained in Article

IV hereof and certain other information called for by this Agreement. Unless

otherwise specified, each reference in this Agreement to any numbered schedule

is a reference to that numbered schedule which is included in the Disclosure

Schedule.

 

                  "EBITDA" shall mean (a) with respect to the year 2004, the

actual earnings before interest, taxes, depreciation and amortization of the

Business for the period from the Closing Date until December 31, 2004, derived

from financial statements prepared in accordance with GAAP, plus the 2004 Pro

Forma Adjustment, less Allocations and plus Inter-Division Commissions, or (b)

with respect to the years 2005, 2006, 2007 and 2008,the actual earnings before

interest, taxes, depreciation and amortization of the Business, derived from

financial statements prepared in accordance with GAAP, less Allocations and plus

Inter-Division Commissions.

 

                   "EBITDA Threshold" shall mean One Million Four Hundred Eleven

Thousand Dollars ($1,411,000).

 

                  "Employee Plans" shall mean all Benefit Arrangements,

Multiemployer Plans, Pension Plans and Welfare Plans which are, or within the

past six years were, sponsored, maintained, contributed to or required to be

contributed to by Seller or any of its ERISA Affiliates or under which Seller or

any of its ERISA Affiliates may incur any liability.

 

                  "Encumbrance" shall mean any claim (as defined in Section

101(5) of the Bankruptcy Code), lien, pledge, option, charge, easement, security

interest, deed of trust, mortgage, right-of-way, encroachment, building or use

restriction, conditional sales agreement, encumbrance or other right of third

parties, whether voluntarily incurred or arising by operation of law, and

includes, without limitation, any agreement to give any of the foregoing in the

future, and any contingent sale or other title retention agreement or lease in

the nature thereof.

 

                  "Environmental Laws" shall mean all applicable federal, state,

or local laws, statutes, or regulations, which regulate or relate to the

protection or clean up of the environment; the use, treatment, storage,

transportation, handling, disposal or release of hazardous substances, or the

health and safety of persons or property.

 

                  "ERISA" shall mean the Employee Retirement Income Security Act

of 1974, as amended.

 

                                       5

 

<PAGE>

 

                   "ERISA Affiliate" shall mean, with respect to any Person, any

entity which is (or at any relevant time was) a member of a "controlled group of

corporations" with, under "common control" with, or a member of an "affiliated

service group" with, such Person as defined in Section 414(b), (c), (m) or (o)

of the Code, but only with respect to such time that such entity was an ERISA

Affiliate.

 

                  "Escrow Agent" shall mean a bank or other institution

reasonably acceptable to Acquiror and Seller to be designated by Acquiror and

Seller prior to the Closing.

 

                  "Escrow Indemnification Agreement" shall mean that certain

Escrow Indemnification Agreement, to be entered into at the Closing pursuant to

Section 10.4 hereof, by and among the Acquiror Parties, the Seller Parties and

the Escrow Agent, substantially in the form attached hereto as Exhibit E.

 

                  "Estimated Closing Net Working Capital" shall mean Current

Assets minus Balance Sheet Liabilities, in each case as set forth on the

Pre-Closing Balance Sheet.

 

                  "Exchange Act" shall mean the Securities Exchange Act of 1934,

as amended, and the rules and regulations promulgated thereunder.

 

                  "Excluded Assets" shall mean the following assets of Seller

which are not to be acquired by Acquiror hereunder:

 

                  (a)       all cash and cash equivalents;

 

                  (b)       all Permits, to the extent not transferable;

 

                  (c)       all claims, causes of action, choses in action,

rights of recovery and rights of set-off of any kind against any Person arising

out of or relating to the Assets to the extent related to the Excluded

Liabilities;

 

                  (d)       all obligations of the Shareholders or their

                           Affiliates to Seller; and

 

                  (e)       such assets set forth on Exhibit F attached hereto.

 

                  "Excluded Liabilities" shall mean any and all Liabilities of

any of the Seller Parties (including any Liability to or in respect of any

employee or former employee of Seller or its ERISA Affiliates, including,

without limitation any Liability under any employment agreement that is not an

Assumed Contract, whether or not written, between Seller and any person, and any

Liability under or with respect to any Employee Plan), other than the Assumed

Liabilities; including, without limitation, all liabilities and obligations

pertaining to the Cable Media Division or the Strategic and Creative Division,

all noncurrent Liabilities of Seller, all Facility Leases of Seller, all

obligations of the Seller to the Shareholders or their Affiliates and all

intercompany payables of Seller.

 

                  "Execution Date Value" shall mean the average closing price

per share of the Parent's Common Stock on the Nasdaq National Market over the

thirty (30) day period preceding the Execution Date.

 

                                       6

 

<PAGE>

 

                  "Facilities" shall mean all plants, offices, manufacturing

facilities, stores, warehouses, improvements, administration buildings, and all

real property and related facilities of Seller.

 

                  "Facility Leases" shall mean all of the leases of Facilities

listed on Schedule 4.8(a)(xiii).

 

                   "Financial Statements" shall mean the Twelve-Month Financial

Statements and the Interim Financial Statements.

 

                  "Fixtures and Equipment" shall mean all of the furniture,

fixtures, furnishings, machinery, automobiles, trucks, spare parts, supplies,

equipment, tooling, molds, patterns, dies and other tangible personal property

owned by Seller which are used in connection with or related to the Business,

wherever located and including any such Fixtures and Equipment in the possession

of any of Seller's suppliers, including all warranty rights with respect

thereto.

 

                  "GAAP" shall mean generally accepted accounting principles in

the United States.

 

                  "Insurance Policies" shall mean the insurance policies of

Seller listed on Schedule 4.24.

 

                  "Intellectual Property" shall mean any and all rights in or

affecting intellectual or industrial property or other proprietary rights,

existing now or in the future in the United States or anywhere in the universe.

Intellectual Property includes, without limitation, any and all rights in, to,

or subsisting in the following:

 

                  (a)       all issued patents, reissued or reexamined patents,

revivals of patents, divisions, continuations and continuations-in-part of

patents, all renewals and extensions thereof utility models, and certificates of

invention, regardless of country or formal name;

 

                  (b)       all published or unpublished nonprovisional and

provisional patent applications, including the right to file other or further

applications, reexamination proceedings, invention disclosures and records of

invention;

 

                  (c)       all copyrights, copyrightable works, semiconductor

topography and mask work rights, including, without limitation, all rights of

authorship, use, publication, reproduction, distribution, performance,

transformation, moral rights and ownership of copyrightable works, semiconductor

topography works and mask works, the right to create derivative works, and all

applications for registration, registrations, renewals and extensions of

registrations, together with all other interests accruing by reason of

international copyright, semiconductor topography and mask work conventions;

 

                  (d)        all trademarks, service marks, logos, trade names,

domain names, 1-800, 1-888, 1-877 and other "vanity" telephone numbers, together

with the goodwill of the business associated therewith, all applications for

registration and registrations thereof, renewals thereof, the right to bring

opposition and cancellation proceedings and any and all rights under the laws of

trade dress;

 

                                       7

 

<PAGE>

 

                  (e)       all proprietary information and materials, whether or

not patentable or copyrightable, and whether or not reduced to practice,

including without limitation all technology, ideas, research and development,

inventions, designs, manufacturing and operating specifications and processes,

know-how, formulae, customer and supplier lists, shop rights, designs, drawings,

patterns, trade secrets and technical data, computer programs, and all hardware,

software and processes; and

 

                  (f)       all other intangible assets, properties and rights

(whether or not appropriate steps have been taken to protect, under applicable

law, such other intangible assets, properties or rights) including, without

limitation, all claims, causes of action and rights to sue for past, present and

future infringement or unconsented use of any of the Intellectual Property, the

right to file applications and obtain registrations, and all rights arising

therefrom and pertaining thereto and all products, proceeds and revenues arising

from or relating to any and all of the foregoing.

 

                  "Inter-Division Commissions" shall have the meaning set forth

on Schedule 2.7.

 

                  "Interim Balance Sheet" shall mean the reviewed balance sheet

of the Business dated the Interim Balance Sheet Date.

 

                  "Interim Balance Sheet Date" shall mean August 31, 2003.

 

                  "Interim Financial Statements" shall mean the Interim Balance

Sheet and the reviewed statements of operations, changes in stockholders' equity

and cash flow of the Business for the eight month period ended on the Interim

Balance Sheet Date.

 

                  "Interim Services and Facilities Agreement" shall mean the

Interim Facilities and Services Agreement, substantially in the form attached

hereto as Exhibit G to be entered into at the Closing by and between Seller and

Acquiror.

 

                  "Inventory" shall mean all of Seller's inventory held for

resale pertaining to the Business and all of Seller's raw materials, unbilled

receivables, deferred costs, work in process, finished products, wrapping,

supply and packaging items and similar items pertaining to the Business, in each

case, wherever the same may be located.

 

                  "IRS" shall mean the Internal Revenue Service.

 

                  "Leasehold Improvements" shall mean all leasehold improvements

situated in or on the Leased Real Property and owned by Seller.

 

                  "Leased Real Property" shall mean all leased property

described in the Facility Leases.

 

                  "Liabilities" shall mean any direct or indirect liability,

indebtedness, obligation, commitment, expense, claim, deficiency, guaranty or

endorsement of or by any Person of any type, whether accrued, absolute,

contingent, matured, unmatured or other, and shall include all reserves.

 

                                        8

 

<PAGE>

 

                  "Material Adverse Effect" or "Material Adverse Change" shall

mean any significant adverse effect or change in the condition (financial or

other), business, results of operations, prospects, assets, Liabilities or

operations of the Business, taken as a whole, or on the ability of the Seller or

the Shareholders to consummate the transactions contemplated hereby, or any

event or condition which would, with the passage of time, constitute a "Material

Adverse Effect" or "Material Adverse Change"; provided, however, that changes or

events (a) resulting from the entry into this Agreement or the public

announcement thereof, (b) resulting from conditions specifically affecting the

premium fulfillment, program management and custom design and manufacturing of

promotional toys and premiums businesses (excluding any such conditions that

result in material adverse changes or developments in United States financial

markets (including as a result of the occurrence of any outbreak or escalation

of national or international hostilities, acts of terrorism involving the United

States or declaration of a national emergency or war by the United States), the

material effect of which does not dissipate within ten (10) Business Days), (c)

the Acquiror Parties have Knowledge of, or (d) are described on Seller's

disclosure schedule attached hereto shall not constitute a "Material Adverse

Effect" or a "Material Adverse Change" hereunder.

 

                  "Multiemployer Plan" shall mean any "multiemployer plan," as

defined in Section 3(37) or 4001(a)(3) of ERISA.

 

                  "Operations and Sourcing Fee" shall mean a cost allocation for

the value of operations and sourcing services provided by an Affiliate to the

Business. The Operations and Sourcing Fee shall consist of (i) the actual direct

costs incurred at the Affiliate on behalf of the Business (e.g., dedicated

sourcing personnel in Hong Kong, outside , and other direct costs mutually

agreed by Grossfield and Parent) and (ii) an allocation of indirect costs for

the value of services provided at the Affiliate level equal to one percent (1%)

of the net sales of the Business in excess of 2003 net sales (calculated in

accordance with GAAP consistently applied) plus $2,000,000. (For example, if net

sales of the Business in 2003 are $16,000,000 and net sales in 2004 are

$19,000,000, the Operations and Sourcing Fee for 2004 would be direct costs plus

$10,000.)

 

                  "ordinary course of business" or "ordinary course" or any

similar phrase shall mean the ordinary course of the Business and consistent

with Seller's past practice.

 

                  "Organizational Documents" shall mean (a) the articles or

certificate of incorporation, all certificates of determination and designation,

and the bylaws of a corporation; (b) the partnership agreement and any statement

of partnership of a general partnership; (c) the limited partnership agreement

and the certificate or articles of limited partnership of a limited partnership;

(d) the operating agreement, limited liability company agreement and the

certificate or articles of organization or formation of a limited liability

company; (e) any charter or similar document adopted or filed in connection with

the creation, formation or organization of any other Person; and (f) any

amendment to any of the foregoing.

 

                  "Owned Real Property" shall mean all real property owned in

fee by Seller, including, without limitation, all rights, easements and

privileges appertaining or relating thereto, all buildings, fixtures, and

improvements located thereon and all Facilities thereon, if any.

 

                                       9

 

<PAGE>

 

                  "Parent's Common Stock" shall mean the common stock, $.001 par

value, of Equity Marketing, Inc.

 

                  "" shall mean the Pension Benefit Guaranty Corporation.

 

                  "Pension Plan" shall mean any "employee pension benefit plan"

as defined in Section 3(2) of ERISA (other than a Multiemployer Plan).

 

                  "Permits" shall mean all material licenses, permits,

franchises, approvals, authorizations, consents or orders of, or filings with,

any governmental authority, whether foreign, federal, state or local, or any

other person, necessary or desirable for the past, present or anticipated

conduct of, or relating to the operation of the Business by Seller.

 

                  "Permitted Encumbrances" shall mean the Encumbrances set forth

in Schedule 4.7.

 

                  "Person" shall mean any individual, corporation (including any

non-profit corporation), general or limited partnership, limited liability

company, joint venture, estate, trust, association, organization, labor union,

or other entity or governmental body.

 

                  "Personal Property Leasehold Estates" shall mean all of

Seller's rights and obligations as lessee under the Personal Property Leases.

 

                  "Personal Property Leases" shall mean all of the existing

leases with respect to the personal property of Seller listed on Schedule

4.8(a)(xiv) and leases with respect to the personal property of Seller which are

not required to be listed on Schedule 4.8(a)(xiv).

 

                  "Registration Rights Agreement" shall mean the Registration

Rights Agreement in substantially the form attached hereto as Exhibit H to be

entered into at the Closing by and between the Seller and Parent.

 

                  "Regulations" shall mean any laws, statutes, ordinances,

regulations, rules, notice requirements, court decisions, agency guidelines,

principles of law and orders of any foreign, federal, state or local government

and any other governmental department or agency, including, without limitation,

Environmental Laws, energy, motor vehicle safety, public utility, zoning,

building and health codes, occupational safety and health and laws respecting

employment practices, employee documentation, terms and conditions of employment

and wages and hours.

 

                  "Rent and Facilities Cost Allocation" shall mean a cost

allocation for the fair value of corporate facilities occupied or used by the

Business (e.g., dedicated use of a corporate warehouse facility).

 

                  "Representative" shall mean any officer, director, principal,

attorney, agent, employee or other representative.

 

                  "Seller Employee Plan" shall mean any Employee Plan in which

any employee, former employee, director, or former director of Seller or its

subsidiaries participates, has participated, or is eligible to participate on

the Closing Date.

 

                                       10

 

<PAGE>

 

                  "Seller Parties' Knowledge" or "Knowledge of the Seller

Parties" or "Seller's Knowledge" shall mean the Knowledge of any of Seller,

Grossfield or Johnson, in each case, following due inquiry, including due

inquiry of Michael Jacobson. "Knowledge" shall mean (a) in the case of a natural

Person, the actual knowledge of such Person or what such Person reasonably

should have known if such Person used due care in the performance of his or her

duties or could be expected to discover or otherwise become aware of in the

course of conducting a reasonably comprehensive investigation regarding the

accuracy of any representation or warranty contained in this Agreement, and (b)

in the case of any other Person, the actual knowledge after reasonable inquiry,

or what should have been known if due care were used, by the officers, managers,

general partner or other natural Person fulfilling similar duties on behalf of

or with respect to such Person.

 

                  "Subsidiary" shall mean (a) any corporation in an unbroken

chain of corporations beginning with Seller if each of the corporations other

than the last corporation in the unbroken chain then owns stock possessing fifty

percent (50%) or more of the total combined voting power of all classes of stock

in one of the other corporations in such chain, (b) any partnership in which

Seller is a general partner, or (c) any partnership in which Seller possesses a

fifty percent (50%) or greater interest in the total capital or total income of

such partnership.

 

                  "Tax" shall mean (a) any net income, alternative or add-on

minimum tax, gross income, gross receipts, sales, use, ad valorem, value added,

transfer, franchise, profits, license, registration, recording, documentary,

conveyancing, gains, withholding, payroll, employment, excise, severance, stamp,

occupation, premium, property, environmental or windfall profit tax, custom duty

or other tax, governmental fee or other like assessment or charge of any kind

whatsoever, together with any interest, penalty, addition to tax or additional

amount imposed by any governmental authority responsible for the imposition of

any such tax (United States or foreign), (b) liability for the payment of any

amount described in clause (a) as a result of being or having been a member of

an affiliated, consolidated, combined or unitary group, and (c) liability for

the payment of any amounts of the type described in clause (a) as a result of

being party to any agreement or any express or implied obligation to indemnify

any other Person.

 

                  "Taxpayer" shall mean (a) the Shareholders, (b) Seller and (c)

each member of any group with respect to which the Shareholders or Seller files

or has filed a consolidated, combined or unitary Tax Return.

 

                  "Tax Return" shall mean a report, return or other information

required to be supplied to a governmental agency with respect to Taxes,

including, where permitted or required, combined or consolidated returns for any

group of entities that includes Seller.

 

                  "Twelve-Month Financial Statements" shall mean the reviewed

balance sheet and the reviewed statements of operations, changes in

stockholders' equity and cash flow of Seller for the twelve month period ended

on the Balance Sheet Date.

 

                   "Welfare Plan" shall mean any "employee welfare benefit plan"

as defined in Section 3(1) of ERISA.

 

                                       11

 

<PAGE>

 

                   "2004 Pro Forma Adjustment" shall mean the actual earnings

before interest, taxes, depreciation and amortization of the Business for the

period from January 1, 2004 until the Closing Date, derived from the 2004

Pre-Closing Interim Statement.

 

         1.2.      Other Defined Terms. The following terms shall have the

meanings defined for such terms in the Sections set forth below:

 

<TABLE>

<CAPTION>

           Term                                                        Section

           ----                                                         -------

<S>                                                                    <C>

Acquiror Indemnitees                                                   10.3(a)

Additional Contracts                                                    2.2(a)

Additional Holdback                                                    6.10

Adjustment Amount                                                      2.6(b)

Ancillary Agreements                                                   4.3

Assumed Contracts                                                      2.2(a)

Assumed Leases                                                         2.2(a)

Assumed Liabilities                                                    2.2(a)

Business Financial Statements                                           2.7(a)

Claim                                                                  10.3(d)

Claim Notice                                                           10.3(d)

Closing                                                                 3.1

Closing Balance Sheet                                                  2.6(a)

Closing Date                                                           3.1

Competitive Activities                                                 6.1(b)

Damages                                                                 10.3(a)

Earnout Payments                                                       2.7(a)

Earnout Period                                                         2.7(a)

Employment Agreement                                                    6.7(f)

Escrow Amount                                                          2.4(d)

Holdback Amount                                                        2.4(c)

Indemnification Basket                                                  10.3(g)

Independent Accountant                                                 2.7(b)

Notifying Party                                                        6.4

Parent SEC Reports                                                     5.4

Payback Mechanism                                                      6.10

Pre-Closing Balance Sheet                                              2.5(a)

Pre-Closing Tax Period                                                 10.5(a)

Post-Closing Tax Period                                                 10.5(a)

Proposed Acquisition Transaction                                       6.3

Purchase Price                                                         2.4(a)

Purchase Price Allocation Schedule                                      2.4(b)

Rehired Employee                                                       6.7(a)

Release Trigger                                                        6.10

Restricted Person                                                      6.1(a)

SEC                                                                     5.4

Seller Indemnitees                                                     10.3(b)

Seller's Account                                                       2.4(a)

</TABLE>

 

                                        12

 

<PAGE>

 

<TABLE>

<S>                                                                    <C>

Shortfall Amount                                                       2.6(b)

WARN Act                                                               4.15(b)

2004 Pre-Closing Interim Statement                                     2.7(f)

</TABLE>

 

                                   ARTICLE II.

 

                   PURCHASE AND SALE OF ASSETS; PURCHASE PRICE

 

         2.1.      Transfer of Assets. Upon the terms and subject to the

conditions contained herein, on the Closing Date, Seller hereby agrees to sell,

convey, transfer, assign and deliver to Acquiror, and Acquiror hereby agrees to

purchase, acquire and accept from Seller, the Assets, free and clear of all

Encumbrances other than Permitted Encumbrances.

 

         2.2.      Assumption of Liabilities.

 

                  (a)       Upon the terms and subject to the conditions

contained herein, at the Closing, Acquiror agrees to assume (i) all Liabilities

accruing, arising out of, or relating to periods, events or occurrences

happening after the Closing Date under (a) the Contracts, Permits, Facility

Lease and Personal Property Leases identified on Schedule 4.8 as "Assumed

Contracts" or "Assumed Leases"; (b) any Contract or Lease pertaining to the

Business not required to be set forth on Schedule 4.8 which (1) is commercially

reasonable as to its terms binding Seller, (2) is terminable by Seller within

twelve (12) months of Closing, without adverse recourse, (3) is reflected in the

Books and Records, (4) was entered into as a result of an arms' length

negotiation in the ordinary course of business and (5) would not, together with

other such Contracts described in clause (b), create a Material Adverse Effect;

and (c) under any other Contracts or Personal Property Leases that are not

Assumed Contracts pursuant to the foregoing clauses (a) or (b) which Acquiror

elects to accept and assume in its sole discretion (the "Additional Contracts"),

excluding in each case any Liability for any Default under any Contract or Lease

occurring on or prior to the Closing Date, and excluding, in each case, any

intercompany Contracts of Seller or the Business, (ii) all Current Liabilities,

and (iii) liability for real property, personal property and similar ad valorem

taxes specifically apportioned to Acquiror pursuant to Section 10.7 hereof

(collectively, the "Assumed Liabilities").

 

                  (b)       If Seller discovers an Additional Contract, it shall

promptly give the Acquiror Parties written notice of such Additional Contract

and a copy of such Additional Contract, and the Acquiror Parties shall have

fifteen (15) days after the date such notice is received to notify Seller

whether Acquiror elects to assume such Additional Contract in its sole

discretion. If the Acquiror Parties fail to notify Seller of Acquiror's

intention to assume such Additional Contract during such fifteen (15) day

period, Seller may assume that Acquiror does not intend to assume such

Additional Contract. If the Acquiror Parties discover an Additional Contract,

Acquiror may assume such Additional Contract in its sole discretion by giving

Seller written notice of its intention to assume such Additional Contract. Any

Additional Contracts which Acquiror elects to assume pursuant to this Section

2.2(b) shall be deemed Assumed Contracts for purposes of this Agreement and the

Assignment and Assumption of Contract Rights.

 

                                       13

 

<PAGE>

 

         2.3.      Nonassumption of Liabilities. Notwithstanding any other

provisions of this Agreement, except for the Assumed Liabilities expressly

specified in Section 2.2 above, Acquiror shall not assume or otherwise be

responsible for any of the Excluded Liabilities.

 

         2.4.      Purchase Price.

 

                  (a)       Upon the terms and subject to the conditions

contained herein, at the Closing, in consideration for the transfer of the

Assets pursuant to Section 2.1 of this Agreement, Acquiror shall pay the

Purchase Price (as defined herein) by depositing in an account designated by

Seller (which account shall be designated by Seller in writing at least three

(3) Business Days prior to the Closing) (the "Seller's Account"): (i) the sum of

Three Million Four Hundred Thousand Dollars ($3,400,000), plus the Estimated

Closing Net Working Capital as set forth in the calculation accompanying the

Pre-Closing Balance Sheet pursuant to Section 2.5 (the "Purchase Price"), and

less (ii) the Holdback Amount and the Escrow Amount. The portion of the Purchase

Price to be deposited in the Seller's Account at the Closing shall be paid in

cash by wire transfer of immediately available funds to the Seller's Account.

 

                  (b)       Seller and Acquiror agree that as soon as reasonably

practical after the Closing, and prior to the filing of any Tax Return which

includes information related to the transactions contemplated by this Agreement,

the Purchase Price and the Assumed Liabilities shall be allocated among the

Assets in accordance with an allocation schedule (the "Purchase Price Allocation

Schedule") proposed by Acquiror and reasonably acceptable to Seller, which shall

be prepared in a manner required by Section 1060 of the Code and other

applicable law and delivered by Acquiror to Seller no later than forty-five (45)

days after the Closing. In connection with the Purchase Price Allocation

Schedule, Seller and Acquiror shall discuss the allocation of the Purchase Price

and attempt in good faith to reach agreement with respect thereto. Seller and

Acquiror shall prepare mutually acceptable and substantially identical initial

and supplemental IRS Forms 8594 "Asset Acquisition Statements Under Section

1060" consistent with the Purchase Price Allocation Schedule (giving effect to

mutually agreed-upon adjustments to the allocation set forth on the Purchase

Price Allocation Schedule as a result of any required adjustments to the

Purchase Price or payment of any Earnout Payment pursuant to this Article II)

which the parties shall use to report the transactions contemplated by this

Agreement to the applicable Taxing authorities.

 

                  The consideration paid at Closing (consisting of the Assumed

Liabilities and the portion of the Purchase Price paid at Closing) shall be

allocated first to the Assets other than goodwill. If the consideration paid at

Closing exceeds the purchase price allocated to the Assets other than goodwill,

(i) such excess consideration shall be allocated to goodwill, and (ii) the

additional consideration paid after Closing, including the Adjustment Amount (if

it is positive), the excess of the Holdback Amount, the Escrow Amount, and the

Earnout, shall be allocated to goodwill. If the consideration paid at Closing is

less than the purchase price allocated to the Assets other than goodwill, (i)

the consideration paid at Closing shall be allocated first to current assets,

then to non-current tangible assets, and finally to non-current intangible

assets (other than goodwill), (ii) the additional consideration paid after

Closing shall be allocated to the items described in the immediately preceding

clause (i) in that same order to the extent of the remaining purchase price

allocated to those items, and (iii) any remaining additional

 

                                       14

<PAGE>

 

consideration paid after Closing shall be allocated to goodwill. All allocations

of consideration shall be based upon the purchase price allocation determined

under this Section 2.4(b).

 

                  (c)       The "Holdback Amount" shall be an amount equal to Two

Hundred Fifty Thousand Dollars ($250,000) which Acquiror, at the Closing, shall

hold pending the final determination of the Adjustment Amount (as defined in

Section 2.6 below). Following the final determination of the Adjustment Amount,

any remaining Holdback Amount will be deposited with the Escrow Agent under the

Escrow Indemnification Agreement as provided in Section 6.10 below.

 

                  (d)       The "Escrow Amount" shall be the number of shares of

Parent's Common Stock equal to Five Hundred Thousand Dollars ($500,000) divided

by the Execution Date Value, rounded up to the next whole share. At the Closing,

Acquiror shall, pursuant to the Escrow Indemnification Agreement (as described

in Section 10.4), deliver the shares of Parent's Common Stock representing the

Escrow Amount to the Escrow Agent.

 

         2.5.      Pre-Closing Balance Sheet. No later than ten (10) days before

the Closing Date, Seller shall prepare and deliver to Acquiror (a) an unaudited

balance sheet dated the Closing Date (the "Pre-Closing Balance Sheet"), and (b)

a reasonably detailed calculation of the Estimated Closing Net Working Capital.

The Pre-Closing Balance Sheet shall be prepared by Seller's personnel in

accordance with GAAP consistently applied, and shall fairly in all material

respects present the Current Assets and Balance Sheet Liabilities of the

Business as of the Closing Date. Seller shall consult with Acquiror and its

accountants with respect to the preparation of the Pre-Closing Balance Sheet.

 

         2.6.      Post-Closing Adjustment.

 

                  (a)       Closing Balance Sheet. No later than thirty (30)

calendar days following the Closing Date, Acquiror shall prepare and deliver to

Seller (i) a balance sheet dated the Closing Date (the "Closing Balance Sheet"),

and (ii) a reasonably detailed calculation of the Adjustment Amount. The Closing

Balance Sheet shall be prepared in accordance with GAAP, and shall fairly in all

material respects present the Current Assets and Balance Sheet Liabilities of

the Business as of the Closing Date. The Closing Balance Sheet shall be

accompanied by reasonably detailed schedules indicating a calculation of the

Closing Net Working Capital as set forth on the Closing Balance Sheet.

 

                  (b)       Adjustment Amount. The "Adjustment Amount" shall be

an amount equal to (i) Closing Net Working Capital, minus (ii) Estimated Closing

Net Working Capital.

 

                           (i)       If the Adjustment Amount is a positive

number, then Acquiror shall deposit the Holdback Amount with the Escrow Agent

pursuant to Section 6.10 hereof and pay to Seller an amount equal to the

Adjustment Amount.

 

                           (ii)      If the Adjustment Amount is a negative

number, the absolute value of which is less than or equal to the Holdback

Amount, then Acquiror shall retain from the Holdback Amount an amount equal to

the absolute value of the Adjustment Amount and shall deposit the balance of the

Holdback Amount with the Escrow Agent pursuant to Section 6.10 hereof.

 

                                       15

 

<PAGE>

 

                           (iii)     If the Adjustment Amount is a negative

number, the absolute value of which is greater than the Holdback Amount,

Acquiror shall retain the Holdback Amount and Acquiror shall have a right of

offset against both the Escrow Amount and the Earnout Payments in an amount

equal to the absolute value of the Adjustment Amount less the Holdback Amount

plus interest on such difference calculated from the Closing Date at the rate of

five percent (5%) per annum (the "Shortfall Amount"). Seller Parties' obligation

to pay the Shortfall Amount shall be joint and several.

 

                  (c)       Disputed Adjustment Amount; Payment of Adjustment

Amount. If Acquiror shall disagree with the Adjustment Amount, it shall notify

Seller of such disagreement in writing specifying in detail the particulars of

such disagreement within fifteen (15) Business Days after Acquiror's receipt of

the Closing Balance Sheet. To the extent that any portion of the Adjustment

Amount due Seller is not in dispute, within fifteen (15) Business Days after

Acquiror's receipt of the Closing Balance Sheet, Acquiror shall deposit with

Escrow Agent or pay to Seller that portion of the Adjustment Amount which is not

in dispute in the manner set forth in Section 2.6(b).

 

                  (d)       Resolution of Disputed Adjustment Amount. Acquiror

and Seller shall use their reasonable efforts for a period of fifteen (15)

Business Days after Acquiror's delivery of such notice (or such longer period as

Acquiror and Seller shall mutually agree upon) to resolve any disagreements

raised by Acquiror with respect to the calculation of the Adjustment Amount. If,

at the end of such period, Acquiror and Seller are unable to resolve such

disagreements, Acquiror and Seller shall jointly select an independent auditor

of recognized national standing to resolve any remaining disagreements; provided

that Ernst & Young LLP will be the independent auditor if Acquiror and Seller

cannot agree on the selection of such independent auditor. The determination by

such independent auditor shall be final, binding and conclusive on the parties.

Acquiror and Seller shall use their reasonable efforts to cause the independent

auditor to make its determination within thirty (30) calendar days of accepting

its selection. Within ten (10) Business Days after the date of determination of

such independent auditor, Acquiror shall make any deposits with the Escrow Agent

or payments to Seller required in accordance with the determination of the

independent auditor. The fees and expenses of such independent auditor shall be

borne by Acquiror and Seller Parties in proportion to the aggregate amount of

all disputed items as to which such party's claim was unsuccessful (i.e., if

there are $100,000 of disputed items and the independent auditor determines that

Seller's claim prevails with respect to $25,000 of such disputed items and

Acquiror's claim prevails with respect to $75,000 of such disputed items, then

Seller Parties would be obligated to pay seventy five percent (75%) of the fees

and expenses and Acquiror would be obligated to pay twenty five percent (25%) of

the fees and expenses).

 

                  (e)       Payment of Adjustment Amount. All payments made by

Acquiror to Seller pursuant to this Section 2.6, shall be made by wire transfer

of immediately available funds to an account designated by Seller.

 

         2.7.      Earnout.

 

                  (a)       In connection with this Section 2.7, Acquiror shall

deliver to the Seller no later than ninety (90) calendar days following the end

of each of the first five fiscal years of

 

                                       16

 

<PAGE>

 

Acquiror following the Closing Date (it being understood that the first of such

fiscal years shall be the year ending December 31, 2004) (the "Earnout Period"),

an income statement for the Business (the "Business Financial Statements"). The

Business Financial Statements shall set forth the EBITDA attributable to the

Business.

 

                            (i)       Based upon the EBITDA of the Business for

the fiscal year 2004 ("2004 EBITDA"), Acquiror shall pay to Seller:

 

                                    (A)       an amount equal to one hundred

                                    percent (100%) of the amount by which 2004

                                    EBITDA up to the EBITDA Threshold exceeds

                                    Base EBITDA, subject to a maximum payment of

                                    Two Hundred Fifty Thousand Dollars

                                    ($250,000) ("Earnout Payment A-1"), plus

 

                                    (B)       an amount equal to fifty percent

                                    (50%) of the amount by which 2004 EBITDA

                                     exceeds Base EBITDA plus Two Hundred Fifty

                                    Thousand Dollars ($250,000), subject to a

                                    maximum payment of Six Hundred Fifty

                                    Thousand Dollars ($650,000) ("Earnout

                                    Payment B-1").

 

                           (ii)      Based upon the EBITDA of the Business for

the fiscal year 2005 ("2005 EBITDA"), Acquiror shall pay to Seller:

 

                                     (A)       an amount equal to one hundred

                                    percent (100%) of the amount by which the

                                    sum of 2004 EBITDA up to the EBITDA

                                    Threshold and 2005 EBITDA up to the EBITDA

                                    Threshold exceeds two (2) times Base EBITDA,

                                    subject to a maximum payment, inclusive of

                                    Earnout Payment A-1, of Five Hundred

                                    Thousand Dollars ($500,000) ("Earnout

                                    Payment A-2"), plus

 

                                    (B)       an amount equal to fifty percent

                                    (50%) of the amount by which the sum of 2004

                                    EBITDA and 2005 EBITDA exceeds two (2) times

                                    Base EBITDA plus Five Hundred Thousand

                                    Dollars ($500,000), subject to a maximum

                                    payment, inclusive of Earnout Payment B-1,

                                    of One Million Three Hundred Thousand

                                    Dollars ($1,300,000) ("Earnout Payment

                                     B-2").

 

                           (iii)     Based upon the EBITDA of the Business for

the fiscal year 2006 ("2006 EBITDA"), Acquiror shall pay to Seller:

 

                                    (A)       an amount equal to one hundred

                                     percent (100%) of the amount by which the

                                    sum of 2004 EBITDA up to the EBITDA

                                    Threshold, 2005 EBITDA up to the EBITDA

                                     Threshold and 2006 EBITDA up to the EBITDA

                                    Threshold exceeds three (3) times Base

                                    EBITDA, subject to a maximum payment,

                                    inclusive of Earnout Payment A-1 and Earnout

                                    Payment A-2, of Seven Hundred Fifty Thousand

                                    Dollars ($750,000) ("Earnout Payment A-3"),

                                    plus

 

                                        17

 

<PAGE>

 

                                    (B)       an amount equal to fifty percent

                                    (50%) of the amount by which the sum of 2004

                                    EBITDA, 2005 EBITDA and 2006 EBITDA exceeds

                                    three (3) times Base EBITDA plus Seven

                                    Hundred Fifty Thousand Dollars ($750,000),

                                    subject to a maximum payment, inclusive of

                                     Earnout Payment B-1 and Earnout Payment B-2,

                                    of One Million Nine Hundred Fifty Thousand

                                    Dollars ($1,950,000) ("Earnout Payment

                                    B-3").

 

                           (iv)      Based upon the EBITDA of the Business for

the fiscal year 2007 ("2007 EBITDA"), Acquiror shall pay to Seller:

 

                                    (A)       an amount equal to one hundred

                                     percent (100%) of the amount by which the

                                    sum of 2004 EBITDA up to the EBITDA

                                    Threshold, 2005 EBITDA up to the EBITDA

                                    Threshold, 2006 EBITDA up to the EBITDA

                                    Threshold and 2007 EBITDA up to the EBITDA

                                    Threshold exceeds four (4) times Base

                                    EBITDA, subject to a maximum payment,

                                     inclusive of Earnout Payment A-1, Earnout

                                    Payment A-2 and Earnout Payment A-3, of One

                                    Million Dollars ($1,000,000) ("Earnout

                                    Payment A-4"), plus

 

                                    (B)       an amount equal to fifty percent

                                    (50%) of the amount by which the sum of 2004

                                    EBITDA, 2005 EBITDA, 2006 EBITDA and 2007

                                    EBITDA exceeds four (4) times Base EBITDA

                                    plus One Million Dollars ($1,000,000),

                                    subject to a maximum payment, inclusive of

                                     Earnout Payment B-1, Earnout Payment B-2 and

                                    Earnout Payment B-3, of Two Million Six

                                    Hundred Thousand Dollars ($2,600,000)

                                    ("Earnout Payment B-4").

 

                           (v)       Based upon the EBITDA of the Business for

the fiscal year 2008 ("2008 EBITDA"), Acquiror shall pay to Seller:

 

                                    (A)       an amount equal to one hundred

                                     percent (100%) of the amount by which the

                                    sum of 2004 EBITDA up to the EBITDA

                                    Threshold, 2005 EBITDA up to the EBITDA

                                    Threshold, 2006 EBITDA up to the EBITDA

                                    Threshold, 2007 EBITDA up to the EBITDA

                                    Threshold and 2008 EBITDA up to the EBITDA

                                    Threshold exceeds five (5) times Base

                                     EBITDA, subject to a maximum payment,

                                    inclusive of Earnout Payment A-1, Earnout

                                    Payment A-2, Earnout Payment A-3 and Earnout

                                     Payment A-4 of One Million Two Hundred Fifty

                                    Thousand Dollars ($1,250,000) ("Earnout

                                    Payment A-5"), plus

 

                                    (B)       an amount equal to fifty percent

                                    (50%) of the amount by which the sum of 2004

                                    EBITDA, 2005 EBITDA, 2006 EBITDA, 2007

                                    EBITDA and 2008 EBITDA exceeds five (5)

                                     times Base EBITDA plus One Million Two

                                    Hundred Fifty Thousand Dollars ($1,250,000),

                                    subject to a maximum payment, inclusive of

                                     Earnout

 

                                       18

 

<PAGE>

 

                                    Payment B-1, Earnout Payment B-2, Earnout

                                    Payment B-3 and Earnout Payment B-4, of

                                    Three Million Two Hundred Fifty Thousand

                                    Dollars ($3,250,000) ("Earnout Payment

                                    B-5").

 

                  Any amounts required to be paid pursuant to this Section

2.7(a) are collectively referred to as "Earnout Payments" and shall be payable

as provided in Section 2.7(c). The maximum aggregate Earnout Payments that

Acquiror can be required to make under this Section 2.7(a) shall be Four Million

Five Hundred Thousand Dollars ($4,500,000).

 

                  (b)       Unless Seller gives written notice to Acquiror on or

before the fifteenth (15th) Business Day after Seller's receipt of the final

Business Financial Statements to be delivered pursuant to this Section 2.7,

specifying in reasonable detail all disputed items and the basis therefor,

Seller shall be deemed to have accepted the Business Financial Statements and

the amount of the associated Earnout Payment, if any. If Seller so notifies

Acquiror of its objection to the Business Financial Statements, Seller and

Acquiror shall, within thirty (30) calendar days following such notice, attempt

to resolve their differences in good faith, and any resolution by them as to any

disputed amounts shall be final, binding and conclusive. If, at the end of such

thirty (30) calendar day period, Seller and Acquiror are unable to resolve such

disagreements, Acquiror and Seller shall jointly select an independent auditor

of recognized national standing to resolve any remaining disagreements; provided

that Ernst & Young LLP will be the independent auditor if Acquiror and Seller

cannot agree on the selection of such independent auditor (the "Independent

Accountant"). Acquiror and Seller shall use their reasonable efforts to cause

the Independent Accountant to make its determination within thirty (30) calendar

days of accepting its selection. The determination by the Independent Accountant

shall be final, binding and conclusive on the parties. The fees and expenses of

the Independent Accountant shall be borne by Acquiror and Seller Parties in

proportion to the aggregate amount of all disputed items as to which such

party's claim was unsuccessful (i.e., if there is a $100,000 dispute regarding

the amount of the Earnout Payment and the Independent Accountant determines that

Seller's claim prevails with respect to $25,000 of such disputed amount and

Acquiror's claim prevails with respect to $75,000 of such disputed amount, then

Seller Parties would be obligated to pay seventy five percent (75%) of the fees

and expenses and Acquiror would be obligated to pay twenty five percent (25%) of

the fees and expenses).

 

                  (c)       Subject to Section 10.8 below, within thirty (30)

calendar days after (i) receipt by Seller of the Business Financial Statements

for any year of the Earnout Period which reflect an Earnout Payment due to

Seller, or (ii) in the event of a disagreement, the date of resolution of such

disagreement by the Parties or the date of determination by the Independent

Accountant pursuant to Section 2.7(c) (it being understood that this clause (ii)

shall only apply to any disputed portion of the Earnout Payments), the

applicable Earnout Payment shall be paid by Acquiror fifty percent (50%) in cash

and fifty percent (50%) in shares of Parent's Common Stock at the greater of the

Execution Date Value or the average closing price per share of the Parent's

Common Stock on the Nasdaq National Market over the thirty (30) day period

preceding the end of the fiscal year on which such Earnout Payment is based. The

shares of Parent's Common Stock issued as part of the Earnout Payments shall

carry "piggy-back" registration rights as provided in the form of Registration

Rights Agreement attached hereto as Exhibit H.

 

                                       19

 

<PAGE>

 

                  (d)       In connection with the operation of the Business

after the Closing, Acquiror agrees to maintain separate divisional books and

records for the Business in accordance with GAAP, consistently applied. Acquiror

and each of the Seller Parties agree to act in good faith during the Earnout

Period relative to the Business and not to take actions that would be unfairly

prejudicial or discriminatory to the Business for the purpose of adversely

affecting Seller's interest in receiving an Earnout Payment.

 

                  (e)       Upon delivery of the Business Financial Statements,

Acquiror shall afford to Seller and its accounting representatives prompt and

reasonable access upon reasonable notice to all information reasonably necessary

to verify calculation of the Earnout Payments. Acquiror shall make its employees

who are familiar with such matters, its independent outside accounting firm

available to Seller and its representatives on a mutually convenient basis at

reasonable times during normal business hours to provide an explanation of such

materials and to provide such other information as Seller and its

representatives may reasonably request in connection with its review of the

Business Financial Statements.

 

                  (f)        Within thirty (30) days of the Closing Balance Sheet

becoming final in accordance with the procedures set forth in Section 2.6 above,

the Seller Parties shall deliver to Acquiror an unaudited statement of

operations of the Business for the period from January 1, 2004 to the Closing

Date (the "2004 Pre-Closing Interim Statement") prepared in accordance with GAAP

and consistent with the final Closing Balance Sheet. In the event that Acquiror

does not agree with the 2004 Pre-Closing Interim Statement, any disputed amount

will be reflected in Acquiror's 2004 Earnout Payment calculation delivered in

accordance with Section 2.7(a) above, and the parties shall resolve their

differences in accordance with the procedures provided for in Section 2.7(b)

above.

 

          2.8.      Transfer Taxes. Seller shall pay, and Seller shall indemnify

and hold harmless Acquiror from, all transfer, conveyance or similar Taxes

imposed as a result of the transactions contemplated by this Agreement. Seller

and Acquiror shall cooperate in timely making all filings, returns, reports and

forms as may be required in connection with Sellers' payment of such Taxes.

Seller and Acquiror, as appropriate, shall execute and deliver all instruments

and certificates necessary to enable the other to comply with any filing

requirements relating to any such Taxes.

 

                                  ARTICLE III.

 

                                     CLOSING

 

         3.1.      Closing. The closing of the transactions contemplated herein

(the "Closing") shall be held at 10:00 a.m. local time at the offices of Parent,

6330 San Vicente Blvd., Los Angeles 90048 on February 2, 2004, or at such other

time or place as Acquiror and Seller may mutually agree in writing; provided,

however, that the Closing shall be deemed effective as of 11:59 p.m. on January

31, 2004 (such date being the "Closing Date").

 

                                       20

 

<PAGE>

 

         3.2.      Deliveries at Closing.

 

                  (a)       Deliveries by the Acquiror Parties. Subject to the

terms and conditions of this Agreement, in reliance on the representations,

warranties and agreements of the Seller Parties contained herein, in

consideration of the sale, assignment and transfer of the Assets, the Acquiror

Parties agree to deliver (or cause to be delivered) to Seller at the Closing the

following agreements and documents, all satisfactory in form and substance to

Seller and its legal counsel:

 

                           (i)       the wire transfer of the portion of the

Purchase Price to be paid to Seller at the Closing;

 

                           (ii)      certificates executed by the Secretary or an

Assistant Secretary of each of Parent and Acquiror certifying as of the Closing

Date (A) a true and complete copy of the Organizational Documents of Parent and

Acquiror certified as of a recent date by the Secretary of State of the State of

Delaware, (B) a true an complete copy of the resolutions of the board of

directors of Parent and Acquiror authorizing the execution, delivery and

performance of this Agreement and the consummation of the transactions

contemplated hereby and (C) incumbency matters;

 

                           (iii)     certificates of good standing and/or

subsistence of Parent and Acquiror, dated as of a recent date prior to the

Closing, issued by the Secretary of State of the State of Delaware; and

 

                           (iv)      certificates executed by an officer of each

of Parent and Acquiror certifying that as of the Closing Date (A) all

representations and warranties of Parent and Acquiror contained in Article V

shall be true and correct in all respects on and as of the Closing with the same

effect as though such representations and warranties had been made on and as of

the date of the Closing, and (B) each of Parent and Acquiror shall have

performed and satisfied in all respects all agreements and covenants required

hereby to be performed by it prior to or on the Closing Date; except in each

case for any such failure to so perform and/or the inaccuracy of any

representation which, individually or in the aggregate, has not resulted in and

would not reasonably be expected to result in a Material Adverse Effect or a

Material Adverse Change.

 

                  (b)       Deliveries by the Seller Parties. Subject to the

terms and conditions of this Agreement, in reliance upon the representations,

warranties and agreements of Acquiror contained herein and in consideration of

the Purchase Price to be paid to Seller, the Seller Parties agree to deliver (or

cause to be delivered) to Acquiror at the Closing the following agreements and

documents, all satisfactory in form and substance to Acquiror and its legal

counsel:

 

                           (i)       a certificate executed by the Secretary or

an Assistant Secretary of Seller certifying as of the Closing Date (A) a true

and complete copy of the Organizational Documents of Seller certified as of a

recent date by the Secretary of State of the State of Minnesota, (B) a true an

complete copy of the resolutions of the Shareholders of Seller and the board of

directors of Seller authorizing the execution, delivery and performance of this

Agreement and the consummation of the transactions contemplated hereby and (C)

incumbency matters;

 

                                       21

 

<PAGE>

 

                           (ii)      certificates of good standing and/or

subsistence of Seller, dated as of a recent date prior to the Closing, issued by

the Secretary of State of the State of Minnesota;

 

                           (iii)     a certificate executed by each of the Seller

Parties certifying that as of the Closing Date (A) all representations and

warranties of the Seller Parties contained in Article IV shall be true and

correct in all respects on and as of the Closing with the same effect as though

such representations and warranties had been made on and as of the date of the

Closing, and (B) each of the Seller Parties shall have performed and satisfied

in all respects all agreements and covenants required hereby to be performed by

it prior to or on the Closing Date; except in each case for any such failure to

so perform and/or the inaccuracy of any representation which, individually or in

the aggregate, has not resulted in and would not reasonably be expected to

result in a Material Adverse Effect or a Material Adverse Change;

 

                           (iv)      an opinion of Gray, Plant, Mooty, Mooty &

Bennett, P.A., counsel to the Seller Parties, dated as of the Closing Date, in

the form attached hereto as Exhibit I;

 

                            (v)       evidence of receipt of all consents set

forth on Schedule 3.2(b)(v);

 

                           (vi)      an affidavit from Seller stating, under

penalties of perjury, Seller's taxpayer identification number and that Seller is

not a foreign person pursuant to Section 1445(b)(2) of the Code; and

 

                           (vii)     a Release executed by the Shareholders in

favor of Acquiror, in the form attached hereto as Exhibit J.

 

         3.3.      Other Closing Transactions. In addition, subject to the terms

and conditions of this Agreement, the applicable Acquiror Parties and the

applicable Seller Parties shall deliver or cause to be delivered to each other

party at the Closing:

 

                  (a)       the Bill of Sale;

 

                   (b)       the Assignment and Assumption of Contract Rights;

 

                  (c)       the Assignment of Intellectual Property;

 

                  (d)       the Escrow Indemnification Agreement;

 

                  (e)       the Interim Services and Facilities Agreement; and

 

                  (f)       the Employment Agreement.

 

         3.4.      Other Deliveries. In addition, subject to the terms and

conditions of this Agreement, the Seller Parties shall deliver or cause to be

delivered to Acquiror at the Closing such other documents and instruments as in

the opinion of counsel for Acquiror may be reasonably required to effectuate the

terms of this Agreement and to comply with the terms hereof.

 

                                       22

 

<PAGE>

 

                                    ARTICLE IV.

 

              REPRESENTATIONS AND WARRANTIES OF THE SELLER PARTIES

 

                  Each of the Seller Parties jointly and severally hereby

represents and warrants to Acquiror as follows, except as otherwise set forth on

the Disclosure Schedule, which representations and warranties are, as of the

date hereof, and will be, as of the Closing Date, true and correct:

 

         4.1.      Organization of Seller. Seller is a corporation duly

organized, validly existing and in good standing under the laws of the State of

Minnesota with full power and authority to conduct its business as it is

presently being conducted, to own and or use the properties and assets that it

purports to own or use, and to perform all its obligations under its Contracts.

Grossfield and Johnson are all of the shareholders of Seller. Seller is duly

qualified to do business as a foreign corporation and is in good standing in

each jurisdiction listed on Schedule 4.1, being all the jurisdictions in which

the character of its properties owned or leased or the nature of its activities

make such qualification necessary, other than where the failure to be so

qualified would not have a Material Adverse Effect. Copies of the Organizational

Documents of Seller, and all amendments thereto, heretofore delivered to

Acquiror are true, accurate and complete as of the date hereof.

 

         4.2.      Subsidiaries. Except as set forth on Schedule 4.2, Seller does

not have any Subsidiaries. None of the Subsidiaries set forth on Schedule 4.2

have any right, title or interest in or to any assets used or useful with, or

related to, the Business. Except as set forth on Schedule 4.2, Seller has no

direct or indirect stock or other equity or ownership interest (whether

controlling or not) in any corporation, association, partnership, limited

liability company, joint venture or other entity.

 

         4.3.      Authorization. Each Seller Party has all requisite power and

authority, and has taken all action necessary, to execute and deliver this

Agreement and the other agreements, instruments, documents and certificates to

be executed and delivered by any of the Seller Parties pursuant hereto

(collectively, the "Ancillary Agreements") and to consummate the transactions

contemplated hereby and thereby and to perform its obligations hereunder and

thereunder. The execution and delivery of this Agreement and the Ancillary

Agreements by the Seller Parties


 
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